Sheet Face Mask Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type (Cotton, Hydrogel, Non-Woven, Bio-Cellulose, and Others (Charcoal, Clay Sheet Mask, etc.), By Category (Standard, Premium), By Application (Anti-Wrinkles, Moisturizing, Multifunctional) By Distribution Channel (Pharmacies, Convenience Stores, Specialty Stores, Online, and Others (Hypermarkets, Supermarkets, etc.)) By Region, Competition

The global sheet face mask market is growing at an exponential rate. The market size is attributed by the increasing woman working populations, user friendly features, and rising research and development activities.

The global sheet face mask market is going to observe a considerable market size with a commendable growth rate during the forecast period. The sheet mask enthusiasm originated in South Korea, where skincare takes time and effort. Given their ability to make skin glow, sheet masks are a crucial component of the extensive skincare regimens used in South Korea. As the name suggests, a sheet mask is a cloth sheet with holes cut out for your eyes, nose, and mouth and drenched in serum. Consumers apply the mask for 20 minutes, discard it, and enjoy the glow it leaves behind.

In the global sheet face mask market, there is a sheet mask for every skin type and skin condition, from brightening dull skin and eliminating acne to rehydrating parched skin and giving anti-aging benefits, in addition to the feel-good effects they have. The cost of sheet masks varies from a few dollars to over USD 50 depending on the components’ effectiveness. The base of a sheet mask is constructed of natural fibers such as cellulose, cotton, hydrogel, coconut pulp, and more. It is a thin, pre-cut face mask. These bases are infused with vital nutrients and chemicals in the form of serums that can increase moisture and hydration and offer calming, purifying anti-aging, and antioxidant qualities.

Owing to the tiny fibers’ temporary barrier function, which allows the essential nutrients to penetrate deeply into your skin’s layers, they are a very effective kind of quick skincare with noticeable long-term advantages. Sheet masks help the face absorb moisture and keep it in, leaving the skin soft, supple, and radiant.

The popularity of sheet face masks is rising as more people become aware of how the product can improve their facial areas’ health and beauty. It aids in cleansing, controlling, and treating various facial issues brought on due to hormonal changes, poor eating habits, and environmental toxins. Consumer demand for the product has increased as a result of the many dangerous pollutants and dirt that have been produced as a result of rising air pollution. For instance, according to the World Health Organization’s (WHO) Air Quality Database 2022, almost all of the world’s population (99%) breathes polluted air that exceeds WHO air quality standards.

Increasing Employment Rate of Women is Fueling the Market Growth

The rise in the number of working women has caused a boom in demand among women worldwide, who are spending more money on skincare products such as face sheet masks. For instance, the World Bank estimates that 46% of women will work globally in 2021. The consumption rate is also expected to be fueled by the expanding use of pervasive advertising efforts on various social media platforms such as Facebook, Youtube, Instagram, and others.

Inclusion of Innovative Ingredients is Fueling the Market Growth

Consumers may now easily incorporate innovative skin care compounds such as retinol, hyaluronic acid, and sodium hyaluronate into their regular face care routines thanks to the inclusion of these components in sheet masks. To enhance the effectiveness of Barley epidermal growth factor (EGF) in BIOEFFECT serums and treatments, the Imprinting Hydrogel Mask by BIOEFFECT, a profoundly calming and hydrating face mask, is specially made to give intensive moisturization. Imprinting is transferring EGF to skin cells and turning them on.

Broad Range of Price Range Aiding the Market Growth

The wide range of pricing points for sheet face masks makes them more accessible to consumers in the middle-income bracket. The market for sheet face masks is expected to rise due to the increasing acceptance of sheet face masks in middle-income group nations. Manufacturers are now focusing on putting their items under luxury cosmetics in addition to middle-income countries. Because of this, the global sheet face mask market is presently oversaturated with expensive sheet face masks in developed regions such as North America and Europe.

