The United
States dairy alternatives market size is anticipated to grow at an impressive rate
during the forecast period. Due to their high nutritional value and positive
health effects, dairy-free alternatives to traditional foods and drinks are
becoming increasingly popular. Examples include cheese, desserts, soy milk,
snacks, and almond milk. Additionally, the functional qualities offered by
dairy alternatives help with texture improvement and resistance to stress,
fatigue, and aging, among many other issues. Further, the demand for these
goods will rise as the vegan population consumes more foods free of
dairy. Milk alternatives generated the most significant retail sales in the
plant-based food market in the US in 2020. Sales of milk alternatives was valued
between USD2.5 billion and USD3 billion in 2020.
Demand
is being driven by worries about hormones, pesticides, and antibiotics. The
consumption of these substances' residues is dangerous, especially for
expectant mothers.. Because they are naturally derived and extracted, dairy
alternatives have established themselves as a secure substitute for dairy
products. During the forecast period, the market's growth is anticipated to be
further accelerated by the exceptional benefits that milk substitutes offer.
To
attract more customers, alternative dairy producers are making significant
investments in product innovation. The market's active players gain a
competitive edge owing to the product innovation strategy, which boosts their
profits. To satisfy changing consumer demands, producers of dairy alternatives
offer certified organic products that are GMO-free, gluten-free, label-free,
and hypoallergenic-free.
Additionally,
because consumers care about their health, they favor low-calorie and low-fat
products. As a result, producers of plant-based dairy products offer sugar-free
and low-sugar options for the health-conscious consumers. Therefore, launching
sugar-free products for the fitness and health freak consumers drives the dairy
alternatives market growth in the United States.
New Product Launch Aids the Market
Growth
Manufacturers
are launching new products to provide plant-based products to consumers, which
fuels the dairy alternatives market in the United States. For instance, Melt
Organic, a leading vegan butter company, introduced a new line of dairy-free
cheesy spreadable. The latest dairy-free cheesy spreadable are allergen-free
cream cheese spread and dip to hit the market, packed with more protein than
its dairy rivals. All Cheesy Spreadables by Melt Organic flavors are
allergen-free, vegan, non-GMO, OU Kosher, and Rainforest Alliance Certified
Organic.. Four flavors are available for Cheesy Spreadables: Original, Queso
Picante, Everything, and Cool Garlic Herb. Therefore, launching new products
increases the dairy alternative market growth in the United States.
Rising
Demand for Sugar-Free Products Fuels the Market Growth
As
consumers look for alternatives to dairy products that don't contain added
sugar, the demand for dairy-free products is rising. Due to the high-calorie
content of dairy products, consumers are also selecting dairy substitutes to
cut back on their calorie intake. Soy or almond milk is becoming increasingly
popular among consumers trying to lose weight. This is anticipated to aid in
the market's expansion as the number of fitness-conscious consumers increases
in the United States. For instance, NadaMoo is the pioneer of dairy-free
coconut milk ice cream rich in plant-based ingredients. The new line, which
comes in Vanilla, Strawberry, Chocolate, and Mint Chip flavors, will satisfy
even the most decisive cravings owing to NadaMoo's guilt-free recipe. The brand's
original coconut base, inspired by plants and a crucial component in achieving
NadaMoo's renowned creamy texture, will be featured in the no sugar added line.
The line will be sweetened with organic allulose, organic erythritol, and a
trace amount of stevia extract - a considerate approach that satisfies the
well-trained sweet tooth - to keep sugar levels low but still tasty. Hence, the
increasing demand for sugar-free products drives the dairy alternative market
size in the United States.
Increasing
the Demand for Dairy-Free/Lactose-Free Products Which Will Further The Market
Demand
A
change in consumer awareness of dairy-free options and their
benefits is the main factor influencing consumer decisions to choose these
foods. Lactose intolerance, environmental concerns, and veganism are the three
main factors driving consumer demand for dairy substitutes. The most popular
dairy-free goods include softened butter, milk, yogurt, frozen desserts, and
yogurt. Given their interest in probiotic foods and drinks, plant-based
options, and snacking, millennials, in particular, are a potential market for
probiotic plant-based yogurts. Manufacturers are concentrating on creating
dairy-free yogurts that are tasty, plant-based, healthy, and have clean labels.
For instance, Dairy-free brand Silk launched a brand-new line of vegan
Greek-style yogurts. The new line of yogurts is made with a base of coconut
milk that emulates the thick consistency and creamy flavor of natural dairy
Greek yogurt while using only plant-based ingredients.