Turkey's carbonated drinks market is
expected to grow at an impressive pace during the forecast period. Carbonated
soft drinks are fizzy, non-alcoholic beverages made with fresh water, glucose,
artificial sweeteners (in diet drinks), caffeine, concentrated fruit juice,
antioxidants, and coloring agents. Some well-known carbonated soft drink
examples include Coca-Cola, Sprite, Mountain Dew, Appy fizz, Red Bull energy
drink, and Pepsi. Based on distribution channels, the carbonated soft drinks
market is segmented into hypermarkets, supermarkets, mass merchandisers,
convenience stores and gas stations, food service outlets, online stores, and
direct-to-consumer (D2C) sales.
The manufacturing of carbonated drinks
has changed as a result of technological advancements. Owing to their numerous
distinctive advantages, market players have labeled and packaged beverages with
a laser rather than inkjet technology. As laser technology eliminates the need
for ink during the entire process, the final product is less expensive. It is
also becoming more convenient to sell carbonated drinks out of small shops and
vending machines due to packaging innovations, which increase shelf life. Turkey
has seen a 4.7% increase in soft drink consumption in 2021, reaching 9 billion
liters. Approximately, 170 bottles of carbonated beverages are consumed
annually per person in Turkey.
While consumers' tastes and flavor
preferences are considered when designing carbonated soft drinks, these
products are now being developed to be functional beverages for
health-conscious consumers. Customers anticipate newly released soft drinks to
be free of long-term health-damaging ingredients and actively promote physical
and mental fitness through carefully chosen ingredients. Low-sugar soft drinks
and goods that reduce stress are probably still in high demand among consumers.
This trend is expected to be driven by the increasing value placed on physical
and mental health.
Companies Expanding Their Research &
Development Activities Drives The Market Growth
Turkish manufacturers are expanding
their presence and business to increase their sales, revenue, and market share.
For instance, Turkish carbonated drink manufacturer Uludag is expected to expand
its business owing to a $USD18.1 million loan from the European Bank for
Reconstruction and Development (EBRD) in 2021. One of Turkey's top
manufacturers of branded soft drinks is Uludag. Uludag will use the loan to pay
for research and development (R&D) activities that are expected to boost
its products' quality and competitiveness in domestic and international
markets. Moreover, it will restructure its short-term debt using the loan.
Uludag currently runs two facilities where it bottles mineral water and soft
drinks. The new loan from the EBRD will also be used to increase its export
capacity.
Rising Consumer Awareness Regarding Health
Consciousness Fuels The Market Growth
Due to consumers' busy lifestyles,
carbonated beverages have gained popularity in Turkey. The market for low-calorie
carbonated beverages has expanded owing to the rise in consumer demand for
clean-label, gluten-free, low-calorie, and low-carb products in the food sector of Turkey. The market for
functional beverages is expanding and consumers' awareness regarding their
health is rising, which is fueling the demand for low-calorie beverages. The
market's expansion has been further aided by the easy availability of low- or
zero-calorie drinks, which can be found in convenience stores. Major players
constantly experiment with new flavors and innovations for zero-calorie
beverages to attract more customers.
Carbonated Drinks Contain High Sugar Which
Restrains The Market Growth
Most carbonated soft drinks contain high
amount of sugar and several acids, which can harm health. In addition to
causing dental erosion and other serious health problems such as childhood
obesity, elevated blood glucose levels, and an increased risk of disease, and excessive
consumption of these beverages can harm oral health. Turkish government are
putting more of an emphasis on lowering the amount of sugar in carbonated soft
drinks due to grave health concerns. Such factors are therefore expected to
impede the production of sugar-sweetened soft drinks, thereby limiting the
expansion of the Turkey carbonated drinks market.
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Market Segmentation
Turkey carbonated drinks market is
segmented based on product type, packaging, package size, distribution channel,
region, and competition. Based on product type, the market is segmented into
carbonated soft drinks, functional/energy & sports drinks, and others
(sodas, lemon iced tea, etc.). Based on packaging, the market is segmented into
bottles, cans, and others (tetra packs, pouches, etc.). Based on package size,
the market is segmented into below 250ml, 250ml-1L, and above 1L. Based on
distribution channel, the market is segmented into grocery stores,
supermarkets/hypermarkets, convenience stores, online, and others (direct
selling, pharmacies/drug stores, exclusive brand outlets (EBOs), etc.). The
region's market is segmented into Marmara, Central Anatolia, Mediterranean,
Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.
Market Players
Coca-Cola
İçecek A.Ş., PepsiCo Turkey, Nestle Turkiye Gida A.S., Oguz Gida Sanayi Ve
Ticaret A S, Red Bull Gıda Dağıtım ve Pazarlama Ticaret Limited Şirketi, Danone
Tikvesli Gida Ve Icecek A.S., Uludağ İçecek Türk A.Ş., Coşku Food Ltd. Sti., Çardak
Concentrated Fruit Sulari San. Ve Tic. Ltd. Sti., Dimes Gida Sanayi Ve Ticaret
A.S.are the major market players
in Turkey carbonated drinks market.
Attribute | Details |
Base Year | 2021 |
Historic
Data | 2017 – 2020 |
Estimated
Year | 2022 |
Forecast
Period | 2023 – 2027 |
Quantitative
Units | Revenue in USD
Million, and CAGR for 2017-2021 and 2022-2027 |
Report Coverage | Revenue forecast, company
share, competitive landscape, growth factors, and trends |
Segments Covered | ·
Product Type ·
Packaging ·
Package Size ·
Distribution Channel ·
Region |
Regional
scope | Marmara,
Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea,
Eastern Anatolia |
Key
companies profiled | Coca-Cola İçecek A.Ş., PepsiCo Turkey,
Nestle Turkiye Gida A.S., Oguz Gida Sanayi Ve Ticaret A S, Red Bull Gıda
Dağıtım ve Pazarlama Ticaret Limited Şirketi, Danone Tikvesli Gida Ve Icecek
A.S., Uludağ İçecek Türk A.Ş., Coşku Food Ltd. Sti., Çardak Concentrated
Fruit Sulari San. Ve Tic. Ltd. Sti., Dimes Gida Sanayi Ve Ticaret A.S., etc. |
Customization
scope | 10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope. |
Pricing and
purchase options | Avail
customized purchase options to meet your exact research needs. Explore purchase options |
Delivery
Format | PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request) |
Report Scope:
In this report, Turkey carbonated drinks
market has been segmented into the following categories, in addition to the
industry trends which have also been detailed below:
- Turkey Carbonated
Drinks Market, By Product Type:
- Carbonated Soft Drinks
- Functional/Energy & Sports
Drinks
- Others
- Turkey Carbonated
Drinks Market, By Packaging:
- Turkey Carbonated
Drinks Market, By Package Size:
- Below 250ml
- 250ml-1L
- Above 1L
- Turkey Carbonated
Drinks Market, By Distribution Channel:
- Grocery Stores
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Others
- Turkey Carbonated Drinks Market, By Region:
- Marmara
- Central Anatolia
- Mediterranean
- Aegean
- Southeastern Anatolia
- Black Sea
- Eastern Anatolia
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in Turkey carbonated drinks market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
Turkey Carbonated Drinks Market is an upcoming report to be released
soon. If you wish an early delivery of this report or want to confirm the date
of release, please contact us at [email protected]