Steam Mop Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Upright, Canister, Handheld), By Power Source (Corded, Cordless), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.53 Billion
CAGR (2026-2031)	7.38%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 5.41 Billion

Market Overview

The Global Steam Mop Market will grow from USD 3.53 Billion in 2025 to USD 5.41 Billion by 2031 at a 7.38% CAGR. A steam mop is a floor cleaning appliance that utilizes superheated steam to sanitize and remove grime from various hard surfaces without the need for chemical detergents. The market’s expansion is primarily fueled by rising consumer awareness regarding home hygiene and the growing preference for eco-friendly, chemical-free cleaning solutions that are safe for pets and children. Additionally, the demand for efficient, time-saving household tools continues to drive adoption among working professionals who prioritize the convenient maintenance of living spaces.

Despite this growth, the market faces a significant challenge in the form of compatibility limitations, as high-temperature steam can cause irreversible damage to unsealed hardwood or laminate flooring, thereby restricting the potential customer base. Regarding industrial performance, the sector has benefitted from a resilient manufacturing environment in key export hubs. According to the China Household Electrical Appliances Association, in 2024, the combined revenue of the home appliance industry, which supports the global supply chain for cleaning devices, reached 1.1 trillion yuan from January to July, reflecting a 4.6% increase compared to the previous year.

Key Market Drivers

Technological advancements in cordless and multifunctional device designs are significantly propelling the steam mop market as consumers seek greater convenience and efficiency. Manufacturers are increasingly integrating smart sensors and adaptable cleaning modes that allow a single device to handle various surface types, thereby justifying the investment in premium floor care appliances. This shift toward high-performance, automated tools is evident in recent financial disclosures from leading appliance innovators. According to SharkNinja, November 2025, in the 'Third Quarter 2025 Results', net sales in the Cleaning Appliances segment increased by 12.4% to $592.9 million, underscoring the robust commercial traction of next-generation cleaning technologies.

The surge in pet ownership is further accelerating market adoption, as pet owners prioritize non-toxic, chemical-free sanitization methods to protect the health of their animals. Steam mops offer a critical solution by effectively neutralizing allergens and bacteria using only superheated water, addressing the intensified hygiene requirements of households with dogs or cats. According to the World Animal Foundation, April 2025, in the 'Pet Ownership Statistics 2025' report, 71% of U.S. households, equating to 94 million homes, now own a pet, creating a massive demographic explicitly seeking safe floor maintenance solutions. To support this expanding demand across the broader cleaning sector, major manufacturers continue to scale operations; according to Techtronic Industries, March 2025, the group delivered record annual sales of US$14.6 billion in 2024, reflecting the sustained vitality of the global power equipment and floorcare industry.

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Key Market Challenges

The Global Steam Mop Market faces a substantial challenge due to compatibility limitations with unsealed hardwood and laminate flooring. Steam mops function by injecting superheated moisture into surfaces to sanitize them, but this intense heat and dampness can penetrate the seams of unsealed or composite wood floors. This moisture intrusion frequently causes warping, swelling, and discoloration, leading to irreversible structural damage that often voids flooring manufacturer warranties.

This functional drawback significantly hampers market growth by narrowing the addressable customer base, as consumers with mixed flooring types often forgo steam mops to avoid potential damage. Consequently, adoption rates remain suppressed in regions where hardwood flooring is prevalent, limiting the device's utility to tiled or sealed areas. This constraint restricts demand even as the broader industry continues to scale its global output. According to the China Household Electrical Appliances Association, in 2024, the cumulative exports of home appliances reached 112.42 billion United States dollars. While this figure illustrates the immense capacity of the global supply chain, the steam mop segment cannot fully capitalize on this distribution power due to its inability to safely service these sensitive, high-value flooring materials.

Key Market Trends

The adoption of eco-friendly and sustainable product materials is fundamentally reshaping production strategies as manufacturers prioritize circular economy principles to reduce their environmental footprint. Beyond the intrinsic chemical-free benefit of steam cleaning, companies are aggressively engineering devices using post-consumer recycled (PCR) plastics to minimize reliance on virgin raw materials and lower industrial carbon emissions. This transition toward responsible hardware manufacturing is becoming a measurable operational standard within the sector. According to Kärcher, May 2025, in the 'Sustainability Report 2024', the company utilized over 2,200 tonnes of recycled plastic across its product categories in 2024, exemplifying the industry's commitment to integrating sustainable resources directly into the appliance innovation cycle.

Simultaneously, the integration of Internet of Things (IoT) and smart connectivity features is transforming steam mops from standalone tools into managed components of the digital home ecosystem. Unlike internal sensors that automate cleaning modes, this trend focuses on app-based interactivity that enables users to track maintenance schedules, receive real-time water tank alerts, and access firmware updates for optimized device longevity. The commercial success of digitally integrated floor care appliances confirms the growing consumer preference for these connected ecosystems. According to Ecovacs Robotics, April 2025, in the '2024 Annual Report', revenue from its Tineco brand, a pioneer in intelligent wet-dry cleaning technologies, increased by 10.87% year-on-year to 8.06 billion yuan, reflecting the robust demand for high-tech, digitally enabled floor maintenance solutions.

Segmental Insights

Market analysis indicates that the Online distribution channel is the fastest-growing segment in the Global Steam Mop Market, driven by the increasing consumer preference for e-commerce platforms. This growth is primarily attributed to the convenience of home delivery and the ability to access a diverse range of products not typically available in physical stores. Furthermore, digital platforms provide competitive pricing and transparency through user reviews, facilitating informed decision-making. Consequently, manufacturers are actively strengthening their direct-to-consumer strategies and logistics infrastructure to capitalize on this expanding digital demand.

Regional Insights

North America maintains a dominant position in the global steam mop market, driven by widespread consumer adoption of chemical-free cleaning methodologies. The region exhibits a strong preference for hygienic maintenance tools that align with heightened awareness of indoor air quality and environmental sustainability. This leadership is sustained by a mature retail infrastructure and the concentrated presence of established appliance manufacturers in the United States and Canada. Furthermore, the shift away from traditional chemical solvents supports the steady demand for steam-based floor care solutions across the residential and commercial sectors.

Recent Developments

• In January 2025, Tineco announced the introduction of the FLOOR ONE S9 Artist Steam, a new addition to its intelligent floor washer lineup, during the Consumer Electronics Show. This device was designed to transform traditional home cleaning by integrating advanced steam technology with vacuuming and washing capabilities, allowing for deep cleaning of hard floors. The company emphasized that this new model addresses real-world challenges by effectively dissolving stubborn stains and sanitizing surfaces. The launch was part of a broader showcase of innovative floor care solutions aimed at meeting the evolving needs of modern households through enhanced functionality and automated features.
• In September 2024, SharkNinja expanded its floor care portfolio in the EMEA region by unveiling the Shark SteamPickup 3-in-1 Hard Floor Cleaner at the IFA trade show in Berlin. This new appliance was engineered to address the consumer need for efficiency by combining debris collection and steam sanitization into a single step, eliminating the requirement to sweep before mopping. The product release was a key component of the company's strategy to introduce significantly more products to the region, aiming to grow its market share in the home environment category. The device features a self-cleaning system and is designed to handle both wet and dry messes on sealed hard floors.
• In June 2024, Polti launched the Vaporetto Smart 110 Eco and the Vaporetto Pro 8X Eco Plus steam cleaners during The Exclusively Show in London. These new models were developed with a focus on sustainability, featuring an "Eco" function designed to reduce water and energy consumption significantly compared to standard operation. The company highlighted that the Vaporetto Smart 110 Eco was recognized as an "On Trend" product for the upcoming year due to its environmentally conscious design and effective chemical-free cleaning capabilities. The launch underscored the manufacturer's commitment to providing versatile steam solutions that sanitize various household surfaces while minimizing environmental impact.
• In February 2024, Kärcher expanded its range of steam cleaning devices by introducing the SC 5 Deluxe Signature Line as its new flagship model. This advanced steam cleaner features a VapoHydro function, which mixes hot water with steam to more effectively remove stubborn dirt from hard surfaces, and includes a digital temperature display for real-time monitoring of the heating process. The company released this model as part of a premium product tier that includes exclusive packaging and extended service benefits for registered customers. The device is equipped with a detachable fresh water tank to ensure uninterrupted operation and is compatible with a wide range of accessories for diverse cleaning applications.

Key Market Players

• Bissell Homecare, Inc.
• Techtronic Industries Co. Ltd.
• Alfred Kärcher SE & Co. KG
• SharkNinja Operating LLC
• Eureka Forbes Ltd
• Stanley Black & Decker, Inc.
• Polti S.p.A.
• Freudenberg SE
• Royal Appliance Mfg. Co.
• Wagner Spray Tech Inc.

By Type	By Power Source	By Distribution Channel	By Region
Upright Canister Handheld	Corded Cordless	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Steam Mop Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Steam Mop Market, By Type:

• Upright
• Canister
• Handheld

• Steam Mop Market, By Power Source:

• Corded
• Cordless

• Steam Mop Market, By Distribution Channel:

• Online
• Offline

• Steam Mop Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE