Global superfoods market is expected to witness substantial growth until 2025 owing to the growing concern of consumers towards health and fitness. With changing lifestyle and increasing disposable income, consumers are now skeptical about consuming processed food. Hence superfoods are being used as key ingredients in food supplements and are also being included in the daily diet by the consumers. Additionally, innovative product launches and presence of a variety of superfoods with high amount of nutrients is acting as a key factor for the growth of global superfoods market. Superfoods are nutrient-dense natural food sources containing vitamins, enzymes, amino acids, minerals, and antioxidants in abundance. They generally contain more than 12 nutritional properties. Numerous health benefits associated with the consumption of superfoods has been the main reason behind their surging demand in global market. Most of the dieticians and fitness experts also recommend including superfoods in diet.

The global superfoods market is segmented based on type, application, distribution channel and region. Based on type, the market is segmented into superfruits, superseeds & supergrains, edible seaweed and others. The superfruits segment is expected to witness high growth rate during the forecast period on account of growing popularity of veganism around the world. Vegans and vegetarians are generally the target customers for superfood manufacturing companies. Moreover, the rising per capita income has also contributed to the growing demand for superfruits in the market.

Major players operating in the global superfoods market include Archer-Daniels-Midland Co., Creative Nature Ltd., Superlife Co. Pte. Ltd., General Mills Inc., Del Monte Pacific Ltd., Sunfood, Rhythm Superfoods LLC, Navitas LLC, Natures Superfoods LLP, Healthy Truth, Ardent Mills, Millennium Products Inc, POM Wonderful Holdings LLC, Enjoy Life Natural Brands LLC, Kraft Heinz Foods Co., among others. Major superfoods providing companies are working on establishing a strong distribution network to help make their products reach out to a wider population base globally.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global superfoods market from 2015 to 2018.
  • To estimate and forecast the market size of global superfoods market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global superfoods market based on type, application, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global superfoods market.
  • To identify drivers and challenges for global superfoods market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global superfoods market.
  • To conduct pricing analysis for global superfoods market.
  • To identify and analyze the profile of leading players operating in global superfoods market.
  • To identify key sustainable strategies adopted by market players in global superfoods market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of superfood manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the superfood manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the ingredients used in manufacturing superfoods, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global superfoods market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Superfoods manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to superfoods
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as superfood manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global superfoods market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Superfoods Market, By Type:
    • Superfruits
    • Superseeds & Supergrains
    • Edible Seaweed
    • Others (Vegetables, etc.)
  • Global Superfoods Market, By Application:
    • Snacks and Savory
    • Beverages
    • Bakery and Confectionery
    • Convenience/Ready to Eat Foods
    • Others (Meat, Fish, & Poultry, etc.)
  • Global Superfoods Market, By Distribution Channel:
    • Online
    • Offline
  • Global Superfoods Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global superfoods market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Global Superfoods Market Outlook

4.1.  Market Size & Forecast

4.1.1.     By Value

4.2.  Market Share & Forecast

4.2.1.     By Type (Superfruits, Superseeds & Supergrains, Edible Seaweed, Others (Vegetables etc.))

4.2.2.     By Application (Snacks and Savory, Beverages, Bakery and Confectionery, Convenience/Ready to Eat Foods, Others (Meat, Fish, & Poultry etc.))

4.2.3.     By Distribution Channel (Online & Offline)

4.2.4.     By Region (Asia-Pacific, North America, Europe, South America, MEA)

4.2.5.     By Company (2019)

4.3.  Market Attractiveness Index

4.4.  Pricing Analysis

5.    Asia-Pacific Superfoods Market Outlook

5.1.  Market Size & Forecast          

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Type

5.2.2.     By Application

5.2.3.     By Distribution Channel

5.2.4.     By Country

5.3.  Pricing Analysis

5.4.  Asia-Pacific: Country Analysis

5.4.1.     China Superfoods Market Outlook

5.4.1.1.         Market Size & Forecast

5.4.1.1.1.             By Value

5.4.1.2.         Market Share & Forecast

5.4.1.2.1.             By Type

5.4.1.2.2.             By Distribution Channel

5.4.2.     India Superfoods Market Outlook

5.4.2.1.         Market Size & Forecast

5.4.2.1.1.             By Value

5.4.2.2.         Market Share & Forecast

5.4.2.2.1.             By Type

5.4.2.2.2.             By Distribution Channel

5.4.3.     Japan Superfoods Market Outlook

5.4.3.1.         Market Size & Forecast

5.4.3.1.1.             By Value

5.4.3.2.         Market Share & Forecast

5.4.3.2.1.             By Type

5.4.3.2.2.             By Distribution Channel

5.4.4.     South Korea Superfoods Market Outlook

5.4.4.1.         Market Size & Forecast

5.4.4.1.1.             By Value

5.4.4.2.         Market Share & Forecast

5.4.4.2.1.             By Type

5.4.4.2.2.             By Distribution Channel

5.4.5.     Australia Superfoods Market Outlook

5.4.5.1.         Market Size & Forecast

5.4.5.1.1.             By Value

5.4.5.2.         Market Share & Forecast

5.4.5.2.1.             By Type

5.4.5.2.2.             By Distribution Channel

6.    Europe Superfoods Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type

6.2.2.     By Application

6.2.3.     By Distribution Channel

6.2.4.     By Country

6.3.  Pricing Analysis

6.4.  Europe: Country Analysis

6.4.1.     France Superfoods Market Outlook

6.4.1.1.         Market Size & Forecast

6.4.1.1.1.             By Value

6.4.1.2.         Market Share & Forecast

6.4.1.2.1.             By Type

6.4.1.2.2.             By Distribution Channel

6.4.2.     Germany Superfoods Market Outlook

6.4.2.1.         Market Size & Forecast

6.4.2.1.1.             By Value

6.4.2.2.         Market Share & Forecast

6.4.2.2.1.             By Type

6.4.2.2.2.             By Distribution Channel

6.4.3.     United Kingdom Superfoods Market Outlook

6.4.3.1.         Market Size & Forecast

6.4.3.1.1.             By Value

6.4.3.2.         Market Share & Forecast

6.4.3.2.1.             By Type

6.4.3.2.2.             By Distribution Channel

6.4.4.     Spain Superfoods Market Outlook

6.4.4.1.         Market Size & Forecast

6.4.4.1.1.             By Value

6.4.4.2.         Market Share & Forecast

6.4.4.2.1.             By Type

6.4.4.2.2.             By Distribution Channel

6.4.5.     Italy Superfoods Market Outlook

6.4.5.1.         Market Size & Forecast

6.4.5.1.1.             By Value

6.4.5.2.         Market Share & Forecast

6.4.5.2.1.             By Type

6.4.5.2.2.             By Distribution Channel

7.    North America Superfoods Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Application

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.3.  Pricing Analysis

7.4.  North America: Country Analysis

7.4.1.     United States Superfoods Market Outlook

7.4.1.1.         Market Size & Forecast

7.4.1.1.1.             By Value

7.4.1.2.         Market Share & Forecast

7.4.1.2.1.             By Type

7.4.1.2.2.             By Distribution Channel

7.4.2.     Mexico Superfoods Market Outlook

7.4.2.1.         Market Size & Forecast

7.4.2.1.1.             By Value

7.4.2.2.         Market Share & Forecast

7.4.2.2.1.             By Type

7.4.2.2.2.             By Distribution Channel

7.4.3.     Canada Superfoods Market Outlook

7.4.3.1.         Market Size & Forecast

7.4.3.1.1.             By Value

7.4.3.2.         Market Share & Forecast

7.4.3.2.1.             By Type

7.4.3.2.2.             By Distribution Channel

8.    South America Superfoods Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Application

8.2.3.     By Distribution Channel

8.2.4.     By Country

8.3.  Pricing Analysis

8.4.  South America: Country Analysis

8.4.1.     Brazil Superfoods Market Outlook

8.4.1.1.         Market Size & Forecast

8.4.1.1.1.             By Value

8.4.1.2.         Market Share & Forecast

8.4.1.2.1.             By Type

8.4.1.2.2.             By Distribution Channel

8.4.2.     Argentina Superfoods Market Outlook

8.4.2.1.         Market Size & Forecast

8.4.2.1.1.             By Value

8.4.2.2.         Market Share & Forecast

8.4.2.2.1.             By Type

8.4.2.2.2.             By Distribution Channel

8.4.3.     Colombia Superfoods Market Outlook

8.4.3.1.         Market Size & Forecast

8.4.3.1.1.             By Value

8.4.3.2.         Market Share & Forecast

8.4.3.2.1.             By Type

8.4.3.2.2.             By Distribution Channel

9.    Middle East and Africa Superfoods Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Application

9.2.3.     By Distribution Channel

9.2.4.     By Country

9.3.  Pricing Analysis

9.4.  MEA: Country Analysis

9.4.1.     South Africa Superfoods Market Outlook

9.4.1.1.         Market Size & Forecast

9.4.1.1.1.             By Value

9.4.1.2.         Market Share & Forecast

9.4.1.2.1.             By Type

9.4.1.2.2.             By Distribution Channel

9.4.2.     Saudi Arabia Superfoods Market Outlook

9.4.2.1.         Market Size & Forecast

9.4.2.1.1.             By Value

9.4.2.2.         Market Share & Forecast

9.4.2.2.1.             By Type

9.4.2.2.2.             By Distribution Channel

9.4.3.     UAE Superfoods Market Outlook

9.4.3.1.         Market Size & Forecast

9.4.3.1.1.             By Value

9.4.3.2.         Market Share & Forecast

9.4.3.2.1.             By Type

9.4.3.2.2.             By Distribution Channel

10.  Market Dynamics

10.1.              Drivers

10.2.              Challenges

11.  Market Trends & Developments

12.  Competitive Landscape

12.1.              Players Profiled (Leading Companies)

12.1.1.  Archer-Daniels-Midland Co.

12.1.2.  Creative Nature Ltd.

12.1.3.  Superlife Co. Pte. Ltd.

12.1.4.  General Mills Inc.

12.1.5.  Del Monte Pacific Ltd.

12.1.6.  Sunfood

12.1.7.  Rhythm Superfoods LLC

12.1.8.  Navitas LLC

12.1.9.  Natures Superfoods LLP

12.1.10.                Healthy Truth

12.1.11.                Ardent Mills

12.1.12.                Millennium Products Inc

12.1.13.                POM Wonderful Holdings LLC

12.1.14.                Enjoy Life Natural Brands LLC

12.1.15.                Kraft Heinz Foods Co

13.  Strategic Recommendations

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