Report Description

Saudi Arabia Sanitary Ware Market By Product Type (Wash Basins, Water Closets & Cisterns, Urinals, Bath Tubs, Bidets & Others), By End Use Sector (Residential and Commercial), By Distribution Channel, Forecast and Opportunities, 2013 – 2023

Saudi Arabia sanitary ware market is projected to reach $ 290 million by 2023, on the back of rising demand from increasing number of independent households coupled with growing construction activities in commercial and hospitality sectors. Increasing government initiatives to support affordable housing, rising demand from the commercial and institutional sector such as hotels, offices, schools, colleges is also augmenting demand for sanitary ware products in a huge way.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast Saudi Arabia sanitary ware market size.
  • To define, classify and forecast Saudi Arabia sanitary ware market on the basis of product type, end use sector, distribution channel and region.
  • To scrutinize the detailed market segmentation and forecast the market size on the basis of product type, namely Wash Basins, Water Closet and Cisterns, Urinals, Bidets and Bath Tubs.
  • To analyze and forecast the market share, in terms of value, for sanitary ware with respect to end use, namely Residential/Household and Non-Residential/Commercial.
  • To analyze and forecast the market share, in terms of value, for sanitary ware with respect to region, namely Makkah, Riyadh, Eastern Province and Rest of Saudi Arabia.
  • To identify tailwinds and headwinds for the Saudi Arabia sanitary ware market.
  • To evaluate price point analysis in Saudi Arabia sanitary ware market.
  • To get an idea about the consumer behavior towards brand awareness, preferred point of purchase, frequency of buying and evaluate major factors impacting the buying decision related to sanitary ware products.
  • To strategically profile the leading players in the market, which are involved in the supply of sanitary ware products in the country.


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Saudi Arabia sanitary ware market is controlled by these major players, namely Saudi Ceramic Company, RAK Ceramics LLC, SIDC Ceramic Plant, Forsan Ceramics, and Geberit International Sales AG.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of sanitary ware manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channel, and regional presence of all major sanitary ware suppliers in the country.

TechSci Research calculated the market size for Saudi Arabia sanitary ware market using bottom-up approach, where manufacturers’ value and volume shares data for product types (wash basins, water closets and cisterns, urinals, bath tubs and bidets) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as company annual reports, Saudi Arabia Customs, Saudi Arabia Monetary Authority, Saudi Arabia General Authority of Statistics, Ministry of Civil Services of Saudi Arabia, World Bank, Industry Magazines, Industry Reports, News Dailies, etc. were also studied by TechSci Research.

Key Target Audience:

  • Sanitary ware manufacturers, suppliers and other stakeholders
  • Major end users
  • Organizations, forums and alliances related to sanitary ware
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as sanitary ware manufacturers, distributors and dealers. The report would enable the stakeholders in identifying  which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, Saudi Arabia sanitary ware market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Product Type:
    • Wash Basins
    • Water Closets & Cisterns
    • Urinals
    • Bath Tubs
    • Bidets
  • Market, by End Use Sector:
    • Residential/Household
    • Non-Residential/Commercial
  • Market, By Distribution Channel:
    • Retail Sales
    • Direct Sales/Institutional Sales
  • Market, By Region:
    • Riyadh
    • Makkah
    • Eastern Province
    • Rest of Saudi Arabia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia sanitary ware market

Voice of Customers: Customer analysis by considering below mentioned parameters: brand awareness, purchase frequency, factors influencing purchase decision and brand satisfaction level.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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