United States baby toys market is expected to undergo a substantial growth with an impressive CAGR in the forecast years, 2023-2027. The market growth is attributed to factors like increasing birth rate of the country and the disposable income among the young population of the country. United States is a developed country with population regulations, still the recent years has seen significant rise in the number of new-born babies in the country.

Moreover, doting parents are actively involved in the physical, mental and emotional development of their child. Thus, toys for the babies and toddlers are surging in the United States baby toys market. With the flood of educational, electronic and stuff toys in the market, the market is anticipated to grow in the upcoming five years. Moreover, growing number of dual-income household have both the parents working, in such instances, the parents tend to equate their own absence with the abundance of toys and gifts for their kids while they are with their nannies.

Also, in the competitive times, where the system demands advance development of the children, educational toys tend to help with the mental and logical mind growth of the children, thus driving the growth of the market. Baby toys are often made of child-safe material. They are expected to be of good quality as well as help child build his physical, mental and emotional strength from a young age. Baby toys are categorized based on material, type, and kind.

The United States baby toys market is segmented on the basis of product type, material type, age, sales channel, regional distribution, and competitional landscape. Based on product type, the market is further segmented into electronic, soft, educational, and others. Soft baby toys are anticipated to hold the largest segment of the market revenue. The growth can be attributed to the rising demand of soft toys like stuffed cartoon characters and stuffed animals, etc.

Moreover, educational toys are also anticipated to register the fastest growth in the upcoming five years on the account of the demand of educational toys that are relevant for the child’s mental, physical and emotional development. Electronic toys are anticipated to hold the significant shares of the market on the account of advancing technological development in the play toys and flooding of the market with the electronic toys like toy cars, battery yielding dolls, etc.

Holding the largest shares of the United States baby toys market, a partial list of major market players includes The Walt Disney Company, Hasbro, Inc., Mattel, Inc., The LEGO Group, Funko Inc., Spin Master, among others. The leading market players are actively utilizing advanced technologies to provide advance techniques and value proposition to gain control over the revenue shares of the market.

International brands may form partnerships with the local manufacturers and distributors for the expansion of their businesses in the country. Major market players are using smartphone proliferation, nuclear households, and humongous amount of targeted media content as major factors to advertise their products and reach a wider consumer audience in the United States baby toys market. Moreover, the inclusion of technological developments such as immersive experiences of virtual and augmented reality will have a positive impact on the market.

Objective of the Study:

  • To analyze the historical growth of the market size of United States baby toys market from 2017 to 2020.
  • To estimate and forecast the market size of United States baby toys market from 2021 to 2027 and growth rate until 2027. 
  • To classify and forecast United States baby toys market based on product type, material type, age, sales channel, competitional landscape, and regional distribution.
  • To identify dominant region or segment in the United States baby toys market.
  • To identify drivers and challenges for United States baby toys market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States baby toys market.
  • To identify and analyze the profile of leading players operating in United States baby toys market.
  • To identify key sustainable strategies adopted by market players in United States baby toys market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of United States baby toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Baby toys manufacturers, end users, and other stakeholders
  • Distributers and suppliers of the products and other stakeholders
  • Organizations, forums, and alliances related to baby toys products
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.



Base Year


Historical Years

2017 – 2020

Estimated Year


Forecast Period

2023F – 2027F

Quantitative Units

Revenue in USD Million, and CAGR for 2017-2021 and 2022E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

  • Material Type
  • Product Type
  • Age
  • Sales Channel

Region Scope

South-Region, West-Region, Mid-West Region & Northeast-Region

Key Companies Profiled

The Walt Disney Company, Hasbro, Inc., Mattel, Inc., The LEGO Group, Funko Inc., Spin Master

Customization Scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, United States baby toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Baby Toys Market, By Material Type:
    • Cotton
    • Plastic
    • Silicon
    • Foam
  • United States Baby Toys Market, By Product Type:

o   Electronic

o   Soft

o   Educational

o   Others

  • United States Baby Toys Market, By Age:

o   Infant (0-12 Months)

o   Toddlers (1 year - 3 years)

o   Pre-Schoolers (3 years & Above)

  • United States Baby Toys Market, By Sales Channel:
    • Exclusive Store
    • Hypermarket/Supermarket
    • Retail Stores
    • Online
    • Others
  • United States Baby Toys Market, By Region:
    • South West
    • Mid-West
    • North East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States baby toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

United States Baby Toys Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Baby Toys Market

4.    Executive Summary

5.    Voice of Customer

6.    United States Baby Toys Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Electronic, Soft, Educational, Others)

6.2.2.     By Material Type (Cotton, Plastic, Silicon, Foam)

6.2.3.     By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-Schoolers (3 years & Above))

6.2.4.     By Sales Channel (Exclusive Store, Hypermarket/Supermarket, Retail Stores, Online, Others)

6.2.5.     By Region

6.2.6.     By Company (2021)

6.3.  Product Market Map

7.    United States Electronic Toys Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Age

7.2.2.     By Sales Channel

7.3.  Pricing Analysis

8.    United States Soft Toys Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Age

8.2.2.     By Sales Channel

8.3.  Pricing Analysis

9.    United States Educational Toys Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Age

9.2.2.     By Sales Channel

9.3.  Pricing Analysis

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Development

12.  Policy & Regulatory Landscape

13.  United States Economic Profile

14.  Competitive Landscape

14.1.              The Walt Disney Company

14.2.              Hasbro, Inc.

14.3.              Mattel, Inc.

14.4.              The LEGO Group

14.5.              Funko Inc.

14.6.              Spin Master

15.  Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]