Sparkling Coffee Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Caffeinated, Decaffeinated), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F

Market Overview

Global Sparkling Coffee Market was valued at USD 794.05 Million in 2024 and is expected to grow to USD 1231.72 Million by 2030 with a CAGR of 7.59%. The global sparkling coffee market is experiencing steady growth as consumers increasingly seek innovative, refreshing, and healthier beverage alternatives. Combining the effervescence of carbonated drinks with the rich flavor of coffee, sparkling coffee appeals to health-conscious individuals due to its lower sugar content compared to traditional sodas and energy drinks. Rising demand among millennials and Gen Z, who favor unique and functional beverages, is driving innovation and product launches by established coffee brands and startups alike. Additionally, the convenience of ready-to-drink formats and the growing café culture worldwide are boosting market expansion.

Key Market Drivers

Rising Demand for Functional and Healthier Beverages

One of the strongest drivers of the global sparkling coffee market is the growing consumer shift toward functional and healthier beverages. In 2024, the CDC reported that an estimated 63% of U.S. adults aged 18 and older consumed sugar-sweetened beverages at least once per day, underscoring the significant shift away from high-sugar drinks and fueling consumer demand for healthier, functional alternatives like sparkling coffee. Traditional carbonated soft drinks are increasingly being scrutinized for their high sugar content, artificial additives, and negative impact on long-term health, particularly concerning obesity, diabetes, and cardiovascular issues. Sparkling coffee, by contrast, offers a refreshing, lightly carbonated option that is lower in sugar while still delivering a natural energy boost through caffeine. Health-conscious consumers, particularly millennials and Gen Z, are actively seeking beverages that balance taste with wellness benefits, and sparkling coffee is emerging as an appealing alternative. The beverage often incorporates clean-label ingredients, natural sweeteners, and added nutritional benefits such as antioxidants, vitamins, or adaptogens, which further elevate its functional appeal. Additionally, the rising awareness of gut health has created opportunities for brands to experiment with probiotics and prebiotics within sparkling coffee formulations. The global wellness trend is particularly influential in premium markets such as North America and Europe, where consumers are increasingly scrutinizing product labels. By positioning itself as a healthier substitute for sodas and energy drinks, sparkling coffee effectively taps into the rising demand for functional beverages that support both lifestyle and health needs.

Innovation and Product Diversification by Beverage Companies

Innovation and product diversification represent another major driver fueling the expansion of the sparkling coffee market. Established coffee brands, beverage giants, and startups are all investing heavily in product development to cater to evolving consumer tastes. Companies are experimenting with unique flavor combinations—such as citrus, berry, or tropical fruit infusions—blended with coffee to create refreshing profiles that appeal to adventurous drinkers. This innovation is not limited to flavors; carbonation levels, packaging formats, and nutritional enhancements are also areas of focus. Ready-to-drink (RTD) sparkling coffee in cans and bottles has become especially popular, offering portability and convenience to on-the-go consumers. Additionally, brands are developing premium, organic, and sustainably sourced sparkling coffee products to align with the ethical and quality-focused demands of modern consumers. Collaborations between coffee roasters and beverage innovators are further expanding the category, bringing artisanal expertise into mass-market offerings. Marketing strategies also play a crucial role, as companies position sparkling coffee as a trendy lifestyle product through social media campaigns and influencer partnerships. The high pace of product launches across international markets demonstrates the beverage industry’s commitment to expanding this niche. Ultimately, innovation is not only widening consumer choice but also solidifying sparkling coffee as a mainstream beverage category.

Increasing Popularity of Ready-to-Drink (RTD) Coffee Formats

The convenience-driven lifestyle of modern consumers has significantly boosted the popularity of ready-to-drink (RTD) beverages, making RTD coffee one of the fastest-growing categories in the global drinks industry. According to the U.S. Centers for Disease Control and Prevention (CDC, 2024), 27% of U.S. adults consume coffee at least once daily outside their home, highlighting how convenience-driven consumption is fueling the growth of RTD and sparkling coffee formats.Sparkling coffee, with its RTD format, perfectly aligns with this demand, offering an easy-to-carry and quick refreshment option for busy professionals, students, and travelers. The appeal lies in its ability to combine caffeine’s energizing effect with the refreshing feel of carbonation, delivering both functionality and taste in a single package. Unlike traditional hot coffee, sparkling coffee does not require preparation time, making it a suitable grab-and-go beverage for those with hectic schedules. This driver is particularly strong in urban markets where long working hours, frequent commuting, and a fast-paced lifestyle leave little room for home-brewed beverages. E-commerce platforms, convenience stores, and supermarket chains are further accelerating growth by making sparkling coffee easily accessible in single cans, multipacks, and subscription boxes. The packaging innovations, such as resealable bottles and recyclable cans, also contribute to its attractiveness. As consumer preferences continue shifting toward convenient, RTD formats, sparkling coffee is expected to capture a larger share of the overall RTD coffee segment, driving its global market expansion.

Growing Café Culture and Global Coffee Consumption Trends

The rise of café culture and the continued global popularity of coffee consumption are also major contributors to the growth of the sparkling coffee market. The specialty coffee consumption is booming, with 45% of U.S. coffee drinkers reporting having consumed specialty coffee within the past day, reinforcing the role of cafés in driving exposure and trial. Over the past decade, coffee has transitioned from being a basic morning beverage to a lifestyle choice, with cafés and specialty coffee shops playing a crucial role in shaping consumer perceptions and preferences. Sparkling coffee is now finding a place on café menus as a seasonal or specialty drink, exposing more consumers to its unique taste and refreshing character. Coffee enthusiasts are increasingly open to experimentation, and sparkling coffee provides a novel twist that blends traditional coffee familiarity with modern beverage innovation. Moreover, the rapid expansion of international coffee chains and independent specialty cafés across Asia Pacific, Latin America, and the Middle East is accelerating awareness and trial. In addition, cultural shifts toward socializing around coffee, as well as the beverage’s association with productivity and creativity, are creating opportunities for sparkling coffee to thrive. Seasonal promotions, limited-edition café offerings, and barista-driven creativity are introducing sparkling coffee to younger demographics who then seek the product in retail or online formats. This fusion of café culture and global coffee consumption trends is expected to significantly boost sparkling coffee’s market presence.

Download Free Sample Report

Key Market Challenges

Limited Consumer Awareness and Market Penetration

One of the biggest challenges facing the global sparkling coffee market is the limited consumer awareness and relatively low market penetration compared to established beverage categories such as sodas, energy drinks, and traditional coffee. Although sparkling coffee has gained attention in North America and parts of Europe, many consumers worldwide are still unfamiliar with the concept of carbonated coffee or uncertain about its taste profile. Unlike conventional coffee, which has a deeply rooted cultural and habitual presence across societies, sparkling coffee remains a niche product that requires consumer education and trial to gain acceptance. For many, the idea of mixing coffee with carbonation seems unconventional, leading to hesitancy toward purchase. Moreover, the market lacks strong standardization in flavor, sweetness, and carbonation levels, making it harder for consumers to form consistent expectations. This lack of familiarity creates a barrier to widespread adoption, particularly in emerging markets where brand trust and beverage traditions strongly influence consumer choices. Companies are required to invest heavily in marketing campaigns, sampling events, and influencer-driven promotions to increase awareness. Until consumer perceptions evolve and broader acceptance is achieved, the growth of sparkling coffee will remain limited to niche, urban, and premium markets rather than mainstream beverage consumption.

High Competition from Established Beverage Categories

Another significant challenge is the intense competition sparkling coffee faces from well-established beverage categories such as carbonated soft drinks, bottled iced coffees, cold brews, and energy drinks. These alternatives already command strong brand loyalty, extensive distribution networks, and a large consumer base, making it difficult for sparkling coffee to carve out a distinct identity. Energy drinks, for example, offer a powerful combination of caffeine and functional ingredients, while cold brew and iced coffee are already accepted as refreshing coffee-based options. For many consumers, these established beverages are more familiar and accessible than experimenting with sparkling coffee. Additionally, global beverage giants dominate the ready-to-drink (RTD) category with strong marketing budgets and wide product availability, creating entry barriers for smaller sparkling coffee brands. Pricing also plays a role, as sparkling coffee often falls into the premium segment due to higher production costs, specialty ingredients, and limited economies of scale. This premium pricing puts it at a disadvantage when competing with more affordable and widely available alternatives. Unless sparkling coffee can establish a clear value proposition—whether through unique flavors, health benefits, or sustainability—it risks being overshadowed by better-entrenched beverage categories that already meet consumer demand for refreshment and energy.

Supply Chain and Production Challenges

The production and supply chain complexities associated with sparkling coffee present another hurdle for market growth. Unlike traditional coffee beverages, sparkling coffee requires specialized equipment and processes to infuse carbonation without compromising flavor quality, freshness, or shelf stability. Maintaining the delicate balance between coffee’s natural bitterness and the effervescence of carbonation is technically challenging, and inconsistent formulations can negatively impact consumer perception. Moreover, the sourcing of premium coffee beans, natural flavors, and clean-label ingredients adds to costs and supply chain dependencies, particularly as consumers increasingly demand sustainable and ethically sourced products. Small- and medium-sized brands, which dominate the niche sparkling coffee market, often struggle with scaling production and securing cost-efficient distribution channels compared to beverage giants. Packaging poses additional challenges, as sparkling beverages require airtight, pressure-resistant containers, typically aluminum cans or glass bottles, which can increase production and logistics expenses. Global supply chain disruptions, such as fluctuating raw material prices, rising transportation costs, or shortages in packaging materials, further strain profitability. These operational challenges can limit product availability and accessibility in mass-market retail channels. Unless brands overcome these production and supply chain issues through innovation and scale efficiency, the sparkling coffee market will face constraints in achieving sustainable, global growth.

Key Market Trends

Premiumization and Clean-Label Positioning

A key trend shaping the sparkling coffee market is the strong shift toward premiumization and clean-label positioning, as consumers increasingly demand high-quality, transparent, and ethically sourced beverages. Unlike mass-market sodas that often rely on artificial flavors, colors, and sweeteners, sparkling coffee brands are emphasizing natural formulations, organic coffee beans, and minimal additives to cater to health-conscious buyers. Premium sparkling coffee is frequently marketed as a lifestyle product, highlighting features such as single-origin beans, craft brewing methods, or sustainability certifications like Fair Trade and Rainforest Alliance. This trend is especially evident in developed regions like North America and Europe, where consumers are willing to pay a higher price for beverages that align with their values of authenticity, wellness, and environmental responsibility. Packaging plays a significant role in reinforcing this premium appeal, with sleek aluminum cans, recyclable glass bottles, and minimalist branding designed to convey sophistication. Beyond product quality, transparency about sourcing and sustainability practices has also become a differentiating factor, with brands openly communicating how their coffee is farmed, roasted, and processed. As consumers increasingly equate beverage choices with personal identity and values, premiumization and clean-label positioning will continue to define the direction of sparkling coffee innovations.

Experimentation with Flavors and Cross-Category Innovations

Another emerging trend is the rapid experimentation with flavors and the blending of sparkling coffee with elements from other beverage categories. While traditional sparkling coffee features a straightforward mix of carbonated water and coffee extract, new product launches are increasingly introducing fruit-forward flavors such as citrus, mango, berry, and passionfruit, which balance coffee’s natural bitterness with a refreshing, fruity twist. Some brands are going further by incorporating botanicals, spices, and herbal infusions like ginger, lavender, or cardamom, targeting adventurous consumers who crave novelty. Cross-category innovations are also blurring beverage boundaries, with sparkling coffee merging with energy drinks, functional waters, and even kombucha to create hybrid products. These combinations allow sparkling coffee to attract not only coffee enthusiasts but also consumers who typically prefer wellness beverages or natural energizers. Seasonal and limited-edition flavor launches are being used to maintain consumer excitement and engagement, especially among younger demographics who value uniqueness and variety. E-commerce platforms and specialty cafés have become key launchpads for testing such experimental products before scaling them to mainstream retail. This continuous cycle of flavor exploration and category blending is establishing sparkling coffee as a dynamic, evolving product space rather than a static beverage category.

Expansion of Distribution Channels and E-Commerce Growth

The rapid expansion of distribution channels, particularly through e-commerce and direct-to-consumer (D2C) models, is emerging as a major trend in the sparkling coffee market. India’s e-commerce market is expected to expand significantly, rising from USD 125 billion in FY24 to USD 345 billion by FY30. Traditionally, coffee beverages were largely sold through cafés, supermarkets, and convenience stores, but the rise of online retail has transformed how consumers discover and purchase sparkling coffee. Many niche and artisanal brands, which may lack the scale to compete on supermarket shelves, are leveraging digital platforms to reach health-conscious and trend-savvy buyers globally. Subscription-based models have gained traction, offering consumers curated selections of sparkling coffee delivered regularly, often with exclusive flavors or limited-edition collections. Social media and influencer marketing have amplified this shift, allowing brands to build communities and cultivate brand loyalty online. At the same time, mainstream retail channels are increasing shelf space for sparkling coffee, particularly in premium beverage sections, as consumer demand rises. The growth of omnichannel strategies—combining offline café experiences with online retail convenience—is also broadening accessibility. Emerging markets in Asia Pacific and Latin America are witnessing faster adoption of online shopping, presenting fresh opportunities for sparkling coffee brands. Overall, the diversification of distribution channels ensures greater visibility, accessibility, and consumer engagement, accelerating the market’s global reach.

Sustainability and Eco-Friendly Packaging Innovations

Sustainability has become one of the most influential trends shaping the sparkling coffee market, with eco-conscious consumers increasingly factoring environmental impact into their purchase decisions. Brands are under pressure to reduce their carbon footprint by adopting recyclable, biodegradable, or reusable packaging solutions. Aluminum cans, known for their recyclability and light weight, are becoming the most popular packaging choice, while some premium players are experimenting with glass bottles or compostable materials to differentiate themselves. Beyond packaging, sustainability extends to the entire supply chain, from sourcing ethically grown coffee beans to minimizing energy use in production and distribution. Many brands are highlighting their environmental commitments by publishing sustainability reports, partnering with carbon-offset programs, and aligning with global green initiatives. This eco-friendly focus resonates strongly with Gen Z and millennial consumers, who prioritize brands that actively contribute to climate change mitigation and ethical practices. In addition, café chains and retailers are collaborating with sparkling coffee producers to introduce refill stations or returnable packaging, further reducing waste. As governments across regions tighten regulations on single-use plastics and encourage sustainable practices, eco-friendly packaging and responsible sourcing are no longer optional but essential for long-term market success.

Segmental Insights

Product Type Insights

The caffeinated segment dominated the global sparkling coffee market, driven by strong consumer demand for beverages that provide both refreshment and an energy boost. Unlike traditional sodas, caffeinated sparkling coffee offers natural stimulation from coffee beans without excessive sugar or artificial additives, making it a healthier alternative to energy drinks. Busy lifestyles, long working hours, and rising interest in functional beverages further fuel its popularity among millennials, Gen Z, and working professionals. With most new product launches emphasizing natural caffeine content for sustained alertness and productivity, the caffeinated segment continues to hold the largest share of the sparkling coffee market.

Distribution Channel Insights

The online distribution channel is emerging as the fastest-growing segment in the global sparkling coffee market, fueled by the rapid rise of e-commerce platforms and direct-to-consumer (D2C) models. Digital retail offers consumers easy access to niche and premium sparkling coffee brands that may not be widely available in supermarkets or cafés. Subscription services, exclusive online flavor launches, and personalized recommendations are further enhancing convenience and brand loyalty. Social media marketing and influencer collaborations also drive online sales by creating awareness and engagement. As consumers increasingly prioritize convenience and variety, online platforms are set to outpace traditional retail growth.

Download Free Sample Report

Regional Insights

North America dominated the global sparkling coffee market, supported by its strong coffee culture, high consumer spending on premium beverages, and openness to innovative drink formats. The region’s health-conscious population is increasingly shifting away from sugary sodas and energy drinks, embracing sparkling coffee as a refreshing yet functional alternative. Widespread availability through supermarkets, convenience stores, cafés, and e-commerce platforms further strengthens market presence. Additionally, the active role of leading beverage companies and startups in launching new flavors, clean-label formulations, and sustainable packaging has accelerated adoption. With strong urban demand and established RTD beverage infrastructure, North America continues to lead the market.

Recent Developments

• In 2024, Peet’s Coffee in the U.S. launched a limited-edition summer lineup that featured sparkling beverages, including a Sparkling Grapefruit Cold Brew and several sparkling tea varieties.
• In 2024, ZUS Coffee launched COFFIZZ, Malaysia’s first Halal canned sparkling coffee, initially sold online in a limited-edition 3-can box that sold out rapidly.
• In 2025, under the TULLY’S COFFEE label, ITO EN released FIZZPRESSO, a sparkling espresso RTD offering with two distinct profiles: a citrusy Lime Tonic and a low-calorie Bitter Black variant.
• In 2024, convenience chain emart24 and ZUS Coffee launched K-FIZZ, a line of sparkling RTD coffees (COFFIZZ) in three creative flavor combinations: Lemon, Lemon Strawberry, and Strawberry Aloe Vera.

Key Market Players

• DrinkVIVIC
• Keepers Sparkling Coffee
• Matchless Coffee Soda
• Upruit
• Union Coffee
• Nongfu Spring
• Stumptown Coffee Roasters
• Paulig
• Slingshot Coffee Co.
• Manhattan Special
  

Report Scope:

In this report, the Global Sparkling Coffee Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Sparkling Coffee Market, By Product Type:

o   Caffeinated

o   Decaffeinated

• Sparkling Coffee Market, By Distribution Channel:

o   Offline

o   Online

• Sparkling Coffee Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  South Korea

§  Vietnam

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sparkling Coffee Market.

Available Customizations:

Global Sparkling Coffee Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Sparkling Coffee Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]