Saudi Arabia Q-Commerce Market By Product Type (Grocery, Pharmacy, Others), By Platform (App Based, Web Based), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Q-Commerce Market was valued at USD 448.13 Million in 2024 and is expected to reach USD 1345.34 Million by 2030 with a CAGR of 20.17% during the forecast period. A key driver of Saudi Arabia’s Q-Commerce market is investment in last-mile delivery infrastructure. To meet rising demand for faster deliveries, companies are enhancing logistics by partnering with third-party providers or developing in-house solutions. Technologies like drones, autonomous vehicles, and automated warehouses are increasingly used to cut costs and boost efficiency. For example, in H1 2024, online food orders in Saudi Arabia reached over 850,000 daily and are expected to more than double by 2030.

Key Market Drivers

Rising Consumer Expectations for Speed and Convenience

One of the primary drivers of the Q-Commerce market in Saudi Arabia is the growing consumer demand for speed and convenience. With the rise of digital lifestyles, Saudi consumers—especially younger, tech-savvy generations—expect faster delivery services that align with their busy schedules and preference for instant gratification. Traditional e-commerce delivery timelines of 1–3 days are increasingly being replaced with expectations for deliveries within minutes or a few hours. The popularity of food delivery platforms like HungerStation and Jahez has helped normalize rapid delivery expectations across other sectors, including groceries, personal care, and pharmacy items. Consumers now seek the same level of convenience across a broader range of everyday goods. This shift in consumer behavior is particularly pronounced in urban centers like Riyadh, Jeddah, and Dammam, where infrastructure and logistics systems are more developed. Furthermore, the COVID-19 pandemic accelerated the adoption of Q-Commerce by introducing more consumers to online shopping and delivery services. Many of these behavioral shifts have remained post-pandemic, reinforcing the demand for rapid delivery services.

Increased Smartphone and Internet Penetration

The growing reliance on mobile applications is a major trend driving the expansion of Saudi Arabia’s Q-Commerce market. As of January 2024, there were 36.84 million internet users in the country, covering 99.0% of the population. Social media penetration stood at 94.3%, with 35.10 million users, while mobile connections reached 49.89 million, exceeding the population at 134.1%. Between 2023 and 2024, internet and social media usage grew by 1.4% and 20.6%, respectively, and mobile connections rose by 5.3%. Mobile-first shopping experiences are central to Q-Commerce, and the availability of intuitive, user-friendly applications supports frequent usage. These platforms often feature real-time inventory tracking, GPS-based delivery updates, and secure payment methods, which collectively enhance user confidence and satisfaction. In addition, the Saudi government’s Vision 2030 initiative promotes digital transformation across sectors, further encouraging the development of advanced e-commerce and Q-Commerce platforms. For example, the proliferation of digital wallets such as STC Pay and Mada has made cashless transactions seamless, fostering greater use of digital services. As more people become comfortable with mobile transactions and online shopping, the infrastructure and user base for Q-Commerce continues to expand.

Strategic Investments and Partnerships

Strategic investments by both domestic and international players have been crucial in driving the growth of Saudi Arabia’s Q-Commerce market. Startups and established retail players alike are securing funding to build efficient logistics systems, launch dark stores, and develop high-speed delivery capabilities. In 2024, Saudi Q-commerce leader Nana acquired Rasseed, an app designed to streamline the purchase of branded and local gift cards.  Notable Q-Commerce startups in the region, such as Nana, Jumlaty, and Mistore, have attracted significant venture capital to scale operations. These investments support technological development, fleet expansion, and data analytics capabilities essential for fast and accurate deliveries. Additionally, partnerships with local retailers and suppliers enable Q-Commerce platforms to ensure product availability and localized fulfillment.Global players like Amazon and Noon have also entered the quick delivery space, bringing their expertise and resources into the Saudi market. These companies often collaborate with local logistics providers to ensure last-mile efficiency, which is a cornerstone of successful Q-Commerce operations. Government support through regulatory improvements and digital economy incentives also plays a role. 

