Smart Toothbrush Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Battery Power, Rechargeable), By Price Range (Less than 100, 100-200, More than 200), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/ Drug Stores, Online, Others (Electronic Store, Departmental Stores, etc.)), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.32 Billion
CAGR (2026-2031)	12.53%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 2.68 Billion

Market Overview

The Global Smart Toothbrush Market will grow from USD 1.32 Billion in 2025 to USD 2.68 Billion by 2031 at a 12.53% CAGR. A smart toothbrush is defined as an advanced oral hygiene device equipped with sensors and wireless connectivity, typically Bluetooth, that transmits brushing data to a companion mobile application to analyze habits and provide real-time guidance. The market is primarily supported by the rising global emphasis on preventive healthcare and the growing consumer demand for personalized, technology-driven wellness solutions. According to the Delta Dental Plans Association, in 2024, 92% of adults recognized a close connection between their oral health and overall well-being, highlighting the strong consumer intent that drives the adoption of intelligent care devices.

One significant challenge impeding broader market expansion is the high retail cost associated with these technologically integrated devices compared to traditional alternatives. The expense of incorporating sensitive bio-feedback sensors and maintaining app ecosystems necessitates a premium pricing strategy, which restricts accessibility for budget-conscious demographics and limits penetration in price-sensitive developing regions.

Key Market Drivers

Technological advancements in Artificial Intelligence and IoT connectivity represent a pivotal driver transforming standard oral care into a data-centric experience. These features enable toothbrushes to map the oral cavity and provide real-time feedback on coverage, effectively acting as a virtual coach to correct user habits. The integration of sensors allows for the precise monitoring of brushing pressure and duration, directly addressing consumer demand for professional-grade hygiene at home. According to Procter & Gamble, August 2024, in the '2024 Annual Report', organic sales in the Oral Care segment increased by 5%, a growth trajectory attributed to the successful penetration of super-premium innovations that leverage these intelligent functionalities. This consumer validation indicates a strong preference for devices that offer measurable health improvements through connected applications.

The rising global prevalence of periodontal diseases and dental caries further accelerates the transition from manual to electric smart devices. As consumers become more cognizant of the link between oral hygiene and systemic health, there is a heightened reliance on tools capable of superior plaque removal and preventative care. According to the Oral Health Foundation, May 2024, in the 'National Smile Month 2024 Report', it was revealed that 66% of adults have visible plaque, highlighting a significant gap in effective manual brushing techniques that smart devices aim to rectify. This demand is financially visible; according to Colgate-Palmolive, in 2024, the company achieved a Net Sales increase of 2.4% in the third quarter, driven by sustained momentum across their oral care portfolio.

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Key Market Challenges

The high retail cost of smart toothbrushes significantly impedes the broader expansion of the global market, effectively limiting adoption to affluent demographics. These devices integrate complex components such as bio-feedback sensors, gyroscopes, and Bluetooth modules, which substantially increase the bill of materials compared to standard electric or manual toothbrushes. Furthermore, the necessity of maintaining a supportive software ecosystem for data analysis forces manufacturers to adopt a premium pricing strategy. This financial barrier alienates a vast segment of budget-conscious consumers who prioritize affordability over technological features, thereby restricting the market's penetration in price-sensitive developing regions where oral hygiene budgets are modest.

This pricing challenge is exacerbated by the broader economic pressure on consumer healthcare spending, which reduces the disposable income available for discretionary wellness devices. As the cost of essential dental services rises, the willingness of the average consumer to invest in high-end oral care hardware diminishes. According to the American Dental Association, in 2025, consumer dental spending increased by 4% as of August compared to the beginning of the year. This upward trend in essential care costs reinforces the financial hesitation toward premium smart devices, hampering mass-market growth and confining the technology to a niche luxury category.

Key Market Trends

The Convergence of Smart Oral Care Data with Remote Teledentistry Platforms is reshaping the market by bridging the gap between daily home hygiene and professional dental oversight. Smart toothbrushes are increasingly designed to share brushing frequency, duration, and coverage data directly with dental professionals via cloud-based platforms, allowing dentists to monitor patient compliance remotely and intervene early when hygiene standards drop. This integration is expanding rapidly at the institutional level; according to Philips, October 2024, in the press release 'Philips and Aspen Dental Launch Multi-Year Sonicare-Brand Partnership', the company solidified this trend by deploying its Sonicare solutions across Aspen Dental's network of over 1,100 locations, enabling clinicians to leverage patient brushing data to improve treatment outcomes.

The Adoption of Sustainable Materials and Modular Repairable Designs has emerged as a critical response to the environmental impact of disposable plastic oral care products. Manufacturers are moving beyond technological features to differentiate products through eco-friendly innovations, such as plant-based plastics and modular bodies that allow users to replace specific components rather than the entire device. This shift addresses the growing consumer rejection of single-use waste and aligns with corporate net-zero goals. According to Colgate-Palmolive, February 2025, in the '2024 Sustainability & Social Impact Report', the company highlighted this strategic pivot by revealing that 93% of its packaging portfolio had been converted to recyclable, reusable, or compostable materials as of December 31, 2024, demonstrating a massive industrial commitment to reducing the environmental footprint of oral care hardware.

Segmental Insights

The Online segment is projected to register the fastest growth within the Global Smart Toothbrush Market, driven by the rapid expansion of e-commerce platforms and the rising prevalence of direct-to-consumer distribution models. Consumers increasingly prefer digital channels due to the convenience of home delivery and the ability to easily compare product specifications and pricing. Additionally, many manufacturers are leveraging subscription-based services online to maintain customer retention and ensure timely replacement of components. This trend is further accelerated by improved logistics networks that make oral care products more accessible globally.

Regional Insights

North America maintains a leading position in the global smart toothbrush market due to widespread consumer awareness regarding oral hygiene and the high adoption rate of connected personal care technology. The region benefits from the strong presence of major industry manufacturers and high disposable income levels, which enable consistent spending on premium dental products. Furthermore, endorsements and standards set by professional organizations, such as the American Dental Association, play a critical role in validating product efficacy. This combination of economic capacity and professional validation solidifies the region's dominance.

Recent Developments

• In September 2025, Royal Philips expanded its oral healthcare offerings by unveiling the Philips Sonicare 6000 and 6400 electric toothbrushes, which were launched exclusively at a major American retailer. These models incorporate Next-Generation Sonicare technology designed to deliver a deep clean in difficult-to-reach areas while remaining gentle on the gums. The toothbrushes feature a visual pressure sensor, a two-minute timer, and a brush head replacement reminder to support consistent oral hygiene habits. The 6400 model offers additional customization with multiple modes and intensities, and both devices are compatible with the Sonicare application for personalized brushing insights.
• In January 2025, the Oral-B brand of Procter & Gamble unveiled the Oral-B iO Series 2, a new addition to its iO technology range designed to facilitate the transition from manual to electric brushing. The model was developed to be an accessible entry point into the iO ecosystem, featuring the company's signature round brush head and intelligent oscillation technology. Clinical studies highlighted during the launch demonstrated that the device removes significantly more plaque than manual alternatives. The toothbrush includes a smart pressure sensor that visually signals optimal brushing force, aiming to protect gums while ensuring effective cleaning.
• In July 2024, Oclean announced the launch of the X Ultra WiFi Smart Sonic Toothbrush in the United States, expanding its portfolio of artificial intelligence-integrated oral care devices. The toothbrush incorporates bone conduction technology to provide real-time voice guidance, alerting users when they brush too hard or too fast. It connects via WiFi to the Oclean Care+ application, allowing for the tracking of brushing patterns and the generation of comprehensive oral health reports. The device is powered by a Maglev 3.0 motor delivering up to 84,000 movements per minute and features a smart touchscreen handle for instant feedback.
• In January 2024, Laifen introduced the Laifen Wave electric toothbrush, marking its entry into the oral care sector with a debut at the Consumer Electronics Show. The device features a proprietary servo system that enables a dual-action combination of 60-degree oscillation and high-frequency vibration, addressing the balance between deep cleaning and gum protection. This mechanism aligns with the dentist-recommended Bass brushing technique while offering users extensive customization through a companion mobile application. Constructed with a seamless design available in materials such as stainless steel and aluminum alloy, the product also holds an IPX7 waterproof rating for durability.

Key Market Players

• Colgate-Palmolive Company
• Philips N.V.
• The Procter & Gamble Company
• Ionic BLU LLC
• Xiomi Corporation
• Bitvae
• Grush Inc
• Shenzhen evowera Technology Co., Ltd.
• Yunding Hongkong Company Limited
• Kolibree Inc

By Product Type	By Price Range	By Distribution Channel	By Region
Battery Power Rechargeable	Less than 100 100-200 More than 200	Supermarkets/Hypermarkets Pharmacy/ Drug Stores Online Others (Electronic Store, Departmental Stores, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Smart Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Smart Toothbrush Market, By Product Type:

• Battery Power
• Rechargeable

• Smart Toothbrush Market, By Price Range:

• Less than 100
• 100-200
• More than 200

• Smart Toothbrush Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Pharmacy/ Drug Stores
• Online
• Others (Electronic Store, Departmental Stores, etc.)

• Smart Toothbrush Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE