Turkey's consumer electronics and
appliances market is expected to grow at an impressive pace in the anticipated
period. Consumer electronics refers to a broad range of electronic products
designed for the home or a particular user. At first, the phrase was used to
describe electrical
equipment that could only be used or found inside a home or residence. Cell
phones and laptops are examples of portable computing and mobile devices that
can be used outside the home. The consumer electronics and appliances market
would be significantly driven by lower penetration rates of appliances and
consumer electronics products, more excellent replacement opportunities, and an
expanding middle class bringing in new customers, among other factors.
Additionally, the household segment's demand for electronic appliance products
has been revived due to the rise in nuclear families. Even the Tier-2 markets
are growing due to the increased consumption of consumer electronics and
appliances, influencing their technological development.
In Turkey, over 1 million ovens, 1.12
million freezers, 1.25 million refrigerators, 2.15 million washing machines,
1.64 million dishwashers, and about 250,000 dryers were sold in 2021. Also,
mobile phones showed 5% retail volume growth in 2021, reaching 11 million
units.
Earlier, cooking was done using
traditional methods, which were more time-consuming, labor-intensive, and
required constant observation. However,
water waste and occasional domestic helplessness are also drawbacks. However,
this issue is now resolved and thecredit goes to kitchen appliances such as
dishwasher, which cleans the dishes and conserves a significant amount of
water, further increasing the Turkish consumer electronics and appliances
market.
Furthermore, the recent pandemic
increased demand for Turkey's consumer electronics and appliances market. Since most people have had to
stay at home and take care of their homes daily, there has been a steady demand
for electrical home and kitchen appliances. With the removal of post-pandemic
restrictions, the e-commerce industry is operational and meeting unmet needs
while also providing highly effective delivery services, supporting Turkish market
growth in the years to come.
Premium Appliances Propels the Market
Growth
One of the key drivers of the consumer
electronics and home appliance market in Turkey over the next few years will be
the rising demand for premium appliances. The need for distinctive and high-end
consumer electronics is being fueled by the increasing importance of home
appliances and consumer electronics. Premium appliances come with sophisticated
features appropriate for higher social strata households. The demand for luxury
consumer electronics and home appliances is rising in developing economies and driving
market growth as the number of high-net-worth individuals (HNWIs) increases.
New Launches Aids the Market Growth
Turkish manufacturers are launching new
and innovative products for consumers to increase their revenues and market
share in Turkey. For instance, with its launch in Turkey, TCL Electronics
unveiled its new Google TV models and cutting-edge consumer electronics
products. TCL X925 Pro, C935, C835, C735, C635, P635, and P735 TV models were
unveiled, along with the C-Fresh air conditioner series, new 6000M and 6500M
Sweeva robot vacuum cleaners, winner of the CES 2022 Innovation Award, and
Breeva Pro400 Premium air cleaner model. All of these TV models launched with
the Google TV interface. By increasing the number of local dimming zones in the
TCL C835 and C935 models, which are the first Mini LED Google TVs made in
Turkey, the company raises the bar for image quality.
Also, the 2022 TV series from LG
Electronics Turkey features cutting-edge performance and fashionable design.
The Evo OLED series, the most sophisticated and brilliant OLED LG ever made the
Evo OLED series, sits on top of the 2022 series. Due to the Brightness Enhancer
function, made possible by the pixels under the control of the 5th generation 9
AI processor, the G2 model in the new series is 30% brighter, and the C2 model
is 20% brighter than the Evo models without OLED. Turkish consumers can enjoy
clearer, brighter, and more realistic images.
Compliance Cost Limits the Market Growth
Turkey's consumer electronics and home
appliances market will face significant compliance cost challenges. Due to the
evolving nature of government compliances mandated in recent years, the cost
burden on the consumer electronics and home appliance markets has been rising.
Consumers ultimately pay for this cost burden, which makes the products
unaffordable and negatively affects consumer demand.
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Market Segmentation
Turkey's consumer electronics and
appliances market is segmented into type, distribution channel,
region, and company. Based on type, the market is segmented into audio & visual
electronics, home appliances, kitchen appliances and personal care. Based on
distribution channel, the market is segmented into multi-branded stores,
supermarkets/hypermarkets, online, and others (direct sales, exclusive stores,
etc.).
Market Players
Samsung
Electronics Istanbul Paz ve Tic Ltd Sti, LG Electronics Ticaret A.Ş., Apple
Teknoloji ve Sas Ltd Sti, Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi), Huawei
Telekomunikasyon Dis Tic Ltd Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa
Telekomunikasyon Tic AS (General Mobile), Lenovo Turkiye, BBK Electronics Corp
Ltd, Nokia Turkiye are
the major market players in Turkey consumer electronics and appliances market.
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Attribute
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Details
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Base Year
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2021
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Historic
Data
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2017 – 2020
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Estimated
Year
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2022
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Forecast
Period
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2023 – 2027
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Quantitative
Units
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Revenue in USD
Million, and CAGR for 2017-2021 and 2022-2027
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Report Coverage
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Revenue forecast, company
share, competitive landscape, growth factors, and trends
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Segments Covered
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·
Type
·
Distribution Channel
·
Region
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Regional
scope
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Marmara,
Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea,
Eastern Anatolia
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Key Companies
Profiled
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Samsung Electronics Istanbul Paz ve Tic Ltd
Sti, LG Electronics Ticaret A.Ş., Apple Teknoloji ve Sas Ltd Sti, Evofone
Bilgi Teknolojileri San Ltd Sti (Xiaomi), Huawei Telekomunikasyon Dis Tic Ltd
Sti, Oppo Turkey Telekomunikasyon Tic Ltd Sti, Telpa Telekomunikasyon Tic AS
(General Mobile), Lenovo Turkiye, BBK Electronics Corp Ltd, Nokia Turkiye,
etc.
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Customization
scope
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10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
|
|
Pricing and
purchase options
|
Avail
customized purchase options to meet your exact research needs. Explore purchase options
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Delivery
Format
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PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
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Report Scope:
In this report, Turkey consumer
electronics and appliances market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
below:
- Turkey Consumer Electronics and Appliances Market, By Type:
- Audio & Visual Electronics
- Home Appliances
- Kitchen Appliances
- Personal Care
- Turkey Consumer Electronics and Appliances Market, By Distribution Channel:
- Multi-Branded Stores
- Supermarkets/Hypermarkets
- Online
- Others
- Turkey Consumer Electronics
and Appliances Market, By Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Black Sea
- Eastern Anatolia
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in Turkey consumer electronics and appliances market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
Turkey Consumer Electronics and Appliances Market is an upcoming report
to be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]