UAE Fragrance market is anticipated
to witness potential growth in the forecast period, 2023-2027. Fragrances and perfumes
have enhanced the grooming habits of individuals and have become one of the
essential products of day-to-day life. The rising internet penetration and the
growing number of social media users are augmenting the market growth. Taking
this into consideration, several key players in the market are promoting their
offerings on social media and other digital platforms. Fragrance ingredients
are also widely utilized in products including soaps and detergents, daily use
household products that includes shampoos, shower gels, shaving creams, and
body care products such as lotions, scrubbers, etc. Development of these
fragrance products has extended the industry size. Additionally, an increase in
spending capacity and emerging trends such as aromatherapy have amplified the
visibility of fragrance products are expected to boost the market growth in the
coming years.
Increase in Demand for
Eco-Friendly Fragrance Products Propels the Market Growth
The growing popularity of organic and
natural-ingredient-based products is primarily driving the market growth. Some
commonly utilized ingredients in such fragrances are sandalwood, geranium
bourbon, and patchouli. This industry is mostly reliant on synthetic components,
with synthetic fragrances accounting for 60–65% of the total market whereas
30–35% of the market has been occupied by fragrances made of natural
ingredients. The escalating demand for organic fragrances is due to the
expanding consumer awareness related to ingredients used in them. Also, the
enhancing focus on personal health and hygiene, as well as the changing
lifestyle, is stimulating the consumption of chemical-free products. People
across the globe, including in the U.A.E., are getting aware of the
significance of a healthy life, which is leading to a rise in the number of
gym-goers. As per the Dubai World Trade Centre, in the U.A.E., there are 800
fitness clubs with 523,000 members. Health clubs and gyms that offer personal
training are promoting the market growth, as consumers in the U.A.E. are
willing to spend more on fragrances and perfumes to mask the unpleasant odor
coming from their bodies after an intense workout.
Rise in Expenditure on Advertisement and
Promotion Accelerates the Market Growth
Extensive research & development
activities along with the spending on advertisements are driving the market
growth. Leading key market players are investing in advertisement and promotion
to influence consumer purchase decisions. Moreover, the growing utilization of
social media and celebrity endorsement is influencing the advertisement
strategies adopted by the market leaders. As per the World Bank, the internet
penetration in UAE is 100% as of 2021, which increases online sales, that
enables cosmetics and perfume retailers to add images and videos to expand the
sales of perfumes and fragrances. Various online cosmetics retailers provide
the option to the customers to get their perfumes and fragrances customized,
thereby the market players are heavily investing in advertisement and promotion
to attract consumers to digital media. This also allow to make better decision
while formulating performance strategies. Expanding sales of artisanal and
custom fragrance products, along with the high expenditure on advertisement and
promotion is expected to fuel the market growth in the forthcoming years.
Surge in Demand for Fragrance Products
Among Men Supports the Market Growth
The inflating usage of cosmetics among
men in their daily routine, which trigger the growth of the market. These days
men are becoming more concerned about their personalities which augments the
market growth. Furthermore, post-workout, they prefer to use products that
contain fragrance to eliminate body odor. The elevating levels of urbanization
and emerging fascination trend with western culture spreads beyond cities, men
are opting for spicy, woody, oceanic, and citrus notes. All these
aforementioned factors are estimated to witness the growth of the fragrance
market over the forecast period.
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Market Segmentation
UAE fragrance market is segmented into product
type, consumer group, price, distribution channel, regional distribution, and
competitive landscape. Based on product type, the market is bifurcated into deodorants
and perfumes. Based on
consumer group, the market is divided into male, female, and unisex. Based on
price, the market is bifurcated into luxury and mass. Based on distribution
channel, the market is segmented into hypermarkets/ supermarkets, departmental
stores, convenience stores, online, and others. UAE fragrance market is studied in major regions namely Dubai,
Abu Dhabi, Sharjah, and the rest of UAE.
Market Players
Estee Lauder Middle East, Coty Middle
East FZCO, Guccio Gucci S.p.A., Rasasi Perfumes Industry LLC, Yas Perfumes, Jo
Malone London UAE, Al Haramain Perfumes, The Fragrance Kitchen, Calvin Klein,
Swiss Arabian Perfumes Group, L'Occitane Emirates L.L.C, are the
significant market players operating in UAE fragrance market.
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Attribute
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Details
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Base Year
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2021
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Historic Data
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2017 –
2020
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Estimated Year
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2022
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Forecast Period
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2023
– 2027
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Quantitative Units
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Revenue in USD Million, and CAGR for 2017-2021 and 2022-2027
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Report coverage
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Revenue
forecast, company share, competitive landscape, growth factors, and trends
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Segments covered
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·
Product Type
·
Consumer Group
·
Price
·
Distribution Channel
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Regional scope
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Dubai, Abu Dhabi, Sharjah, Rest of UAE
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Key companies profiled
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Estee Lauder Middle East, Coty Middle East FZCO, Guccio Gucci
S.p.A., Rasasi Perfumes Industry LLC, Yas Perfumes, Jo Malone London UAE, Al
Haramain Perfumes, The Fragrance Kitchen, Calvin Klein, Swiss Arabian
Perfumes Group, L'Occitane Emirates L.L.C
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Customization scope
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10%
free report customization with purchase. Addition or alteration to regional
& segment scope.
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Pricing and purchase options
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Avail customized purchase options to meet your exact research
needs. Explore purchase options
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Delivery Format
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PDF and
Excel through Email (We can also provide the editable version of the report
in PPT/Word format on special request)
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Report Scope:
In this report, UAE fragrance market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
·
UAE Fragrance Market, By
Product Type:
o Deodorants
o Perfumes
·
UAE Fragrance Market, By
Consumer Group:
o Male
o Female
o Unisex
·
UAE Fragrance Market, By
Price:
o Luxury
o Mass
·
UAE Fragrance
Market, By Distribution Channel:
o Hypermarkets/ Supermarkets
o Departmental Stores
o Convenience Stores
o Online
o Others
·
UAE Fragrance Market, By
Region:
o Dubai
o Abu Dhabi
o Sharjah
o Rest of UAE
Competitive Landscape
Company
Profiles: Detailed
analysis of the major companies present in UAE fragrance market.
Available Customizations:
With the given market data, TechSci Research offers
customizations according to a company’s specific needs. The following
customization options are available for the report:
Company
Information
o Detailed analysis and profiling of
additional market players (up to five).
UAE fragrance market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]