The Turkey Packaged Food market is expected to grow at an
impressive pace in the anticipated period. The demand for packaged food results
from factors like ease of handling, preparation, consumption, and security
against external tampering. Packaged foods significantly reduce preparation
time and effort compared to cooking from scratch. These factors will cause the
demand for packaged food products in the forecast period. In 2021, the
Turkish packaging industry's export value was USD6.5 billion, with a 26 percent
increase in value.
Demand for packaged food products has grown due to an increasing working
population and consumer preference for ready-to-eat foods. The need for
packaged food products is increasing due to the significant reduction in the
cooking time these products provide.
Another factor driving the market demand is people's growing preference for
packaged vegan and organic food products to maintain their health. Consumers
are concerned about ingredients that are soured during the production
of finished goods and pay close attention to the packaging and labeling of food
products.
Reduction in
Taxes will Fuel the Market Growth
In February 2022, Turkey also announced
a tax reduction on basic food supplies. On dairy products, fruit, vegetables,
and other staple foods, the value-added tax (VAT) will be reduced from 8% to
1%, according to President Recep Tayyip Erdogan. Turkey also unveiled a new
credit guarantee fund package and a new model to bring
"under-the-mattress" gold into the economy to combat the country's
soaring inflation. The government will also establish a task force to examine
prices and a mobile application to assist people in finding the best deals on
goods. Therefore, a reduction in taxes on various food items drives the demand
and growth of packaged food market in Turkey.
Changing Consumer Preferences Aids the Market
Growth
The lockdowns have increased the number
of work-from-home opportunities globally, which has increased the demand for
packaged foods in Turkey. The packaged food market is expanding due to consumer
preference for prepared, easier-to-use convenience foods. In recent years,
packaged food has played a significant role in defining consumers' food choices
due to changing urban routines and evolving dietary patterns in Turkey.
Usually, packaged foods are prepared in advance and put into containers before
being distributed through retail channels. Easy handling, preparation, and
consumption, as well as the absence of external tampering, are benefits of
packaged food. Moreover, Turkish customers' interest in healthier snacks and
foods made with natural rather than artificial ingredients have grown in recent
years, as has their health consciousness. Keeping this in mind, food producers are
concentratingon creating distinctive and healthier products, significantly
boosting the packaged food industry.
Rising Popularity of Ready-to-Eat
Packaged Food Fuels the Market Growth
The consumption of ready-to-eat foods
and the growing trend of on-the-go snacking promote market expansion for
packaged foods in Turkey. Turkey's food service sector is quickly expanding its
product offering to include a range of ready-to-eat meals.
The demand for packaged food is
anticipated to rise due to the rapidly expanding number of cafés, eateries,
in-store bakeries, and coffee shops that serve ready-to-eat food. Demand for
pre-packaged meals that are additive-free, lightly processed, and have a longer
shelf life is probably what will drive the market.
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Market Segmentation
Turkey packaged
food market is segmented based on product type, distribution
channel,
region, and company. Based on product type, the market is segmented into
non-alcoholic beverages, dairy products,
confectionery, ready meals, snacks, breakfast cereals, pulses, and others. Based
on distribution channels, the market is segmented into supermarkets/hypermarkets,
departmental stores, convenience stores, online and others. Based on region,
the market is segmented into Marmara, Central Anatolia, Mediterranean, Aegean,
Southeastern Anatolia, Blacksea, and Eastern Anatolia.
Market Players
Kent
Gıda Maddeleri Sanayii ve Ticaret A.Ş., Nestle Turkiye Gida San. A.S., Yaşar
Holding A.Ş., Coca-Cola İçecek A.Ş., Namet Gida Sanayi Ve Ticaret A.Ş, Sütaş
Süt Ürünleri A.Ş., Unilever Sanayi ve Ticaret Türk A.Ş., Danone Tikvesli Gida
Ve Icecek A.S., Dimes Gida Sanayi Ve Ticaret A.S., Kellogg Med Gida Ticaret
Ltd. Sti., are the major
market players in Turkey packaged food market.
Attribute
|
Details
|
Base Year
|
2021
|
Historic
Data
|
2017 – 2020
|
Estimated
Year
|
2022
|
Forecast
Period
|
2023 – 2027
|
Quantitative
Units
|
Revenue in USD
Million, and CAGR for 2017-2021 and 2022E-2027F
|
Report Coverage
|
Revenue forecast, company
share, competitive landscape, growth factors, and trends
|
Segments Covered
|
·
Product Type
·
Distribution Channel
·
Region
|
Regional
scope
|
Marmara,
Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea,
Eastern Anatolia
|
Key
companies profiled
|
Kent Gıda Maddeleri Sanayii ve Ticaret A.Ş.,
Nestle Turkiye Gida San. A.S., Yaşar Holding A.Ş., Coca-Cola İçecek A.Ş.,
Namet Gida Sanayi Ve Ticaret A.Ş, Sütaş Süt Ürünleri A.Ş., Unilever Sanayi ve
Ticaret Türk A.Ş., Danone Tikvesli Gida Ve Icecek A.S., Dimes Gida Sanayi Ve
Ticaret A.S., Kellogg Med Gida Ticaret Ltd. Sti., etc.
|
Customization
scope
|
10% free report customization
with purchase. Addition or alteration to country, regional & segment
scope.
|
Pricing and
purchase options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
|
Delivery
Format
|
PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
|
Report Scope:
In this report, Turkey packaged food market
has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Turkey Packaged
Food Market, By Product Type:
- Non-alcoholic Beverages
- Dairy products
- Confectionery
- Ready Meals
- Snacks
- Breakfast Cereals
- Pulses
- Others
- Turkey Packaged
Food Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Online
- Others
- Turkey Packaged Food Market, By Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Blacksea
- Eastern Anatolia
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in Turkey packaged food market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
Turkey Packaged Food Market
is an upcoming report to be released soon. If you wish an early delivery of
this report or want to confirm the date of release, please contact us at [email protected]