Smart Bathroom Products Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 7.16 Billion
CAGR (2026-2031)	7.92%
Fastest Growing Segment	Residential
Largest Market	North America
Market Size (2031)	USD 11.31 Billion

Market Overview

The Global Smart Bathroom Products Market will grow from USD 7.16 Billion in 2025 to USD 11.31 Billion by 2031 at a 7.92% CAGR. Smart bathroom products consist of digitally integrated fixtures and accessories, such as intelligent toilets and sensor-enabled faucets, that utilize connectivity and automation to enhance hygiene and resource efficiency. The primary drivers supporting market growth include stringent water conservation mandates, a heightened post-pandemic emphasis on sanitation, and the need for assistive technologies to support aging populations. According to the National Kitchen & Bath Association, in 2025, 84 percent of industry professionals anticipated increased demand for smart-cleaning toilets to aid with maintenance and hygiene.

A significant challenge impeding broader expansion is the technical complexity and high cost associated with retrofitting existing bathrooms. Unlike standard fixtures, these products frequently require specialized electrical wiring and robust internet connectivity which complicates installation and increases the initial investment for homeowners. This logistical burden often discourages mass adoption among consumers who might otherwise benefit from the functional advantages of automated bathroom systems.

Key Market Drivers

Growing global demand for water and energy conservation is fundamentally reshaping product development within the smart bathroom sector. As utility costs rise and environmental regulations tighten, manufacturers are prioritizing fixtures that optimize resource usage without compromising user experience. Technologies such as digital showers and intelligent faucets now feature real-time usage monitoring and precise flow controls to minimize waste, directly addressing the energy-water nexus in modern infrastructure. This efficiency is critical for residential sustainability strategies, as heating water constitutes a significant portion of household power consumption. According to the Hansgrohe Group, July 2024, in the 'Water-Saving Products for Greater Energy Efficiency' report, the installation of water-saving faucets and showerheads can reduce the total energy requirement of a single-family home by up to 6 percent.

A surge in residential remodeling and bathroom modernization activities further accelerates market adoption, particularly as homeowners seek to transform functional spaces into personal wellness retreats. This trend is characterized by the integration of programmable fixtures that offer spa-like experiences, such as hydrotherapy tubs and mood-enhancing illumination. According to Houzz, September 2024, in the '2025 U.S. Houzz Bathroom Trends Study', 36 percent of homeowners now incorporate wellness-oriented features, such as upgraded lighting or spa baths, into their bathroom renovations. This modernization wave also drives demand for contactless and automated interfaces that enhance convenience and hygiene. According to the National Kitchen & Bath Association, December 2024, in the '2025 Bath Trends Report', 67 percent of industry professionals identified motion-controlled lighting as a high-demand feature for personalized bathroom experiences, reflecting the growing consumer preference for intuitive, tech-integrated environments.

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Key Market Challenges

The technical complexity and substantial costs required to retrofit existing bathrooms present a formidable barrier to the Global Smart Bathroom Products Market. Unlike conventional fixtures that are easily swapped, automated systems often demand extensive electrical upgrades and high-bandwidth internet capabilities that older residential infrastructure lacks. This logistical burden forces homeowners to undertake invasive and expensive structural renovations merely to support the device's basic functionality, effectively limiting the market reach to a niche luxury segment rather than the broader mass consumer base.

Consequently, the financial commitment extends far beyond the product price tag, creating a distinct economic hurdle. According to the National Kitchen & Bath Association, in 2025, homeowners completing projects with smart technology allocated on average approximately 20 percent of their overall renovation budget specifically towards smart home integration. This high capital requirement directly hampers market expansion, as the substantial upfront investment for infrastructure upgrades discourages price-sensitive consumers who cannot justify the additional expenditure against the functional benefits of automated bathroom systems.

Key Market Trends

The Convergence with Major Smart Home Ecosystem Platforms is rapidly advancing as consumers demand seamless interoperability between bathroom fixtures and centralized home networks. Rather than functioning as isolated digital islands, modern smart showers, mirrors, and toilets are increasingly engineered to communicate via universally compatible protocols, allowing for unified control through central hubs and mobile interfaces. This integration facilitates synchronized automation, such as lighting that adjusts instantly when a smart lock is engaged or fixtures that prepare settings based on household schedules, effectively embedding the bathroom into the broader connected home matrix. According to the National Kitchen & Bath Association, September 2025, 68 percent of industry professionals have seen increased homeowner interest in integrated technology over the past two years, signaling a decisive shift away from standalone devices toward fully networked environments.

Simultaneously, the Expansion of AI-Enabled User Customization and Profiles is transforming standard fixtures into adaptive, intelligent systems capable of recognizing and responding to individual preferences. Manufacturers are embedding machine learning algorithms into high-end units to store personalized settings for water temperature, pressure, and nozzle positioning, ensuring a tailored experience for multiple users within the same household. This shift toward hyper-personalization is driving the adoption of premium integrated units that offer sophisticated automation beyond simple manual controls. According to TOTO USA, October 2025, in the 'NEOREST Surpasses Four Million Units Sold Worldwide' press release, international sales of its luxury smart bidet toilets have exceeded four million units, underscoring the growing global appetite for technologically advanced fixtures that deliver intuitive, personalized hygiene solutions.

Segmental Insights

The Residential segment represents the fastest-growing category within the Global Smart Bathroom Products Market, primarily driven by the increasing integration of home automation systems and rising consumer demand for contactless hygiene solutions. This expansion is further accelerated by a global shift toward sustainable living, as households adopt water-efficient technologies aligned with standards from organizations such as the U.S. Environmental Protection Agency. Additionally, the continuous rise in urbanization and home renovation projects focused on energy efficiency encourages the installation of intelligent sanitary ware, creating substantial demand across the private housing sector.

Regional Insights

North America maintains a dominant position in the global smart bathroom products market, driven by the widespread integration of home automation and stringent utility conservation standards. The region exhibits a strong preference for water-efficient technologies, heavily influenced by initiatives from the United States Environmental Protection Agency (EPA). The EPA WaterSense program specifically encourages the adoption of intelligent controls to minimize water usage, directly shaping procurement in both residential and commercial sectors. Furthermore, a sustained focus on hygiene has accelerated the installation of touchless fixtures, reinforcing regional market leadership through continuous infrastructure modernization and remodeling activities.

Recent Developments

In March 2025, Grohe showcased its newest smart water solutions at the ISH trade fair in Frankfurt. The brand launched the Rainshower Aqua Pure, a high-tech shower head equipped with an integrated filtration system designed to remove chlorine and odors for a purer bathing experience. Alongside this, the company introduced the Cubeo Collection, which combines modern aesthetics with intelligent, water-efficient engineering. These releases align with the organization's focus on sustainable luxury, utilizing digital integration to promote water conservation while elevating the comfort and functionality of residential bathroom environments.
In February 2025, TOTO debuted its latest advancements in bidet seat technology, the WASHLET S5 and WASHLET S2, during the Kitchen & Bath Industry Show. The premium WASHLET S5 model features a tankless, instantaneous water heater and a design that is significantly slimmer than previous versions, reducing material usage. Both models incorporate the company’s proprietary EWATER+ technology, which automatically cleans the wand and bowl to ensure high standards of hygiene. This product launch underscores the manufacturer’s dedication to sustainability and performance, providing users with continuous warm water and customizable cleansing settings.
In June 2024, Roca received the prestigious Gold Delta Award for its Avant smart toilet, recognizing the product's groundbreaking tankless flushing technology. The unit utilizes a patented Venturi effect mechanism to ensure powerful and hygienic flushing without a conventional cistern, effectively optimizing installation space. The smart toilet also incorporates the Rimless Vortex system for silent operation and Supraglaze antimicrobial glazing to maximize surface cleanliness. This accolade highlights the company's success in combining space-saving engineering with sophisticated sanitary functionality to simplify maintenance in modern bathroom designs.
In January 2024, Kohler Co. unveiled a suite of new smart bathroom products at the Consumer Electronics Show. The company introduced the PureWash E930 Bidet Seat, which features voice activation compatibility with smart home assistants to control spray, dryer, and UV cleaning functions hands-free. Additionally, the manufacturer launched the Anthem+ Smart Showering Valves and Controls, an integrated digital system that allows users to customize water, light, sound, and steam settings. These innovations reflect the organization's strategy to enhance residential wellness through advanced connectivity and personalized user interfaces in the sanitary market.

Key Market Players

LIXIL Corporation.
Bradley Corporation
Cera Sanitaryware Ltd.
Kohler Co.
Toto Ltd.
Jacuzzi Brands Ltd.
Delta Faucet Company
Signature Hardware Inc.
Villeroy & Boch AG
Kraus USA Plumbing LLC

By Product Type	By Application	By Distribution Channel	By Region
Smart toilets Smart faucets Smart showers Smart dispensers	Residential Commercial	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Smart Bathroom Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Bathroom Products Market, By Product Type:

Smart toilets
Smart faucets
Smart showers
Smart dispensers

Smart Bathroom Products Market, By Application:

Residential
Commercial

Smart Bathroom Products Market, By Distribution Channel:

Offline
Online

Smart Bathroom Products Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Bathroom Products Market.

Available Customizations:

Global Smart Bathroom Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Smart Bathroom Products Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Bathroom Products Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type (Smart toilets, Smart faucets, Smart showers, Smart dispensers)

5.2.2. By Application (Residential, Commercial)

5.2.3. By Distribution Channel (Offline, Online)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Smart Bathroom Products Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type

6.2.2. By Application

6.2.3. By Distribution Channel

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Smart Bathroom Products Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product Type

6.3.1.2.2. By Application

6.3.1.2.3. By Distribution Channel

6.3.2. Canada Smart Bathroom Products Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product Type

6.3.2.2.2. By Application

6.3.2.2.3. By Distribution Channel

6.3.3. Mexico Smart Bathroom Products Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product Type

6.3.3.2.2. By Application

6.3.3.2.3. By Distribution Channel

7. Europe Smart Bathroom Products Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Application

7.2.3. By Distribution Channel

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Smart Bathroom Products Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Application

7.3.1.2.3. By Distribution Channel

7.3.2. France Smart Bathroom Products Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product Type

7.3.2.2.2. By Application

7.3.2.2.3. By Distribution Channel

7.3.3. United Kingdom Smart Bathroom Products Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product Type

7.3.3.2.2. By Application

7.3.3.2.3. By Distribution Channel

7.3.4. Italy Smart Bathroom Products Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product Type

7.3.4.2.2. By Application

7.3.4.2.3. By Distribution Channel

7.3.5. Spain Smart Bathroom Products Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product Type

7.3.5.2.2. By Application

7.3.5.2.3. By Distribution Channel

8. Asia Pacific Smart Bathroom Products Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type

8.2.2. By Application

8.2.3. By Distribution Channel

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Smart Bathroom Products Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product Type

8.3.1.2.2. By Application

8.3.1.2.3. By Distribution Channel

8.3.2. India Smart Bathroom Products Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product Type

8.3.2.2.2. By Application

8.3.2.2.3. By Distribution Channel

8.3.3. Japan Smart Bathroom Products Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product Type

8.3.3.2.2. By Application

8.3.3.2.3. By Distribution Channel

8.3.4. South Korea Smart Bathroom Products Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product Type

8.3.4.2.2. By Application

8.3.4.2.3. By Distribution Channel

8.3.5. Australia Smart Bathroom Products Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product Type

8.3.5.2.2. By Application

8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Smart Bathroom Products Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type

9.2.2. By Application

9.2.3. By Distribution Channel

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Smart Bathroom Products Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product Type

9.3.1.2.2. By Application

9.3.1.2.3. By Distribution Channel

9.3.2. UAE Smart Bathroom Products Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product Type

9.3.2.2.2. By Application

9.3.2.2.3. By Distribution Channel

9.3.3. South Africa Smart Bathroom Products Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product Type

9.3.3.2.2. By Application

9.3.3.2.3. By Distribution Channel

10. South America Smart Bathroom Products Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type

10.2.2. By Application

10.2.3. By Distribution Channel

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Smart Bathroom Products Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product Type

10.3.1.2.2. By Application

10.3.1.2.3. By Distribution Channel

10.3.2. Colombia Smart Bathroom Products Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product Type

10.3.2.2.2. By Application

10.3.2.2.3. By Distribution Channel

10.3.3. Argentina Smart Bathroom Products Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product Type

10.3.3.2.2. By Application

10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Smart Bathroom Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. LIXIL Corporation.

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Bradley Corporation

15.3. Cera Sanitaryware Ltd.

15.4. Kohler Co.

15.5. Toto Ltd.

15.6. Jacuzzi Brands Ltd.

15.7. Delta Faucet Company

15.8. Signature Hardware Inc.

15.9. Villeroy & Boch AG

15.10. Kraus USA Plumbing LLC

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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