The United States beauty
device market is anticipated to grow at CAGR of 10%, in the forecast period. In
the United States, consumers continue to place a high priority on skincare. The
US media and entertainment industries actively support the use of beauty
products to boost the appearance of celebrities and other concerned personnel.
The US aging population has
significantly increased, which has prompted the market for beauty devices to
expand. The dangers of obesity and the effects brought on by the buildup of
cellulite have also compelled people to use specialized cosmetic
and beauty tools.
The US media &
entertainment sector's increasing use of beauty devices to enhance one's
appearance and the prevalence of skin diseases are expected to fuel market expansion.
The development of the US market for beauty devices has been influenced by
popular trends that restrict body-shaming behaviors.
However, the widespread use
of these devices has led to instances of unintended skin damage and additional
dermal consequences, which can hamper the growth of the beauty devices market. The
growth of the US market for beauty devices is also being hampered by the
absence of insurance or other financial reimbursements for medical procedures
involving beauty devices and the rising popularity of alternative beauty
products.
New Product Launches Aids Market Growth
Manufactures are launching
new products with new technology in order to provide convenience to the
consumers which fuels the beauty tech market in United States. For instance,
intense Pulsed Light (IPL) hair removal devices from Ulike, a well-known brand
in the hair removal industry, have entered the US market. The Ulike Sapphire
Air Series, which includes the Air+ and Air, is available for purchase online
from Amazon and Ulike's official website. It is equipped with medical-grade
diamond sapphire ice-cooling hair removal technology. In order to give users
silky smooth, hair-free skin, IPL technology employs multi-spectrum lights that
transform light energy into heat energy, which in turn destroys the dermal
papilla and hair follicles' source of nutrients. The Ulike Sapphire Air Series,
which has a flat head and varies in Sapphire grading depending on the model,
can be easily pressed onto skin, increasing effectiveness and more effectively
targeting unwanted hair without causing irritation or pain. The Ulike Sapphire
Air Series has up to five energy levels and can be used on the face, underarms,
bikini line, arms, and legs. It delivers an IPL treatment that is cool and
comfortable and produces results that are professional in nature in just four
weeks. Therefore, new launches of products is also boosting the demand for beauty
technology device in United States.
Rising Skin Related Issues Fuels
Market Growth
Rising skin related issues
such as wrinkles, dark circles, acne, and pigmentation, etc are other reasons
for the growing demand for beauty devices in United States. In the upcoming
years, the US market for beauty devices is anticipated to be driven by the
introduction of novel and innovative products that have been helping
clinicians, dermatologists, and aestheticians treat skin conditions, enhance
skin textures, and lessen the signs of aging. For instance, TheraFace Pro by
Therabody uses gentle vibrations to ease jaw clenching and facial muscle pain. One
can also experiment with a variety of attachments, such as the firming
microcurrent or the acne-clearing LED light therapy. Also, The Red-Light
Therapy Advanced Skincare Wand from SolaWave helps to lessen the visibility of
wrinkles, fine lines, and dark circles. And three treatment options are
available with the Dr. Dennis Gross Skincare DRx SpectraLite FaceWare Pro: red
LED (light-emitting-diodes) lights to penetrate the skin's dermis and
stimulate collagen production; blue LED lights to kill acne-causing bacteria
and lessen the appearance of fine lines, discoloration, and inflammation; and a
combination of red and blue for all of the aforementioned advantages
simultaneously. It works in just three minutes. Hence, all these type of
luxury products will fuel the luxury beauty device market in United States.
Rising Consumer Expenditure
on Hair Care Products
The availability and
affordability of hair care products are exerting an
increasing pull on the market and influencing consumers' increased spending
habits. Additionally, the market has seen a rise in millennials who have
dandruff and hair problems like hair loss. Products with dropper packaging are
available for precise dosing and application, such as treatment oils that
prevent hair loss, add shine, and reduce frizz. For instance, The Breo Portable
Mini Scalp Massager is wireless, waterproof, and has soft silicone massaging
fingers that simulate the type of deep friction massage user might experience.
Also, Ikeepi Electric Scalp Massager ensures that there are no hand cramps
while being used, which is important as user tend to get tired easily. It
consists of two vibration modes, and every ten minutes, the device
automatically turns off due to the auto-off feature.