Snacks Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Frozen & Refrigerated, Fruit, Bakery), By Packaging (Bags & Pouches, Boxes), By Sales Channel (Departmental Stores, Online, Hypermarkets/Supermarkets, Others) By Region and Competition, 2020-2030F

Market Overview

The Global Snacks Market, valued at USD 679.15 Million in 2024, is projected to experience a CAGR of 5.43% to reach USD 932.72 Million by 2030. The global snacks market encompasses a diverse range of convenient food items consumed between main meals or as light, supplementary options, spanning both savory and sweet categories. The market's consistent growth is primarily driven by fundamental societal shifts including increasing urbanization, evolving consumer lifestyles demanding greater convenience and on-the-go solutions, and rising disposable incomes globally.

According to SNAC International, in 2023, the snack food industry in the U. S. , encompassing snack and snack-adjacent sales, totaled $186.4 billion. A significant challenge that could impede further market expansion is the persistent volatility in raw material prices, impacting production costs and ultimately consumer affordability.

Key Market Drivers

The increasing demand for convenient and on-the-go options represents a significant catalyst for the global snacks market, driven by evolving consumer lifestyles that necessitate quick and easy consumption solutions. Modern consumers, often operating on demanding schedules, increasingly rely on snacks to bridge hunger gaps or serve as flexible meal alternatives throughout the day. This trend is evident in purchasing behaviors where portability and immediate consumption drive product selection. According to SNAC International, in July 2023, the "State of the Industry 2023" report highlighted that 50% of consumers frequently consume snacks instead of a main meal due to their on-the-go lifestyles, reflecting a notable six-point increase from two years prior. This shift underpins continuous innovation in packaging, portion control, and product formats designed to integrate seamlessly into dynamic routines, further solidifying the snack market's expansion.

Concurrently, the growing consumer focus on health and wellness profoundly shapes product development and market dynamics within the global snacks sector. Consumers actively seek snack options offering perceived health benefits, ranging from enhanced nutritional profiles to specific dietary considerations, including natural ingredients, reduced sugar, high protein, and plant-based alternatives. Such preferences compel manufacturers to innovate and diversify portfolios. For instance, according to the Plant-Based Food Association, in July 2024, a report indicated that plant-based snacks experienced nearly 20% growth in dollar sales from 2022 to 2023, showcasing a clear market response to health-conscious choices. This emphasis on wellness is a transformative force, fostering a market segment dedicated to functional and health-oriented snacking. Overall, this adaptation within the industry contributes to robust performance; according to Mondelēz International, in 2023, their net revenues increased by 14.4%.

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Key Market Challenges

Persistent volatility in raw material prices represents a significant impediment to the sustained expansion of the global snacks market. Fluctuations in the cost of key ingredients directly translate into increased and unpredictable production expenses for snack manufacturers. This economic pressure forces companies to either absorb higher operational costs, thereby diminishing profit margins, or to transfer these elevated expenses to consumers through increased retail prices. Both outcomes can hinder market growth, as reduced profitability curtails investment in product innovation and market penetration, while higher consumer prices can lead to decreased demand and slower market adoption.

According to the Food and Agriculture Organization of the United Nations, in 2024, the global food industry experienced considerable volatility, with overall food commodity prices rising by 6.7 percent in December compared to the same month in 2023. This included specific categories critical to snack production, where the FAO Vegetable Oil Price Index increased 9.4 percent year-on-year, ending 33.5 percent higher than its December 2023 level. Such unpredictable and substantial increases in essential input costs make financial planning and stable pricing strategies exceptionally challenging for snack producers globally, directly affecting their ability to maintain competitive pricing and expand market share.

Key Market Trends

The global snacks market is notably influenced by evolving consumer preferences and industry innovations, with two significant trends being the diversification into global and exotic flavors and the increasing adoption of sustainable and upcycled ingredients and packaging.

The diversification into global and exotic flavors is a key growth trend, with consumers increasingly seeking adventurous and authentic taste experiences from around the world. This trend compels manufacturers to innovate their product portfolios by incorporating diverse culinary influences. According to SNAC International, in its May 2025 State of the Industry Report, spicy and globally inspired flavors, including sriracha and harissa, experienced a 15% rise in consumer popularity. This strong interest is driving new product development and market expansion. Conagra Brands in its August 2025 Future of Snacking 2025 report identified that globally inspired snacks achieved $5.7 billion in retail sales with 22% volume growth over the past three years, reflecting a clear market response to this evolving consumer demand.

The rise of sustainable and upcycled snack ingredients and packaging represents another significant market trend, driven by growing consumer and industry commitment to environmental responsibility. Manufacturers are implementing eco-friendlier practices across their operations. According to SNAC International, in its 2025 State of the Industry Report, approximately 68% of snack manufacturers adopted eco-friendly packaging solutions, demonstrating a widespread industry movement towards sustainability. This commitment extends to both sourcing and material innovation. PepsiCo, through a collaboration with its supply chain partners, launched new snack packaging for its Sunbites brand in the UK and Ireland in late 2023, which notably contained 50% recycled plastic, showcasing tangible efforts to reduce virgin plastic content in snack offerings.

Segmental Insights

The online segment is experiencing rapid expansion as the fastest-growing channel within the Global Snacks Market, primarily due to enhanced consumer convenience and accessibility. The widespread adoption of smartphones and the rise of app-driven grocery shopping enable consumers to effortlessly explore a vast array of snack products and flavors from their homes. Furthermore, the advent of swift delivery services, including quick-commerce models, significantly enhances the appeal of online platforms by providing near-instant access to desired snacks. This digital transformation, accelerated by evolving consumer purchasing behaviors, allows for data-driven personalization and offers flexible delivery options, catering efficiently to modern lifestyles.

Regional Insights

Asia Pacific stands as the leading region in the global snacks market, primarily driven by a substantial and growing consumer base across developing economies. Rising disposable incomes, coupled with rapid urbanization and evolving, often hectic, lifestyles, fuel a strong demand for convenient, ready-to-eat, and on-the-go snack options. Furthermore, the significant expansion of e-commerce platforms and digital payment infrastructure enhances product accessibility and drives sales across the region. Localized product innovations that cater to diverse consumer preferences for both traditional and health-conscious offerings further solidify Asia Pacific’s market dominance.

Recent Developments

• In October 2025, PepsiCo announced upcoming product innovations to invigorate consumer demand in the snacks market. The company introduced a new "NKD" line of Doritos and Cheetos, formulated without artificial flavors or colors, alongside Lay's chips that will soon be available without artificial dyes in the U.S.. Additionally, PepsiCo expanded its functional beverage offerings with a protein-infused Starbucks coffee and a low-sugar Gatorade variant. These introductions reflected PepsiCo's strategic focus on addressing evolving consumer preferences for healthier and more natural snack options, alongside continued innovation in its popular brands.

• In October 2025, Arla Foods Ingredients prepared to debut "Easy Bite," an innovative protein snack, at SupplySide Global. This bite-sized product was formulated using Lacprodan EasyBar, a customized whey protein solution, to deliver up to 40% high-quality protein per serving. The snack contained only eight ingredients, was high in fiber, and featured no added sugar or fat, aligning with increasing consumer demand for nutritious and convenient options in the global snacks market. This development highlighted breakthrough research in ingredient science, enabling the creation of functional snacks that prioritize both health and taste.

• In November 2024, Mars unveiled its extensive new product lineup slated for release in 2025 within the global snacks market. Among the innovations were the M&M's Peanut Butter Ice Cream Cookie Sandwich and Snickers Dark Ice Cream Bars, expanding the company’s frozen novelty offerings. Additionally, Mars introduced new varieties to its existing confectionery portfolio, including M&M's Peanut Butter Minis, Megas, and Peanut Butter & Jelly, aiming to cater to diverse consumer taste preferences. The company also announced Skittles POP’d, which provides a new crunchy and crispy texture to the popular fruity candy. These launches demonstrated a strategy to innovate across various snack categories.

• In November 2024, Nestlé announced a significant multi-year global partnership with Formula 1, establishing KitKat as the Official Chocolate Bar of Formula 1. This collaboration marked Nestlé's largest global brand partnership to date for KitKat, aimed at broadening its consumer reach and enhancing brand visibility worldwide. The initiative underscored how leading confectionery companies leverage strategic alliances to integrate their products into major global events, thereby engaging a wider audience within the global snacks market. This partnership represents a focused effort to connect a beloved snack brand with a prominent international platform.

Key Market Players

• General Mills, Inc.
• PepsiCo, Inc.
• The Kraft Heinz Company
• Nestlé S.A
• WK Kellogg Co
• Unilever plc
• Calbee, Inc.
• Intersnack Group GmbH & Co. KG
• Conagra Brands, Inc.
• ITC Limited

Report Scope:

In this report, the Global Snacks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Snacks Market, By Product Type:

o   Frozen & Refrigerated

o   Fruit

o   Bakery

• Snacks Market, By Packaging:

o   Bags & Pouches

o   Boxes

• Snacks Market, By Sales Channel:

o   Departmental Stores

o   Online

o   Hypermarkets/Supermarkets

o   Others

• Snacks Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Snacks Market.

Available Customizations:

Global Snacks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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