Tennis Racquets Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Power Racquets, Control Racquets, Tweener Racquets), By End User (Core Player, Amateur), By Sales Channel (Specialty Stores, Sports Goods Stores, Online, Others) By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 626.36 Million
CAGR (2026-2031)	8.97%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 1048.73 Million

Market Overview

The Global Tennis Racquets Market will grow from USD 626.36 Million in 2025 to USD 1048.73 Million by 2031 at a 8.97% CAGR. A tennis racquet is a sporting implement consisting of a handled frame with an open hoop supporting a network of tightly stretched strings, designed specifically for striking a tennis ball. The primary drivers fueling market growth include rising global health consciousness and increasing accessibility to tennis infrastructure which collectively encourage higher participation rates across various demographics. This expansion in the player base directly stimulates demand for equipment as both novice and seasoned players purchase new gear. According to the International Tennis Federation, in 2024, the global playing population reached 106 million people following a period of sustained growth.

However, a significant challenge impeding broader market expansion is the rapid proliferation of alternative racquet sports such as pickleball and padel. These activities often offer a lower barrier to entry regarding cost and technical skill, thereby diverting potential consumers and discretionary spending away from traditional tennis products. Consequently, this competitive pressure from substitute sports poses a distinct threat to tennis racquet sales volumes particularly in established regional markets where court availability is shared.

Key Market Drivers

Rising global participation in recreational tennis serves as the primary catalyst propelling the tennis racquets market. As health awareness grows, a surging demographic of new and returning players is entering the sport, directly translating into increased volume sales for entry-level and intermediate frames. This momentum is particularly evident in major established markets where governing bodies have successfully implemented accessibility programs to broaden the sport's appeal. For instance, according to the United States Tennis Association, February 2025, in the '2025 U.S. Tennis Participation Report', the number of tennis players in the U.S. reached a record high of 25.7 million in 2024. This expansion of the active player base creates a substantial foundation for recurring equipment demand, as these new participants eventually require upgraded gear to match their developing skill sets.

Simultaneously, technological advancements in composite materials and aerodynamics are driving market value by shortening replacement cycles among enthusiasts. Manufacturers are aggressively innovating to produce racquets that offer superior stability, power, and shock absorption without compromising weight, thereby compelling competitive players to invest in the latest high-performance models. This focus on innovation has sustained robust financial performance for leading equipment manufacturers. According to Amer Sports, March 2025, in the 'Annual Report 2024', the Ball & Racquet Sports segment generated revenue of 1.15 billion U.S. dollars, reflecting steady demand for premium equipment. Furthermore, the global appetite for advanced tennis gear remains strong across diverse regions. According to Yonex Co., Ltd., in 2025, the company reported consolidated net sales of 138.3 billion Japanese yen for the fiscal year ended March 31, driven by significant growth in their sporting goods division.

Download Free Sample Report

Key Market Challenges

The rapid proliferation of alternative racquet sports, particularly pickleball and padel, constitutes a substantial competitive threat to the Global Tennis Racquets Market. These activities often require lower levels of technical skill and less financial investment, creating a lower barrier to entry that effectively diverts discretionary spending away from traditional tennis gear. As new and recreational athletes increasingly opt for these accessible substitutes, the potential customer base for entry-level and intermediate tennis racquets is eroded, directly dampening sales volume in key territories where these sports are gaining traction.

This challenge is further compounded by the struggle for shared infrastructure, where limited court availability is frequently reallocated to accommodate these faster-growing sports. The intensity of this trend is highlighted by recent participation metrics which reflect this consumer shift. According to the Sports & Fitness Industry Association, in 2024, pickleball participation in the United States reached 19.8 million players, representing a dramatic 45.8 percent increase over the previous year. This statistical surge underscores the magnitude of the competition for recreational space, which logically hampers the growth trajectory of the tennis racquet market by constraining court access for potential tennis players.

Key Market Trends

The Adoption of Bio-Based and Recycled Frame Materials is reshaping manufacturing processes as leading brands prioritize environmental responsibility without compromising equipment performance. Manufacturers are increasingly utilizing mass-balance approaches to integrate renewable resources into high-performance composite structures, thereby reducing the carbon footprint of production while maintaining the structural stiffness and power transfer professional players demand. This shift toward circular economy principles is exemplified by recent product innovations that replace virgin carbon fiber with sustainable alternatives. According to HEAD Sport GmbH, April 2025, in the '2024-25 Sustainability Report', the company launched the BOOM RAW racquet featuring bio-circular carbon fibers and committed to reducing its absolute scope 1 and 2 greenhouse gas emissions by 50 percent by 2030.

Simultaneously, the Expansion of Direct-to-Consumer Customization Services is altering the distribution landscape, allowing brands to capture higher margins and foster deeper brand loyalty through personalized engagement. By bypassing traditional wholesale channels, manufacturers can offer exclusive cosmetic customizations, precise weight tuning, and bundled equipment packages directly to end-users, effectively transforming the racquet into a bespoke service rather than a commoditized product. This strategic pivot toward owned retail channels has generated significant financial momentum for major industry players. According to Amer Sports, March 2025, in the 'Annual Report 2024', the Ball & Racquet Sports segment achieved a revenue increase of 22 percent in the fourth quarter of 2024, driven by the successful execution of its direct-to-consumer 'Tennis 360' strategy.

Segmental Insights

The online distribution channel is identified as the fastest-growing segment within the global tennis racquets market. This expansion is primarily driven by the increasing consumer preference for digital shopping platforms that offer extensive product comparisons and detailed technical specifications not always available in physical retail locations. Furthermore, the rising penetration of internet connectivity facilitates easier access to global inventories, allowing manufacturers to reach a broader customer base efficiently. Consequently, major market players are strengthening their direct-to-consumer digital strategies to capitalize on this structural shift in purchasing behavior.

Regional Insights

North America maintains the leading position in the global tennis racquets market driven by high consumer participation rates and extensive sports infrastructure. The United States Tennis Association plays a pivotal role in organizing grassroots programs and tournaments, which actively sustains interest in the sport. Additionally, strong purchasing power within the region facilitates the regular acquisition of new equipment across various demographic groups. The widespread availability of public and private courts further supports market expansion, ensuring that North America remains the primary contributor to global industry revenue.

Recent Developments

• In January 2025, Yonex released the eighth generation of its EZONE racquet series, unveiling a new "Blast Blue" aesthetic and significant structural updates. The manufacturer engineered this latest version with the largest sweet spot in the history of the product line to maximize power and forgiveness on off-center hits. A key innovation in the frame's composition was the inclusion of Minolon, a highly durable material derived from natural sources, which was positioned within the shaft to dampen vibration and improve comfort. This launch aimed to serve players requiring effortless power while maintaining a plush, comfortable feel, continuing the company’s focus on technology-driven performance enhancements.
• In August 2024, Wilson launched the RF 01 tennis racquet collection, a premium line developed in close collaboration with a former world number one tennis legend following his retirement from professional competition. The collection marked the debut of the SABR Frame Design, a geometry built to enhance versatility by allowing for efficient changes in pace, spin, and direction. The range comprised three distinct models: a heavy pro version, a standard lighter model, and a future-focused frame for younger players. This release represented a significant strategic shift for the manufacturer, transitioning a signature personal frame into a broader comprehensive product family designed for the modern game.
• In January 2024, Babolat introduced the fourth generation of its Pure Strike racquet line, specifically engineered for players seeking precision and control. This latest iteration incorporated two primary technologies: NF2-Tech, which utilized natural flax fibers at strategic points in the frame to filter vibrations and enhance feel, and Control Frame Technology that blended square and elliptical cross-sections for stability. The launch featured eight different models to cater to various skill levels, ranging from professional-grade frames to lighter versions for developing players. The company emphasized that the updated design was developed through extensive observation of player mechanics to deliver improved responsiveness at ball impact.
• In January 2024, Head updated its popular Speed racquet series, integrating its proprietary Auxetic 2.0 technology into the frame's yoke and handle. This technical enhancement was designed to optimize the feedback and feel of the racquet, providing a softer, more connected sensation during play without compromising the line's signature speed and power. The 2024 collection included multiple variations such as the Pro, MP, and lighter team models to accommodate a wide spectrum of players. The release maintained the series' established aesthetic while refining the internal layup to offer superior stability and controlled power for competitive baseliners and all-court athletes.

Key Market Players

• Amer Sports Corporation
• YONEX Co., Ltd.
• KC Kinetic Solutions, LLC
• Tecnifibre SA
• Roger Cleveland Golf Company, Inc.
• Babolat VS S.A.
• KC Kinetic Solutions, LLC
• PowerAngle LLC.
• Head Sport GmbH
• Authentic Brands Group, LLC

By Product Type	By End User	By Sales Channel	By Region
Power Racquets Control Racquets Tweener Racquets	Core Player Amateur	Specialty Stores Sports Goods Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Tennis Racquets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Tennis Racquets Market, By Product Type:

• Power Racquets
• Control Racquets
• Tweener Racquets

• Tennis Racquets Market, By End User:

• Core Player
• Amateur

• Tennis Racquets Market, By Sales Channel:

• Specialty Stores
• Sports Goods Stores
• Online
• Others

• Tennis Racquets Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE