The global tobacco market was valued at USD729.90 billion in 2020 and is expected to grow at a rate of 3.78% during the forecast period to reach USD908.29 billion by 2026. The global tobacco market is being pushed by population growth as well as economic development, which is increasing consumers’ purchasing power. Tobacco is a plant, the leaves of which are dried and fermented before being used to make tobacco products. Tobacco includes nicotine, a substance that can lead to addiction, which is why so many people struggle to quit smoking. Many other potentially dangerous compounds can be present in tobacco or are formed when it is burned. Adults are the primary users of tobacco, but a growing number of young students are also now contributing to the growing market share. The tobacco products that the companies offer to their customers come in the form of smoke, chew, or sniff tobacco. Cigarettes, cigars, bidis, and kreteks are examples of smoked tobacco products. Some individuals also use a pipe or hookah to smoke loose tobacco (water pipe). Chewing tobacco, snuff, and snus are all chewed tobacco products, with snuff being the only one that can be sniffed.

The global tobacco market is segmented into product type, distribution channel, region, and company. Based on product type, the global tobacco market is categorized into cigarettes, cigars, smoking tobacco, and smokeless tobacco. Among which the cigarettes dominated the global tobacco market with a market share of around 40% in 2020. The basic components of most cigarettes are tobacco, chemical additives, a filter, and paper wrapping. The widespread use of tobacco products is responsible for the cigarette industry's expansion. The development of small, sleek, and designer cigarette packaging to appeal to women, as well as innovative marketing methods employed by leading businesses to target women by giving them various discount coupons, are predicted to accelerate market growth.

According to the US Food and Drug Administration (FDA), every day, on average, about 1,500 youth aged 12-17 smoke their first cigarette and more than 200 youth aged under 12-17 become daily smokers. Within United States, 4.6 percent of high school students (710,000) and 1.6 percent of middle school students (190,000) currently smoke cigarettes. Although lowering smoking rates in industrialized nations may limit market development as the popularity of e-cigarettes grows, the industry is expected to rise at a healthy rate due to the increased incidence of smoking among youth.

Based on distribution channel, the global tobacco market is divided into convenience stores, specialty stores, supermarkets/hypermarkets, and others (online, counter shops, etc.). Among which the “Specialty Stores” hold a major market share of around 35%, due to the availability of all varieties, flavors, and packaging under one roof. And other distributional channel which include online sales is expected to be the fastest growing due to fast adoption of e-commerce.

In terms of regional analysis, the global tobacco market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Among all the regions, Asia-Pacific is the dominant region as China is the world's largest producer and consumer of tobacco. The Chinese tobacco market is dominated by the government monopoly China National Tobacco Corporation (CNTC), which holds virtually the entire Chinese cigarette market. Nearly 2.4 trillion cigarettes were sold in China in 2018.

The major players operating in the global tobacco market are British American Tobacco p.l.c., PHILIP MORRIS INTERNATIONAL INC., Imperial Brands PLC, Altria Group, Inc., JAPAN TOBACCO INC., PT Gudang Garam Tbk, ITC Limited, KT&G CORPORATION, Swedish Match AB, SCANDINAVIAN TOBACCO GROUP A/S. Major companies are developing advanced techniques and launching next generation products such as tobacco heating system IQOS to stay competitive in the market.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021E

Forecast Period: 2022F–2026F

Objective of the Study:

  • To analyze the historical growth in the market size of global tobacco market from 2016 to 2020.
  • To estimate and forecast the market size of the global tobacco market from 2021 to 2026 and growth rate until 2026. 
  • To classify and forecast the global tobacco market based on the product type, distribution channel, and regional distribution.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the global tobacco market.
  • To identify the dominant region or segment in the global tobacco market.
  • To identify drivers and challenges for the global tobacco market.
  • To identify and analyze the profile of leading players operating in the global tobacco market.
  • To identify key sustainable strategies adopted by market players in the global tobacco market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the globe.

