Global Superfoods Market to Grow with a CAGR of 5.6% through 2028
The global superfoods market is driven
by increasing health and wellness consciousness among consumers, a growing
interest in functional foods that offer targeted health benefits, and the
expanding availability and marketing efforts surrounding these nutrient-rich
ingredients.
According to the TechSci Research
report, “Superfoods Market – Global
Industry Size, Share, Trends, Competition, Opportunity, and Forecast,
2018-2028F”, the Global Superfoods market stood at USD161.5 billion
in 2022 and is anticipated to grow with a CAGR of 5.6% in the forecast period,
2024-2028. The global superfoods market is a dynamic and rapidly evolving
segment within the broader food and beverage industry. Superfoods are
nutrient-rich foods that are particularly dense in vitamins, minerals,
antioxidants, and other health-promoting compounds. They have gained immense
popularity in recent years as consumers seek to improve their diets and overall
well-being.
The global superfoods market encompasses
a wide range of foods known for their exceptional health benefits and
nutritional density. These foods are often packed with vitamins, minerals,
fiber, antioxidants, and other bioactive compounds that can contribute to
overall health and well-being. The term "superfood" is not a
scientific classification but rather a marketing label used to describe these
nutrient-rich foods.
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Increasing consumer awareness of the
importance of nutrition and overall well-being is a primary driver for the
superfoods market. Consumers are actively seeking foods that offer health
benefits and can help prevent chronic diseases.
The shift towards plant-based diets,
including veganism and vegetarianism, has contributed to the popularity of
superfoods, as many of these foods are naturally plant-based and align with
dietary preferences. Additionally, superfoods are often positioned as functional
foods due to their potential health benefits. Companies are increasingly
incorporating superfoods into various products, including supplements,
beverages, snacks, and baked goods. Furthermore, consumers are becoming more
conscious of the environmental and social impacts of their food choices.
Superfoods that are sustainably sourced, support fair trade practices, and have
transparent supply chains are preferred.
Superfoods are being incorporated into
convenient formats such as smoothie blends, energy bars, and ready-to-drink
beverages, catering to consumers seeking nutritious and portable options.
Additionally, companies are investing in marketing and educational efforts to
inform consumers about the benefits of superfoods. This includes highlighting specific
health claims and nutritional profiles. Furthermore, superfoods often originate
from different parts of the world, leading to global ingredient sourcing and
increased diversity in food products. This trend fosters culinary innovation
and exploration of international cuisines.
Superfoods often come with health claims
and marketing restrictions. Meeting regulatory standards and substantiating
health claims can be complex and costly. Additionally, maintaining a consistent
supply of high-quality superfoods can be challenging, as weather conditions,
crop yields, and transportation issues can impact production. Furthermore, many
consumers are still unfamiliar with the concept of superfoods and may require
education about their benefits and usage.
Some superfoods can be expensive due to
their rarity or sourcing from specific regions, making them less accessible to
all consumers. Additionally, the market is becoming increasingly competitive as
new entrants and established players vie for market share. Standing out among
the competition requires innovation and differentiation.
Emerging markets in Asia, Latin America,
and Africa present significant growth potential due to changing dietary
preferences, urbanization, and increasing disposable incomes. Additionally,
continued innovation in superfood-based products, including functional foods
and beverages, will keep consumers engaged and interested in trying new
products. Furthermore, ongoing research into the potential health benefits of
superfoods may unlock new opportunities for product development and marketing.
Brands that prioritize sustainability by
using eco-friendly packaging and supporting ethical sourcing practices can
appeal to environmentally conscious consumers. Additionally, the online retail
channel is expected to see substantial growth, providing consumers with greater
accessibility and convenience.
The global superfoods market is
segmented based on product type, application, distribution channel, and region.
Based on the product type, the market is
segmented into superfruits, superseeds & supergrains, edible seaweed, and
others. Among these, the superfruits segment has a significant share in the
global superfoods market during the forecast period. Superfruits are celebrated
for their numerous health benefits. They are often packed with antioxidants,
such as polyphenols and anthocyanins, which have been linked to reducing
oxidative stress, combating inflammation, and lowering the risk of chronic
diseases like heart disease and cancer. These potential health benefits have
made superfruits highly sought after by health-conscious consumers.
Based on region, the market is segmented
into North America, Europe, Asia Pacific, Middle East & Africa, and South
America. Among these, the North America region has a significant share of the
global superfoods market during the forecast period. North America has a
well-established culture of health and wellness, with a substantial number of
consumers actively seeking out foods that offer superior nutritional benefits.
Superfoods align perfectly with the health-conscious preferences of North
American consumers, who prioritize nutrient-dense options to support their
well-being.
Major companies operating in the global
superfoods market are:
- Sunfood
- Nature's Superfoods
LLP
- OMG! Organic
Meets Good
- Suncore Foods
Inc.
- Superlife Co.
Pte Ltd
- Aduna Ltd
- Impact Foods
International Ltd
- Naturya Bath
- Anthony's
Goods
- Mannatech
Incorporated
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“The global superfoods market is a
dynamic and evolving industry driven by consumer demand for health and
nutrition-focused products. While facing regulatory challenges and increasing
competition, this market offers ample opportunities for growth and innovation.
As consumers continue to prioritize health, seek out nutrient-dense foods, and
explore international cuisines, the superfoods market is poised to expand
further and play a pivotal role in shaping the future of the global food and
beverage industry. Manufacturers and stakeholders should remain adaptable and
responsive to changing consumer preferences and market dynamics to maximize
their presence in this thriving and dynamic market.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Superfoods Market By Product Type
(Superfruits, Superseeds & Supergrains, Edible Seaweed, Others (Vegetables,
etc.)), By Application (Snacks and Savory, Beverages, Bakery and Confectionery,
Convenience/Ready to Eat Foods, Others (Meat, Fish, & Poultry, Etc.)), By
Distribution Channel (Online & Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth
potential of the superfoods market globally and provides statistics and
information on market structure, size, share, and future growth. The report
provides cutting-edge market intelligence and helps decision-makers to make
sound investment decisions. Besides, the report also identifies the emerging
trends along with essential drivers, challenges, and opportunities present in
the market of superfoods globally.
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