The United States dairy alternatives market size is anticipated to grow at an impressive rate during the forecast period. Due to their high nutritional value and positive health effects, dairy-free alternatives to traditional foods and drinks are becoming increasingly popular. Examples include cheese, desserts, soy milk, snacks, and almond milk. Additionally, the functional qualities offered by dairy alternatives help with texture improvement and resistance to stress, fatigue, and aging, among many other issues. Further, the demand for these goods will rise as the vegan population consumes more foods free of dairy. Milk alternatives generated the most significant retail sales in the plant-based food market in the US in 2020. Sales of milk alternatives was valued between USD2.5 billion and USD3 billion in 2020.

Demand is being driven by worries about hormones, pesticides, and antibiotics. The consumption of these substances' residues is dangerous, especially for expectant mothers.. Because they are naturally derived and extracted, dairy alternatives have established themselves as a secure substitute for dairy products. During the forecast period, the market's growth is anticipated to be further accelerated by the exceptional benefits that milk substitutes offer.

To attract more customers, alternative dairy producers are making significant investments in product innovation. The market's active players gain a competitive edge owing to the product innovation strategy, which boosts their profits. To satisfy changing consumer demands, producers of dairy alternatives offer certified organic products that are GMO-free, gluten-free, label-free, and hypoallergenic-free.

Additionally, because consumers care about their health, they favor low-calorie and low-fat products. As a result, producers of plant-based dairy products offer sugar-free and low-sugar options for the health-conscious consumers. Therefore, launching sugar-free products for the fitness and health freak consumers drives the dairy alternatives market growth in the United States.

New Product Launch Aids the Market Growth

Manufacturers are launching new products to provide plant-based products to consumers, which fuels the dairy alternatives market in the United States. For instance, Melt Organic, a leading vegan butter company, introduced a new line of dairy-free cheesy spreadable. The latest dairy-free cheesy spreadable are allergen-free cream cheese spread and dip to hit the market, packed with more protein than its dairy rivals. All Cheesy Spreadables by Melt Organic flavors are allergen-free, vegan, non-GMO, OU Kosher, and Rainforest Alliance Certified Organic.. Four flavors are available for Cheesy Spreadables: Original, Queso Picante, Everything, and Cool Garlic Herb. Therefore, launching new products increases the dairy alternative market growth in the United States.

Rising Demand for Sugar-Free Products Fuels the Market Growth

As consumers look for alternatives to dairy products that don't contain added sugar, the demand for dairy-free products is rising. Due to the high-calorie content of dairy products, consumers are also selecting dairy substitutes to cut back on their calorie intake. Soy or almond milk is becoming increasingly popular among consumers trying to lose weight. This is anticipated to aid in the market's expansion as the number of fitness-conscious consumers increases in the United States. For instance, NadaMoo is the pioneer of dairy-free coconut milk ice cream rich in plant-based ingredients. The new line, which comes in Vanilla, Strawberry, Chocolate, and Mint Chip flavors, will satisfy even the most decisive cravings owing to NadaMoo's guilt-free recipe. The brand's original coconut base, inspired by plants and a crucial component in achieving NadaMoo's renowned creamy texture, will be featured in the no sugar added line. The line will be sweetened with organic allulose, organic erythritol, and a trace amount of stevia extract - a considerate approach that satisfies the well-trained sweet tooth - to keep sugar levels low but still tasty. Hence, the increasing demand for sugar-free products drives the dairy alternative market size in the United States.

Increasing the Demand for Dairy-Free/Lactose-Free Products Which Will Further The Market Demand

A change in consumer awareness of dairy-free options and their benefits is the main factor influencing consumer decisions to choose these foods. Lactose intolerance, environmental concerns, and veganism are the three main factors driving consumer demand for dairy substitutes. The most popular dairy-free goods include softened butter, milk, yogurt, frozen desserts, and yogurt. Given their interest in probiotic foods and drinks, plant-based options, and snacking, millennials, in particular, are a potential market for probiotic plant-based yogurts. Manufacturers are concentrating on creating dairy-free yogurts that are tasty, plant-based, healthy, and have clean labels. For instance, Dairy-free brand Silk launched a brand-new line of vegan Greek-style yogurts. The new line of yogurts is made with a base of coconut milk that emulates the thick consistency and creamy flavor of natural dairy Greek yogurt while using only plant-based ingredients.