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Key Market Challenges    

High Operational and Logistics Costs

One of the biggest challenges facing Q-Commerce in Saudi Arabia is the high cost associated with rapid delivery logistics. Quick commerce relies on a complex and expensive supply chain involving micro-fulfillment centers, dark stores, and a large, constantly available delivery fleet. To meet the expectation of deliveries within 10 to 60 minutes, companies must maintain real-time inventory accuracy, proximity to customers, and seamless coordination among staff. Saudi Arabia’s vast geography and extreme climate conditions add further logistical difficulties. While urban centers like Riyadh and Jeddah can support Q-Commerce due to population density and infrastructure, smaller cities and rural areas are much harder to service efficiently. This makes expansion geographically limited and costly. Additionally, rising fuel prices, driver salaries, vehicle maintenance, and last-mile delivery costs further impact margins. Many Q-Commerce platforms operate on thin profit margins or at a loss during scaling phases. Without achieving high order volumes and operational efficiency, maintaining profitability becomes a struggle, particularly for smaller players.

Limited Availability of Skilled Labor and Delivery Personnel

Q-Commerce depends heavily on a large and efficient workforce, particularly in warehousing and last-mile delivery. In Saudi Arabia, finding and retaining skilled delivery personnel and warehouse workers is a growing concern. The sector requires employees to work flexible hours, including weekends and nights, which can lead to high turnover rates and staffing shortages. Moreover, with new Saudization policies and labor regulations being enforced more strictly, companies are required to hire a certain percentage of Saudi nationals, which can add additional training and onboarding costs. As a result, businesses may struggle to scale quickly while meeting regulatory requirements and maintaining service quality. Training workers to meet the high-speed, high-accuracy demands of Q-Commerce adds another layer of complexity. The challenge is not just quantity but quality — personnel must be tech-savvy, customer-friendly, and reliable to meet the service expectations of modern consumers.

Key Market Trends

Expansion Beyond Food and Grocery

While Q-Commerce initially gained traction through food and grocery delivery, the Saudi market is witnessing a rapid expansion into other product categories such as pharmaceuticals, personal care items, electronics, and even fashion. Consumers increasingly expect the same ultra-fast delivery experience for all their daily needs, creating opportunities for Q-Commerce platforms to diversify their offerings. Platforms like Nana and Mistore are expanding their catalogs to include items such as baby products, cosmetics, over-the-counter medicines, and household essentials. Pharmacies and convenience retailers are partnering with Q-Commerce platforms to offer instant access to health-related goods, especially in urban areas where demand for on-demand convenience is growing. This trend is also being fueled by advancements in inventory management and warehousing technologies. Micro-fulfillment centers are being optimized to stock a wider range of high-demand, fast-moving items to meet immediate customer needs. With consumer expectations evolving, the “everything in 30 minutes” model is becoming a standard rather than a niche service.

Integration of AI and Predictive Technologies

Technology is becoming a core differentiator in the Saudi Q-Commerce market, and the integration of artificial intelligence (AI), machine learning, and predictive analytics is a fast-growing trend. These technologies are being used to improve operational efficiency, enhance customer experience, and reduce delivery times. For instance, AI algorithms can forecast demand trends by analyzing historical purchase data, weather conditions, and even local events. This allows companies to stock the right products in their dark stores and micro-fulfillment centers, ensuring that frequently ordered items are readily available. Predictive analytics also help optimize delivery routes, improving delivery speed and reducing fuel and labor costs. Chatbots powered by AI are being used for customer service, improving response times and enhancing user satisfaction. Furthermore, AI is helping Q-Commerce platforms personalize product recommendations and promotional offers, boosting conversion rates and customer loyalty. Companies that effectively adopt these technologies can achieve better order accuracy, reduce wastage, and maximize fleet efficiency key factors in a high-speed delivery model. As competition intensifies, leveraging AI will be essential for scalability and profitability.

