Turkey smartphone market is driven by improving living standards, technological advancements, and increasing working population. The market is expected to grow at a CAGR of 4.48% during the forecast period, reaching around USD 6.97 billion by 2027. Furthermore, innovation and increasing per capita income are expected to boost the Turkey smartphone market during the forecast period.

 

Turkey smartphone market is facing stagnant growth during the forecast period owing to reduction in smartphone replacement cycle from 18 months to 24 months because of the new taxation policies introduced by the Turkish government where the tax rate is almost 82% on the purchase of a new smartphone. Smartphones in Turkey are generally expensive as compared to the United States of America and Europe. However, Turkey is going to be an important smartphone manufacturing country as there is an increase in the investment from leading companies. For instance, the third-largest mobile phone manufacturer in the world, Xiaomi, chose Turkey as its fourth global production facility. With a $30 million investment, the company opened its manufacturing facility in Istanbul in March 2021, adding 2,000 employees.

Turkish electronics manufacturers are seeing increased competition in recent months with China's Oppo has beginning manufacturing in the Tuzla area, one of Istanbul's industrial hubs.


During the COVID-19 pandemic, many countries faced decline in the sales of smartphone and so did Turkey. In 2020, many people in Turkey lost their jobs and some were receiving less salary during the lockdown, thus, buying a new smartphone could not make it to the essential item list of the people in Turkey, which resulted in a decline in the sales of smartphone in the country.

 

Increasing Investment from Big Companies is Driving the Market Growth

Due to investments made by major corporations, Turkey is anticipated to become a significant center for the manufacturing of smart phones. With the opening of a research and development (R&D) center about ten years ago, Chinese electronics giant Huawei took the first step. Following suit were Xiaomi, OPPO, Samsung, TECNO Mobile, and TCL. Vivo and Realme have also gained ground. Turkish technology company Sunny produces some Samsung mobile phone models in Turkey. With aUSD35 million investment, another Chinese business, TECNO, began manufacturing in Turkey and employed around 1,000 employees. With a capacity of 450,000 units per year and a goal of 1 million units in 2022, China's TCL started producing mobile phones in Turkey by joining forces with a Turkish home appliances company, Arcelik.

 

Technological Advancement Contributing to Increased Convenience Driving the Market Growth

The market for smartphones has shown rapid expansion in recent years. The primary characteristics of smartphones are convenience and personalization. One of the top nations for the growth of the smartphone market is Turkey. In comparison to their dedicated variants, newer generation convergence devices (all-in-ones, camera phones) provide consumers improved product performance in terms of quality. Numerous functionalities on smartphones might be found in other tech goods alone. Furthermore, a Smartphone functions as a Kindle book, pocket dictionary, bank ATM, alarm clock, scanner, voice recorder, notebook, iPad, paper comics, television, and more. This list can be expanded based on the brand of the smartphone, but smartphones offer services for a wide range of other devices.

 

Higher Tax Rates for smartphones in Turkey is Hindering the Market Growth

The government of Turkey increased the special consumption tax on mobile phones in the year 2022. The lowest tax rate of 25% was set for smartphones ranging from USD 83 or lower. 40% tax was set for smartphones between the price range of USD 83 and 168. The maximum 50% tax was fixed for the price range of USD 168 and above.

Due to this reason high-end smartphones are becoming expensive. For instance, the iPhone 13's initial price in Turkey is around USD 1050. That is more than the net minimum salary for a month which is around USD 440.



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Market Segmentation

The Turkey smartphone market is segmented based on operating system, display technology, distribution channel, region, and competitional landscape. Based on operating system, the market is further segmented into Android, iOS, and others. The display technology is further segmented into LCD, OLED, AMOLED, and others. The distribution channel is segmented into multi-brand store, exclusive store, online, and others. The market analysis also studies the regional segmentation divided into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.

 

Company Profiles

Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Huawei Telekomunikasyon Dis Tic Ltd. Sti, Apple Teknoloji ve Sas Ltd. Sti, Oppo Turkey Telekomunikasyon Tic Ltd. Sti, Telpa Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd., Nokia Turkiye, TCL Corp. are some of the leading market players of the Turkey smartphone market. New market players are also actively entering the market in the recent years and further driving the market growth.


Attribute

Details

Market Size Value in 2021

USD5.37 Billion

Revenue Forecast in 2027

USD6.97 Billion

Growth Rate

4.48%

Base Year

2021

Historical Years

2017–2021

Estimated Year

2021E

Forecast Period

2023F –2027F

Quantitative Units

Revenue in USD Billion, Volume in Million Units and CAGR for 2017-2021 and 2021E-2027F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Operating System

·         Display Technology

·         Distribution Channel

·         Region

·         Company

Regional Scope

Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia

Key Companies Profiled

Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Samsung Electronics Istanbul Paz ve Tic Ltd Sti, Huawei Telekomunikasyon Dis Tic Ltd Sti, Apple Teknoloji ve Sas Ltd Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd, Nokia Turkiye, TCL Corp, etc.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, Turkey smartphone market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Turkey Smartphone Market, By Operating System:
    • Android
    • iOS
    • Others
  • Turkey Smartphone Market, By Display Technology:
    • LCD
    • OLED
    • AMOLED
    • Others
  • Turkey Smartphone Market, By Distribution Channel:
    • Multi-Brand Store
    • Exclusive Store
    • Online
    • Others
  • Turkey Smartphone Market, By Region:

o   Marmara

o   Central Anatolia

o   Mediterranean

o   Aegean

o   Southeastern Anatolia

o   Blacksea

o   Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey Smartphone market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Impact of COVID-19 on Turkey Smartphone Market

5.    Voice of Customers

5.1.  Brand Awareness

5.2.  Factors Affecting Purchase Decision

5.3.  Challenges Faced Post Purchase

6.    Turkey Smartphone Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Operating System (Android, iOS, Others)

6.2.2.    By Display Technology (LCD, OLED, AMOLED, Others)

6.2.3.    By Distribution Channel (Multi-Brand store, Exclusive Store, Online, Others)

6.2.4.    By Region (Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, Eastern Anatolia)

6.2.5.    By Company (2021)

6.3.  Market Map (By Operating System, By Display Technology, By Distribution Channel, By Region)

7.    Marmara Smartphone Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Operating System

7.2.2.    By Display Technology

7.2.3.    By Distribution Channel

8.     Central Anatolia Smartphone Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value & Volume

8.2.  Market Share & Forecast

8.2.1.    By Operating System

8.2.2.    By Display Technology

8.2.3.    By Distribution Channel

9.    Mediterranean Smartphone Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value & Volume

9.2.  Market Share & Forecast

9.2.1.    By Operating System

9.2.2.    By Display Technology

9.2.3.    By Distribution Channel

10. Aegean Smartphone Market Outlook

10.1.               Market Size & Forecast

10.1.1. By Value & Volume

10.2.               Market Share & Forecast

10.2.1. By Operating System

10.2.2. By Display Technology

10.2.3. By Distribution Channel

11. Southeastern Anatolia Smartphone Market Outlook

11.1.               Market Size & Forecast

11.1.1. By Value & Volume

11.2.               Market Share & Forecast

11.2.1. By Operating System

11.2.2. By Display Technology

11.2.3. By Distribution Channel

12. Blacksea Smartphone Market Outlook

12.1.               Market Size & Forecast

12.1.1. By Value & Volume

12.2.               Market Share & Forecast

12.2.1. By Operating System

12.2.2. By Display Technology

12.2.3. By Distribution Channel

13. Eastern Anatolia Smartphone Market Outlook

13.1.               Market Size & Forecast

13.1.1. By Value & Volume

13.2.               Market Share & Forecast

13.2.1. By Operating System

13.2.2. By Display Technology

13.2.3. By Distribution Channel

14. Pricing Analysis

15. Market Dynamics

15.1.               Drivers

15.2.               Challenges

16. Market Trends & Developments

17. Policy & Regulatory Landscape

18. Turkey Economic Profile

19. Competitive Landscape

19.1.             Apple Teknoloji ve Sas Ltd Sti

19.2.             Samsung Electronics Istanbul Paz ve Tic Ltd Sti

19.3.             Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi)

19.4.             Huawei Telekomunikasyon Dis Tic Ltd Sti

19.5.             Oppo Turkey Telekomunikasyon Tic Ltd Sti

19.6.             Telpa Telekomunikasyon Tic AS (General Mobile)

19.7.             Lenovo Turkiye

19.8.             BBK Electronics Corp Ltd

19.9.             Nokia Turkiye

19.10.          TCL Corp

20. Strategic Recommendations

21. About Us & Disclaimer

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Figures:

    Figure 1: Turkey Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017- 2027F.

    Figure 2: Turkey Smartphone Market Share, By Operating System, By Value, 2017- 2027F.

    Figure 3: Turkey Smartphone Market Share, By Display Technology, By Value, 2017- 2027F.

    Figure 4: Turkey Smartphone Market Share, By Distribution Channel, By Value, 2017- 2027F.

    Figure 5: Turkey Smartphone Market Share, By Region, By Value, 2017- 2027F.

    Figure 6: Turkey Smartphone Market Share, By Company, By Value, 2021.

    Figure 7: Turkey Smartphone Market Map, By Operating System Market Size, By Value & Growth Rate (%), 2021.

    Figure 8: Turkey Smartphone Market Map, By Display Technology Market Size, By Value & Growth Rate (%), 2021.

    Figure 9: Turkey Smartphone Market Map, By Distribution Channel Market Size, By Value & Growth Rate (%),2021.

    Figure 10: Turkey Smartphone Market Map, By Region Market Size, By Value & Growth Rate (%), 2021.

    Figure 11: Marmara Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 12: Marmara Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 13: Marmara Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 14: Marmara Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.

    Figure 15: Central Anatolia Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 16: Central Anatolia Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 17: Central Anatolia Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 18: Central Anatolia Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.

    Figure 19: Mediterranean Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 20: Mediterranean Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 21: Mediterranean Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 22: Mediterranean Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.

    Figure 23: Aegean Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 24: Aegean Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 25: Aegean Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 26: Aegean Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.

    Figure 27: Southeastern Anatolia Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 28: Southeastern Anatolia Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 29: Southeastern Anatolia Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 30: Southeastern Anatolia Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.

    Figure 31: Blacksea Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 32: Blacksea Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 33: Blacksea Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 34: Blacksea Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.

    Figure 35: Eastern Anatolia Smartphone Market Size, By Value (USD Billion), By Volume (Million Units), 2017-2027F.

    Figure 36: Eastern Anatolia Smartphone Market Size, By Operating System, By Value, 2017-2027F.

    Figure 37: Eastern Anatolia Smartphone Market Size, By Display Technology, By Value, 2017-2027F.

    Figure 38: Eastern Anatolia Smartphone Market Size, By Distribution Channel, By Value, 2017-2027F.