Easy to Use Property is Driving the Market Growth

Contrary to other masks on the market, a sheet mask does not require special equipment, brushes, or downtime to apply. In just 10 to 15 minutes, sheet masks may nourish the skin and are effective. Customers need more time to take care of their skin using a traditional method, for example going to a salon/parlor to do facial on the skin, which takes hours to complete. Hence this feature is driving the global sheet face mask market.

Influence of social media is Fueling the Market Growth

One of the most preferred channels for customers to find cosmetics companies is social media, which enables companies to build client loyalty and effectively sell their goods. Additionally, updates on the brand's social media pages, articles from knowledgeable bloggers, and celebrity endorsements help 66% of customers find brands on social media. Due to which the global sheet face mask market is growing in the forecast period.

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Market Segmentation

The global sheet face mask market is segmented based on type, category, application region, and competitional landscape. Based on type, the market is further fragmented into Cotton, Hydrogel, Non-Woven, Bio-Cellulose, and Others (Charcoal, Clay Sheet Mask, etc.). Based on category, the market is segmented into standard, and premium. In terms of application, the market is divided into Anti-Wrinkles, Moisturizing, Multifunctional. In terms of distribution channel, the market is divided into Pharmacies, Convenience Stores, Specialty Stores, Online, and Others (Hypermarkets, Supermarkets, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Due to the significant product consumption in nations like South Korea, India, Australia, and China, the Asia-Pacific region dominated the global market. Due to the rising demand for skin care products in these nations, the region has been observing product innovation in recent years. The use of a sheet mask is a crucial step in the intensive skincare regimens that consumers in this region exercise because it hydrates the skin and leaves it looking soft and radiant.

Company Profiles

BioRepublic SkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L’Oréal Paris, Lancôme, 3LAB, Sephora Inc., The Face Shop and Amorepacific Corporation are among the major market players in the global platform that lead the market growth of the global sheet face mask market.

Recent Developments

In 2022, Oscar Mayer introduced its brand-new hydrogel sheet face masks with a bologna theme on Amazon. The face sheets were developed by the Kraft Heinz brand in collaboration with Seoul Mamas, a Korean beauty and skin care company, and are marketed as "a hydrating and restoring hydrogel that promotes skin elasticity, improves hydration, and retains moisture."

In 2021, Kao Corporation unveiled ‘Smile Performer’, a sheet mask designed to restore smiles, with a range of products from their brand KANEBO. The new product is simple to use, and claims to be gender neutral. The sheet mask is made entirely from biodegradable cotton byproducts.

In 2020, Amorepacific showcased the 3D-printed personalized face mask from the company. Amorespecific's patent KR101923420B1 describes a customized mask pack-manufacturing system that includes a method for collecting user information for taking a picture of a user's face, a method of diagnosis that creates 3D diagnostic data representing skin features on a 3D facial shape by reflecting the diagnostic information of the user's skin extracted from the picture on a 3D model shaped out of the sample, and a method of creating data to process a mask pack base.

Report Scope:

In this report, the global sheet face mask market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Sheet Face Mask Market, By Type:
• Cotton
• Non-Woven
• Hydrogel
• Bio-Cellulose
• Others

• Sheet Face Mask Market, By Category:
• Standard
• Premium
• Sheet Face Mask Market, By Application:
• Anti-Wrinkle
• Moisturizing
• Multifunctional
• Sheet Face Mask Market, By Distribution Channel:
• Pharmacy
• Convenience Store
• Specialty Store
• Online
• Others

• Sheet Face Mask Market, By Region:
• North America
• The United States
• Canada
• Mexico
• Europe
• France
• Germany
• United Kingdom
• Italy
• Spain
• Netherlands
• Switzerland
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia
• New Zealand
• Thailand
• Middle East & Africa
• Saudi Arabia
• South Africa
• UAE
• Qatar
• Kuwait
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Sheet Face Mask market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

• Detailed analysis and profiling of additional market players (up to five).

Sheet Face Mask Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]