Ready Meals Hold the Leading Share in the Turkey Packaged Food Market During the Forecast Period
Shifting lifestyles,
rising preference for convenience, expansion of e-commerce, and increasing
product innovations across the nation are key factors that are fueling the
growth of the Turkey packaged food market.
According to TechSci Research report, “Turkey Packaged Food Market- By Region, Competition Forecast and
Opportunities, 2017-2027”, Turkey's packaged food market is expected to expand
throughout the forecast period. Most packaged foods are considered convenient
and manufactured commercially before being distributed for consumer
consumption. Packaged food came from simple handling, preparation, and
protection from outside tampering. Foods in packages are easy to handle,
prepare, and consume. They are becoming increasingly popular because urban
dwellers find them helpful in developed and developing nations. The primary
growth engine for the Turkish packaged food market is consumers’ growing
awareness of the value of hygienic food.
In addition,
technological advancements in processing techniques in an effort to lengthen
the shelf life of any product are anticipated to fuel market growth for
packaged foods in Turkey.
Packaged food items are
easy to use and have a lower risk of adulteration and tampering. These elements
might encourage product demand and strengthen the packaged food market in
Turkey.
The market for packaged food
products in Turkey is anticipated to be driven by rising consumer demand for
ready-to-eat healthy food items during the forecast period. The consumption of
fast-food items is increasing as quickly as the urban population and the number
of working people. Because of their busy schedules, private sector employees
find it exhausting to spend a lot of time cooking. Consumer favor packaged food
items that can be prepared quickly and with few ingredients. The high demand
for ready-to-eat products like frozen food, snacks, and more is likely to drive
the Turkey packaged food products market in the anticipated time. In addition,
consumers' preferences for healthy foods and beverages will increase the
market growth.
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data Figures spread through 70 Pages and an in-depth TOC on "Turkey Packaged Food Market"
The Turkey packaged food
market is segmented based on product type, distribution channel, and region.
Based on product type, the
market is segmented into non-alcoholic beverages, dairy products,
confectionery, ready meals, snacks, breakfast cereals, pulses, and others.
Among these, ready meals are the fastest growing segment in the market during
the forecast period. The changing lifestyle is increasing the demand for ready
meals, saving consumers time.
Based on distribution
channel, the market is segmented into hypermarkets/supermarkets, departmental
stores, convenience stores, and online, and others. Among these, the online
segment is the fastest growing segment in the market during the forecast period
because online stores offer attractive product discounts. In online stores,
consumers can differentiate the products and prices from other products also,
andhe easy availability of pet food products in online stores drives the growth
of the packaged food market in Turkey.
The country’s market is
segmented into Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern
Anatolia, Blacksea, and Eastern Anatolia. Among these, the Mediterranean region
holds the leading share in the market and
is expected to continue to dominate during the forecast period due to
increasing urbanization and changing lifestyles in the region, which fuels the
demand for the packaged food market in Turkey.
Major operating companies operating in the
Turkey Packaged Food market are:
- Kent Gıda Maddeleri
Sanayii ve Ticaret A.Ş.
- Nestle Turkiye Gida
San. A.S.
- Yaşar Holding A.Ş.
- Coca-Cola İçecek
A.Ş.
- Namet Gida Sanayi
Ve Ticaret A.Ş
- Sütaş Süt Ürünleri
A.Ş.
- Unilever Sanayi ve
Ticaret Türk A.Ş.
- Danone Tikvesli
Gida Ve Icecek A.S.
- Dimes Gida Sanayi
Ve Ticaret A.S.
- Kellogg Med Gida
Ticaret Ltd. Sti.
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"The development of processing
methods to increase the shelf life of food products is responsible for
expanding the packaged food market. Additionally, modifications in food
consumption habits brought about by Turkey's expanding working population fuel
market expansion. The availability of packaged goods has increased due to
advancements in Turkey's retail infrastructure. This growing accessibility of
food items, along with options for free home delivery and various promotional
offers, has contributed to the expansion of the packaged food market in Turkey.
However, consumer beliefs about the drawbacks of packaged goods limit
development and are a significant barrier to the Turkish market's expansion.”
said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
Turkey Packaged Food
Market By
Product Type (Non-alcoholic Beverages, Dairy products, Confectionery, Ready
Meals, Snacks, Breakfast Cereals, Pulses, and Others), By Distribution Channel
(Hypermarkets/Supermarkets, Departmental Stores, Convenience Stores, Online,
and Others), By Region, Competition, Forecast & Opportunities, 2017-2027,
has evaluated the
future growth potential of Turkey packaged food market and provides statistics
& information on market size, structure, and future market growth. the
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the packaged food market in Turkey.
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