The United States beauty device market is anticipated to grow at CAGR of 10%, in the forecast period. In the United States, consumers continue to place a high priority on skincare. The US media and entertainment industries actively support the use of beauty products to boost the appearance of celebrities and other concerned personnel.

The US aging population has significantly increased, which has prompted the market for beauty devices to expand. The dangers of obesity and the effects brought on by the buildup of cellulite have also compelled people to use specialized cosmetic and beauty tools.

The US media & entertainment sector's increasing use of beauty devices to enhance one's appearance and the prevalence of skin diseases are expected to fuel market expansion. The development of the US market for beauty devices has been influenced by popular trends that restrict body-shaming behaviors.

However, the widespread use of these devices has led to instances of unintended skin damage and additional dermal consequences, which can hamper the growth of the beauty devices market. The growth of the US market for beauty devices is also being hampered by the absence of insurance or other financial reimbursements for medical procedures involving beauty devices and the rising popularity of alternative beauty products.

New Product Launches Aids Market Growth

Manufactures are launching new products with new technology in order to provide convenience to the consumers which fuels the beauty tech market in United States. For instance, intense Pulsed Light (IPL) hair removal devices from Ulike, a well-known brand in the hair removal industry, have entered the US market. The Ulike Sapphire Air Series, which includes the Air+ and Air, is available for purchase online from Amazon and Ulike's official website. It is equipped with medical-grade diamond sapphire ice-cooling hair removal technology. In order to give users silky smooth, hair-free skin, IPL technology employs multi-spectrum lights that transform light energy into heat energy, which in turn destroys the dermal papilla and hair follicles' source of nutrients. The Ulike Sapphire Air Series, which has a flat head and varies in Sapphire grading depending on the model, can be easily pressed onto skin, increasing effectiveness and more effectively targeting unwanted hair without causing irritation or pain. The Ulike Sapphire Air Series has up to five energy levels and can be used on the face, underarms, bikini line, arms, and legs. It delivers an IPL treatment that is cool and comfortable and produces results that are professional in nature in just four weeks. Therefore, new launches of products is also boosting the demand for beauty technology device in United States.

Rising Skin Related Issues Fuels Market Growth

Rising skin related issues such as wrinkles, dark circles, acne, and pigmentation, etc are other reasons for the growing demand for beauty devices in United States. In the upcoming years, the US market for beauty devices is anticipated to be driven by the introduction of novel and innovative products that have been helping clinicians, dermatologists, and aestheticians treat skin conditions, enhance skin textures, and lessen the signs of aging. For instance, TheraFace Pro by Therabody uses gentle vibrations to ease jaw clenching and facial muscle pain. One can also experiment with a variety of attachments, such as the firming microcurrent or the acne-clearing LED light therapy. Also, The Red-Light Therapy Advanced Skincare Wand from SolaWave helps to lessen the visibility of wrinkles, fine lines, and dark circles. And three treatment options are available with the Dr. Dennis Gross Skincare DRx SpectraLite FaceWare Pro: red LED (light-emitting-diodes) lights to penetrate the skin's dermis and stimulate collagen production; blue LED lights to kill acne-causing bacteria and lessen the appearance of fine lines, discoloration, and inflammation; and a combination of red and blue for all of the aforementioned advantages simultaneously. It works in just three minutes. Hence, all these type of luxury products will fuel the luxury beauty device market in United States.

Rising Consumer Expenditure on Hair Care Products

The availability and affordability of hair care products are exerting an increasing pull on the market and influencing consumers' increased spending habits. Additionally, the market has seen a rise in millennials who have dandruff and hair problems like hair loss. Products with dropper packaging are available for precise dosing and application, such as treatment oils that prevent hair loss, add shine, and reduce frizz. For instance, The Breo Portable Mini Scalp Massager is wireless, waterproof, and has soft silicone massaging fingers that simulate the type of deep friction massage user might experience. Also, Ikeepi Electric Scalp Massager ensures that there are no hand cramps while being used, which is important as user tend to get tired easily. It consists of two vibration modes, and every ten minutes, the device automatically turns off due to the auto-off feature.