As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

United States baby care products market is anticipated to undergo healthy growth through 2025 owing to high per capita disposable income, which has encouraged consumers to adopt convenience-oriented routine, making products such as baby care desirables, etc. Apart from this, growing awareness regarding infant health & nutrition are key factors behind the growth of this market. In recent years, United States has undergone high fertility rate, which is a major factor propelling the growth of baby care products market.  Also, growing number of working women who are willing to spend on high-end products for their child, is providing lucrative opportunity for baby care product manufacturers.

Moreover, a recent trend in United States market indicated growing demand for baby care products carrying natural ingredients compared to chemical based products. Due to this, manufacturers are also launching innovative baby care products with minimum environmental and health hazards, which is gaining traction in United States market. Additionally, cases of skin allergies, rashes and other skin problems have further accelerated the demand for baby care products.

The United States baby care products market is segmented based on product, age, distribution channel and region. Based on product, the market is categorized into toiletries, personal care, food & beverage and others. Here, the toiletries segment dominated the market in 2019 and is expected to undergo fastest growth during forecast period as well due to high demand for toiletries items such as baby diapers and baby care wipes.

Major players operating in the United States baby care products market include Procter & Gamble (P&G), Kimberly-Clark, Johnson & Johnson, DANONE Inc., Nestle USA, Inc., Abbott Nutrition, NUK USA LLC, Unilever United States, Inc., Cotton Babies Inc. and Owlet Baby Care Inc, among others. The companies are coming up with new product launches to enhance their product portfolios. They are also investing on strong distribution channels  to increase their market reach and share.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of United States baby care products market from 2015 to 2018.
  • To estimate and forecast the market size of United States baby care products market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast United States baby care products market based on product, age, distribution channel, company and region.
  • To identify dominant region or segment in the United States baby care products market.
  • To identify drivers and challenges for United States baby care products market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States baby care products market.
  • To conduct pricing analysis for United States baby care products market.
  • To identify and analyze the profile of leading players operating in United States baby care products market.
  • To identify key sustainable strategies adopted by market players in United States baby care products market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of baby care product manufacturers across United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the baby care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of United States baby care products market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Baby care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to baby care products
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as baby care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States baby care products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Baby Care Products Market, By Product:
    • Toiletries
    • Personal Care
    • Food & Beverage
    • Others
      • Feeding & Nursing Products
      • Bathing Accessories
  • United States Baby Care Products Market, By Age:
    • 0-12 Months
    • 13-24 Months
    • 24-48 Months
  • United States Baby Care Products Market, By Distribution Channel:
    • Store Based Retail
    • Non-Store Retail
  • United States Baby care products Market, By Region:
    • North-East
    • Mid-West
    • South
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States baby care products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Baby Care Products Market

4.    Executive Summary

5.    United States Baby Care Products Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.))

5.2.2.     By Age (0-12 Months, 13-24 Months, 24-48 Months)

5.2.3.     By Distribution Channel (Store Based Retail and Non-Store Retail)

5.2.4.     By Region

5.2.5.     By Company (2019)

5.3.  Product Market Map

6.    United States Baby Toiletries Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Age

6.2.2.     By Distribution Channel

7.    United States Baby Personal Care Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Age

7.2.2.     By Distribution Channel

8.    United States Baby Food & Beverage Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Age

8.2.2.     By Distribution Channel

9.    Supply Chain Analysis

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  United States Economic Profile

13.  Policy & Regulatory Landscape

14.  Pricing Analysis

15.  Competitive Landscape

15.1.              Players Profiled (Leading Companies)

15.1.1.  Procter & Gamble (P&G)

15.1.2.  Kimberly-Clark

15.1.3.  Johnson & Johnson

15.1.4.  DANONE Inc.

15.1.5.  Nestle USA, Inc.

15.1.6.  Abbott Nutrition

15.1.7.  NUK USA LLC

15.1.8.  Unilever United States, Inc.

15.1.9.  Cotton Babies Inc.

15.1.10.                Owlet Baby Care Inc

16.  Strategic Recommendations

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