Saudi Arabia personal grooming market is projected to show a robust growth in the upcoming five years. The market is anticipated to grow with an impressive double digit CAGR in the forecast period, 2022-2026 on account of growing number of self-conscious consumers and their tendency to spend the disposable income. Consumers in the Kingdom of Saudi Arabia are prone to spend lavishly on their personal appearance thereby supporting the growth of the Saudi Arabia personal grooming market in the next five years. Moreover, female consumers are actively in the search of products claiming to offer healthy and lustrous hair, thereby female consumers are ever shying away from spending exorbitant amount of money on grooming products that can be termed as the major factor influencing the growth of the Saudi Arabia personal grooming market in the upcoming five years. Also, male consumers are also interested in the variant hair care electronic products that helps them to maintain the trendy looks along with their religious beliefs of facial hair thus, supporting the growth of the personal grooming market in Saudi Arabia.

Manufacturers and top players in the market are constantly engaged in the technological advancement of the grooming products, research and development of the new launching products as well as revamping of the already present products in the market can be attributed for the market growth in the future five years.

Saudi Arabia personal grooming market is segmented on the basis of product type, end user, distribution channels, competitional landscape and regional analysis. Based on end user, the market is further fragmented into individual customer and institutional customers. Institutional customers are anticipated to hold the largest share of the market owing to the increasing number of personal grooming centers in the country. Hair salons, Beauty parlors, Hair care centers etc. are rapidly increasing in the country, they provide the experts who are advanced in the field of hair treatments while using the personal grooming products. Individual customers are inclined to use the personalized, and advanced products that come with trendy outlook and are technically sound even for a casual usage by the customers that are not expert in using the products, thereby it can be expected that the individual customer segment will also hold a significant share of the market in the upcoming five years.

Some of the top players in the Saudi Arabia personal grooming market are, Philips KSA, Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA, Conair, Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington), among others. The companies are involving themselves into research and development for the methods of better quality, to provide better products.

Years considered for this report:

Historical Years: 2016 – 2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022 – 2026

Objective of the Study:

  • To analyze the historical growth of the market size of Saudi Arabia personal grooming market from 2016 to 2019.
  • To estimate and forecast the market size of Saudi Arabia personal grooming market from 2020 to 2026 and growth rate until 2026. 
  • To classify and forecast Saudi Arabia personal grooming market based on product type, end user, distribution channel, regional distribution, and competitional landscape.
  • To identify dominant region or segment in the Saudi Arabia personal grooming market.
  • To identify drivers and challenges for Saudi Arabia personal grooming market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia personal grooming market.
  • To identify and analyze the profile of leading players operating in Saudi Arabia personal grooming market.
  • To identify key sustainable strategies adopted by market players in Saudi Arabia personal grooming market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Saudi Arabia personal grooming market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Personal grooming manufacturers, end users, and other stakeholders
  • Distributers and suppliers of the products and other stakeholders
  • Organizations, forums, and alliances related to personal grooming products
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Saudi Arabia personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Saudi Arabia Personal Grooming Market, By Product Type:
    • Female Grooming
      • Hair Dryers
      • Hair Straighteners
      • Hair Curlers
      • Trimmers & Shavers
    • Male Grooming
      • Shavers
      • Trimmers
  • Saudi Arabia Personal Grooming Market, By End User:

o   Individual Customer

o   Institutional Customer

  • Saudi Arabia Personal Grooming Market, By Distribution Channel:

o   Multi-branded Electronic Stores

o   Exclusive Brand Stores

o   Supermarkets/Hypermarkets

o   Online Retail

o   Institutional Sales

  • Saudi Arabia Personal Grooming Market, By Region:
    • Western Region
    • Northern & Central Region
    • Eastern Region
    • Southern Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia Personal Grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Saudi Arabia Personal Grooming Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

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1.       Female Grooming: An Introduction & Classification

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer- Female

5.       Saudi Arabia Female Grooming Market Outlook

5.1.    Market Size & Forecast

5.1.1. By Value & Volume

5.2.    Market Share & Forecast

5.2.1. By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers)

5.2.2. By End User (Individual Customer and Institutional Customer)

5.2.3. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

5.2.4. By Region

5.2.5. By Company

5.3.    Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

6.       Saudi Arabia Hair Dryers Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume

6.2.    Market Share & Forecast

6.2.1. By Product Type (Corded Vs Cordless)

6.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

6.3.    Pricing Analysis

7.       Saudi Arabia Hair Straighteners Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Product Type (Ceramic, Titanium and Tourmaline)

7.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

7.3.    Pricing Analysis

8.       Saudi Arabia Hair Curlers Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Product Type (Curlers Vs Crimpers)

8.2.2. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

8.3.    Pricing Analysis

9.       Saudi Arabia Hair Trimmers & Shavers Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

9.3.    Pricing Analysis

10.   Male Grooming: An Introduction & Classification

11.   Research Methodology

12.   Voice of Customer-Male

13.   Executive Summary

14.   Saudi Arabia Male Grooming Market Outlook

14.1.   Market Size & Forecast

14.1.1.    By Value & Volume

14.2.   Market Share & Forecast

14.2.1.    By Product Type (Shavers and Trimmers)

14.2.2.    By End User (Individual Customer Vs Institutional Customer)

14.2.3.    By Distribution Channel (Multi-branded electronic stores, Exclusive Brand Stores, Supermarket/Hypermarkets, Traditional Retail, Online Retail, Institutional Sales)

14.2.4.    By Region

14.2.5.    By Company

14.3.   Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

15.   Saudi Arabia Shavers Market Outlook

15.1.   Market Size & Forecast

15.1.1.    By Value & Volume

15.2.   Market Share & Forecast

15.2.1.    By Product Type (Electric Rotary Shavers, Electric Foil Shavers, Non-Electric Shavers/Razors)

15.2.2.    By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Traditional Retail, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)

15.3.   Pricing Analysis

16.   Saudi Arabia Trimmers Market Outlook

16.1.   Market Size & Forecast

16.1.1.    By Value & Volume

16.2.   Market Share & Forecast

16.2.1.    By Connectivity (Corded and Cordless)

16.2.2.    By Product Type (Beard trimmers, Hair trimmers/clippers, Nose & ear trimmers)

16.2.3.    By Distribution Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)

16.3.   Pricing Analysis

17.   COVID-19 Impact on Saudi Arabia Personal Grooming Market

18.   Supply Chain Analysis

19.   Import & Export Analysis

20.   Market Dynamics

20.1.   Drivers

20.2.   Challenges

21.   Market Trends & Development

22.   Policy & Regulatory Landscape

23.   Saudi Arabia Economic Profile

24.   Competitive Landscape

24.1.   Competition Outlook

24.2.   Company Profiles

24.2.1.    Philips KSA

24.2.2.    Panasonic Middle East

24.2.3.    Procter & Gamble SA (Pty) Ltd

24.2.4.    GEEPAS KSA

24.2.5.    Conair

24.2.6.    Dyson Saudi Arabia

24.2.7.    Wahl Clipper

24.2.8.    Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington)

25.   Strategic Recommendations

26.  About Us & Disclaimer

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