Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 1.05
Billion
|
CAGR (2025-2030)
|
13.38%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
Western
|
Market Size (2030)
|
USD 2.23 Billion
|
Market Overview
The Saudi
Arabia Personal Grooming market was valued at USD 1.05 Billion in 2024 and is expected to grow to USD 2.23 Billion by 2030 with
a CAGR of 13.38%. The Saudi Arabia Personal Grooming
market is experiencing steady growth, driven by several key factors. Rising
disposable incomes have enabled consumers to spend more on premium grooming and
personal care products. A growing youth population, particularly millennials
and Gen Z, is increasingly conscious of appearance and hygiene, fueling demand
for innovative grooming solutions. Social media platforms and global beauty
influencers play a pivotal role in shaping consumer preferences and encouraging
brand engagement. Also, increased urbanization and exposure to international
lifestyles have led to a shift in grooming habits among both men and women. The
entry of global brands and the expansion of e-commerce have further facilitated
access to a wide variety of products, contributing to the market’s ongoing
development and diversification.
Key Market Drivers
Surging
Working Population Across the Region
The rapid expansion of Saudi Arabia's
working population is a pivotal driver of the personal grooming market. Between
2016 and 2021, the Kingdom led G20 nations in workforce growth, with male
participation increasing by 1.7% and female participation surging by 5.5%. This
demographic shift, propelled by Vision 2030 reforms, has not only enhanced
economic diversification but also elevated disposable incomes, particularly
among young professionals. As more women enter the workforce, their increased
purchasing power has amplified demand for premium grooming products tailored to
their needs. Concurrently, evolving cultural norms have encouraged men to
invest in personal care, linking grooming with professional success and social
confidence. The proliferation of e-commerce platforms further facilitates
access to a diverse array of grooming products, catering to the preferences of
a tech-savvy, urbanized population. Collectively, these factors underscore the
significant impact of a burgeoning working demographic on the growth and
diversification of Saudi Arabia's personal grooming market.
Rising
Health and Hygiene Awareness
Rising health and hygiene awareness is a significant
driver of Saudi Arabia's personal grooming market, fueled by cultural,
governmental, and consumer trends. Rooted in Islamic teachings that emphasize
cleanliness, this cultural foundation is reinforced by modern public health
campaigns and the expansion of healthcare infrastructure under Vision 2030. The
COVID-19 pandemic further heightened awareness, leading to increased demand for
hygiene products like hand sanitizers, soaps, and disinfectants, with many
consumers incorporating them into daily routines. This shift has resulted in
long-term changes in consumer behavior, with a sustained focus on personal
hygiene and cleanliness. Also, there is a growing preference for natural,
organic, and halal-certified personal care products, reflecting concerns over
synthetic ingredients and a desire for products aligned with health and
religious values. The proliferation of e-commerce platforms has also made a
diverse array of grooming products more accessible, catering to the preferences
of a tech-savvy, urbanized population. Collectively, these factors underscore
the significant impact of heightened health and hygiene awareness on the growth
and diversification of Saudi Arabia's personal grooming market.
Growing
Youth Population Across the Region
The burgeoning youth population in Saudi Arabia is a
significant catalyst for the expansion of the personal grooming market. As a
part of this, according to a recent study, as of 2025, individuals under
the age of 25 comprise approximately 37% of the nation's population, equating
to around 13.9 million people. This demographic is characterized by
heightened awareness of personal appearance, a strong inclination towards
self-expression, and a deep engagement with global beauty trends, largely
influenced by pervasive social media platforms. The Kingdom's Vision 2030
initiative has further empowered this segment by promoting cultural openness
and increasing female workforce participation, thereby enhancing disposable
incomes and fuelling demand for diverse grooming products. Also, the youth's
tech-savviness has led to a surge in online shopping, providing easy access to
a wide array of personal care items. Collectively, these factors underscore the
pivotal role of Saudi Arabia's young population in driving the growth and
diversification of the personal grooming industry.

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Key Market Challenges
Stringent
Regulatory Norms
Stringent regulatory norms represent a significant
challenge in the Saudi Arabia personal grooming market. The Saudi Food and Drug
Authority (SFDA) enforces comprehensive regulations governing the registration,
labeling, testing, and advertising of cosmetics and personal care products.
