Saudi Arabia Personal Grooming Market Grow with a CAGR of 13.38% through 2030F
The Saudi Arabia Personal Grooming market is driven by rising
disposable incomes, increasing youth population, growing awareness of
self-care, and the influence of social media and global beauty trends.
According to
TechSci Research report, “Saudi Arabia Personal Grooming Market – By Region,
Competition, Forecast & Opportunities, 2030F”, the Saudi Arabia Personal Grooming market stood at USD 1.05
Billion in 2024 and is anticipated to grow USD 2.23 Billion by 2030 with a CAGR
13.38% during forecast period. The Saudi Arabia Personal Grooming market is
driven by the growing acceptance of Western beauty trends. As global beauty
standards become more prevalent, Saudi consumers are increasingly adopting
Western-inspired grooming habits, including advanced skincare routines, makeup
techniques, and hair care practices. Social media platforms, particularly
Instagram and YouTube, play a pivotal role in shaping these trends by providing
easy access to beauty influencers and tutorials. Consumers are now more
inclined to purchase Western beauty products, from luxury skincare brands to
professional styling tools, seeking high-quality and innovative solutions. This
shift is further amplified by an evolving perception of beauty that embraces
global influences, creating a demand for products that align with these trends
while meeting local preferences. The result is a dynamic market, blending
traditional values with modern beauty ideals.
The Saudi Arabia
Personal Grooming market is primarily driven by cultural shift towards
self-care. As awareness around mental and physical well-being increases, there
is a stronger focus on self-care routines that prioritize both grooming and
relaxation. This shift is reflected in the growing demand for products like skincare,
haircare, and wellness-related items. With increasing disposable incomes, Saudi
consumers are dedicating more time and resources to personal grooming, seeing
it as an integral part of self-expression and overall well-being. The trend is
further supported by the younger population, who are more likely to engage with
global beauty and wellness trends. This cultural transformation is fostering a
more health-conscious, beauty-focused mindset, resulting in a booming market
for personal grooming products and services across the country.
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"Saudi Arabia Personal Grooming Market”
The Saudi Arabia
Personal Grooming market is segmented into product type, end user, distribution
channel, and region.
Based on the distribution
channel, the online segment is the fastest growing in the Saudi Arabia Personal
Grooming market, driven by several key factors. High internet penetration and widespread
use of smartphones, coupled with the convenience of online shopping, are
encouraging consumers to purchase grooming products digitally. E-commerce
platforms offer a wide range of personal care items, from skincare to haircare,
providing easy access to both local and international brands. The rise of
social media influencers and beauty bloggers has also played a significant role
in boosting online product awareness and consumer trust. Also, attractive
discounts, doorstep delivery, and the ability to shop from home have made
online shopping increasingly popular, especially among younger, tech-savvy
consumers. These factors have positioned the online segment as a crucial growth
driver in Saudi Arabia’s grooming market.
Based on the
region, Eastern is the fastest-growing region in the Saudi Arabia Personal
Grooming market, driven by factors such as urbanization, economic development,
and a growing middle-class population. Cities like Dammam and Khobar, which are
key economic hubs, have seen an increase in consumer spending on grooming
products, fueled by higher disposable incomes. The region's proximity to major
international trade routes has also facilitated the availability of a wide
range of both local and global grooming brands. Also, there is a cultural shift
towards self-care and personal appearance, with more consumers investing in
beauty and grooming routines. The region’s young, dynamic population is
increasingly adopting global beauty trends, further driving the demand for grooming
products and services. These combined factors make the Eastern region a key
growth area in the Saudi grooming market.
Major companies
operating in the Saudi Arabia Personal Grooming market are:
- Koninklijke
Philips N.V.
- Panasonic Marketing Middle East &
Africa FZE
- The Procter & Gamble Company
- Western International Group Ltd
- Conair LLC
- Dyson Group
- Wahl Clipper Corporation
- Ikonic World
- Alan Truman
- Universal Corporation Ltd
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“The Saudi
Arabia Personal Grooming market is expected to grow in the future owing to
the influence of social media.
Platforms like Instagram, YouTube, and TikTok play a crucial role in shaping
beauty trends and influencing consumer behavior. Beauty influencers and content
creators have become key figures in promoting personal grooming products, with
many followers seeking their recommendations for skincare, haircare, and
makeup. This widespread exposure to global beauty trends encourages Saudi
consumers to explore new products and routines, increasing demand for both
local and international brands. Social media also allows consumers to easily
access tutorials, reviews, and user-generated content, boosting product trust
and engagement. As more people turn to social platforms for grooming advice and
inspiration, social media continues to drive the growth and evolution of the
personal grooming market in Saudi Arabia, said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
Saudi Arabia Personal
Grooming Market Segmented, By Product Type (By Female(Hair Dryer, Hair
Straighteners, Hair Curler, Trimmer & Shavers,) By Male(Shavers, Trimmers)),
By End User (Individual Customer, Institutional Customer), By Distribution
Channel (Multi-branded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets,
Online Retail, Institutional Sales), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi
Arabia Personal Grooming market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the Saudi Arabia
Personal Grooming market.
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