Turkey Packaged Food Market By Product Type (Non-alcoholic Beverages, Dairy products, Confectionery, Ready Meals, Snacks, Breakfast Cereals, Pulses, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Departmental Stores, Convenience Stores, Online, and Others), By Region, Competition, Forecast & Opportunities, 2017-2027

The Turkey Packaged Food market is expected to grow at an impressive pace in the anticipated period. The demand for packaged food results from factors like ease of handling, preparation, consumption, and security against external tampering. Packaged foods significantly reduce preparation time and effort compared to cooking from scratch. These factors will cause the demand for packaged food products in the forecast period. In 2021, the Turkish packaging industry's export value was USD6.5 billion, with a 26 percent increase in value.

Demand for packaged food products has grown due to an increasing working population and consumer preference for ready-to-eat foods. The need for packaged food products is increasing due to the significant reduction in the cooking time these products provide.

Another factor driving the market demand is people's growing preference for packaged vegan and organic food products to maintain their health. Consumers are concerned about ingredients that are soured during the production of finished goods and pay close attention to the packaging and labeling of food products.

Reduction in Taxes will Fuel the Market Growth

In February 2022, Turkey also announced a tax reduction on basic food supplies. On dairy products, fruit, vegetables, and other staple foods, the value-added tax (VAT) will be reduced from 8% to 1%, according to President Recep Tayyip Erdogan. Turkey also unveiled a new credit guarantee fund package and a new model to bring "under-the-mattress" gold into the economy to combat the country's soaring inflation. The government will also establish a task force to examine prices and a mobile application to assist people in finding the best deals on goods. Therefore, a reduction in taxes on various food items drives the demand and growth of packaged food market in Turkey.

Changing Consumer Preferences Aids the Market Growth

The lockdowns have increased the number of work-from-home opportunities globally, which has increased the demand for packaged foods in Turkey. The packaged food market is expanding due to consumer preference for prepared, easier-to-use convenience foods. In recent years, packaged food has played a significant role in defining consumers' food choices due to changing urban routines and evolving dietary patterns in Turkey. Usually, packaged foods are prepared in advance and put into containers before being distributed through retail channels. Easy handling, preparation, and consumption, as well as the absence of external tampering, are benefits of packaged food. Moreover, Turkish customers' interest in healthier snacks and foods made with natural rather than artificial ingredients have grown in recent years, as has their health consciousness. Keeping this in mind, food producers are concentratingon creating distinctive and healthier products, significantly boosting the packaged food industry.

Rising Popularity of Ready-to-Eat Packaged Food Fuels the Market Growth

The consumption of ready-to-eat foods and the growing trend of on-the-go snacking promote market expansion for packaged foods in Turkey. Turkey's food service sector is quickly expanding its product offering to include a range of ready-to-eat meals.

The demand for packaged food is anticipated to rise due to the rapidly expanding number of cafés, eateries, in-store bakeries, and coffee shops that serve ready-to-eat food. Demand for pre-packaged meals that are additive-free, lightly processed, and have a longer shelf life is probably what will drive the market.

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Market Segmentation

Turkey packaged food market is segmented based on product type, distribution channel, region, and company. Based on product type, the market is segmented into non-alcoholic beverages, dairy products, confectionery, ready meals, snacks, breakfast cereals, pulses, and others. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, departmental stores, convenience stores, online and others. Based on region, the market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.

Market Players

Kent Gıda Maddeleri Sanayii ve Ticaret A.Ş., Nestle Turkiye Gida San. A.S., Yaşar Holding A.Ş., Coca-Cola İçecek A.Ş., Namet Gida Sanayi Ve Ticaret A.Ş, Sütaş Süt Ürünleri A.Ş., Unilever Sanayi ve Ticaret Türk A.Ş., Danone Tikvesli Gida Ve Icecek A.S., Dimes Gida Sanayi Ve Ticaret A.S., Kellogg Med Gida Ticaret Ltd. Sti., are the major market players in Turkey packaged food market.

Report Scope:

In this report, Turkey packaged food market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Turkey Packaged Food Market, By Product Type:
• Non-alcoholic Beverages
• Dairy products
• Confectionery
• Ready Meals
• Snacks
• Breakfast Cereals
• Pulses
• Others
• Turkey Packaged Food Market, By Distribution Channel:
• Supermarkets/Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others
• Turkey Packaged Food Market, By Region:
• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Blacksea
• Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey packaged food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).