Saudi Arabia Vegan Meat Market By Type (Tofu, Tempeh, Textured Vegetable Protein, Others), By Type of Sales (Institutional Sales, Retail Sales), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Vegan Meat market was valued at USD 163.56 Million in 2024 and is expected to grow to USD 568.56 Million by 2030 with a CAGR of 23.08%. The Saudi Arabia Vegan Meat market is experiencing significant growth driven by multiple factors. Increasing health consciousness among consumers is prompting a shift towards plant-based diets, as many seek to reduce the risks associated with red meat consumption, such as heart disease and obesity. Also, rising awareness about animal welfare and environmental sustainability is encouraging more people to adopt vegan alternatives. The government’s initiatives promoting food security and sustainable agriculture further support market expansion by encouraging local production and innovation in plant-based foods. Also, the young, urban population with a higher disposable income is more open to experimenting with vegan products. As a part of this, according to a recent study, as of 2023, the young demographic account for about 71% of Saudi Arabia’s total population, highlighting the country’s youthful and dynamic society. Availability and variety of vegan meat alternatives in supermarkets and restaurants are also expanding, making these options more accessible. Collectively, these drivers are fueling strong demand and market growth in Saudi Arabia’s vegan meat sector.

Key Market Drivers

Surging Vegan Population Across the Region

The surging vegan population across Saudi Arabia is a pivotal driver of the country's expanding vegan meat market. As a part of this, according to a recent study, as of 2025, 37.5% of Saudi Arabians identify as vegetarians, with vegans accounting for 11.3% of this group. This demographic shift is propelled by heightened awareness of health, environmental, and ethical concerns associated with traditional meat consumption. Consequently, there's a growing demand for plant-based alternatives that align with these values. The government's initiatives, such as the Saudi Green Initiative, further bolster this trend by promoting sustainable food practices and supporting local plant-based food startups. Also, the increasing availability of vegan options in urban centers like Riyadh and Jeddah, coupled with the influence of social media and celebrity endorsements, is accelerating the adoption of plant-based diets. These factors collectively contribute to the robust growth of the vegan meat market in Saudi Arabia.

Retail and E-commerce Expansion

The expansion of retail and e-commerce channels is significantly driving the growth of the vegan meat market in Saudi Arabia. As a part of this, as of February 2025, Saudi Arabia’s Panda Retail Co. plans to open over 20 new stores in 2025, continuing its rapid expansion momentum from the previous year. Major supermarkets and hypermarkets are increasingly stocking plant-based alternatives, making vegan meat products more visible and accessible to a broader range of consumers. This physical retail presence is crucial for encouraging trial and adoption, especially among traditional shoppers. At the same time, the rapid growth of e-commerce platforms has transformed consumer buying behavior, particularly among the younger, tech-savvy population who value convenience and variety. Online grocery platforms and health-focused stores now offer a wide selection of vegan meat options, enabling consumers to explore and purchase these products from the comfort of their homes. The rise of online shopping during the COVID-19 pandemic further accelerated this trend. Together, these developments are enhancing product availability, improving consumer access, and supporting the overall expansion of the vegan meat market across Saudi Arabia.

Government Initiatives

Government initiatives are playing a pivotal role in driving the growth of the vegan meat market in Saudi Arabia. Central to this effort is the Saudi Vision 2030 framework, which emphasizes economic diversification, environmental sustainability, and food security. The Saudi Green Initiative, a key component of Vision 2030, aims to combat climate change and promote sustainable agriculture, aligning with the promotion of plant-based diets. The Ministry of Environment, Water, and Agriculture has been proactive in supporting the development of plant-based food technologies, including the establishment of research centers focused on alternative proteins. These efforts are complemented by collaborations with local companies to boost the production and availability of vegan meat products. Also, public awareness campaigns and regulatory support from bodies like the Saudi Food and Drug Authority are enhancing consumer acceptance and trust in plant-based alternatives. Collectively, these government-led initiatives are fostering a conducive environment for the expansion of the vegan meat market in the Kingdom.

Download Free Sample Report

Key Market Challenges

High Production Cost

High production cost is a significant challenge impacting the growth of the vegan meat market in Saudi Arabia. Producing plant-based meat that mimics the taste, texture, and nutritional profile of traditional meat requires advanced food technology, high-quality ingredients such as pea protein or soy isolates, and specialized processing equipment. These factors contribute to higher manufacturing expenses compared to conventional meat. Also, many vegan meat products in Saudi Arabia are still imported, which adds transportation, tariff, and logistics costs, further inflating retail prices. As a result, vegan meat products are often priced at a premium, making them less accessible to price-sensitive consumers. This limits mass-market adoption, particularly outside of affluent urban centers. Also, local production capabilities for plant-based meat alternatives are still developing, leading to reliance on costly international supply chains. Addressing these cost-related barriers is essential for achieving scalability and affordability in Saudi Arabia’s vegan meat sector.

Limited Availability in Some Markets

Limited availability in certain markets presents a considerable challenge to the growth of the vegan meat industry in Saudi Arabia. While major urban centers like Riyadh, Jeddah, and Dammam have seen a noticeable increase in plant-based product offerings, smaller cities and rural areas still lack consistent access to vegan meat alternatives. The concentration of distribution networks and retail partnerships in metropolitan regions means that consumers in less-developed areas often face limited choices or higher prices due to shipping and logistical constraints. Also, local retailers in these regions may be hesitant to stock vegan products due to low awareness and perceived limited demand. This geographical disparity restricts market penetration and prevents widespread consumer adoption. For the vegan meat market to grow across the Kingdom, it is essential to develop broader distribution strategies, increase retail partnerships in underserved regions, and enhance consumer education to drive demand outside of urban hubs.

Key Market Trends

Cultural Integration and Local Flavors

Cultural integration and the incorporation of local flavors are emerging as significant trends in the Saudi Arabia vegan meat market. As plant-based eating gains popularity, brands are increasingly tailoring their vegan meat products to align with traditional Saudi and Middle Eastern culinary preferences. This includes introducing plant-based versions of popular dishes like kebabs, kofta, and shawarma, using familiar spices and cooking techniques that resonate with local taste buds. By bridging innovation with cultural familiarity, companies are breaking down barriers to adoption among consumers who may be skeptical of Western-style vegan products. This trend not only enhances consumer acceptance but also encourages experimentation among non-vegans seeking healthier or more sustainable alternatives without giving up their favorite dishes. Local food producers and international brands alike are leveraging this strategy to strengthen their market position and expand their reach across diverse demographic groups in the Kingdom, fueling growth in the vegan meat sector.

Health and Wellness Focus

Health and wellness have become pivotal drivers in the expansion of Saudi Arabia's vegan meat market. With rising concerns over lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases, consumers are increasingly seeking nutritious and wholesome dietary options to promote their well-being. Vegan meat products align seamlessly with these health and wellness trends by offering nourishing and plant-based alternatives, resonating with a growing segment of health-conscious consumers in Saudi Arabia. The emphasis on health and wellness serves as a catalyst for the adoption of vegan meat products, thereby fostering growth within the Kingdom's vegan meat industry.

Product Innovation and Diversification

Product innovation and diversification are pivotal trends propelling the growth of Saudi Arabia's vegan meat market. Manufacturers are increasingly focusing on developing plant-based products that closely replicate the taste, texture, and appearance of traditional meats, utilizing ingredients like soy, pea protein, and fava beans. This innovation is not only enhancing the sensory appeal of vegan meat but also expanding its culinary applications to include popular Middle Eastern dishes such as kebabs, shawarma, and kofta. Companies like IFFCO's Thryve and Ayla’s Choice are at the forefront, offering regionally inspired, locally produced plant-based alternatives that cater to the cultural and dietary preferences of Saudi consumers. This strategic focus on product innovation and cultural adaptation is instrumental in increasing consumer acceptance and driving the market's expansion across the Kingdom.

Segmental Insights

Type Insights

Tofu dominated the Saudi Arabia Vegan Meat market, driven by its long-standing presence, versatility, and alignment with local culinary traditions. As a complete plant-based protein, tofu offers a meaty texture and neutral flavor, making it an ideal substitute in traditional dishes like kebabs, shawarma, and stews. This adaptability has facilitated its integration into both home cooking and restaurant menus. The growing health consciousness among consumers, coupled with increasing awareness of the environmental and ethical implications of meat consumption, has further propelled tofu's popularity. Also, the Saudi government's initiatives to promote plant-based diets and reduce meat consumption align with tofu's attributes, reinforcing its position in the market. Consequently, tofu continues to lead as a preferred choice in Saudi Arabia's expanding vegan meat sector.

Download Free Sample Report

Regional Insights

Western region dominated the Saudi Arabia Vegan Meat market, due to several important factors. Rapid urbanization and increased health awareness in these cities have driven consumer demand for healthier and sustainable food options. Jeddah has seen significant growth in health-conscious purchasing behavior, fueling interest in plant-based products. Also, the Western region benefits from a well-developed retail infrastructure, with numerous modern supermarkets and hypermarkets that stock a wide range of vegan meat alternatives, making them easily accessible to consumers. Also, the Northern & Central region's is driven by several important factors. Riyadh, as the capital and a major urban center, has a large and affluent population that is increasingly open to diverse and healthier food options. Rising health awareness, particularly concerning obesity, diabetes, and cardiovascular diseases, is motivating consumers to explore plant-based alternatives as part of their diets.

Recent Developments

• In August 2023, French fast-food start-up Furahaa has expanded its plant-based offerings to the Saudi Arabian market, with exclusive availability through the food delivery platform Hunger Station. The company promotes workplace inclusivity by actively employing individuals who are deaf and provides a fully vegan menu featuring items such as loaded fries, chicken nuggets, and fish filet sandwiches.

Key Market Players  

• AlSafi Danone
• Beyond Meat Inc.
• Flora Food Group
• Saudia Dairy and Foodstuff Company (SADAFCO)
• Rude Health
• Blue Diamond Growers
• Koita FZE
• VFC Foods Ltd
• Al Islami Foods
• Gooddot

Report Scope:

In this report, the Saudi Arabia Vegan Meat Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Saudi Arabia Vegan Meat Market, By Type:

o   Tofu

o   Tempeh

o   Textured Vegetable Protein

o   Others

• Saudi Arabia Vegan Meat Market, By Type of Sales:

o   Institutional Sales

o   Retail Sales

• Saudi Arabia Vegan Meat Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Vegan Meat Market.

Available Customizations:

Saudi Arabia Vegan Meat Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Saudi Arabia Vegan Meat Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]