TechSci Research calculated the market size of the global tobacco market using a top-down approach, wherein data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Tobacco manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers.
  • Organizations, forums, and alliances related to tobacco

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global tobacco market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Tobacco Market, By Product Type:
    • Cigarettes
    • Cigars
    • Smoking Tobacco
    • Smokeless Tobacco (Oral Tobacco)
  • Global Tobacco Market, By Distribution Channel:
    • Specialty Stores
    • Convenience Stores
    • Supermarkets/ Hypermarkets
    • Others (Online, Counter shops, etc.)
  • Global Tobacco Market, By Region:
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia
    • North America
      • United States
      • Mexico
      • Canada
    • Europe
      • Germany
      • United Kingdom
      • France
      • Spain
      • Italy
    • South America
      • Brazil
      • Colombia
      • Argentina
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global tobacco market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Tobacco Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Factors Influencing Purchase Decisions

5.2.  Brand Awareness

5.3.  Challenges Faced by Customers

5.4.  Preferred Distribution Channels

6.    Global Tobacco Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Cigarettes, Cigars, Smoking Tobacco, Smokeless Tobacco (Oral Tobacco))

6.2.2.     By Distribution Channel (Specialty Stores, Convenience Stores, Supermarkets/Hypermarkets, Others (Online, Counter Shops, etc.))

6.2.3.     By Region

6.2.4.     By Company

6.3.  Market Map

7.    Asia- Pacific Tobacco Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Tobacco Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By Distribution Channel

7.3.2.     India Tobacco Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By Distribution Channel

7.3.3.     Japan Tobacco Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By Distribution Channel

7.3.4.     South Korea Tobacco Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product Type

7.3.4.2.2.             By Distribution Channel

7.3.5.     Australia Tobacco Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product Type

7.3.5.2.2.             By Distribution Channel

8.    North America Tobacco Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Tobacco Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By Distribution Channel

8.3.2.     Mexico Tobacco Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By Distribution Channel

8.3.3.     Canada Tobacco Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By Distribution Channel

9.    Europe Tobacco Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  Europe: Country Analysis

9.3.1.     Germany Tobacco Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By Distribution Channel

9.3.2.     United Kingdom Tobacco Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By Distribution Channel

9.3.3.     France Tobacco Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By Distribution Channel

9.3.4.     Spain Tobacco Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Product Type

9.3.4.2.2.             By Distribution Channel

9.3.5.     Italy Tobacco Market Outlook

9.3.5.1.         Market Size & Forecast

9.3.5.1.1.             By Value

9.3.5.2.         Market Share & Forecast

9.3.5.2.1.             By Product Type

9.3.5.2.2.             By Distribution Channel

10.  South America Tobacco Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product Type

10.2.2.  By Distribution Channel

10.2.3.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Tobacco Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By Distribution Channel

10.3.2.  Colombia Tobacco Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By Distribution Channel

10.3.3.  Argentina Tobacco Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By Distribution Channel

11.  Middle East and Africa Tobacco Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Product Type

11.2.2.  By Distribution Channel

11.2.3.  By Country

11.3.              Middle East and Africa: Country Analysis

11.3.1.  South Africa Tobacco Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product Type

11.3.1.2.2.           By Distribution Channel

11.3.2.  Saudi Arabia Tobacco Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product Type

11.3.2.2.2.           By Distribution Channel

11.3.3.  UAE Tobacco Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product Type

11.3.3.2.2.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              British American Tobacco p.l.c.

14.2.              Philip Morris International Inc.

14.3.              Imperial Brands PLC

14.4.              Altria Group, Inc.

14.5.              Japan Tobacco Inc.

14.6.              PT Gudang Garam Tbk

14.7.              ITC Limited

14.8.              KT&G Corporation

14.9.              Swedish Match AB

14.10.            Scandinavian Tobacco Group A/S

15.  Strategic Recommendations

16.  About Us & Disclaimer

  • Figure 1: Global Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 2: Global Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 3: Global Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 4: Global Tobacco Market Share, By Company, By Value, 2020

    Figure 5: Global Tobacco Market Share, By Region, By Value, 2020 & 2026F

    Figure 6: Global Tobacco Market Map, Market Size (USD Billion) & Growth Rate (%), 2020

    Figure 7: Asia-Pacific Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 8: Asia-Pacific Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 9: Asia-Pacific Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 10: Asia-Pacific Tobacco Market Share, By Country, By Value, 2020 & 2026F

    Figure 11: China Tobacco Market Size, By Value (USD Billion), 2016-2026F              

    Figure 12: China Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 13: China Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 14: India Tobacco Market Size, By Value (USD Billion), 2016 -2026

    Figure 15: India Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 16: India Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 17: Japan Tobacco Market Size, By Value (USD Billion), 2016-2026F              

    Figure 18: Japan Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 19: Japan Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F   

    Figure 20: South Korea Tobacco Market Size, By Value (USD Billion), 2016 -2026  

    Figure 21: South Korea Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 22: South Korea Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 23: Australia Tobacco Market Size, By Value (USD Billion), 2016-2026F        

    Figure 24: Australia Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 25: Australia Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 26: North America Tobacco Market Size, By Value (USD Billion), 2016-2026F            

    Figure 27: North America Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 28: North America Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 29: North America Tobacco Market Share, By Country, By Value, 2020 & 2026F

    Figure 30: United States Tobacco Market Size, By Value (USD Billion), 2016 -202 

    Figure 31: United States Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 32: United States Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 33: Mexico Tobacco Market Size, By Value (USD Billion), 2016-2026F           

    Figure 34: Mexico Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 35: Mexico Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 36: Canada Tobacco Market Size, By Value (USD Billion), 2016-2026F           

    Figure 37: Canada Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 38: Canada Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 39: Europe Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 40: Europe Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 41: Europe Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 42: Europe Tobacco Market Share, By Country, By Value, 2020 & 2026F

    Figure 43: Germany Tobacco Market Size, By Value (USD Billion), 2016-2026F       

    Figure 44: Germany Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 45: Germany Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 46: United Kingdom Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 47: United Kingdom Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 48: United Kingdom Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 49: France Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 50: France Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 51: France Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 52: Spain Tobacco Market Size, By Value (USD Billion), 2016-2026F              

    Figure 53: Spain Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 54: Spain Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 55: Italy Tobacco Market Size, By Value (USD Billion), 2016-2026F 

    Figure 56: Italy Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 57: Italy Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 58: South America Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 59: South America Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 60: South America Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 61: South America Tobacco Market Share, By Country, By Value, 2020 & 2026F

    Figure 62: Brazil Tobacco Market Size, By Value (USD Billion), 2016-2026F              

    Figure 63: Brazil Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 64: Brazil Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 65: Colombia Tobacco Market Size, By Value (USD Billion), 2016-2026F      

    Figure 66: Colombia Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 67: Colombia Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 68: Argentina Tobacco Market Size, By Value (USD Billion), 2016-2026F      

    Figure 69: Argentina Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 70: Argentina Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 71: Middle East & Africa Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 72: Middle East & Africa Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 73: Middle East & Africa Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 74: Middle East & Africa Tobacco Market Share, By Country, By Value, 2020 & 2026F

    Figure 75: South Africa Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 76: South Africa Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 77: South Africa Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 78: Saudi Arabia Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 79: Saudi Arabia Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 80: Saudi Arabia Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F

    Figure 81: UAE Tobacco Market Size, By Value (USD Billion), 2016-2026F

    Figure 82: UAE Tobacco Market Share, By Product Type, By Value, 2016-2026F

    Figure 83: UAE Tobacco Market Share, By Distribution Channel, By Value, 2016-2026F