Smart Water Purifier Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 18.29 Billion
CAGR (2026-2031)	9.97%
Fastest Growing Segment	Mobile Application
Largest Market	Asia Pacific
Market Size (2031)	USD 32.35 Billion

Market Overview

The Global Smart Water Purifier Market will grow from USD 18.29 Billion in 2025 to USD 32.35 Billion by 2031 at a 9.97% CAGR. Smart water purifiers are advanced filtration systems integrated with Internet of Things technology to enable real-time monitoring of water quality, filter status, and system performance via mobile connectivity. The market’s expansion is heavily fueled by deteriorating freshwater sources and an intensified focus on health and wellness, which compels consumers to seek reliable, tech-enabled solutions for contaminant removal. Furthermore, the seamless integration of these devices into modern smart home ecosystems enhances user convenience through automated alerts and remote management. According to the Water Quality Association, in 2025, 54% of U.S. households reported utilizing a water treatment product, illustrating a robust and growing reliance on residential purification technologies that influences global development trends.

However, a significant challenge impeding broader market expansion is the high initial cost and ongoing maintenance expenses associated with these intelligent systems. This pricing barrier often restricts accessibility for price-sensitive demographics, particularly in emerging economies where traditional, non-digital filtration methods remain the economically preferred alternative.

Key Market Drivers

Escalating global concerns regarding deteriorating water quality represent the primary catalyst propelling the adoption of advanced purification systems. As industrial runoff, microplastics, and aging infrastructure compromise municipal supplies, consumers increasingly prioritize health hygiene and reliable contaminant removal. This anxiety is substantiated by severe global deficits in infrastructure; according to the World Health Organization and UNICEF, August 2025, in the 'Progress on Household Drinking Water and Sanitation 2000-2024' report, approximately 2.1 billion people globally still lack access to safely managed drinking water services. Consequently, households are aggressively transitioning from basic filters to high-efficiency, automated purification units to safeguard against waterborne diseases and chemical pollutants, establishing a critical baseline demand for tech-enabled safety solutions.

Simultaneously, the proliferation of Internet of Things (IoT) and smart home ecosystems is reshaping product differentiation and value propositions. Manufacturers are embedding Wi-Fi connectivity and sensor technology to allow users to track filter life and water consumption via mobile applications, aligning with the broader trend of connected living. This integration is supported by the massive expansion of compatible ecosystems; according to Samsung Electronics, January 2026, in a press release regarding CES 2026, the SmartThings platform surpassed 430 million users worldwide as of December 2025, indicating a fertile ground for appliance connectivity. This technological convergence translates directly into sales momentum for premium devices. According to Coway, in 2025, sales of their smart ice water purifier series increased by approximately 25% year-on-year during the peak summer months, underscoring the growing commercial viability of intelligent, feature-rich systems.

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Key Market Challenges

High initial acquisition costs and cumulative maintenance expenses represent a primary obstacle restricting the Global Smart Water Purifier Market. Although IoT capabilities offer advanced monitoring, the requisite hardware significantly inflates retail prices, rendering these devices less accessible to budget-conscious demographics. This affordability gap is particularly acute in emerging economies, where consumers often prioritize basic utility over digital connectivity. Consequently, the market struggles to expand beyond the premium sector, as the value of smart features frequently fails to outweigh the immediate financial burden for average households.

Moreover, the recurring investment needed for proprietary filter replacements and system upkeep creates valid long-term financial hesitation. Buyers are often wary of adopting technologies that demand costly servicing or complex technical management to maintain performance. This resistance to operational expenditure effectively dampens consumer enthusiasm and slows adoption rates. According to the Water Quality Association, in 2025, maintenance requirements deterred 12% of non-owners from acquiring water treatment products. This data highlights how the anticipation of complex or expensive upkeep acts as a direct friction point, hampering the broader penetration of intelligent filtration systems.

Key Market Trends

The Proliferation of Subscription-Based Water-as-a-Service Models is fundamentally altering the market revenue structure by removing the high upfront cost barrier associated with advanced filtration units. Instead of purchasing expensive hardware outright, consumers are increasingly opting for flexible rental agreements that bundle installation, periodic filter replacements, and system maintenance into a manageable monthly fee. This shift converts the product from a significant capital expenditure to a lower operational cost, broadening accessibility for middle-income households while ensuring manufacturers secure recurring revenue streams. The commercial success of this model is evident; according to LG Electronics, July 2025, in the 'Second-Quarter 2025 Financial Results', revenue from their home appliance subscription business increased 18% year-over-year to reach KRW 630 billion, reflecting a strong consumer shift toward access over ownership.

Simultaneously, the Incorporation of Instant Heating and Precise Temperature Control is driving a hardware evolution where purifiers are effectively replacing standalone kettles and dispensers. Modern consumers increasingly demand multi-functional units capable of delivering precise water temperatures for tea, baby formula, or cold beverages on demand, elevating these devices from simple filtration tools to essential lifestyle appliances. This demand for temperature versatility and integrated ice-making capabilities has become a decisive factor in purchasing decisions, particularly within the premium segment. Highlighting this preference for advanced functionality, according to Coway Co., Ltd., November 2025, in the 'Q3 2025 Financial Results', sales of their ice water purifier series rose by approximately 25% year-on-year during the peak summer months, setting a new sales record for the category.

Segmental Insights

The mobile application segment is currently identified as the fastest-growing category within the global smart water purifier market due to the rising adoption of connected home ecosystems. This rapid expansion is driven by the integration of Internet of Things technology, which provides users with enhanced control and operational visibility. Through these dedicated applications, consumers can remotely monitor water quality, track real-time usage data, and receive automated notifications for essential maintenance such as filter replacements. This functionality effectively addresses the consumer demand for proactive appliance management and convenience, establishing mobile connectivity as a primary driver of market development.

Regional Insights

Asia Pacific maintains a dominant position in the global smart water purifier market due to rapid urbanization and declining freshwater quality in major economies like China and India. The region experiences high demand for purification systems driven by rising health consciousness and distinct government initiatives to improve potable water access. Additionally, consistent reports from the World Health Organization regarding waterborne illnesses encourage the adoption of devices offering real-time monitoring and filtration tracking. The strong presence of regional manufacturers further accelerates market expansion by making these technologies accessible to a growing middle class.

Recent Developments

In August 2025, Samsung Electronics launched the "Bespoke AI Water Purifier Countertop" in South Korea, introducing significant technological advancements to the sector. The device featured a four-stage filtration system capable of removing 82 types of harmful substances, including heavy metals and microplastics. It offered seamless integration with the SmartThings application and Bixby voice assistant, enabling users to control water volume and temperature via voice commands or their smartphones. Furthermore, the purifier utilized electrolysis technology to automatically sterilize its internal pipes every three days, ensuring optimal hygiene and providing a convenient, low-maintenance user experience.
In January 2025, VIOMI Technology Co., Ltd. showcased its latest innovations in water purification, the Vortex 8 and Kunlun systems, at the Consumer Electronics Show (CES). The Vortex 8 model was highlighted for its sustainability features, boasting a low wastewater ratio and a long-lasting filter with a four-year lifespan. The Kunlun system focused on health benefits by employing technology to enrich purified water with essential minerals. These products demonstrated the company's strategy of leveraging artificial intelligence and advanced filtration technologies to deliver superior hydration solutions and reinforce its position in the smart home appliance market.
In September 2024, LG Electronics expanded its water purification portfolio in India by launching nine new models designed to address specific consumer needs for hygiene and convenience. The new range incorporated advanced multi-stage filtration systems and stainless steel storage tanks to prevent bacterial growth and ensure water safety. These purifiers featured "Digital Sterilizing Care" and were supported by contactless maintenance services to reduce manual intervention. The Senior Vice President of Home Appliances at the company emphasized that the launch aimed to combine aesthetic design with meaningful innovation to provide safe drinking water and enhance the modern kitchen environment.
In July 2024, Xiaomi listed the Smart Filtered Water Dispenser Pro on its global website, signaling the product's expansion into international markets. The device featured a six-stage reverse osmosis filtration system designed to eliminate heavy metals and bacteria effectively. It was equipped with a 4.4-liter water tank and utilized UV sterilization technology to ensure the stored water remained hygienic. The dispenser offered smart connectivity options through the Mi Home application, allowing users to adjust water temperature and monitor filter status. Additionally, it supported NFC tag recognition to automatically dispense water at preferred settings for different users.

Key Market Players

A. O. Smith Corporation
Brita GmbH
Xiaomi Corporation
Culligan International Company
Livpure Smart Homes Pvt Ltd
Hydration Labs, Inc.
LG Corporation
Pelican Water Systems, Inc.
Somany Home Innovation Limited
AquaTru LLC

By Type	By Connectivity	By Sales Channel	By Region
Activated Carbon Filters Ultraviolet(UV) Water Purifier Ultrafiltration (UF) Water Purifier Reverse Osmosis (RO) Water Purifier Others	Mobile Application Bluetooth Wi-Fi Network	Online Supermarkets Multi-Branded Stores Brand Stores Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Smart Water Purifier Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Water Purifier Market, By Type:

Activated Carbon Filters
Ultraviolet(UV) Water Purifier
Ultrafiltration (UF) Water Purifier
Reverse Osmosis (RO) Water Purifier
Others

Smart Water Purifier Market, By Connectivity:

Mobile Application
Bluetooth
Wi-Fi Network

Smart Water Purifier Market, By Sales Channel:

Online
Supermarkets
Multi-Branded Stores
Brand Stores
Others

Smart Water Purifier Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Water Purifier Market.

Available Customizations:

Global Smart Water Purifier Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Smart Water Purifier Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Water Purifier Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Activated Carbon Filters, Ultraviolet(UV) Water Purifier, Ultrafiltration (UF) Water Purifier, Reverse Osmosis (RO) Water Purifier, Others)

5.2.2. By Connectivity (Mobile Application, Bluetooth, Wi-Fi Network)

5.2.3. By Sales Channel (Online, Supermarkets, Multi-Branded Stores, Brand Stores, Others)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Smart Water Purifier Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Connectivity

6.2.3. By Sales Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Smart Water Purifier Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Connectivity

6.3.1.2.3. By Sales Channel

6.3.2. Canada Smart Water Purifier Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type

6.3.2.2.2. By Connectivity

6.3.2.2.3. By Sales Channel

6.3.3. Mexico Smart Water Purifier Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type

6.3.3.2.2. By Connectivity

6.3.3.2.3. By Sales Channel

7. Europe Smart Water Purifier Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Connectivity

7.2.3. By Sales Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Smart Water Purifier Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type

7.3.1.2.2. By Connectivity

7.3.1.2.3. By Sales Channel

7.3.2. France Smart Water Purifier Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type

7.3.2.2.2. By Connectivity

7.3.2.2.3. By Sales Channel

7.3.3. United Kingdom Smart Water Purifier Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type

7.3.3.2.2. By Connectivity

7.3.3.2.3. By Sales Channel

7.3.4. Italy Smart Water Purifier Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type

7.3.4.2.2. By Connectivity

7.3.4.2.3. By Sales Channel

7.3.5. Spain Smart Water Purifier Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type

7.3.5.2.2. By Connectivity

7.3.5.2.3. By Sales Channel

8. Asia Pacific Smart Water Purifier Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Connectivity

8.2.3. By Sales Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Smart Water Purifier Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type

8.3.1.2.2. By Connectivity

8.3.1.2.3. By Sales Channel

8.3.2. India Smart Water Purifier Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type

8.3.2.2.2. By Connectivity

8.3.2.2.3. By Sales Channel

8.3.3. Japan Smart Water Purifier Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type

8.3.3.2.2. By Connectivity

8.3.3.2.3. By Sales Channel

8.3.4. South Korea Smart Water Purifier Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type

8.3.4.2.2. By Connectivity

8.3.4.2.3. By Sales Channel

8.3.5. Australia Smart Water Purifier Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type

8.3.5.2.2. By Connectivity

8.3.5.2.3. By Sales Channel

9. Middle East & Africa Smart Water Purifier Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Connectivity

9.2.3. By Sales Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Smart Water Purifier Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type

9.3.1.2.2. By Connectivity

9.3.1.2.3. By Sales Channel

9.3.2. UAE Smart Water Purifier Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type

9.3.2.2.2. By Connectivity

9.3.2.2.3. By Sales Channel

9.3.3. South Africa Smart Water Purifier Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type

9.3.3.2.2. By Connectivity

9.3.3.2.3. By Sales Channel

10. South America Smart Water Purifier Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By Connectivity

10.2.3. By Sales Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Smart Water Purifier Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type

10.3.1.2.2. By Connectivity

10.3.1.2.3. By Sales Channel

10.3.2. Colombia Smart Water Purifier Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type

10.3.2.2.2. By Connectivity

10.3.2.2.3. By Sales Channel

10.3.3. Argentina Smart Water Purifier Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type

10.3.3.2.2. By Connectivity

10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Smart Water Purifier Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. A. O. Smith Corporation

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Brita GmbH

15.3. Xiaomi Corporation

15.4. Culligan International Company

15.5. Livpure Smart Homes Pvt Ltd

15.6. Hydration Labs, Inc.

15.7. LG Corporation

15.8. Pelican Water Systems, Inc.

15.9. Somany Home Innovation Limited

15.10. AquaTru LLC

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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