Companies must comply with detailed guidelines on ingredient safety, halal
certification, and product efficacy, which often involves lengthy approval
processes and additional compliance costs. These regulatory barriers can delay
product launches, particularly for international brands unfamiliar with local
requirements. Also, any non-compliance may lead to fines, product recalls, or
market bans, affecting brand credibility and consumer trust. Importers also
face challenges navigating customs procedures and obtaining necessary licenses,
adding complexity to supply chains. While these norms are designed to ensure
consumer safety and product integrity, they also create high entry thresholds
for new or small players, limiting innovation and slowing the pace of product
diversification in the Saudi personal grooming industry.
Intense
Market Competition
The Saudi Arabian personal grooming market faces
significant challenges due to intense competition among both domestic and
international brands. Established global players like Unilever, Procter &
Gamble, and L'Oréal dominate the market, leveraging their extensive
distribution networks and brand recognition. Simultaneously, local brands such
as Saudi Cosmetics Company and Zamzam are gaining traction by offering products
tailored to regional preferences and cultural nuances. This dual presence
intensifies price sensitivity among consumers, compelling companies to
differentiate through product innovation, quality, and customer loyalty
initiatives. Also, the rise of e-commerce platforms has further fragmented the
market, allowing new entrants to reach consumers directly, thereby increasing
competitive pressure. To succeed, brands must navigate this competitive
landscape by focusing on innovation, understanding local consumer behavior, and
building strong brand identities.
Key Market Trends
Digital
Transformation and E-commerce Growth
Digital transformation and the rapid growth of
e-commerce are reshaping Saudi Arabia's personal grooming market, driving
significant change in consumer behaviour and industry dynamics. As a part of
this, according to a recent study, as of 2024, the eCommerce market is expected
to generate US$16.53 billion in revenue. With high internet penetration and
a young, tech-savvy population, online shopping has become a preferred option
for many consumers. E-commerce platforms have made it easier for consumers to
access a wide range of grooming products, from skincare to haircare, often with
personalized recommendations and tailored experiences. Traditional retail
brands are increasingly embracing digital strategies, integrating e-commerce
with physical stores to create a seamless omnichannel shopping experience. This
shift is also enabling smaller and niche brands to reach consumers more
effectively, bypassing traditional retail channels. The growth of online
platforms and the increasing use of mobile apps for shopping are making it more
convenient for consumers to discover and purchase grooming products, further
fuelling the market's expansion.
Focus
on Personalized and Inclusive Products
The Saudi Arabia personal grooming market is
increasingly embracing personalization and inclusivity, reflecting a broader
shift in consumer preferences towards products that cater to diverse needs and
identities. This trend is evident in the growing demand for products tailored
to various skin tones, hair types, and cultural norms, moving away from
one-size-fits-all solutions. Local brands like Asteri are at the forefront of
this movement, offering products designed specifically for the region's climate
and cultural context, such as their "desert-proof" makeup line. Also,
the rise of clean beauty—products formulated without harmful chemicals and with
ethical sourcing—aligns with consumers' increasing desire for transparency and
sustainability in their grooming choices. This shift is also influencing
international brands to adapt their offerings to meet the diverse needs of the
Saudi market, ensuring that beauty and personal care products are accessible
and relevant to all consumers.
Integration
of Technology in Beauty Solutions
The integration of technology into beauty solutions is
transforming Saudi Arabia's personal grooming market, enhancing consumer
experiences and operational efficiencies. Artificial intelligence (AI) is at
the forefront of this transformation, with platforms like Glamera utilizing AI
to analyze vast datasets on hair and skin, enabling personalized product
recommendations and salon services tailored to individual needs. Also,
augmented reality (AR) is being employed to offer virtual try-ons, allowing
consumers to visualize how products will appear on their skin or hair before
making a purchase. This technological advancement not only improves customer
satisfaction but also reduces return rates. The rise of beauty tech startups in
Saudi Arabia, fueled by significant investments, underscores the growing demand
for innovative digital solutions in the beauty sector. Collectively, these
technological integrations are redefining the personal grooming landscape,
making it more personalized, efficient, and consumer centric.
Segmental Insights
Distribution
Channel Insights
Supermarkets/Hypermarkets dominated the Saudi Arabia Personal
Grooming market, driven by their strategic advantages in accessibility, product
variety, and pricing. These large-format retailers, including Carrefour, Lulu
Hypermarket, and Hyper Panda, offer a wide array of grooming products—from hair
care and skincare to shaving essentials—catering to diverse consumer needs. The
convenience of one-stop shopping, coupled with competitive pricing and frequent
promotions, attracts a broad customer base. Also, the high foot traffic in
these stores enhances product visibility and impulse purchases. While
e-commerce is experiencing rapid growth, supermarkets and hypermarkets continue
to lead in market share, particularly among consumers who prefer in-store
shopping experiences and immediate product access. This trend underscores the
enduring appeal of traditional retail formats in the evolving Saudi grooming
landscape.

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Regional Insights
Western region dominated the Saudi Arabia Personal
Grooming market, due to a combination of cultural, climatic, and economic
factors. Culturally, the region has strong religious and grooming traditions,
with a significant emphasis on hygiene, which drives demand for personal care
products aligned with Islamic standards. The hot and arid climate of the
Western region further contributes to the market’s growth, as consumers seek
products like moisturizers, UV protection, and damage-repair therapies to
combat hair dehydration and UV damage. Also, the Northern & Central
region's is driven by factors such as a young, tech-savvy population,
increasing disposable incomes, and growing urbanization. The Central region,
particularly Riyadh, is home to a significant portion of the country’s young
professionals who are increasingly adopting grooming habits influenced by
global trends.
Recent Developments
- In March 2025, Panasonic
Marketing Middle East & Africa (PMMAF) is thrilled to unveil its newest
innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler,
set to transform hair styling for consumers throughout the UAE, Saudi Arabia,
Kuwait, Qatar, and Oman.
- In March 2025, Dyson is
strengthening its commitment to the Kingdom of Saudi Arabia with the launch of
a new Dyson Demo Store in Jeddah, underscoring the significance of the Saudi
market and its expanding presence in the region. Located in the Red Sea Mall in
Jeddah, the store will provide immersive experiences that showcase Dyson’s
innovative technology in action.
Key Market Players
- Koninklijke
Philips N.V.
- Panasonic
Marketing Middle East & Africa FZE
- The
Procter & Gamble Company
- Western
International Group Ltd
- Conair
LLC
- Dyson
Group
- Wahl
Clipper Corporation
- Ikonic
World
- Alan
Truman
- Universal
Corporation Ltd
By Product Type
|
By End User
|
By Distribution
Channel
|
By Region
|
- By Female (Hair Dryer, Hair Straighteners, Hair Curler, Trimmer
& Shavers)
- By Male (Shavers, Trimmers)
|
- Individual Customer
- Institutional Customer
|
- Multi-branded Electronic Stores
- Exclusive Brand Stores
- Supermarkets/Hypermarkets
- Online Retail
- Institutional Sales
|
- Eastern
- Western
- Northern & Central
- Southern
|
Report Scope:
In this report, the Saudi Arabia Personal Grooming
Market has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Saudi Arabia Personal Grooming Market, By Product Type:
o By Female (Hair Dryer, Hair
Straighteners, Hair Curler, Trimmer & Shavers)
o By Male (Shavers, Trimmers)
- Saudi Arabia Personal
Grooming Market, By
End User:
o Individual Customer
o Institutional Customer
- Saudi Arabia Personal
Grooming Market, By
Distribution Channel:
o Multi-branded Electronic
Stores
o Exclusive Brand Stores
o Supermarkets/Hypermarkets
o Online Retail
o Institutional Sales
- Saudi Arabia Personal
Grooming Market, By Region:
o Eastern
o Western
o Northern & Central
o Southern
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Saudi Arabia Personal Grooming Market.
Available Customizations:
Saudi Arabia Personal Grooming Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Personal Grooming Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]