Strength Training Equipment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Equipment Type (Weights, Benches, Medicine Ball, Rack, Others), By End User (Residential, Commercial), By Distribution Channel (Store-Based, Non-Store Based), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 16.72 Billion
CAGR (2026-2031)	5.55%
Fastest Growing Segment	Weights
Largest Market	North America
Market Size (2031)	USD 23.12 Billion

Market Overview

The Global Strength Training Equipment Market will grow from USD 16.72 Billion in 2025 to USD 23.12 Billion by 2031 at a 5.55% CAGR. Strength training equipment encompasses a diverse range of resistance-based apparatus, including free weights such as barbells and dumbbells, weight machines, and cable systems designed to build muscle mass and physical endurance. The market is fundamentally supported by a global surge in health consciousness and the rising prevalence of chronic lifestyle diseases, which drive individuals toward regular physical conditioning for disease management and longevity. This growth is further bolstered by the expansion of commercial gym infrastructure. According to the Health & Fitness Association’s 2025 Global Report, global fitness facility memberships climbed 6% year-over-year in 2024, creating a direct and expanding procurement channel for commercial-grade equipment.

A significant challenge that could impede market expansion is the high cost associated with manufacturing and purchasing advanced strength training machinery. Elevated prices for raw materials such as steel and iron, combined with complex logistics, result in premium pricing that limits adoption among budget-conscious home users and smaller fitness operators in developing regions.

Key Market Drivers

Integration of Smart Technology and Connected Fitness Ecosystems is a primary force reshaping equipment procurement as operators prioritize digitized platforms to enhance user retention. Modern strength machines are increasingly embedded with AI-driven personalization, gamification, and biometric tracking capabilities, allowing facilities to offer a high-value, data-rich training experience that standalone mechanical equipment cannot match. This technological shift is attracting significant capital into the sector to support the development of intelligent resistance systems. For instance, according to Invest It In, September 2024, in the 'EGYM Secures $200M to Expand Its AI Fitness Tech and Global Reach' article, EGYM raised $200 million in Series G funding to scale its AI-driven corporate wellness and smart strength equipment ecosystem. The robust market appetite for these advanced solutions is evident in the financial performance of major manufacturers. According to Technogym, in 2025, the company reported an 11.6% increase in its commercial segment revenue for the fiscal year 2024, driven largely by the global uptake of its digitally connected strength lines.

The Rising Popularity of Bodybuilding and Functional Training Disciplines acts as a critical demand accelerator, particularly among younger demographics who prioritize muscle hypertrophy and strength over traditional cardiovascular exercise. This cultural pivot is compelling commercial gyms and boutique studios to redesign floor plans, reducing cardio zones to accommodate additional squat racks, plate-loaded machines, and functional training rigs. This generational behavioral shift ensures a sustained requirement for diverse resistance apparatus. According to PureGym, November 2024, in the 'UK Fitness Report 2024/25', 89% of 18-to-24-year-olds now incorporate strength training into their weekly routines, signaling a long-term structural increase in the consumption of resistance-based equipment.

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Key Market Challenges

The high cost associated with manufacturing and purchasing advanced strength training machinery stands as a significant impediment to market growth. Elevated prices for essential raw materials like steel and iron, compounded by complex logistics, compel manufacturers to maintain premium pricing structures. This financial barrier directly hampers market expansion by excluding budget-conscious segments, such as home users and small-scale fitness operators in developing nations, who cannot afford the substantial capital investment required for modern equipment. Consequently, the market becomes heavily reliant on large commercial entities, leaving vast potential in the consumer and budget sectors untapped.

This cost-driven friction is a documented industry anxiety. According to the Sports & Fitness Industry Association, in 2025, seven of the top eight business challenges identified by industry executives were directly attributed to supply chain complexities, tariffs, and economic volatility. These entrenched financial obstacles effectively restrict the market’s ability to democratize access to advanced training tools, thereby limiting its overall growth trajectory in price-sensitive regions.

Key Market Trends

The Shift Toward Sustainable Manufacturing and Eco-Friendly Materials is rapidly influencing production strategies as manufacturers respond to heightened environmental scrutiny and corporate responsibility mandates. Leading brands are increasingly decoupling from carbon-intensive processes by integrating recycled raw materials and transitioning to renewable energy sources for fabrication. This strategic overhaul not only ensures compliance with emerging global regulations but also aligns with the procurement policies of eco-conscious clients who prioritize supply chain transparency. According to Technogym, May 2025, in the 'Technogym reports strong ESG performance in 2024' press release, the company successfully transitioned its production facilities to operate on 100% renewable electricity, establishing a new benchmark for green manufacturing in the sector.

Simultaneously, the Rise of Compact and Foldable Multifunctional Home Gyms is reshaping the market by addressing the critical constraint of limited floor area in residential and urban settings. Innovation in this segment focuses on high-versatility engineering, where single units are designed to perform the function of multiple traditional machines while utilizing foldable or retractable frames to minimize spatial impact. This focus on density and utility allows advanced strength training to penetrate environments previously unsuitable for heavy equipment, effectively democratizing access to professional-grade tools. According to Leadman Fitness, March 2025, in the '2025 Gym Equipment Trends' guide, modern compact and multi-functional designs now enable users to save 30-40% on floor space compared to traditional equipment setups, directly mitigating the spatial barriers to equipment adoption.

Segmental Insights

The Weights segment currently represents the fastest-growing category within the Global Strength Training Equipment Market. This rapid expansion is primarily driven by the increasing adoption of home-based fitness regimens where space and budget constraints favor free weights over complex machinery. Additionally, the rising popularity of functional training programs has heightened the demand for versatile equipment such as dumbbells and kettlebells. This trend is further supported by broad health recommendations from entities like the World Health Organization advocating for regular muscle-strengthening activities, which drives consistent consumer investment in these accessible resistance tools.

Regional Insights

North America maintains a dominant position in the global strength training equipment market, driven by a well-established fitness culture and high health club membership rates. The region benefits from significant consumer awareness regarding the management of lifestyle-related health issues through physical exercise. Additionally, guidelines from institutions such as the U.S. Centers for Disease Control and Prevention, which recommend regular muscle-strengthening activities, actively support market expansion. The strong presence of domestic manufacturers further stabilizes the supply chain, ensuring consistent equipment availability for both home and commercial sectors across the region.

Recent Developments

• In September 2025, Matrix Fitness announced the global expansion of its strength training offerings with the launch of a comprehensive new line of training accessories. The release included over 300 products, such as commercial-grade dumbbells, weight plates, resistance bands, and stability balls, all designed to complement the aesthetics and durability of the company's existing strength machines. The Commercial Product Manager for Strength at Matrix Fitness noted that this expansion allowed facility operators to source a complete range of training floor equipment from a single partner, thereby streamlining procurement processes and ensuring a consistent brand experience across their fitness centers.
• In March 2025, EGYM expanded its connected fitness ecosystem with the launch of the M20 Smart Strength Squat, a new machine added to its Smart Strength series. This product was designed to reimagine the traditional squat exercise by utilizing digital resistance and automated adjustments to ensure proper form and safety for users of all levels. The machine featured guided movement technology that personalized the training experience, aiming to make one of the most effective compound exercises more accessible. The company positioned this launch as a key step in integrating advanced biomechanics with digital connectivity to drive measurable health outcomes for gym members.
• In March 2024, Life Fitness unveiled significant additions to its strength training portfolio at the IHRSA Convention in Los Angeles. The company introduced the Dual Adjustable Pulley with Progressive Stabilization, a machine designed to provide a versatile and effective strength workout while maximizing floor space for facility operators. This innovation featured a specialized resistance system that adapted to the user's movements, enhancing the stability and safety of the exercise. The CEO of Life Fitness highlighted that the new equipment was developed to offer immersive and inspiring workout experiences, reinforcing the company's commitment to delivering cutting-edge solutions for the global fitness market.
• In February 2024, Precor announced a strategic partnership with BeaverFit, a leading supplier of fitness equipment to military organizations, to launch a new line of functional strength training products. This collaboration combined Precor's global reach in commercial fitness with BeaverFit's expertise in manufacturing rugged, purpose-built equipment. The new product line featured space-saving designs with integrated storage, specifically engineered to create designated functional training zones in health clubs and other facilities. The Director of Product and Marketing at Precor stated that the partnership aimed to meet the evolving strength training needs of modern fitness environments by delivering high-quality, durable solutions.

Key Market Players

• Life Fitness
• Technogym S.p.A.,
• Johnson Health Tech Trading, Inc.,
• True Fitness Technology, Inc.’s
• Fitness Masters
• York Fitness
• Hoist Fitness Systems, Inc.
• Pro Gym Supply, Inc.
• Powerblock, Inc.
• Precor Incorporated

By Equipment Type	By End User	By Distribution Channel	By Region
Weights Benches Medicine Ball Rack Others	Residential Commercial	Store-Based Non-Store Based	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Strength Training Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Strength Training Equipment Market, By Equipment Type:

• Weights
• Benches
• Medicine Ball
• Rack
• Others

• Strength Training Equipment Market, By End User:

• Residential
• Commercial

• Strength Training Equipment Market, By Distribution Channel:

• Store-Based
• Non-Store Based

• Strength Training Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE