Solo Travel Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Adventure & Extreme Travel, Eco Travel, Leisure & Vacation Travel, Business Travel, Others), By Gender (Male, Female), By Booking Mode (Direct Booking, Online Travel Agents and Agencies (OTAs), Marketplace Booking), By Region & Competition, 2020-2030F

Market Overview

The global Solo Travel Market was valued at USD 482.34 Billion in 2024 and is expected to reach USD 1076.81 Billion by 2030 with a CAGR of 14.38% during the forecast period. Solo travel is on the rise as people increasingly value personal preferences and flexibility over group activities. The post-pandemic era has cultivated a sense of independence and comfort with solitude, motivating individuals to explore destinations at their own pace. These solo trips provide opportunities for self-reflection, relaxation, and pursuing unique passions without having to compromise. Moreover, innovations in travel services and design, like flexible dining options and customized experiences, are tailored to the needs of solo travelers, enhancing the appeal and overall satisfaction of these journeys. The rise in solo travel, especially among Gen Z and Millennials, is closely tied to a growing focus on self-discovery and wellness. American Express Travel predicts that this trend will continue to grow in 2024, with 69% of travelers intending to take solo trips. The ability to design personalized itineraries, travel at one's own pace, and prioritize mental well-being is a key driving factor. According to Solo Traveler World, 75% of solo travelers place importance on personal benefits, such as self-care and improving mental health.

The industry has seen significant growth in recent years. A 2023 Skyscanner survey revealed that 54% of respondents preferred solo travel, underscoring the increasing appeal of independent exploration. Post-pandemic changes have significantly influenced this trend, with almost half of those surveyed expressing a desire to make up for missed travel opportunities.

Market Drivers

Increased Desire for Personalization and Freedom

One of the primary drivers of the solo travel market is the growing desire for personalization and freedom. Many travelers are moving away from the constraints of group tours and packaged vacations, seeking experiences that are uniquely tailored to their interests and preferences. Solo travel offers the flexibility to design an itinerary without having to compromise on destinations, activities, or schedules. Solo travelers enjoy the freedom to explore at their own pace, allowing them to focus on personal interests, whether it's adventure travel, cultural experiences, or relaxation. This trend is particularly popular among younger generations, such as Millennials and Generation Z, who prioritize self-discovery and independence over traditional travel experiences. They are looking to challenge themselves, engage with different cultures, and create memorable experiences on their own terms. This increased desire for personalization has been facilitated by the rise of online travel platforms and apps, which allow solo travelers to plan customized trips easily, including accommodations, activities, and excursions. Solo travel is gaining popularity among Millennials and Gen Z, with 76% planning solo trips in 2024, as reported by the American Express Global Travel Trends Report. These travelers are attracted by the ease of planning and the freedom to follow their personal interests without the need to compromise with a group. More than half (57%) prefer short solo weekend trips, while nearly a third are keen on exploring new cities independently.

Rise in Digital Connectivity and Social Media Influence

The rise in digital connectivity and social media has significantly fueled the growth of the solo travel market. The internet and social media platforms have made it easier for solo travelers to research destinations, connect with other travelers, and share their experiences in real-time. Social media has played a key role in encouraging people to explore the world on their own. Platforms like Instagram, Facebook, and travel blogs showcase personal travel stories and inspiring solo journeys, motivating others to embark on their own adventures. The visibility of solo travel experiences online has created a supportive community, where people share tips, advice, and even meet-ups for like-minded individuals. Social media also provides a platform for solo travelers to document their trips and stay connected with friends and family while on the road. This reduces the perceived risks of traveling alone, as individuals can easily share their location and updates, offering a sense of security. Additionally, the availability of travel apps and online resources has made navigating solo trips easier, with solo travelers having access to a variety of services such as real-time flight tracking, accommodation bookings, and recommendations for local activities. The digital age has made solo travel more accessible, both by providing resources and by reducing the stigma around traveling alone, making it an increasingly appealing choice for many.

Growing Interest in Wellness and Self-Discovery

The growing interest in wellness and self-discovery is another key driver of the solo travel market. Many individuals are turning to travel as a way to disconnect from their daily routines and engage in self-care, mindfulness, and personal growth. Wellness tourism, which includes activities like yoga retreats, meditation, hiking, and spa treatments, has seen a significant rise in popularity. Solo travelers are often drawn to these experiences because they provide an opportunity for reflection, rejuvenation, and mental clarity in tranquil, peaceful settings. Solo travel offers a unique chance for individuals to engage deeply with themselves, discover new parts of the world, and embark on journeys of self-improvement. Wellness-focused solo travel experiences often cater to those seeking quiet, solitude, and the chance to reconnect with nature. Popular destinations for wellness and self-discovery travel include secluded mountain retreats, beachfront resorts, and peaceful countryside escapes. Many wellness retreats specifically cater to solo travelers, offering tailored programs that focus on meditation, nutrition, fitness, and mental well-being. This alignment between wellness and solo travel is particularly attractive to those seeking a meaningful, transformative journey that is more than just a vacation. 

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Key Market Challenges

Safety and Security Concerns

Safety remains a major challenge for solo travelers. Traveling alone, especially in unfamiliar or high-risk areas, increases vulnerability to theft, scams, or more severe crimes. Solo travelers are often easy targets for criminals, particularly in places with high tourist traffic or unstable local conditions. For women or travelers unfamiliar with a destination, concerns about personal safety can be heightened. In some destinations, there may also be a lack of proper infrastructure or police support, further increasing risks. Additionally, emergencies like medical issues, accidents, or natural disasters may present challenges when traveling alone. While many solo travelers take precautions, such as using travel apps and staying in secure areas, the perceived risks can deter potential travelers.

Loneliness and Isolation

Another challenge faced by solo travelers is the potential for loneliness and isolation. While many solo travelers seek independence and personal reflection, being away from friends, family, or familiar social networks can lead to feelings of loneliness, particularly during long trips or in unfamiliar destinations. This emotional challenge can be particularly acute for individuals who travel for extended periods or visit remote areas where social interaction opportunities are limited. The lack of companionship can lead to feelings of isolation, making it difficult to fully enjoy the travel experience. While solo travelers often relish the freedom that comes with traveling alone, this loneliness can sometimes dampen the overall experience, especially for those who crave social interactions or need emotional support. This can be particularly challenging for first-time solo travelers or individuals who are used to traveling with others.

High Costs of Solo Travel

Solo travel can often be more expensive than traveling with a group, presenting a financial challenge for many prospective solo travelers. Many travel expenses, such as accommodations, transportation, and meals, are generally priced for individuals or groups, and when traveling alone, the cost per person can be higher. For example, hotel rooms and private accommodations are often priced for double occupancy, meaning solo travelers may have to pay a premium for a room intended for two or more people. Additionally, solo travelers may find that certain activities, such as guided tours or excursions, are priced per person, making them more expensive when traveling alone. While solo travel offers flexibility and independence, it can require more careful budgeting to ensure affordability.

Key Market Trends

Increased Focus on Wellness and Self-Care

One of the major trends in the solo travel market is the rising interest in wellness and self-care travel. As people become more focused on mental health, physical well-being, and personal growth, solo travel offers an ideal opportunity for self-discovery and rejuvenation. Wellness retreats, yoga holidays, and mindfulness-focused vacations are gaining popularity, allowing solo travelers to disconnect from the stresses of daily life and engage in activities that promote relaxation and healing. These destinations are often located in peaceful, natural environments, such as mountain resorts, beachside retreats, or rural areas, offering solitude and the chance to recharge. Solo travelers seeking wellness experiences are looking for a deeper connection to themselves, and these trips provide space for reflection, meditation, and fitness. The trend also aligns with the growing awareness of mental health issues and the importance of self-care. Travelers, particularly those from younger generations, are increasingly seeking experiences that nurture their emotional and physical well-being, which makes wellness-focused solo travel increasingly popular. Travel agencies, wellness resorts, and tour operators are now offering tailored packages designed for solo travelers who wish to prioritize their health and well-being.

Growth of Sustainable and Eco-Friendly Travel

Another key trend in the solo travel market is the increasing demand for sustainable and eco-friendly travel options. Solo travelers are becoming more conscientious about their environmental impact and are actively seeking travel experiences that align with their values of sustainability and conservation. This shift is driven by a growing awareness of the environmental challenges facing the planet, including climate change, over-tourism, and the depletion of natural resources. Solo travelers, especially younger generations, are choosing destinations that prioritize eco-tourism, green accommodations, and carbon-neutral activities. This trend is also reflected in the demand for slower, more immersive travel experiences. Instead of rushing through multiple destinations, solo travelers are opting for longer stays in eco-conscious accommodations such as eco-lodges, sustainable hotels, and hostels with green certifications. These places often promote local, organic food, minimize waste, and use renewable energy. Additionally, many solo travelers are choosing modes of transport that reduce their carbon footprint, such as train travel or electric vehicles. The rise in eco-tourism has also resulted in increased interest in nature-based activities, including hiking, wildlife watching, and responsible tours that support conservation efforts.

Segmental Insights

Type Insights

Leisure and vacation travel has emerged as the largest revenue-generating segment in the solo travel market. This trend reflects a growing desire among individuals to take time for themselves, disconnect from daily life, and explore new destinations on their own terms. Many people are now prioritizing personal experiences, seeking freedom and self-discovery, which solo travel offers in abundance. Whether it's for a short getaway or an extended vacation, solo leisure travel provides the opportunity for individuals to enjoy complete independence, explore new cultures, and engage in activities that cater specifically to their interests. This segment is particularly popular among millennials and Gen Z, who value unique and authentic travel experiences over traditional group vacations. Solo leisure travelers are often motivated by the need for mental health breaks, self-reflection, or simply a change of scenery. Destinations offering wellness retreats, cultural immersion, adventure activities, or nature exploration have seen increased interest from solo travelers seeking rejuvenation. The rise of social media and travel blogs has also played a significant role in the growth of solo leisure travel, as individuals are inspired by others' journeys and feel more confident in venturing out alone. Furthermore, the travel industry has responded by offering tailored packages and accommodations that cater specifically to solo travelers, making it easier and more accessible to book personalized experiences that align with their interests. 

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Regional Insights

North America was the largest region in the global solo travel market, driven by several factors that make solo travel an attractive option for individuals in this region. A growing number of North Americans, especially millennials and Gen Z, are prioritizing travel experiences that offer personal freedom, flexibility, and the opportunity for self-discovery. Solo travel allows them to explore new destinations at their own pace, engage in activities tailored to their interests, and meet like-minded travelers. The increasing popularity of solo travel in North America is further supported by a strong culture of individualism and independence, which aligns with the ethos of traveling alone. Many solo travelers from the United States and Canada seek destinations both domestically and internationally that offer unique experiences, ranging from adventure tourism and wellness retreats to cultural immersion and beach vacations. In addition, the rise of digital nomadism, enabled by remote work opportunities, has contributed significantly to the growth of the solo travel market in North America. With flexible work arrangements, more individuals are combining work and leisure, allowing them to travel solo while maintaining their professional responsibilities. The availability of digital tools, such as travel apps, booking platforms, and social media, has also made it easier for solo travelers to plan their trips and connect with others, further fueling the market's growth in the region.

Recent Developments

• In 2025, Intrepid Travel launched a unique six-day culinary tour in collaboration with the Melbourne Food and Wine Festival (MFWF), set to take place from March 20 to 25, 2025. Led by food expert Lyndey Milan, the tour offers exclusive dining experiences, including MFWF’s World’s Longest Lunch, a gourmet ride aboard The Q Train, and a special pairing session featuring spirits and cheese.
• In 2024, WeRoad expanded its WeRoadX marketplace to the UK, France, and Germany following successful launches in Italy and Spain. This platform enables experienced travel coordinators to design and lead small group trips of 8 to 15 people, focusing on immersive experiences rather than traditional guided tours.
• In 2024, G Adventures introduced a new travel collection called "Solo-ish Adventures," tailored for solo travelers. The program offers 13 itineraries to destinations like Jordan, Morocco, Peru, Costa Rica, South Africa, South Korea, Bali, Italy, Greece, Portugal, India, Vietnam, and China. Open to solo travelers aged 18 and above, the trips offer shared or private accommodations with no additional single occupancy fees.

Key Market Players

• Intrepid Travel Pty Ltd.
• WeRoad S.r.l.
• G Adventures Inc.
• Contiki Holidays Limited
• Trafalgar.
• Flash Pack Ltd.
• EF Education First Ltd. (EF Go Ahead Tours)
• Solos Holidays Ltd
• Austin Adventures
• Exodus Travels Limited

Report Scope:

In this report, the global Solo Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•  Solo Travel Market, By Type:

o   Adventure & Extreme Travel

o   Eco Travel

o   Leisure & Vacation Travel

o   Business Travel

o   Others       

•         Solo Travel Market, By Gender:

o   Male

o   Female

•         Solo Travel Market, By Booking Mode:

o   Direct Booking

o   Online Travel Agents and Agencies (OTAs)

o   Marketplace Booking

•          Solo Travel Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Solo Travel Market.

Available Customizations:

Global Solo Travel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).