Smart Toilet Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 9.74 Billion
CAGR (2026-2031)	12.78%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 20.04 Billion

Market Overview

The Global Smart Toilet Market will grow from USD 9.74 Billion in 2025 to USD 20.04 Billion by 2031 at a 12.78% CAGR. Smart toilets are advanced bathroom fixtures that integrate electronic components to provide enhanced functionality, such as automated flushing, bidet cleansing, and temperature-controlled seating. The primary drivers supporting the growth of this market include a heightened global emphasis on personal hygiene and the critical need for water conservation technologies in residential infrastructure. Additionally, the rapidly aging global population acts as a fundamental structural driver, as these units frequently offer assistive mechanisms that facilitate independent living for elderly demographics, distinguishing this necessity from transient aesthetic preferences.

A significant challenge that may impede widespread market expansion is the infrastructure requirement for electrical connectivity, which complicates installation in older homes lacking proximity to power outlets. This retrofitting obstacle often increases initial implementation costs, potentially deterring price-sensitive consumers. According to the National Kitchen & Bath Association, in 2025, 84% of industry designers projected that self-cleaning smart toilets would be a popular choice for upcoming projects, underscoring strong professional confidence despite these installation hurdles.

Key Market Drivers

Increasing global demand for water-efficient and sustainable plumbing solutions is reshaping the smart toilet landscape, as environmental concerns compel manufacturers to innovate. Modern units now routinely feature ultra-low flush mechanisms and greywater recycling capabilities, positioning them as essential tools for conservation rather than mere luxury items. This shift is visible in the revenue streams of major industry players who prioritize eco-friendly designs to align with regulatory pressures and consumer sentiment. According to Kohler Co., August 2025, in the '2024 Global Impact Report', water-efficient products and those utilizing recycled content contributed to more than $1.65 billion in sales during 2024, reflecting a robust preference for sustainable technologies. This trend forces competitors to integrate similar conservation metrics into their core product lines to maintain market relevance.

The rapid expansion of the smart home ecosystem and IoT integration anchors the second major growth trajectory, transforming the toilet into a connected wellness hub. Consumers increasingly demand bathroom environments that interact seamlessly with home automation networks, prioritizing features like voice activation, personalized user profiles, and app-based controls. According to Houzz, July 2024, in the '2024 U.S. Bathroom Trends Study', 41% of renovating homeowners installed toilets with specialized high-tech features, with bidet functionality being a top priority. This technological integration supports broader market resilience even amidst challenging economic conditions in the construction sector. According to Geberit, in 2025, the company reported a currency-adjusted net sales increase of 2.5% for the 2024 fiscal year, partially driven by the successful market introduction of new entry-level shower toilet models.

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Key Market Challenges

The infrastructure requirement for electrical connectivity represents a substantial structural barrier to the Global Smart Toilet Market, particularly within the massive segment of existing residential properties. Unlike standard fixtures that rely solely on plumbing connections, smart toilets necessitate a grounded electrical outlet positioned in close proximity to the unit to power essential functions such as heated seating, automated flushing, and bidet cleansing. In older housing stock, bathrooms were rarely designed with power sources near the toilet, compelling homeowners to undertake invasive retrofitting. This necessity transforms what would be a straightforward fixture replacement into a complex construction project involving skilled labor, thereby significantly elevating the total cost of ownership and complicating the installation process for the average consumer.

This logistical obstacle directly restricts the addressable market by deterring price-sensitive buyers and those unable to modify their electrical systems, effectively limiting the technology to new builds or major renovations. The industry has recognized this lack of infrastructure as a fundamental gap that separates potential interest from actual purchase. According to the National Kitchen & Bath Association, in 2025, 79% of surveyed design professionals agreed that integrated power outlets are now becoming a standard requirement in bathroom projects to accommodate this shift. Until this electrical framework becomes ubiquitous, the high threshold for installation will continue to hamper widespread adoption beyond the luxury demographic.

Key Market Trends

The Integration of AI-Powered Biometric Health Diagnostics is fundamentally altering the value proposition of smart toilets, shifting them from passive sanitary fixtures to proactive medical monitoring devices. This trend leverages advanced urinalysis technology to track vital biomarkers such as hydration levels, pH balance, and vitamin outputs directly from the home, eliminating the need for invasive clinical testing. By embedding sophisticated chemical and optical sensors into the bowl, manufacturers are addressing the growing consumer desire for preventative healthcare tools that operate autonomously. According to Withings, October 2025, in the 'Final U-Scan Press Release', the company successfully launched its miniaturized urine analysis laboratory in the United States and Europe, utilizing a design protected by 32 patent families to deliver immediate metabolic insights to users.

Simultaneously, the Proliferation of Retrofit Smart Bidet Seat Attachments is rapidly democratizing access to advanced bathroom technology by circumventing the high costs and renovation requirements of fully integrated systems. These attachments allow consumers to upgrade existing fixtures with premium functionalities like heated seating and warm-water cleansing without the logistical burden of replacing the entire ceramic unit. This segment is driving accelerated volume growth, particularly in markets where full smart toilet adoption has been historically slow due to infrastructure incompatibility. According to TOTO Ltd., December 2025, in the press release 'Cumulative Sales of TOTO's Washlet Exceed 70 Million Units', the global adoption of these retrofit units has surged, with the company recording its most recent 10 million shipments in just over three years to surpass the 70 million unit milestone.

Segmental Insights

Based on current market analysis, the Online distribution channel is emerging as the fastest-growing segment in the Global Smart Toilet Market. This expansion is primarily driven by the increasing penetration of e-commerce platforms, which offer consumers enhanced convenience through direct-to-door delivery and simplified return policies. Furthermore, digital marketplaces provide buyers with access to a comprehensive inventory, facilitating the comparison of specifications and prices across different brands. The availability of competitive pricing and frequent promotional offers on these platforms further incentivizes consumers to shift their purchasing habits from traditional brick-and-mortar stores to digital retail channels.

Regional Insights

Europe dominates the Global Smart Toilet Market primarily due to stringent government mandates regarding water conservation and sustainability. Trusted industry analysis indicates that the region's leadership is anchored by the European Union's rigorous environmental standards, which actively promote the installation of water-efficient sanitary fixtures. Furthermore, high disposable income across the region enables the widespread adoption of intelligent bathroom technologies in both residential and commercial infrastructure. This market position is further bolstered by a cultural shift towards heightened personal hygiene and the growing integration of automated health-monitoring features to support an aging population.

Recent Developments

In February 2025, Toto unveiled the next-generation WASHLET S5 and S2 electronic bidet seats at the Kitchen & Bath Industry Show. The launch emphasized the company’s dedication to sustainability, as the WASHLET S5 featured a tankless design and an instantaneous water heater that reduced energy consumption by approximately 38 percent compared to previous iterations. These new units provided continuous warm water cleansing, heated seats, and adjustable pressure settings to enhance user comfort. The introduction of these eco-friendly products demonstrated the manufacturer's ongoing strategy to minimize environmental impact while maintaining high standards of luxury and hygiene in the residential bathroom sector.
In June 2024, Roca received industry recognition for the Avant smart toilet, a product that integrated advanced hydraulic technology into a single ceramic piece. The innovative toilet featured a patented flushing system based on the Venturi effect, which ensured a powerful and hygienic flush without the need for a traditional cistern. Additionally, the unit incorporated a rimless vortex system for silent operation and antimicrobial glazing to maximize cleanliness. The design facilitated straightforward installation by positioning all components outside the wall, thereby eliminating the need for extensive bathroom renovations. This development highlighted the company’s commitment to combining space-saving aesthetics with cutting-edge functional performance.
In March 2024, Duravit USA announced a strategic expansion of its SensoWash collection by launching updated designs for the SensoWash u and SensoWash Classic shower toilets. These new models were engineered to address contemporary bathroom needs, prioritizing hygiene, user-friendliness, and responsible design. The updated fixtures offered personalized cleansing options, including rear, front, and comfort wash settings, which users could control via a dedicated mobile application or a compact remote. The company also incorporated an intelligent energy-saving mode and rimless flushing technology to improve efficiency, aiming to deliver accessible wellness experiences across a broader range of price points in the North American market.
In January 2024, Kohler introduced the PureWash E930 bidet seat at the Consumer Electronics Show, marking a significant expansion of its smart home portfolio. The new bidet seat was designed to transform standard toilets into intelligent fixtures by integrating voice control compatibility with Amazon Alexa and Google Home. This innovative product offered a slim profile and featured advanced functionalities such as an adjustable heated seat, customizable water temperature and pressure, and a warm-air drying system. Furthermore, the device utilized ultraviolet technology to automatically sanitize the stainless-steel wand, reflecting the company’s focus on enhancing hygiene and user convenience through voice-activated bathroom technology.

Key Market Players

Kohler Co.
Toto Ltd.
Xiaomi Corporation
Roca Sanitario SA
LIXIL Group Corporation
Duravit AG
Wellis Inc.
Masco Corporation
Villeroy & Boch AG
Jomoo Group

By Product Type	By Connectivity Type	By Application	By Distribution Channel	By Region
Wall Hung Toilet Close-Coupled Toilet Single Floor Standing Toilet	Wi-Fi & Integrated Control Bluetooth & Remote Control	Residential Commercial	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Smart Toilet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Toilet Market, By Product Type:

Wall Hung Toilet
Close-Coupled Toilet
Single Floor Standing Toilet

Smart Toilet Market, By Connectivity Type:

Wi-Fi & Integrated Control
Bluetooth & Remote Control

Smart Toilet Market, By Application:

Residential
Commercial

Smart Toilet Market, By Distribution Channel:

Online
Offline

Smart Toilet Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Toilet Market.

Available Customizations:

Global Smart Toilet Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Smart Toilet Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Toilet Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type (Wall Hung Toilet, Close-Coupled Toilet, Single Floor Standing Toilet)

5.2.2. By Connectivity Type (Wi-Fi & Integrated Control, Bluetooth & Remote Control)

5.2.3. By Application (Residential, Commercial)

5.2.4. By Distribution Channel (Online, Offline)

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America Smart Toilet Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type

6.2.2. By Connectivity Type

6.2.3. By Application

6.2.4. By Distribution Channel

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States Smart Toilet Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product Type

6.3.1.2.2. By Connectivity Type

6.3.1.2.3. By Application

6.3.1.2.4. By Distribution Channel

6.3.2. Canada Smart Toilet Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product Type

6.3.2.2.2. By Connectivity Type

6.3.2.2.3. By Application

6.3.2.2.4. By Distribution Channel

6.3.3. Mexico Smart Toilet Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product Type

6.3.3.2.2. By Connectivity Type

6.3.3.2.3. By Application

6.3.3.2.4. By Distribution Channel

7. Europe Smart Toilet Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Connectivity Type

7.2.3. By Application

7.2.4. By Distribution Channel

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Smart Toilet Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Connectivity Type

7.3.1.2.3. By Application

7.3.1.2.4. By Distribution Channel

7.3.2. France Smart Toilet Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product Type

7.3.2.2.2. By Connectivity Type

7.3.2.2.3. By Application

7.3.2.2.4. By Distribution Channel

7.3.3. United Kingdom Smart Toilet Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product Type

7.3.3.2.2. By Connectivity Type

7.3.3.2.3. By Application

7.3.3.2.4. By Distribution Channel

7.3.4. Italy Smart Toilet Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product Type

7.3.4.2.2. By Connectivity Type

7.3.4.2.3. By Application

7.3.4.2.4. By Distribution Channel

7.3.5. Spain Smart Toilet Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product Type

7.3.5.2.2. By Connectivity Type

7.3.5.2.3. By Application

7.3.5.2.4. By Distribution Channel

8. Asia Pacific Smart Toilet Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type

8.2.2. By Connectivity Type

8.2.3. By Application

8.2.4. By Distribution Channel

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Smart Toilet Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product Type

8.3.1.2.2. By Connectivity Type

8.3.1.2.3. By Application

8.3.1.2.4. By Distribution Channel

8.3.2. India Smart Toilet Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product Type

8.3.2.2.2. By Connectivity Type

8.3.2.2.3. By Application

8.3.2.2.4. By Distribution Channel

8.3.3. Japan Smart Toilet Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product Type

8.3.3.2.2. By Connectivity Type

8.3.3.2.3. By Application

8.3.3.2.4. By Distribution Channel

8.3.4. South Korea Smart Toilet Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product Type

8.3.4.2.2. By Connectivity Type

8.3.4.2.3. By Application

8.3.4.2.4. By Distribution Channel

8.3.5. Australia Smart Toilet Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product Type

8.3.5.2.2. By Connectivity Type

8.3.5.2.3. By Application

8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Smart Toilet Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type

9.2.2. By Connectivity Type

9.2.3. By Application

9.2.4. By Distribution Channel

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Smart Toilet Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product Type

9.3.1.2.2. By Connectivity Type

9.3.1.2.3. By Application

9.3.1.2.4. By Distribution Channel

9.3.2. UAE Smart Toilet Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product Type

9.3.2.2.2. By Connectivity Type

9.3.2.2.3. By Application

9.3.2.2.4. By Distribution Channel

9.3.3. South Africa Smart Toilet Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product Type

9.3.3.2.2. By Connectivity Type

9.3.3.2.3. By Application

9.3.3.2.4. By Distribution Channel

10. South America Smart Toilet Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type

10.2.2. By Connectivity Type

10.2.3. By Application

10.2.4. By Distribution Channel

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Smart Toilet Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product Type

10.3.1.2.2. By Connectivity Type

10.3.1.2.3. By Application

10.3.1.2.4. By Distribution Channel

10.3.2. Colombia Smart Toilet Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product Type

10.3.2.2.2. By Connectivity Type

10.3.2.2.3. By Application

10.3.2.2.4. By Distribution Channel

10.3.3. Argentina Smart Toilet Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product Type

10.3.3.2.2. By Connectivity Type

10.3.3.2.3. By Application

10.3.3.2.4. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Smart Toilet Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Kohler Co.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Toto Ltd.

15.3. Xiaomi Corporation

15.4. Roca Sanitario SA

15.5. LIXIL Group Corporation

15.6. Duravit AG

15.7. Wellis Inc.

15.8. Masco Corporation

15.9. Villeroy & Boch AG

15.10. Jomoo Group

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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