Press Release

Smart Water Purifier Market to Grow with a CAGR of 9.8% through 2030

The smart water purifier market is driven by rising health awareness, IoT-enabled innovations, and eco-friendly solutions.


According to TechSci Research report, “Smart Water Purifier Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global smart water purifier market was valued at USD 17.42 Billion in 2024 and is expected to reach USD 30.53 Billion by 2030 with a CAGR of 9.8% during the forecast period.  The global smart water purifier market is witnessing robust growth, driven by increasing consumer awareness of waterborne diseases, rising adoption of IoT-enabled home appliances, and the growing need for efficient water filtration solutions. As water contamination issues escalate globally due to industrial pollution and aging pipeline infrastructure, consumers are actively seeking advanced purification technologies that ensure safe and clean drinking water. Governments across various regions are also introducing stringent water quality regulations, further boosting the demand for smart water purifiers with real-time monitoring and automated filtration systems. Additionally, rapid urbanization and the increasing penetration of smart home ecosystems have created a favorable environment for the expansion of connected water purifiers, particularly in metropolitan areas where tech-savvy consumers value convenience and data-driven decision-making.

Despite the strong growth trajectory, the market faces notable challenges that could hinder its widespread adoption. Limited consumer awareness about the benefits of smart purifiers, particularly in developing regions, slows down market penetration. Additionally, concerns over data privacy and cybersecurity related to IoT-enabled appliances raise hesitations among certain consumer segments. With smart purifiers collecting real-time data on water usage and quality, ensuring robust cybersecurity measures and compliance with data protection laws is critical for manufacturers. Furthermore, the fragmented nature of the water purifier industry, with numerous regional players offering varied levels of technological sophistication, adds to the complexity of market competition. However, continued investments in R&D, strategic partnerships, and targeted marketing campaigns are expected to bridge these gaps and accelerate the adoption of smart water purification systems. As consumer preferences shift towards intelligent and automated home solutions, the smart water purifier market is poised for sustained growth, shaping the future of water filtration technology.

 

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Global Smart Water Purifier Market. 

 

The Smart Water Purifier Market is segmented into type, connectivity, sales channel and region.

Based on sales channels, which include Online, Supermarkets, Multi-Branded Stores, Brand Stores, and Others. Online sales have witnessed significant growth due to increased internet penetration, attractive discounts, and consumer preference for doorstep delivery. Supermarkets remain a popular choice for those who prefer in-person assessment and immediate purchase. Multi-branded stores allow consumers to compare various brands and models under one roof, influencing their purchasing decisions. Brand-exclusive stores offer premium service, including expert consultations and product demonstrations, enhancing customer trust and engagement. The leading sales channel is currently Online Retail, owing to convenience, availability of detailed product reviews, and increasing adoption of e-commerce platforms. The fastest-growing segment is Brand Stores, driven by premiumization trends, rising demand for personalized services, and the focus of leading brands on enhancing the customer experience through direct interactions and product showcases.

Based on region, the Middle East & Africa region is the fastest-growing market for smart water purifiers, primarily due to water scarcity issues and a rising demand for potable drinking water. Countries such as the UAE, Saudi Arabia, and South Africa are witnessing increased adoption of advanced purification technologies as consumers seek reliable solutions to combat water contamination. Desalination remains a key water source in many Middle Eastern countries, but concerns over brackish water and heavy mineral content have driven the need for RO-based and UV-based smart purifiers. The increasing penetration of IoT and mobile connectivity in urban areas has also fueled the demand for smart purifiers that offer real-time monitoring and remote control features. Governments in the region are investing heavily in water infrastructure projects, while rising expatriate populations and increasing urbanization are further boosting demand for high-quality drinking water solutions. As a result, the Middle East & Africa is emerging as the fastest-growing region, with strong growth potential in both residential and commercial sectors.

 

Major companies operating in the global smart water purifier market are:

  • A. O. Smith Corporation
  • Brita GmbH
  • Xiaomi Corporation
  • Culligan International Company
  • Livpure Smart Homes Pvt Ltd
  • Hydration Labs, Inc. (Bevi)
  • LG Corporation  
  • Pelican Water Systems, Inc.
  • Somany Home Innovation Limited
  • AquaTru LLC.


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A key trend in the smart water purifier market is sustainable and eco-friendly innovations in smart purification technology. Sustainability is emerging as a key focus in the smart water purifier market, with manufacturers developing energy-efficient models and eco-friendly filtration technologies. Many next-generation purifiers are designed to reduce water wastage, especially in reverse osmosis (RO) systems, which have traditionally been criticized for their high water rejection rates. Advanced models now incorporate water-saving mechanisms that recycle wastewater for non-drinking purposes, such as cleaning or gardening“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Smart Water Purifier Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Activated Carbon Filters, Ultraviolet(UV) Water Purifier, Ultrafiltration (UF) Water Purifier, Reverse Osmosis (RO) Water Purifier, Others), By Connectivity  (Mobile Application, Bluetooth, Wi-Fi Network), By Sales Channel  (Online, Supermarkets, Multi-Branded Stores, Brand Stores, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global smart water purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global smart water purifier market.

 

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