Carpet & Upholstery Cleaning Services Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Service Type (Carpet Cleaning Service, Upholstery Cleaning Service), By Application (Residential, Commercial), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 62.74 Billion
CAGR (2026-2031)	5.56%
Fastest Growing Segment	Residential
Largest Market	Europe
Market Size (2031)	USD 86.78 Billion

Market Overview

The Global Carpet & Upholstery Cleaning Services Market will grow from USD 62.74 Billion in 2025 to USD 86.78 Billion by 2031 at a 5.56% CAGR. The Global Carpet and Upholstery Cleaning Services Market comprises professional agencies and contractors specializing in the restorative sanitation and maintenance of textile floor coverings and fabric furniture through methods such as hot water extraction and low-moisture encapsulation. The primary drivers propelling this sector include an intensified emphasis on indoor air quality and hygiene standards within commercial facilities, alongside a growing reliance among residential households on outsourced maintenance services due to dual-income lifestyles. This expansion is quantifiable; according to the Building Service Contractors Association International, in 2024, approximately 82% of surveyed service contractors forecasted an increase in sales revenue for the upcoming fiscal year, underscoring the robust demand for professional cleaning solutions.

Despite this positive demand trajectory, the market faces a significant impediment regarding the recruitment and retention of skilled labor. The industry relies heavily on a manual workforce, and the tightening labor market coupled with rising wage requirements has created a bottleneck for service providers attempting to scale their operations. This workforce volatility threatens to compress profit margins and limit service capacity in high-demand regions, posing a persistent barrier to sustained market expansion.

Key Market Drivers

The adoption of eco-friendly and sustainable green cleaning technologies has emerged as a primary catalyst for market growth, fundamentally reshaping service delivery models. As corporate clients and facility managers increasingly prioritize environmental, social, and governance (ESG) mandates, there is a distinct shift away from traditional, water-intensive extraction methods toward low-moisture encapsulation and biodegradable chemical solutions. This transition is not merely regulatory but operational, as these technologies significantly reduce drying times and water consumption, thereby minimizing business disruption. The scale of this sustainability focus is evident in the performance of major industry players; according to Ecolab, May 2025, in the '2024 Growth & Impact Report', the company's implementation of resource-efficient solutions enabled customers to conserve 226 billion gallons of water, underscoring the critical market pivot toward environmentally responsible sanitation protocols that extend to textile maintenance.

Simultaneously, the rapid expansion of commercial real estate and hospitality infrastructure is physically widening the addressable market for contract cleaning services. The post-pandemic recovery of the travel and tourism sector has driven occupancy rates to new heights, accelerating the wear on flooring assets and necessitating more frequent, restorative cleaning cycles to preserve brand standards and asset longevity. This demand surge is quantified by sectoral spending projections; according to the American Hotel & Lodging Association, February 2025, in the '2025 State of the Industry' report, nominal hotel guest spending is projected to reach $777.25 billion in 2025, creating a direct imperative for rigorous maintenance schedules to uphold guest satisfaction. This heightened activity in the built environment bolsters the financial performance of facility service providers; according to ABM Industries, December 2024, in the 'Fourth Quarter and Full Fiscal 2024 Results', the company reported total annual revenue of $8.4 billion, reflecting the sustained and robust reliance on professional infrastructure management partners.

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Key Market Challenges

The recruitment and retention of skilled labor constitutes a persistent barrier to the sustained expansion of the Global Carpet and Upholstery Cleaning Services Market. This sector relies heavily on a manual workforce to execute restorative sanitation tasks; however, high turnover rates and a shrinking pool of qualified applicants have created a critical operational bottleneck. Service providers are increasingly unable to scale their capacity to meet rising demand because they lack the necessary personnel to fulfill additional contracts. Furthermore, the intense competition for available workers forces companies to raise wages significantly, which directly compresses profit margins and reduces the capital available for operational reinvestment.

This workforce volatility is quantitatively evident in major commercial sectors that drive demand for cleaning services. According to the American Hotel & Lodging Association, in 2024, 76% of surveyed hotels reported experiencing a staffing shortage, with 50% of respondents ranking housekeeping—the primary role responsible for fabric and floor maintenance—as their most critical hiring need. This data underscores a systemic issue where the inability to secure a stable workforce directly restricts the volume of maintenance work that can be executed, effectively capping market revenue growth despite strong customer interest.

Key Market Trends

The integration of AI-driven robotic cleaning equipment is rapidly standardizing across the sector as service providers seek to enhance operational efficiency and provide data-driven quality control. Rather than merely replacing manual effort, these autonomous mobile robots (AMRs) are being deployed to handle repetitive, large-scale floor maintenance tasks, allowing skilled technicians to focus on detailed restorative work and specialized fabric care. This technological shift enables companies to offer verifiable proof-of-work through digital reporting, a feature increasingly demanded by facility managers to ensure compliance with hygiene protocols. The scale of this adoption is significant; according to Tennant Company, June 2025, in a corporate press release, the manufacturer celebrated the sale of its 10,000th autonomous mobile robot, signaling a widespread industry pivot toward automated solutions that ensure consistent service delivery in complex commercial environments.

Simultaneously, the market is witnessing a distinct surge in specialized pet stain and odor removal treatments, driven by the increasing humanization of companion animals and their integration into indoor living spaces. As households invest more in premium flooring and luxury upholstery, the tolerance for pet-related damages such as biological stains and allergens has diminished, necessitating advanced enzymatic cleaning protocols that go beyond standard steam cleaning. This service niche has evolved into a critical revenue stream supported by robust consumer spending on pet well-being; according to the American Pet Products Association, March 2025, in the '2025 State of the Industry' report, total U.S. pet industry expenditures reached $152 billion in 2024, reflecting a massive consumer base willing to invest heavily in maintaining a hygienic home environment despite the challenges of pet ownership.

Segmental Insights

The Residential segment is currently the fastest-growing sector in the Global Carpet & Upholstery Cleaning Services Market. This rapid expansion is primarily driven by heightened consumer awareness regarding indoor air quality and the mitigation of allergens such as dust mites and pet dander. The shift toward remote work has further intensified household wear, prompting homeowners to prioritize professional maintenance for hygiene and aesthetics. This trend aligns with insights from the U.S. Environmental Protection Agency (EPA), which highlights that regular cleaning is essential for preventing the accumulation of indoor pollutants in carpeted surfaces.

Regional Insights

Europe maintains a dominant position in the Global Carpet & Upholstery Cleaning Services Market, primarily driven by a rigorous regulatory landscape and a strong emphasis on environmental sustainability. The region’s strict adherence to frameworks such as the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) compels the adoption of professional, eco-compliant cleaning solutions. Furthermore, the expansive commercial sector, specifically within hospitality and healthcare, relies heavily on contracted experts to meet elevated hygiene standards and indoor air quality mandates. This institutional focus on regulatory compliance and safe chemical usage firmly establishes Europe as the leading market hub.

Recent Developments

• In October 2025, Stanley Steemer launched a comprehensive national brand campaign introducing a new character, "The Steemer," to modernize its engagement with residential and commercial clients. The initiative focused on distinguishing the company’s deep cleaning capabilities from surface-level cleaning methods, emphasizing the removal of hidden dirt and allergens. By personifying the brand's expertise and commitment to hygiene, the campaign aimed to strengthen consumer trust and reinforce the company’s position as a market leader. This strategic rebranding effort highlighted the importance of clear market differentiation and brand evolution within the mature carpet and upholstery cleaning industry.
• In January 2025, Oxi Fresh Carpet Cleaning announced the expansion of its North American footprint with the opening of 30 new franchise territories over the preceding year. The company highlighted its growth in both major metropolitan hubs and smaller communities, attributing the success to increasing consumer demand for its eco-friendly, low-moisture cleaning methods. This strategic expansion allowed the brand to broaden its service delivery to a wider customer base while continuing to support its network of franchisees with robust operational systems. The announcement underscored the resilience of the carpet cleaning service sector and the company's commitment to sustainable growth in a competitive market.
• In September 2024, ServiceMaster Brands announced the appointment of a new Chief Executive Officer to lead its portfolio of franchise concepts, including ServiceMaster Clean and ServiceMaster Restore. The leadership transition was positioned as a strategic move to drive innovation and accelerate growth across the company's extensive network of residential and commercial cleaning service providers. The new executive brought significant experience in scaling service-based businesses, signaling the company's intent to enhance its operational capabilities and market presence. This development reflected the broader industry trend of strengthening executive leadership to navigate evolving market demands and franchise expansion.
• In March 2024, SERVPRO Global DRT, a large franchise operator within the SERVPRO network, acquired Live Oak Restoration, a franchise based in Charleston, South Carolina. This acquisition was executed to establish a dedicated East Coast hub, designed to enhance the company's ability to service national accounts and manage large-scale restoration and cleaning projects. By integrating the local expertise of the acquired team with its broader resources, the company aimed to improve service efficiency and expand its geographic reach. The move illustrated the ongoing trend of consolidation among major service providers in the disaster recovery and cleaning services market to achieve economies of scale.

Key Market Players

• ABM Industries Incorporated
• Anago Cleaning Systems, Inc.
• CleanNet USA, Inc.
• Crest Commercial Cleaning Ltd
• Duraclean Corporation
• Eco Group Services
• Jani-King International Inc.
• Pritchard Industries Inc.
• The ServiceMaster Company, LLC
• Stratus Building Solutions

By Service Type	By Application	By Region
Carpet Cleaning Service Upholstery Cleaning Service	Residential Commercial	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Carpet & Upholstery Cleaning Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Carpet & Upholstery Cleaning Services Market, By Service Type:

• Carpet Cleaning Service
• Upholstery Cleaning Service

• Carpet & Upholstery Cleaning Services Market, By Application:

• Residential
• Commercial

• Carpet & Upholstery Cleaning Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE