United Kingdom Halal Food Market By Product Type (Meat, Poultry and Seafood, Fruits and Vegetables, Dairy Products, Others), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

United Kingdom Halal Food Market was valued at USD 89.45 Billion in 2024 and is anticipated to grow USD 149.61 Billion by 2030 with a CAGR of 8.95%. The United Kingdom halal food market is witnessing robust growth, driven by a rising Muslim population, increasing awareness about halal certification, and growing demand for ethically sourced and high-quality food. The market extends beyond the Muslim community, attracting health-conscious and ethical consumers seeking clean-label products. Major supermarkets, including Tesco, Sainsbury’s, and Asda, have expanded their halal offerings, while halal-certified restaurants and fast-food chains are growing rapidly. Additionally, online platforms and halal food delivery services are gaining traction. Government support for food safety and halal certification processes further strengthens market credibility. The market encompasses meat, dairy, snacks, beverages, and ready-to-eat meals, positioning halal as a mainstream food segment in the UK’s multicultural food landscape.

Key Market Drivers

Rising Muslim Population and Growing Religious Adherence

One of the primary drivers of the halal food market in the United Kingdom is the steady rise in the Muslim population and their increasing adherence to religious dietary practices. According to the UK Office for National Statistics, Muslims make up over 6.5% of the UK population, with continued demographic growth expected due to higher birth rates and immigration from countries with predominantly Muslim populations such as Pakistan, Bangladesh, and parts of the Middle East and North Africa. As this population grows, so does the demand for food and beverages that are compliant with Islamic dietary laws. Beyond just meat, Muslims are seeking assurance that their food, including processed products, bakery items, and even pharmaceuticals and cosmetics, is certified halal. This shift is creating opportunities for companies to cater to a more conscious and informed consumer base that places high importance on authenticity and traceability. Moreover, younger generations of British Muslims are increasingly assertive about their halal lifestyle choices, influencing food preferences in schools, universities, and workplace cafeterias.

Expansion of Halal Offerings in Mainstream Retail and Foodservice Channels

The increasing availability of halal-certified products in mainstream supermarkets and restaurant chains has significantly boosted market accessibility and consumer confidence. Retail giants such as Tesco, Asda, Sainsbury’s, and Morrisons have introduced and expanded their halal product lines, stocking halal meat, ready-to-eat meals, snacks, and frozen foods. These supermarkets collaborate with established halal certifying bodies like the Halal Monitoring Committee (HMC) and Halal Food Authority (HFA) to ensure product compliance. At the same time, foodservice chains, including fast-food brands like KFC and Nando’s in selected locations, have started offering halal-certified options, responding to consumer demand and community outreach. This integration of halal into mainstream retail reduces the exclusivity of ethnic stores and simplifies access for Muslim and non-Muslim consumers alike. The availability of halal items in high-traffic areas like airports, universities, and shopping centres has also expanded the convenience of purchasing halal food on-the-go. The rising visibility of halal options across the UK’s retail and dining landscape reflects a strategic shift by businesses aiming to capture a growing and loyal consumer segment.

Increasing Awareness Among Non-Muslim Consumers and Ethical Consumption Trends

Another key driver is the broadening appeal of halal food beyond the Muslim population, particularly among non-Muslim consumers who associate halal with cleanliness, ethical slaughter, and higher food quality. As consumers become more health-conscious and ethically driven, there is a growing preference for food that aligns with values such as animal welfare, humane treatment, and traceability in the supply chain. Halal food, with its emphasis on hygienic practices, blood-free meat, and specific handling protocols, is increasingly being perceived as a cleaner and more wholesome option. This aligns with wider trends in the UK market such as the rise of organic, sustainable, and ethically sourced products. Additionally, many halal-certified food businesses emphasize transparency and community trust, which resonates with millennial and Gen Z consumers. As halal food becomes integrated into ethical consumerism and clean-label movements, it is expanding its appeal to flexitarians, health-conscious eaters, and environmentally aware shoppers, helping drive market growth outside traditional demographic boundaries.

Government and Institutional Support for Certification, Regulation, and Food Safety

Support from government bodies, food safety authorities, and Islamic certification institutions has played a crucial role in legitimizing and expanding the halal food market in the UK. While halal certification in the UK is not yet legally mandated, voluntary standards and third-party certifications help establish consumer trust and market integrity. Organisations such as the Halal Food Authority (HFA), the Halal Monitoring Committee (HMC), and the Islamic Food and Nutrition Council of America (IFANCA) in some import cases, ensure proper certification through audits, traceability protocols, and slaughterhouse supervision. These efforts help eliminate fraudulent claims and address consumer concerns about authenticity. Moreover, the UK government, through its departments such as the Food Standards Agency (FSA), encourages compliance with food hygiene and labeling standards, which indirectly supports the halal food sector. Additionally, trade events, public-private initiatives, and export promotion campaigns often include halal-focused segments, encouraging UK-based producers to explore international halal markets, especially in the Middle East and Southeast Asia. Collectively, institutional support and regulatory frameworks contribute to the credibility, traceability, and global competitiveness of UK halal food, making it a trusted segment for both domestic consumption and international trade.

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Key Market Challenges

Lack of Standardized Halal Certification and Consumer Confusion

One of the most significant challenges confronting the UK halal food market is the absence of a centralized or standardized halal certification system. Unlike some countries where halal regulation is overseen by a single government-backed body, the UK relies on multiple private organizations, such as the Halal Monitoring Committee (HMC), Halal Food Authority (HFA), and others, each with its own set of guidelines and standards. This fragmented landscape creates inconsistencies in certification practices, especially in the slaughtering process, ingredient sourcing, and cross-contamination controls. As a result, consumers often face confusion and skepticism over what truly qualifies as halal, especially when different certifiers may hold conflicting views—for instance, over the permissibility of mechanical slaughter or stunning before slaughter. The absence of unified national standards undermines consumer confidence, leads to market mistrust, and creates challenges for retailers and foodservice providers who must choose among competing certifiers. This inconsistency also limits the ability of UK producers to scale exports to countries with stricter or different halal requirements, thus impacting growth and international trade potential.

Limited Supply Chain Transparency and Risk of Contamination

Another major challenge lies in ensuring end-to-end supply chain transparency and preventing contamination with non-halal substances. Many halal food items—particularly processed, packaged, or imported products—pass through complex supply chains involving multiple suppliers, transportation systems, and handling agents. Without strict and consistent monitoring at every stage, there is a risk of cross-contamination with non-halal ingredients such as pork-derived gelatin, alcohol-based preservatives, or meat that is not slaughtered according to Islamic guidelines. This risk is particularly high in meat processing plants that serve both halal and non-halal markets, as well as in restaurants and fast-food outlets where halal and non-halal meals may be prepared in the same kitchen. Even seemingly minor lapses in ingredient sourcing or handling protocols can result in products being deemed non-compliant, which in turn damages brand reputation and consumer trust. Additionally, smaller food producers and retailers may lack the resources or knowledge to implement rigorous halal-compliant supply chain controls, leading to unintentional non-compliance. Ensuring traceability from farm to fork is not only costly but also technically demanding, especially in an environment without standardized enforcement mechanisms.

Cultural Misunderstanding and Market Perception Challenges

Despite the growing demand for halal food in the UK, the market continues to face resistance and misconceptions from sections of the non-Muslim population, driven by cultural misunderstanding and negative media portrayals. Halal food practices—especially those involving animal slaughter—have occasionally been the subject of controversy and misinformation, leading to public backlash and polarizing debates around animal welfare. In some cases, retailers have faced criticism for not labeling halal meat clearly or for offering halal-only options in certain outlets, resulting in consumer pushback and politicization of food choices. This cultural tension can discourage mainstream companies from fully embracing or marketing halal products, thereby limiting wider market integration. Furthermore, halal food businesses—especially smaller ethnic retailers and producers—may face challenges accessing funding, retail shelf space, or partnerships due to perceived market stigmas. In a multicultural society like the UK, such perception-related barriers slow the normalization and acceptance of halal as a mainstream offering, despite its ethical, hygienic, and inclusive appeal. Addressing this challenge requires better consumer education, transparent communication from halal certifiers, and collaboration between community leaders and food industry stakeholders to build a more inclusive food culture.

Key Market Trends

Premiumization and Diversification of Halal Food Products

A growing trend in the UK halal food market is the premiumization and diversification of halal-certified offerings. While halal food traditionally focused on staple items like fresh meat and poultry, today’s consumers are demanding a broader array of value-added, gourmet, and international cuisine options that cater to modern tastes. As a result, companies are innovating across categories such as halal-certified organic meats, gluten-free and low-sodium products, plant-based halal meals, and fusion cuisine combining global flavors with halal compliance. Brands are also investing in high-quality packaging, eco-friendly practices, and clean-label formulations to align with upscale consumer preferences. This trend is particularly visible among second- and third-generation British Muslims, who seek both religious adherence and contemporary culinary experiences. Moreover, there is rising demand for convenience foods such as halal frozen meals, marinated meats, ready-to-cook kits, and home delivery meal solutions. The market is moving beyond basic compliance, as halal food becomes synonymous with quality, health, and innovation. This evolution is helping halal brands position themselves alongside mainstream premium food labels in both ethnic and general retail outlets.

Digitalization and Rise of Online Halal Food Platforms

The rapid digital transformation of the food retail industry has extended to the halal food sector in the UK, with the emergence of numerous online platforms and e-commerce channels dedicated to halal products. As of July 2024, full‑fibre broadband reached 69% of homes in England, with gigabit‑capable coverage available to 84% of residences. Consumers are increasingly turning to mobile apps, dedicated halal marketplaces, and online grocery services to access a wider variety of halal-certified goods, particularly in urban areas with tech-savvy populations. Startups and niche platforms such as Halalnivore, Haloodies, and Muslim Box Co. offer curated halal meat, snacks, beverages, and lifestyle products, often paired with educational content, recipes, and subscription services. Established grocery chains like Tesco and Sainsbury’s have also enhanced their online halal product listings, while food delivery services like Deliveroo and Uber Eats now feature halal-only restaurant filters. The COVID-19 pandemic accelerated this trend, encouraging consumers to shop from the safety and convenience of their homes. Furthermore, digitalization enables better traceability and transparency, with apps and QR codes offering halal certification details and supply chain tracking. This growing online presence is revolutionizing how halal food is marketed, discovered, and consumed in the UK, making it easier for consumers to make informed and ethical choices.

Halal Tourism and Foodservice Integration

The expansion of halal tourism in the UK is driving increased demand for halal-certified food in hotels, restaurants, and travel-related services. As the UK positions itself as a welcoming destination for Muslim travelers from the Middle East, Southeast Asia, and North Africa, hospitality operators are adapting their services to cater to halal preferences. Hotels, airports, and tour operators are increasingly offering halal meal options, prayer spaces, and culturally appropriate services, contributing to the growth of a Muslim-friendly travel ecosystem. Similarly, fine-dining restaurants, boutique cafes, and Michelin-rated establishments are beginning to include halal meat options or create entirely halal menus to attract a broader customer base. Events such as the London Halal Food Festival and Muslim Lifestyle Show further highlight this integration, showcasing halal food innovations and bringing together food producers, chefs, and hospitality businesses. This trend is not just about serving traditional dishes but also about fusing global culinary trends—such as sushi, Italian, or gourmet burgers—with halal compliance. The alignment of halal food with travel, luxury, and experiential dining is transforming how halal food is perceived, expanding its reach well beyond domestic consumption to encompass globalized, lifestyle-oriented audiences.

Emphasis on Ethical, Sustainable, and Locally Sourced Halal Products

A growing trend among halal food consumers in the UK is the increased emphasis on ethical sourcing, sustainability, and support for local producers. Modern Muslim consumers—especially millennials and Gen Z—are showing a strong preference for food that not only meets religious standards but also aligns with their broader values around environmental stewardship, animal welfare, and social responsibility. This has led to rising demand for halal food that is organic, free-range, grass-fed, and locally produced, especially when it comes to meat and dairy products. In response, halal brands and butchers are adopting eco-conscious practices, such as using biodegradable packaging, reducing food waste, and sourcing from UK farms with transparent animal welfare policies. There is also growing consumer interest in the carbon footprint and environmental impact of food production, encouraging producers to highlight their sustainability credentials alongside halal certification. Ethical branding is becoming a key differentiator in a competitive halal market, as consumers look beyond the label to assess how products align with their lifestyle and identity. This trend is reshaping the supply chain and marketing strategies of halal businesses, making sustainability a core component of halal brand value in the UK.

Segmental Insights

Product Type Insights

The poultry and seafood segment dominates the United Kingdom halal food market due to its high consumption rate, religious significance, and widespread availability. Poultry, particularly halal-certified chicken, is a staple in Muslim households across the UK, offering affordability, versatility, and ease of preparation. Seafood, which is generally considered halal without the need for specific slaughter practices, further strengthens this segment’s appeal. Supermarkets, specialty halal butchers, and online retailers prioritize poultry and seafood in their halal offerings, catering to both traditional and modern culinary preferences. Additionally, increasing demand for value-added products like marinated chicken, frozen fish fillets, and ready-to-eat meals continues to boost sales, making poultry and seafood the most lucrative and consumed segment in the UK halal food market.

Distribution Channel Insights

The online segment is emerging as the fastest growing channel in the United Kingdom halal food market, driven by changing consumer shopping habits, digital convenience, and increased demand for variety and transparency. E-commerce platforms and dedicated halal online retailers such as Halalnivore, Haloodies, and Muslim Box Co. are gaining popularity by offering doorstep delivery of fresh, frozen, and value-added halal-certified products. Mainstream supermarkets like Tesco and Sainsbury’s have also expanded their online halal offerings, enhancing accessibility. The COVID-19 pandemic accelerated this trend, prompting consumers to shift from physical stores to digital platforms. With features like certification transparency, user reviews, and subscription models, online retail provides a convenient, trusted, and personalized shopping experience, making it the fastest expanding distribution channel.

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Regional Insights

England stands as the dominating region in the United Kingdom halal food market, primarily due to its large and concentrated Muslim population, particularly in cities like London, Birmingham, Manchester, and Bradford. These urban centers drive strong demand for halal-certified meat, dairy, snacks, and ready-to-eat meals across both ethnic and mainstream retail channels. England also hosts the majority of halal food manufacturers, certifiers, distributors, and specialty butchers, making it the central hub for halal food production and distribution in the UK. Major supermarkets and foodservice providers in England actively cater to the halal market through dedicated product lines and in-store offerings. The region’s cultural diversity, strong retail infrastructure, and consumer purchasing power solidify its leading position in the halal food sector.

Recent Developments

• In 2025, UK rap duo Krept & Konan revealed plans to launch Saveways, a 15,000-square-foot halal and world foods supermarket in Croydon. The store is designed to offer a wide range of affordable, high-quality groceries, with a focus on meeting the diverse food needs of the local community and ensuring accessibility for all.
• In 2024, Tariq Halal Meat introduced the world’s first drive-thru halal butcher stores in both the UK and Dubai, responding to the growing demand for speed and convenience without compromising on quality. CEO Kunal Patel highlighted the importance of innovation in modern retail, as the long-established brand continues to redefine how consumers access halal meat.
• Golden Acre Foods has launched five new halal products under its Najma and Jaldee Eats brands, debuting in Tesco stores from 19 August 2024. The range includes three cooked-meat SKUs such as Spicy Turkey Rashers and Chicken Chipolatas, and two on-the-go snacks like Turkey Chorizo Bites and BBQ Chicken Skewers, targeting both families and young adults.

Key Market Players

• Tariq Halal Meats Limited
• Golden Acre Dairy Foods Limited
• Haloodies Limited
• Tahira Foods Limited
• KQF Foods Limited
• Saveways Superstore Limited
• Crescent Halal Foods Limited
• Simply Halal Limited
• Hiba Halal Meats Limited
• Abdullah Meat Company Limited

Report Scope:

In this report, the United Kingdom Halal Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United Kingdom Halal Food Market, By Product Type:

o   Meat

o   Poultry and Seafood

o   Fruits and Vegetables

o   Dairy Products

o   Others

• United Kingdom Halal Food Market, By Distribution Channel:

o   Online

o   Offline

• United Kingdom Halal Food Market, By Region:

o   England

o   Scotland

o   Wales

o   Northern Ireland

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United Kingdom Halal Food Market.

Available Customizations:

United Kingdom Halal Food Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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