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Segmental Insights

Product Type Insights

In the Saudi Arabia Q-Commerce market, grocery was the dominating product segment, driven by the growing demand for convenience, speed, and digital solutions in everyday shopping. As urban lifestyles become more fast-paced and digitally integrated, consumers are increasingly turning to Q-Commerce platforms for quick access to essential grocery items such as fresh produce, dairy, snacks, and beverages. Grocery purchases are frequent and often urgent, making them ideally suited for the Q-Commerce model, which promises deliveries within 10 to 60 minutes. The rise in dual-income households, busy working professionals, and younger tech-savvy populations further accelerates the need for fast, reliable grocery delivery services. Platforms like Nana, Mistore, and Jazlah have capitalized on this trend, offering real-time inventory tracking, app-based ordering, and seamless payment systems. Additionally, partnerships between Q-Commerce players and local supermarkets or hypermarkets ensure wide product availability and localized fulfillment, which boosts service efficiency. COVID-19 significantly increased online grocery adoption in Saudi Arabia, and many of those behaviors have persisted. As consumers become more comfortable with ordering groceries online, the dominance of this segment is expected to continue, supported by the development of dark stores, micro-fulfillment centers, and last-mile delivery innovations tailored specifically for perishable and daily-use products. 

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Regional Insights

The Western region of Saudi Arabia stands out as the dominant market for Q-Commerce, driven by its high population density, urbanization, and advanced infrastructure. Cities like Jeddah, Makkah, and Madinah are key economic and cultural hubs, attracting millions of residents, workers, and visitors. This region benefits from a large, tech-savvy population with rising disposable incomes and strong demand for fast, convenient shopping experiences. Jeddah, in particular, serves as a commercial gateway with a diverse population and robust logistics networks, making it an ideal environment for Q-Commerce growth. The region’s well-developed road infrastructure and proximity to major ports also facilitate quick movement of goods and efficient last-mile delivery. Moreover, the Western region is a focal point for tourism and religious pilgrimage, especially during Hajj and Umrah seasons. This brings an influx of temporary residents and creates demand for on-demand services, including food and grocery delivery. Q-Commerce platforms capitalize on this demand by offering hyperlocal services, often in partnership with nearby stores and fulfillment centers. The region's alignment with Saudi Arabia’s Vision 2030emphasizing smart cities, digital transformation, and economic diversification further supports the growth of Q-Commerce. As consumer expectations for speed and convenience continue to rise, the Western region is expected to remain at the forefront of Q-Commerce expansion.

Recent Developments

• In 2025, Egyptian quick-commerce startup Rabbit entered the Saudi Arabian market, establishing its regional headquarters in Riyadh. The company aims to deliver 20 million items across major Saudi cities by 2026, leveraging AI-driven technology and ultra-fast delivery to serve the growing e-grocery segment—forecasted to surpass USD 2 billion by 2030. Supported by investors such as Lorax Capital Partners and Global Ventures, Rabbit focuses on efficient logistics, a strong tech infrastructure, and an emphasis on local products to drive sustainable growth.
• In 2025, Chinese tech giant Meituan has expanded its presence in Saudi Arabia through its subsidiary Keeta, launching Keemart—a rapid grocery delivery service. Keemart is now operational in Riyadh's Al Yasmin and Granada districts, offering 15-minute deliveries of everyday essentials. The service plans to expand across Riyadh and other regions, aiming to meet the growing demand for quick and reliable access to groceries and household necessities. 
• In 2024, Saudi Q-commerce leader Nana acquired Rasseed, an app designed to streamline the purchase of branded and local gift cards. This acquisition is part of Nana’s broader strategy to enhance its digital grocery shopping experience and diversify its service offerings. By integrating Rasseed’s digital gift card capabilities, Nana aims to upgrade its app with instant access to telecom recharges, shopping vouchers, and digital cards.  

Key Market Players

• Nana Direct
• Jahez International Company
• HungerStation
• Mrsool
• Rabbit Mobility Saudi Arabia
• ToYou (ToYou Delivery App)
• Mistore (Mihnati Store)
• Sary Technologies
• Jazlah App
• Qareeb Delivery Services

Report Scope:

In this report, the Saudi Arabia Q-Commerce Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Q-Commerce Market, By Product Type:

o   Grocery

o   Pharmacy

o   Others

• Saudi Arabia Q-Commerce Market, By Platform:

o   App Based

o   Web Based  

• Saudi Arabia Q-Commerce Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Q-Commerce Market.

Available Customizations:

Saudi Arabia Q-Commerce Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).