As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast. 

Global sex toys market is expected to grow at a steady rate during the forecast period due to growing demand and awareness related to sexual experiences. Liberalization, penetration of social media, and influence of pop culture are stressing on the importance of maintaining better sexual health. People have started discussing their sexual needs and started using various products such as sex toys and personal lubricants to enhance sexual experience. These products are used by couples as well who enjoy these toys from time to time. However, there are no safety regulations for the sex toy industry which allow the manufacturers to develop products without any restrictions of material used in the products. Manufacturers are thus, at the liberty of developing innovative products. Hence, products such as vibrators, dildos, and e-stimulators are being used by both the genders. With time, sex toys are being openly accepted and marketed in developed countries, while in developing countries, it is still illegal to sell sex toys.

Global sex toys market is segmented based on product, end-user, distribution channel, company and region. Based on end-user, female segment dominated the market in 2019. Marketing and promotion of these products has become more women-centric to attract more female population, which is contributing to the high share of the segment. Based on distribution channel, online segment is expected to dominate the market share in the forecast period. Social stigma is usually attached with the purchase of sex toys, therefore, customers mostly prefer to purchase them online. Also, plethora of products and brands to choose from is yet another reason for the growing popularity of the online segment. 

Regionally, North America is expected to hold the dominant share in the forecast period. Presence of large number of manufacturers and retailers and high awareness among customers is contributing to the large share of the region. Following North America, Europe is expected to account for the largest share. Traditional vibrators and dildos are popular toys in countries such as Germany and presence of some leading brands like LELOI AB (LELO), LoveHoney and Fun Factory has increased the market share of sex toys in the region.

Major players operating in the Global sex toys market include Doc Johnson Enterprises, Church & Dwight Co. Inc., Reckitt Benckiser Group Plc., Lovehoney Group Ltd., Lifestyles Healthcare Pte Ltd, BMS Factory, TENGA Co. Ltd, We-Vibe, LELOI AB (LELO), Fun Factory GmbH, Luvu Brands Inc.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global sex toys market from 2015 to 2018.
  • To estimate and forecast the market size of global sex toys market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global sex toys market based on product, end-user, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global sex toys market.
  • To identify drivers and challenges for global sex toys market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global sex toys market.
  • To identify and analyze the profile of leading players operating in global sex toys market.
  • To identify key sustainable strategies adopted by market players in global sex toys market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global sex toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Global sex toys manufacturers, suppliers and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to sex toys
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global sex toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Sex Toys Market, By Product:
    • Adult Vibrators
    • Dildos
    • Lubricants
    • Erection Rings
    • Handcuffs
    • Others
  • Global Sex Toys Market, By End-User:
    • Male
    • Female
  • Global Sex Toys Market, By Distribution Channel:
    • Specialty Stores
    • Online
    • Mass Merchandizers
  • Global Sex Toys Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Singapore
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global sex toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Sex Toys Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Sex Toys Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product (Adult Vibrators, Dildos, Lubricants, Erection Rings, Handcuffs, Others)

6.2.2.     By End-User (Male, Female)

6.2.3.     By Distribution Channel (Specialty Stores, Online and Mass Merchandizers)

6.2.4.     By Company (2019)

6.2.5.     By Region

6.3.  Product Market Map

7.    Asia-Pacific Sex Toys Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Product

7.2.2.     By End-User

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Sex Toys Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product

7.3.1.2.2.             By End-User

7.3.1.2.3.             By Distribution Channel

7.3.2.     India Sex Toys Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product

7.3.2.2.2.             By End-User

7.3.2.2.3.             By Distribution Channel

7.3.3.     Japan Sex Toys Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product

7.3.3.2.2.             By End User

7.3.3.2.3.             By Distribution Channel

7.3.4.     South Korea Sex Toys Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product

7.3.4.2.2.             By End-User

7.3.4.2.3.             By Distribution Channel

7.3.5.     Thailand Sex Toys Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product

7.3.5.2.2.             By End-User

7.3.5.2.3.             By Distribution Channel

8.    Europe Sex Toys Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Product

8.2.2.     By End-User

8.2.3.     By Distribution Channel

8.2.4.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Sex Toys Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product

8.3.1.2.2.             By End-User

8.3.1.2.3.             By Distribution Channel

8.3.2.     Germany Sex Toys Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product

8.3.2.2.2.             By End-User

8.3.2.2.3.             By Distribution Channel

8.3.3.     United Kingdom Sex Toys Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product

8.3.3.2.2.             By End-User

8.3.3.2.3.             By Distribution Channel

8.3.4.     Italy Sex Toys Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product

8.3.4.2.2.             By End-User

8.3.4.2.3.             By Distribution Channel

8.3.5.     Spain Sex Toys Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product

8.3.5.2.2.             By End-User

8.3.5.2.3.             By Distribution Channel

9.    North America Sex Toys Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product

9.2.2.     By End-User

9.2.3.     By Distribution Channel

9.2.4.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Sex Toys Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product

9.3.1.2.2.             By End-User

9.3.1.2.3.             By Distribution Channel

9.3.2.     Mexico Sex Toys Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product

9.3.2.2.2.             By End-User

9.3.2.2.3.             By Distribution Channel

9.3.3.     Canada Sex Toys Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product

9.3.3.2.2.             By End-User

9.3.3.2.3.             By Distribution Channel

10.  South America Sex Toys Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Product

10.2.2.  By End-User

10.2.3.  By Distribution Channel

10.2.4.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Sex Toys Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product

10.3.1.2.2.           By End-User

10.3.1.2.3.           By Distribution Channel

10.3.2.  Argentina Sex Toys Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product

10.3.2.2.2.           By End-User

10.3.2.2.3.           By Distribution Channel

10.3.3.  Colombia Sex Toys Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product

10.3.3.2.2.           By End-User

10.3.3.2.3.           By Distribution Channel

11.  Middle East and Africa Sex Toys Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Product

11.2.2.  By End-User

11.2.3.  By Distribution Channel

11.2.4.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Sex Toys Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Product

11.3.1.2.2.           By End-User

11.3.1.2.3.           By Distribution Channel

11.3.2.  Saudi Arabia Sex Toys Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Product

11.3.2.2.2.           By End-User

11.3.2.2.3.           By Distribution Channel

11.3.3.  UAE Sex Toys Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Product

11.3.3.2.2.           By End-User

11.3.3.2.3.           By Distribution Channel

11.3.4.   Kuwait Sex Toys Market Outlook

11.3.4.1.      Market Size & Forecast

11.3.4.1.1.           By Value

11.3.4.2.      Market Share & Forecast

11.3.4.2.1.           By Product

11.3.4.2.2.           By End-User

11.3.4.2.3.           By Distribution Channel

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              Doc Johnson Enterprises

14.2.              Church & Dwight Co., Inc.

14.3.              Reckitt Benckiser Group Plc.

14.4.              Lovehoney Group Ltd.

14.5.              Lifestyles Healthcare Pte Ltd.

14.6.              BMS Factory

14.7.              TENGA Co. Ltd.

14.8.              We-Vibe

14.9.              LELOI AB (LELO)

14.10.            Fun Factory GmbH

14.11.            Luvu Brands Inc.

15.  Strategic Recommendations

16. About Us & Disclaimer

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