|
Forecast Period
|
2026-2030
|
|
Market Size (2024)
|
USD 702.34 Million
|
|
CAGR (2025-2030)
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8.98%
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Fastest Growing Segment
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Unscented
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Largest Market
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England
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Market Size (2030)
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USD 1,145.78 Million
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Market Overview
United Kingdom Candles Market was valued at USD 702.34 Million in 2024 and is expected
to reach USD 1,145.78 Million by 2030 with a CAGR of 8.98%. The United
Kingdom Candles market is experiencing strong growth due to several key
drivers. The increasing focus on wellness and self-care has led to a higher
demand for scented candles, which are used to promote relaxation and stress
relief. Consumers are also becoming more environmentally conscious, driving the
shift toward eco-friendly candles made from natural materials like soy and
beeswax. Candles are not only valued for their functional purpose but also for
their aesthetic appeal, enhancing home décor and creating a calming ambiance. Also,
the rise of e-commerce has made candles more accessible to a broader audience,
particularly younger consumers who prefer shopping online. These factors
combined contribute to the sustained growth of the UK candle market.
Key Market Drivers
Rising
Home Renovation Activities
Rising home renovation activities in the United
Kingdom are significantly driving the candle market. As a part of this,
according to a recent study, as of 2023, half of households are planning
renovations with a median expected expenditure of USD 13310.35 for
higher-budget projects, indicating that renovation activity will continue into
2023.As homeowners invest in refurbishing and personalizing their living
spaces, candles have become essential elements in enhancing ambiance and
aesthetics. The demand for decorative and scented candles has surged, with
consumers seeking products that not only illuminate but also infuse their homes
with pleasant fragrances and a cozy atmosphere. This trend is reflected in the
growing popularity of candles among UK households, with many individuals
purchasing multiple candles annually to complement their home décor. Also, the
increased focus on wellness and self-care has led to a preference for candles
made from natural and eco-friendly materials, aligning with broader
sustainability goals. Consequently, the candle market is experiencing robust
growth, driven by these evolving consumer preferences and the ongoing home
renovation boom.
Expansion
of Hotels Across the Region
The expansion of hotels across the United Kingdom is
significantly influencing the growth of the candle market. As a part of
this, as of March 2025, IHG Hotels & Resorts (IHG), one of the top hotel
businesses in the world, continues to accelerate growth in its UK & Ireland
(UK&I) market, adding more than 900 rooms in strategic areas like Leeds,
London, and Reading. As the hospitality sector experiences a resurgence,
driven by increased travel and consumer demand for unique experiences, hotels
are increasingly incorporating candles to enhance guest ambiance and
satisfaction. Candles, particularly scented and decorative varieties, are
utilized in hotel lobbies, guest rooms, spas, and dining areas to create a
welcoming and relaxing atmosphere. This trend aligns with the broader wellness
movement, where consumers seek environments that promote relaxation and
well-being. The rise in hotel openings and renovations has led to a heightened
demand for high-quality, aesthetically pleasing candles that align with brand identities
and guest expectations. Consequently, the candle market is experiencing a surge
in demand, with hotels investing in premium products to elevate the guest
experience and differentiate themselves in a competitive market.
Wellness
& Self-Care
The wellness and self-care movement are a significant
driver of the United Kingdom's candle market, reflecting a broader shift
towards mental well-being and home-centered relaxation. Consumers increasingly
incorporate scented candles into their daily routines to create calming
environments that promote relaxation and reduce stress. This trend is
particularly evident among millennials and Generation Z, who prioritize
experiences that enhance their mental health and home ambiance. Candles infused
with essential oils like lavender, eucalyptus, and jasmine are especially
popular for their therapeutic properties, aiding in sleep improvement and mood
enhancement.The demand for natural and eco-friendly candles is also on the
rise, with consumers favoring products made from sustainable materials such as
soy and beeswax. This preference aligns with a growing awareness of
environmental issues and a desire to support brands that prioritize
sustainability. Consequently, the UK candle market is experiencing robust growth,
with wellness and self-care trends playing a pivotal role in shaping consumer
preferences and market dynamics.
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Key Market Challenges
Supply
Chain Disruptions
The UK candles market has experienced notable
disruptions in its supply chain, primarily due to the combined effects of
Brexit and the COVID-19 pandemic. These disruptions have resulted in shortages
of essential raw materials, such as wax and fragrance oils, leading to delays
in production and higher costs. Shipping costs have surged, with transportation
bottlenecks and logistical issues making it difficult for manufacturers to
source materials from international suppliers. Also, the scarcity of packaging
materials, particularly cardboard, has further strained the industry. Small and
medium-sized producers have been particularly hard hit, as they struggle to
maintain consistent product availability and manage rising production costs. To
cope, businesses have been diversifying suppliers, exploring local sourcing options,
and investing in more efficient inventory management systems. However, the
challenges persist, and the market continues to face pressure from global
supply chain issues, requiring ongoing adaptation and resilience from industry
players.
Intense
Competition Among Key Players
The UK candle market is experiencing intense
competition, characterized by a diverse array of players ranging from
established brands to emerging startups. Major companies like Yankee Candle, Jo
Malone, and The White Company dominate the premium segment, while retailers
such as Lidl and Tesco offer budget-friendly alternatives. Also, independent
artisans and small businesses are gaining traction by emphasizing unique
designs and sustainable practices. This fragmentation makes it challenging for
new entrants to differentiate themselves and capture market share.The
proliferation of online platforms has further intensified competition, enabling
consumers to access a wide variety of options and compare prices effortlessly.
To stand out, brands must focus on product innovation, quality, and effective
branding strategies. However, the presence of numerous unorganized players
offering substandard products can undermine consumer trust and impact the
profitability of established vendors. Navigating this competitive landscape
requires adaptability and a keen understanding of consumer preferences.
Key Market Trends
Rising
Demand for Eco-Friendly Material
The UK candle market is experiencing a significant
shift towards eco-friendly materials, driven by increasing consumer demand for
sustainable and non-toxic products. Plant-based waxes such as soy, beeswax, and
coconut are gaining popularity due to their renewable nature and cleaner burn
compared to traditional paraffin wax. These alternatives not only reduce
environmental impact but also offer a healthier option for consumers concerned
about indoor air quality.In addition to sustainable waxes, there is a growing
emphasis on recyclable and biodegradable packaging. Manufacturers are moving
away from plastic and non-recyclable materials, opting for glass jars, metal
tins, and paper-based packaging to minimize waste. Some brands are also
designing multi-use containers that can be repurposed, further extending the
product's lifecycle and appealing to eco-conscious consumers.This trend aligns
with broader wellness and self-care movements, as consumers seek products that
contribute to both environmental sustainability and personal well-being. The
shift towards eco-friendly candles reflects a broader consumer preference for
products that are ethically sourced, non-toxic, and environmentally responsible.
Online
Retail Expansion
The UK candle market is experiencing a significant
transformation due to the rapid expansion of online retail. The Office for
National Statistics (ONS) reports that the percentage of total retail sales
that came from online sales increased from 28.2% in December 2022 to a new high
of 36.1% in December 2023. E-commerce platforms have become pivotal in
reaching a broader consumer base, offering convenience and a wide variety of
products. This shift has been particularly beneficial for small and independent
candle makers, enabling them to showcase unique, artisanal, and eco-friendly
products to a national audience.Social media platforms play a crucial role in
this online expansion, with brands leveraging Instagram and Pinterest to
highlight their products' aesthetics and connect with consumers. Influencer
collaborations and user-generated content have further amplified brand
visibility and consumer engagement. Also, the rise of direct-to-consumer (D2C)
models allows brands to build stronger relationships with their customers,
offering personalized experiences and fostering brand loyalty. This trend is
expected to continue, with online retail becoming an increasingly dominant
channel in the UK's candle market.
Technological
Innovation
Technological innovation is transforming the UK candle
market, with smart candles emerging as a key trend. These innovations integrate
advanced features like LED lighting, Bluetooth connectivity, and compatibility
with voice assistants such as Amazon Alexa and Google Assistant. Consumers can
now adjust candle settings, such as brightness, color, and scent intensity,
remotely, creating a highly personalized ambiance. Also, flameless LED candles
are gaining popularity due to their safety benefits, eliminating the risks
associated with open flames, especially in households with children or pets.
These candles offer greater energy efficiency, longer battery life, and enhanced
durability, aligning with the growing consumer demand for sustainable and safe
products. The incorporation of smart features like timers and sensors also
promotes convenience, allowing for automated operation and energy savings. This
technological shift is reshaping consumer preferences, and as the market
continues to evolve, brands are focusing on innovation to meet the growing
demand for multifunctional and aesthetically appealing candle products.
Segmental Insights
Category
Insights
Scented dominated the United Kingdom Candles
market, driven by several key factors. Firstly, the growing consumer interest
in wellness and relaxation has significantly contributed to the demand for
aromatherapy candles, known for their stress-relieving and mood-enhancing
properties. Also, scented candles are popular for creating a cozy atmosphere in
homes, making them a favored choice for both gifting and personal use. The wide
variety of fragrances available, from floral to woodsy, caters to diverse
preferences, further boosting their appeal. Also, the increasing trend towards
home décor and ambiance personalization has solidified scented candles as an
essential part of consumers' lifestyles. Also, votives candles based on product
type are expected to hold a significant share due to their versatility,
affordability, and wide range of uses.
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Regional Insights
The England dominated the United Kingdom Candles
market driven by its large consumer base and high disposable income,
particularly in urban areas like London. The country’s strong retail
infrastructure and diverse range of retail channels, from high street stores to
online platforms, contribute significantly to market growth. England’s growing
interest in home décor, wellness, and sustainable living further drives the
demand for candles, especially scented and eco-friendly options. Also, Scotland
Candles market is driven by factors such as growing preference for eco-friendly
and sustainable products, with consumers increasingly opting for candles made
from natural waxes like soy and beeswax.
Recent Developments
- In June 2024, Josie Nicholls, originally
from Valenzuela, Manila, moved to the UK in 2007 and has officially launched
new scented candle business. Currently operating an online store, Josie plans
to participate in local events and aims to open her own shop in the future. She
also intends to expand her product line to include other scented items, such as
soap bars.
- In August 2024, West Cork-based artisan
perfumery, La Bougie, expanded its presence into the UK market with the opening
of a luxury boutique in Lymington, Hampshire. This strategic move provides La
Bougie with both in-store and online platforms to showcase its premium range of
eaux de parfum, candles, and scent diffusers, crafted using rare aromatics and
botanical oils sourced from across the globe.
Key Market Players
- Contract Candles & Diffusers Ltd
- Shearer Candles
- Scent Perfique Ltd
- Candle Shack Ltd
- Stennah & Hope
- Narbeth Candles
- Trudon
- Ocoee House Limited
- The Botanical Candle Company Limited
- The Harrogate Candle Company Ltd
|
By Product Type
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By Type of Candle Wax
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By Category
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By End User
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By Distribution
Channel
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By Region
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- Pillar
- Votives
- Tea Light
- Taper
- Floating
- Others
|
- Paraffin Wax
- Soy Wax
- Palm Wax
- Beeswax
- Others
|
|
|
- Supermarket & Hypermarket
- Specialty Stores
- Online
- Others
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- England
- Scotland
- Wales
- Northern Ireland
|
Report Scope:
In this report, the United Kingdom Candles Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- United Kingdom Candles
Market, By Product Type:
o Pillar
o Votives
o Tea Light
o Taper
o Floating
o Others
- United Kingdom Candles
Market, By Type of Candle Wax:
o Paraffin Wax
o Soy Wax
o Palm Wax
o Beeswax
o Others
- United Kingdom Candles
Market, By Category:
o Scented
o Unscented
- United Kingdom Candles
Market, By End User:
o Residential
o Commercial
- United Kingdom Candles
Market, By Distribution Channel:
o Supermarket & Hypermarket
o Specialty Stores
o Online
o Others
- United Kingdom Candles
Market, By Region:
o England
o Scotland
o Wales
o Northern Ireland
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the United Kingdom Candles Market.
Available Customizations:
United Kingdom Candles Market report with the given
market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
United Kingdom Candles Market is an upcoming report
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