Sea Buckthorn Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Form (Juice, Oil, Powder, and Others), By Application (Dietary Supplement, Pharmaceutical, Cosmetics & Personal Care, Food & Beverages, and Others), By Region, & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 404.56 Million
CAGR (2026-2031)	10.13%
Fastest Growing Segment	Dietary Supplement
Largest Market	Asia Pacific
Market Size (2031)	USD 721.98 Million

Market Overview

The Global Sea Buckthorn Market will grow from USD 404.56 Million in 2025 to USD 721.98 Million by 2031 at a 10.13% CAGR. Sea buckthorn, scientifically known as Hippophae rhamnoides, is a deciduous shrub valued for its berries which are dense in vitamins, antioxidants, and Omega 7 fatty acids. The market is primarily supported by the escalating consumer preference for natural plant based ingredients in the pharmaceutical and cosmetic sectors, alongside a structural shift toward functional foods that promote immunity. These drivers are distinct from temporary consumption patterns as they represent a fundamental transition toward preventative healthcare and clean label products.

Despite this growth potential, the market faces a significant challenge regarding the high costs and logistical difficulties associated with harvesting. The delicate nature of the berries and the thorny structure of the plant complicate collection and lead to rapid spoilage, thereby constraining the supply chain. According to the International Seabuckthorn Association, in 2024, the global sea buckthorn resource spanned approximately 2.57 million hectares. Efficiently managing this vast area remains difficult without advanced mechanical harvesting infrastructure, which currently serves as a primary impediment to industrial scalability and consistent raw material availability.

Key Market Drivers

Growing Government Support for Commercial Cultivation and Soil Conservation is acting as a primary catalyst for market expansion, particularly in Asian territories. Governments are increasingly incentivizing the planting of Hippophae rhamnoides to combat desertification and alleviate poverty in high-altitude regions, effectively subsidizing the raw material base required for industrial scale-up. This state-backed impetus is rapidly expanding the available resource area, directly addressing supply constraints. According to the International Seabuckthorn Association, October 2024, the global sea buckthorn resource saw a yearly increase of 49,300 hectares in 2023, largely driven by these ecological mandates. Furthermore, local initiatives are intensifying production capabilities; according to People's Daily, September 2025, government-supported programs in Huachi County, China, now facilitate the annual production of over 15 million sea buckthorn seedlings to sustain these afforestation efforts.

Simultaneously, the market is being propelled by the Rising Demand for Functional Foods and Nutritional Beverages. Consumers are aggressively shifting towards preventative healthcare, favoring products rich in Vitamin C and Omega-7 fatty acids found in the berries. This trend has transitioned sea buckthorn from a niche ethnomedicinal ingredient to a staple in value-added health drinks and dietary supplements. The surge in commercial requirements for these bioactive ingredients is evident in regional trade volumes. According to ETV Bharat, October 2024, the demand for raw processing material led to the export of 1,000 metric tons of sea buckthorn from the Ladakh region alone, highlighting the intensifying pressure on supply chains to meet the needs of the nutraceutical and beverage sectors.

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Key Market Challenges

Based on the provided overview, the challenging factor hampering the market is the high costs and logistical difficulties associated with harvesting.

The primary impediment hindering the expansion of the Global Sea Buckthorn Market is the high operational cost and logistical complexity associated with harvesting. Unlike crops adapted for mass mechanization, sea buckthorn berries are highly delicate and grow on shrubs characterized by a dense, thorny structure. This physical morphology necessitates labor-intensive manual collection or specialized equipment that is often unavailable in the remote regions where the plant thrives. Consequently, the industry struggles with a restricted supply chain, as the inability to harvest the fruit efficiently leads to rapid spoilage and substantial raw material loss before it can reach processing facilities.

This reliance on difficult-to-access resources significantly limits industrial scalability. According to the Mongolian National Association of Fruits and Berries, in 2024, natural sea buckthorn resources covered approximately 14,300 hectares in the western and central regions of Mongolia, a figure that highlights the vastness of wild, unmanaged areas compared to structured cultivation. The logistical burden of mobilizing labor and transport to these scattered, natural environments drives up procurement costs. As a result, manufacturers face inconsistent raw material availability, preventing them from meeting the escalating demand from pharmaceutical and cosmetic sectors for stable, high-volume production.

Key Market Trends

The Proliferation of Sea Buckthorn Oil in Anti-Aging Skincare Formulations is fundamentally reshaping the market as manufacturers increasingly utilize advanced extraction methods to isolate specific bioactives from the plant's leaves and berries. This trend is driven by the rising demand for sophisticated, high-performance ingredients that target specific skin concerns such as oxidative stress and fatigue, pushing brands to move beyond generic fruit oils to highly purified, clinically validated extracts. This shift is supported by the development of oil-soluble actives that leverage the plant's rich phytochemical profile without the formulation challenges of raw juice. According to Premium Beauty News, February 2025, this surge in specialized product development led Gattefossé to launch 'Noxifense', marking the company's second major bioactive ingredient derived specifically from sea buckthorn leaves to be introduced to the market within a single year.

Simultaneously, a Shift Towards Wild-Harvested and Organic Certified Sourcing is occurring as industry players move to secure consistent, high-quality raw materials for international export. Unlike traditional wild harvesting, which is often plagued by logistical inconsistency and volume fluctuations, the establishment of dedicated, certified organic plantations ensures compliance with stringent global standards and supports supply chain traceability. This structural transition is characterized by significant private investments in expanding cultivated acreage to meet the growing needs of the nutraceutical and food sectors in Western markets. Highlighting this expansion, Agravery reported in July 2025 that the Ukrainian company 'Berries of Volyn' initiated a project to plant 55 new hectares of organic sea buckthorn, directly aiming to scale its production capacity for export to Canada and Europe.

Segmental Insights

The dietary supplement segment is emerging as the fastest-growing category within the Global Sea Buckthorn Market, driven by heightened consumer demand for natural preventative healthcare solutions. This expansion is largely attributed to the berry's rich profile of bioactive compounds, including Omega-7 fatty acids and Vitamin C, which are increasingly utilized in immune-support formulations. Additionally, the clear classification of botanical extracts by major food safety authorities facilitates their incorporation into capsules and oils. Consequently, manufacturers are prioritizing sea buckthorn inputs to cater to the rising global appetite for plant-based functional health products.

Regional Insights

Asia Pacific leads the global sea buckthorn market due to extensive cultivation in China and India. This dominance is supported by government initiatives for soil conservation, which ensure a steady supply of raw material. Furthermore, the classification of sea buckthorn as both a food and medicinal ingredient by the National Health Commission of China accelerates its adoption in the pharmaceutical and nutraceutical sectors. The region benefits from a well-established processing infrastructure and strong consumer awareness rooted in traditional usage, creating a self-sufficient ecosystem that outpaces other global markets.

Recent Developments

• In May 2025, Ben Lomond Scottish Gin released its Open Special Edition 2025 to celebrate The 153rd Open Championship at Royal Portrush. The limited-edition spirit incorporates three key botanicals foraged directly from the golf course's surroundings, including sea buckthorn, wild carrot seed, and hawthorn leaf. These ingredients were selected to capture the coastal character of the location, blending the tart, citrusy notes of sea buckthorn with the brand's signature botanical base. This product launch underscores the increasing use of sea buckthorn in the premium beverage sector to provide unique, regional flavor profiles.
• In July 2024, Amika expanded its hair care portfolio by entering the anti-aging category with the launch of the Big Hit Volumizing Shampoo and Conditioner. The Brooklyn-based brand, which utilizes sea buckthorn as its signature "super fruit" ingredient across all products, formulated this new line to boost volume and density for fine or thinning hair. The products leverage the high Vitamin C and Omega 7 content of sea buckthorn berry to nourish the scalp and protect strands from oxidative stress. This strategic move allows the company to cater to a demographic seeking solutions for hair vitality and longevity.
• In May 2024, SeabuckWonders introduced a new dietary supplement called Fem-Omega 7, specifically formulated to address female vaginal dryness. This product features a blend of organic sea buckthorn berry and seed oils, which are naturally rich in Omega 7, antioxidants, and phytonutrients. The company developed these softgels to provide a natural, holistic solution for supporting healthy mucous membranes and reducing inflammation. The supplement reinforces the brand's long-standing commitment to utilizing Himalayan sea buckthorn oil to support various aspects of health, expanding its application into specialized women's wellness.
• In April 2024, Gattefossé launched a new oil-soluble active ingredient named Eyeglorius™, which is derived from the leaves of the sea buckthorn plant (Hippophae rhamnoides). The French personal care ingredient supplier utilized supercritical CO2 extraction to isolate lipophilic compounds, such as triterpenoid acids and phytosterols, from the leaves. This new bioactive is specifically designed to target signs of fatigue around the eyes, including dark circles and puffiness, by improving microcirculation and reinforcing the endothelial barrier. The launch highlights the company's strategy to upcycle underutilized parts of the sea buckthorn shrub for the cosmetic market.

Key Market Players

• Biosash Business Pvt. Ltd.
• SeabuckWonders
• Sibu Seaberry
• Erbology Ltd.
• Seabuckthorn Beverages LLP
• Natura Health Product
• W.S. Badger Company Inc.
• Natures Aid Ltd.
• Weleda, Inc.
• TEREZIA COMPANY s.r.o

By Form	By Application	By Region
Juice Oil Powder Others	Dietary Supplement Pharmaceutical Cosmetics & Personal Care Food & Beverages Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Sea Buckthorn Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Sea Buckthorn Market, By Form:

• Juice
• Oil
• Powder
• Others

• Sea Buckthorn Market, By Application:

• Dietary Supplement
• Pharmaceutical
• Cosmetics & Personal Care
• Food & Beverages
• Others

• Sea Buckthorn Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE