Tea Infuser Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Tea Infuser Baskets, Tea Ball Infusers, Infuser Tea Pots, Others), By Material (Plastic, Metal, Silicone, Fiber), By Distribution Channel (Offline, Online), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 0.63 Billion
CAGR (2026-2031)	4.28%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 0.81 Billion

Market Overview

The Global Tea Infuser Market will grow from USD 0.63 Billion in 2025 to USD 0.81 Billion by 2031 at a 4.28% CAGR. A tea infuser is a perforated tool designed to steep loose tea leaves in hot water, allowing flavor extraction while keeping the leaves contained. The market is supported by the rising consumer preference for premium loose-leaf varieties, which are often perceived to offer superior taste and quality compared to standard tea bags. Furthermore, growing environmental awareness regarding the waste generated by single-use bags encourages the adoption of reusable brewing hardware. According to the UK Tea & Infusions Association, in 2024, 28% of adults aged 18 to 29 stated they predominantly chose loose leaf formats over tea bags for herbal infusions and green tea, highlighting this shift in consumption habits.

Despite these drivers, the market faces a significant challenge regarding the convenience of alternatives such as pre-packaged tea bags and Ready-to-Drink (RTD) beverages. These options cater to time-constrained consumers who prioritize speed and ease of preparation, which may impede the widespread adoption of the manual brewing process required by tea infusers.

Key Market Drivers

Growing Consumer Preference for Sustainable and Reusable Brewing Solutions is fundamentally reshaping the hardware landscape as users reject single-use waste. This driver is propelled by heightened awareness regarding microplastics in conventional tea bags, prompting a migration toward durable stainless steel or silicone infusers that facilitate a zero-waste ritual. Brands are responding by marketing infusers not merely as tools, but as essential components of an eco-friendly lifestyle. According to Shorr Packaging, January 2025, in 'The 2025 Sustainable Packaging Consumer Report', 59% of Millennials and 56% of Gen Z consumers reported consciously purchasing products with sustainable packaging in the preceding six months, indicating a robust demographic shift toward the reusable principles inherent to tea infusers.

Simultaneously, the Expansion of the Premium and Specialty Loose-Leaf Tea Market acts as a primary catalyst for hardware adoption, as high-quality leaves require specialized tools for optimal flavor extraction. Unlike dust-grade fannings found in bags, whole-leaf varieties demand ample space to unfurl, making infusers a technical necessity for the premiumization of the at-home experience. This pursuit of superior taste is evident in specific age groups who are graduating from convenience products to artisanal brewing methods. According to the UK Tea & Infusions Association, May 2024, in the '2024 Tea Census Study', 27% of adults aged 30 to 44 indicated a preference for loose leaf formats when preparing black tea, representing a distinct segment from younger herbal tea consumers. To support this widespread consumption habit, the Tea and Herbal Association of Canada noted in October 2024 that Canadians alone consume approximately 11.6 billion cups of tea annually, highlighting the massive addressable volume for accessory manufacturers.

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Key Market Challenges

The convenience of pre-packaged tea bags and Ready-to-Drink beverages poses a substantial barrier to the growth of the global tea infuser market. Modern consumers, particularly those with demanding schedules, increasingly prioritize products that offer rapid preparation and portability, attributes that are inherent to disposable bags but lacking in the loose-leaf brewing process. The manual effort required to measure leaves, fill an infuser, and clean the device after use creates friction for individuals seeking an immediate caffeine fix or a hassle-free beverage experience. Consequently, this preference for speed limits the expansion of tea infuser adoption to a niche segment of enthusiasts rather than the mass market.

Data from industry bodies underscores this overwhelming dominance of convenient formats which directly reduces the necessity for brewing hardware. According to the UK Tea & Infusions Association, in 2025, 93% of consumers across all age groups preferred the convenience of making their brew with a tea bag rather than preparing a loose-leaf infusion. This high reliance on disposable options suggests that the extra steps involved in using an infuser deter a significant portion of potential users, thereby restricting the market potential for reusable brewing tools to a minority of consumption occasions.

Key Market Trends

The Rise of Premium Minimalist and Aesthetic Brewing Tools is transforming infusers into stylized accessories. Driven by visual culture, consumers seek hardware with gold-plated or geometric designs that complement hosting occasions. This shift mirrors a resurgence in rituals where the steeping aesthetic is paramount, moving beyond simple utility to become a centerpiece of social entertainment. According to Pinterest, May 2024, in the 'Summer 2024 Trend Report', searches for "tea party" surged by 430%, indicating a renewal of interest in curated hosting experiences that fuels demand for photogenic accessories. Manufacturers are responding with collections prioritizing form, catering to users viewing tea preparation as shareable lifestyle content.

Simultaneously, the Emergence of Large-Capacity Infusers for Cold Brew Preparation addresses the preference for chilled beverages. Unlike hot immersion tools, these specialized infusers feature elongated, extra-fine mesh baskets engineered for pitchers to facilitate slow cold extraction. This innovation aligns hardware with the dominant consumption format, bridging the gap between artisanal loose-leaf quality and convenient iced refreshment. According to the Tea Association of the U.S.A., as cited by Beverage Industry in July 2024 in the '2024 State of the Industry' report, approximately 75% to 80% of tea consumed in the United States is iced, underscoring the necessity for infusers adapted to cold brewing. This trend secures year-round relevance for the category.

Segmental Insights

The online distribution channel represents the fastest-growing segment in the global tea infuser market, driven by the substantial expansion of e-commerce infrastructure. This growth is largely attributed to the convenience offered by major digital marketplaces, which provide access to a wider variety of product designs and materials than traditional retail outlets. Consumers increasingly favor these platforms for their ability to facilitate immediate price comparisons and ensure reliable home delivery. Additionally, the rising penetration of internet services globally continues to streamline the purchasing process, effectively shifting consumer buying habits toward virtual storefronts.

Regional Insights

North America leads the Global Tea Infuser Market, driven by increasing consumer preference for premium loose-leaf tea and health-conscious hydration. The region is witnessing a distinct transition from disposable tea bags to reusable accessories, supported by environmental awareness and high disposable income. Major industry players in the United States ensure broad product availability through established retail and e-commerce networks. Additionally, adherence to rigorous safety standards for food contact materials, such as those set by the U.S. Food and Drug Administration, reinforces consumer confidence in product quality and material safety.

Recent Developments

• In June 2025, Rishi Tea & Botanicals unveiled a new line of seasonal teas, including the "Garden Party" blend, and announced a partnership with Whole Foods Market for exclusive distribution. The launch featured three new blends designed to capture summer flavors, such as "Tangerine Hibiscus" and "Ritual Green," which were marketed as ideal for both hot and cold brewing. The collaboration with the major organic grocer aimed to expand the reach of premium, organic loose-leaf tea products to a wider consumer base during the summer season. This development highlighted the company's focus on product innovation and strengthening its retail presence in the North American market.
• In March 2025, Adagio Teas relaunched the Teforia smart tea infuser, a high-tech brewing device that had previously been discontinued by its original manufacturer. The company, having acquired the brand's assets and technology, introduced the updated machine with a new mobile app that allows users to create custom brew profiles. The relaunched device was positioned at a significantly more accessible price point of $500 compared to the original model, while retaining its advanced ability to precisely control temperature, water volume, and infusion time. This move marked a significant return of the "smart" brewing concept to the specialty tea market under new ownership.
• In August 2024, Vahdam India announced a strategic collaboration with the Netflix series "Emily in Paris" to launch a limited-edition tea collection. The partnership involved the release of exclusive gift sets featuring premium tea blends inspired by the show's Parisian themes, such as "La Vie En Rose" and "Ingenue Violet". The collection was designed to appeal to global fans of the series and was made available in the United States and other international markets. This collaboration underscored the brand's commitment to expanding its global footprint and enhancing brand visibility through pop culture partnerships and premium wellness products.
• In February 2024, Starbucks Korea launched its spring merchandise collection, which included a unique "Delight Tea Infuser Glass". The product was released as part of a seasonal promotion and featured a distinctive duck-shaped tea infuser designed to function within a custom glass mug. This launch was part of a broader range of spring-themed accessories, including tumblers and water bottles, aimed at the local market's growing interest in collectible and aesthetically pleasing teaware. The release generated significant consumer interest and highlighted the company's strategy of offering limited-edition, design-focused tea accessories to drive engagement in the specialty tea category.

Key Market Players

• Shenzhen Milabao Housewares Co.Ltd
• Yueyang Smile Packing Equipment & Material Co., Limited
• Urban Platter
• Tea Too Pty Ltd.
• Uendure Tea Co.
• Etsy, Inc.
• Newell Brands
• Fred & Friends
• Norpro Inc.
• Lifetime Brands, Inc.

By Product Type	By Material	By Distribution Channel	By Region
Tea Infuser Baskets Tea Ball Infusers Infuser Tea Pots Others	Plastic Metal Silicone Fiber	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Tea Infuser Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Tea Infuser Market, By Product Type:

• Tea Infuser Baskets
• Tea Ball Infusers
• Infuser Tea Pots
• Others

• Tea Infuser Market, By Material:

• Plastic
• Metal
• Silicone
• Fiber

• Tea Infuser Market, By Distribution Channel:

• Offline
• Online

• Tea Infuser Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE