Sparkling Water Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Flavored, Unflavored), By Packaging (Bottles, Cans, Others), By Distribution Channel (Offline, Online), By Region, By Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 39.06 Billion
CAGR (2026-2031)	10.44%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 70.87 Billion

Market Overview

The Global Sparkling Water Market will grow from USD 39.06 Billion in 2025 to USD 70.87 Billion by 2031 at a 10.44% CAGR. Sparkling water is defined as water that has been infused with carbon dioxide gas under pressure, resulting in an effervescent beverage that may occur naturally or be produced artificially. The primary drivers fueling the expansion of this market include a growing consumer preference for healthy alternatives to sugar-laden carbonated soft drinks and an increasing demand for premium hydration options that offer a distinct sensory experience. These factors are further supported by rising disposable incomes and a heightened awareness of the adverse health effects associated with high sugar intake, which collectively encourage the shift towards unsweetened carbonated water products.

However, the market faces significant impediments related to inflationary pressures which can alter consumer spending habits on non-essential beverages. This price sensitivity poses a risk to volume growth as consumers may revert to lower-cost still water or tap water options during periods of economic volatility. According to the International Bottled Water Association, in 2024, imported and domestic sparkling water together accounted for about 5 percent of the total United States bottled water volume. This statistic highlights that while the segment is establishing a foothold, it remains a niche category compared to still water within the broader hydration market.

Key Market Drivers

The Accelerating Consumer Shift from Sugary Carbonated Soft Drinks to Healthier Alternatives is the foremost driver reshaping the global sparkling water landscape. As public awareness regarding the adverse effects of high sugar intake—such as obesity and diabetes—intensifies, consumers are aggressively migrating toward unsweetened, zero-calorie hydration options that mimic the carbonation of traditional sodas without the metabolic cost. This trend has allowed pure-play sparkling water manufacturers to secure substantial recurring revenue by positioning their products as daily wellness staples rather than occasional treats. The financial scale of this health-driven demand is evident in the performance of market leaders. According to National Beverage Corp., June 2024, in the '2024 Annual Report on Form 10-K', the company reported net sales of $1.2 billion for the fiscal year ended April 27, 2024, underscoring the massive commercial viability of the healthy, flavored sparkling water segment.

Simultaneously, the Increasing Popularity of Functional Sparkling Waters Enriched with Vitamins and Minerals is expanding the market’s scope beyond simple hydration. Modern consumers increasingly seek beverages that deliver tangible benefits, such as enhanced energy, focus, or recovery, leading to a proliferation of sparkling options infused with caffeine, adaptogens, and vitamins. This functional evolution allows brands to command premium price points and enter new retail occasions, such as pre-workout or midday energy boosts. According to Celsius Holdings, August 2024, in the 'Second Quarter 2024 Financial Results', the company achieved a revenue increase of 23 percent to $402 million in the second quarter, highlighting the rapid adoption of functional sparkling products. Furthermore, distinct branding strategies remain critical for capturing this evolving demographic; according to Food Dive, March 2024, in the article 'Liquid Death valued at $1.4B after latest funding round', the lifestyle-focused water brand reported $263 million in retail sales for 2023, demonstrating the sector's robust growth potential.

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Key Market Challenges

Inflationary pressures constitute a substantial barrier to the sustained expansion of the global sparkling water market. As manufacturing and logistics expenses increase, producers are compelled to raise retail prices, effectively positioning sparkling water as a discretionary luxury rather than an essential commodity. This economic shift forces financially prudent consumers to alter their purchasing patterns, viewing carbonation as a non-essential feature. During periods of high cost of living, price sensitivity drives individuals to abandon premium effervescent products in favor of lower-cost still water or municipal tap sources, thereby threatening sales volume and eroding brand loyalty.

The impact of these financial constraints is directly observable in the deceleration of market value growth within the wider industry. When disposable income is restricted, the price premium commanded by carbonated varieties acts as a deterrent to consumer spending. According to the International Bottled Water Association, in 2024, retail sales growth for the bottled water market tempered to 3.7 percent, a rate slower than the preceding three years. This statistic demonstrates how persistent economic volatility and the resulting consumer caution are actively hampering the revenue trajectory of the hydration sector, including the sparkling segment.

Key Market Trends

The Rise of Alcohol-Alternative and Mocktail-Inspired Flavors is significantly influencing the global sparkling water market. As the "sober curious" movement grows, consumers demand sophisticated, non-alcoholic beverages that replicate the complexity of cocktails without intoxication. Brands are responding by formulating essence profiles mimicking mixed drinks and utilizing real fruit ingredients to elevate the sensory experience for social occasions. The commercial success of such premium, flavor-forward propositions is evident in recent market activity. According to BevNET, January 2025, in the article 'Spindrift Agrees Sale to PE Firm Gryphon Investors', the fruit-infused sparkling water brand Spindrift generated dollar sales exceeding $275 million in the 52-week period ending December 28, 2024, reflecting a 22 percent volume increase.

Simultaneously, the Shift Towards Sustainable Aluminum and Glass Packaging Solutions is reshaping manufacturing priorities. With intensifying scrutiny on single-use plastics, producers are transitioning to formats offering superior recyclability and closed-loop potential to meet consumer eco-expectations. Aluminum cans are increasingly favored for their high recovery value and ability to be recycled repeatedly without material degradation, distinguishing them from down-cycled plastic alternatives. This material efficiency is highlighted by industry performance metrics. According to the Can Manufacturers Institute and The Aluminum Association, December 2024, in the 'Aluminum Can Advantage: Sustainability Key Performance Indicators' report, the closed-loop circularity rate for aluminum beverage cans reached 96.7 percent, drastically outperforming competitive substrate categories.

Segmental Insights

The Online distribution channel represents the fastest-growing segment in the Global Sparkling Water Market, primarily driven by the increasing consumer preference for the convenience of home delivery. This growth is significantly accelerated by the rising adoption of direct-to-consumer subscription models, which simplify the recurring purchase of heavy bulk beverage cartons. Additionally, e-commerce platforms typically offer a more extensive variety of niche and international flavors than traditional retail shelves, actively attracting buyers seeking product diversity. Consequently, continuous improvements in digital logistics and secure payment systems are shifting substantial consumer demand toward online marketplaces.

Regional Insights

North America currently holds the leading position in the global sparkling water market, driven primarily by a widespread consumer shift toward healthier hydration alternatives. As individuals increasingly reduce their consumption of sugary carbonated soft drinks, the demand for calorie-free and flavored sparkling water has surged across the United States and Canada. This growth is supported by a robust retail distribution network and consistent product innovation by major regional manufacturers. Additionally, adherence to clear labeling and quality standards established by the U.S. Food and Drug Administration ensures high consumer trust, further solidifying the region's market dominance.

Recent Developments

• In August 2025, Spindrift Beverage Co. introduced "Cranberry Punch," a new seasonal addition to its portfolio of sparkling waters made with real squeezed fruit. This product launch was timed to coincide with the approaching fall season, featuring a blend of tart cranberries and winter citrus notes such as grapefruit and orange. The CEO of Spindrift noted that the flavor was developed through rigorous small-batch testing to ensure a high-quality, authentic fruit experience. The release underscored the company's strategy of driving growth through continuous flavor innovation and maintaining a clean label with no added sugars or artificial ingredients.
• In August 2024, Flow Beverage Corp. entered the sparkling water segment by launching "Flow Sparkling Mineral Spring Water," packaged in sustainable aluminum bottles. The new product line included organic flavors like Blackberry + Hibiscus and Cucumber + Mint, leveraging the brand’s natural alkaline spring water source. The Founder and CEO of Flow remarked that the launch was a response to the rapid expansion of the sparkling water category in North America and a move to strengthen the brand's position in the premium market. The aluminum packaging also highlighted the company's ongoing commitment to environmental sustainability and carbon neutrality.
• In May 2024, Waterloo Sparkling Water announced a high-profile collaboration with a renowned celebrity chef and restaurateur to introduce a new line of summer-inspired flavors. This partnership resulted in the release of limited-time offerings such as All Day Rosé, Pi-Ño Colada, and Mojito Mocktail, which were crafted to deliver bold, authentic tastes suitable for seasonal entertaining. The collaborator emphasized that the new sparkling waters aligned with a philosophy of "going big on flavor" without sugar or calories. The initiative aimed to drive brand excitement and provide consumers with innovative, non-alcoholic options for summer gatherings.
• In March 2024, PepsiCo expanded its presence in the global sparkling water market with the launch of "bubly burst," a new sweetened sparkling water beverage. The product was designed to cater to consumers seeking a bridge between traditional sparkling water and soda, offering a slightly sweeter taste profile with zero added sugar and minimal calories. Available in six fruit flavors, including Triple Berry and Peach Mango, the beverage was packaged in recycled plastic bottles. The Chief Marketing Officer of Pepsi and Sparkling Water stated that the launch was a strategic move to accelerate growth and attract new demographics to the category.

Key Market Players

• PepsiCo
• Nestlé, A.G.
• The Coca-Cola Company.
• CG Roxane, LLC
• Tempo Beverage Ltd
• Keurig Dr Pepper Inc.
• Dr Pepper/Seven Up, Inc
• Ferrarelle
• Reignwood Investments UK Ltd
• Mountain Valley Spring Water

By Type	By Packaging	By Distribution Channel	By Region
Flavored Unflavored	Bottles Cans Others	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Sparkling Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Sparkling Water Market, By Type:

• Flavored
• Unflavored

• Sparkling Water Market, By Packaging:

• Bottles
• Cans
• Others

• Sparkling Water Market, By Distribution Channel:

• Offline
• Online

• Sparkling Water Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE