United Arab Emirates soap market was valued at around USD274.41 million in 2019 and is forecast to grow at a CAGR of 7.39%, in value terms, over the next five years, to reach USD419.18 million by 2025. Soaps are used for various cleaning and washing purposes, and consumers have started perceiving it as a need for maintaining good health and hygiene in their day to day life. Rising personal disposable income and growing consciousness about health, hygiene and wellbeing is driving demand for soaps. In the coming years, demand for soaps in the country is anticipated to grow at a robust pace on the back of increasing heath awareness among consumers and rising number of COVID-19 cases in the country. Growing efforts by  doctors and government for increasing awareness among making people to wash their hands regularly with soaps to stay away from spread of diseases is expected to positively boost UAE soap market  during the forecast period.

Growing popularity of organic soaps or handmade soaps and natural soaps, and increase in the usage of liquid soaps, is creating many opportunities in the UAE soap market. Moreover, new trends such as soaps meant for cosmetic purposes, will further drive the market over the next five years.

UAE soap market is segmented into form, distribution channel, application and region. Soaps are available in two forms, i.e., solid and liquid. Solid segment dominated the UAE soaps market in 2019 with share of 57.46%  as they are cheaper than liquid soaps. For instance, cost of a soap bar used for bathing will be quite less in comparison to a liquid shower gel; thereby, contributing to the leading share of the segment.

Major players in the market include Reckitt Benckiser (Arabia) FZE, Beiersdorf Middle East, Johnson & Johnson Middle East FZ-LLC, The Body Shop, Bath & Body Works, LLC, Colgate-Palmolive (Gulf States) Ltd., Detergent Industrial And Trading Company Limited, Unilever Gulf FZE, Godrej Global Mid East FZE, Procter & Gamble Gulf FZE and others. In order to attain their motive of customer satisfaction, companies make various organic and inorganic moves some of which include, launching of new products, acquisitions and mergers. Soap producing companies keep on updating their soap manufacturing process in order to meet the pulsating needs of their customer base.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of UAE soap market from 2015 to 2018.
  • To estimate and forecast the market size of UAE soap market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast UAE soap market based on form, distribution channel, application and region.
  • To identify dominant region or segment in the UAE soap market.
  • To identify drivers and challenges for UAE soap market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in UAE soap market.
  • To conduct pricing analysis for UAE soap market.
  • To identify and analyze the profile of leading players operating in UAE soap market.
  • To identify key sustainable strategies adopted by market players in UAE soap market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers of soap across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers of soap which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers of soap, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of UAE soap market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Soap manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to soaps
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers of soaps, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, UAE soap market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Form:
    • Liquid
    • Solid
  • Market, By Distribution Channel:
    • Store based
    • Non-store based
  • Market, By Application:
    • Kitchen
    • Laundry
    • Personal
    • Novelty
    • Perfumed
    • Beauty Soaps
    • Medicated
    • Others
  • Market, By Region:
    • Sharjah
    • Dubai
    • Abu Dhabi

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in UAE soap market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.     Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customers

4.1.  Product Quality

4.2.  Brand Awareness

4.3.  Brand Recall

4.4.  Unmet needs/challenges

4.5.  Overall Satisfaction Analysis

5.    UAE Soap Market Overview

6.    UAE Soap Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Form (Liquid, Solid)

6.2.2.     By Distribution Channel (Store based, Non-store based)

6.2.3.     By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated and Others)

6.2.4.     By Region (Sharjah, Dubai, Abu Dhabi)

6.2.5.     By Company (2019)

6.3.  Product Market Map

7.    UAE Liquid Soap Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Application

8.    UAE Solid Soap Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Application

9.    UAE Organic & Natural Soap Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Organic Vs Natural Soap

10.  Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  UAE Economic Profile

14.  Competitive Landscape

14.1.    Company Profiles

14.1.1.  Reckitt Benckiser (Arabia) FZE

14.1.2.  Beiersdorf Middle East

14.1.3.  Johnson & Johnson Middle East FZ-LLC

14.1.4.  The Body Shop

14.1.5.  Bath & Body Works, LLC

14.1.6.  Colgate-Palmolive (Gulf States) Ltd.

14.1.7.  Detergent Industrial And Trading Company Limited

14.1.8.  Unilever Gulf FZE

14.1.9.  Godrej Global Mid East FZE

14.1.10.Procter & Gamble Gulf FZE

15.  Strategic Recommendations

16.  About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures

    Figure 1:               Brand Recall, 2018 (Base=200)

    Figure 2:               Brand Awareness, 2018 (Base=200)

    Figure 3:               Customer Satisfaction Level, 2019 (Base=200)

    Figure 4:               Product Quality Level , 2019 (Base=200)

    Figure 5:               Unmet needs/challenges after Purchasing Soaps, 2019

    Figure 6:               UAE Soap Market Size, By Value (USD Million), 2015-2025F

    Figure 7:               UAE Population Size (In Million), 2014-2018

    Figure 8:               UAE Soap Market Share, By Form, By Value, 2015-2025F

    Figure 9:               UAE Soap Market Share, By Distribution Channel, By Value, 2015-2025F

    Figure 10:            UAE Soap Market Share, By Application, By Value, 2015-2025F

    Figure 11:            UAE Soap Market Share, By Region, By Value, 2015-2025F

    Figure 12:            UAE Soap Market Share, By Company, By Value, 2019

    Figure 13:            UAE Soap Market, Region Map on the Basis of Market Size (USD Million) & Growth Rate (%)

    Figure 14:            UAE Liquid Soap Market Size, By Value (USD Million), 2015-2025F

    Figure 15:            UAE Liquid Soap Market Share, By Distribution Channel, By Value, 2015-2025F

    Figure 16:            UAE Liquid Soap Market Share, By Application, By Value, 2015-2025F

    Figure 17:            UAE Solid Soap Market Size, By Value (USD Million), 2015-2025F

    Figure 18:            UAE Solid Soap Market Share, By Distribution Channel, By Value, 2015-2025F

    Figure 19:            UAE Solid Soap Market Share, By Application, By Value, 2015-2025F

    Figure 20:            UAE Organic and Natural Soap Market Size, By Value (USD Million), 2015-2025F

    Figure 21:            United Arab Emirates Organic Vs Natural Soap Market Share, By Value