Saudi Arabia Party Supplies Market By Type (Balloons, Banners, Games, Home Decor, Tableware/Disposables, Others), By Application (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Party Supplies Market was valued at USD 136.81 Million in 2024 and is expected to reach USD 213.62 Million by 2030 with a CAGR of 7.76% during the forecast period. This growth is fueled by a rising population, shifting lifestyles, and an increasing number of celebrations including birthdays, weddings, anniversaries, and other special occasions across the country. The demand for disposable products like paper cups, plates, plastic cutlery, and decorations has surged due to their convenience and affordability. Additionally, the wide availability of party supplies through both online platforms and physical retail stores further supports the market’s expansion opportunities. The Saudi Central Bank projects that per capita income will rise by 3.8% annually from 2023 to 2025, boosting consumer spending on luxury goods, including party supplies.

Key Market Drivers

Growing Influence of Vision 2030 and the Entertainment Sector Expansion

Saudi Arabia’s Vision 2030 initiative has played a transformative role in shaping the country’s entertainment landscape. With a strong push toward diversifying the economy and reducing dependency on oil revenues, the government has prioritized the development of the entertainment and events sector. This includes increased investment in cinemas, music festivals, sporting events, and family-oriented gatherings. The emergence of government-backed organizations such as the General Entertainment Authority (GEA) has led to a surge in public and private events, including birthdays, weddings, national celebrations, and corporate functions. This cultural shift toward greater openness and celebration has created a fertile environment for the party supplies market. The demand for decorations, balloons, lights, costumes, tableware, and themed party accessories has risen significantly. International and local party supply brands are now entering or expanding in the Saudi market, capitalizing on this momentum. Events and celebrations are no longer limited to major cities; even smaller towns are experiencing increased activity, driven by community events and youth engagement. This has expanded the customer base for party supply businesses and retailers, both offline and online.

Rising Disposable Incomes and Consumer Spending Patterns

Over the past decade, Saudi Arabia has witnessed steady growth in household incomes, particularly in urban centers such as Riyadh, Jeddah, and Dammam. The average monthly disposable income for Saudi households stood at SAR 18,056 in 2023, allowing for greater spending on non-essential items, including party supplies. Higher disposable income has enabled families to allocate more budget to lifestyle-related expenses such as hosting themed birthdays, baby showers, engagement parties, graduation ceremonies, and corporate events. This financial flexibility also encourages a shift in consumer preferences toward premium and customized party items. Saudi consumers are increasingly looking for quality, aesthetic appeal, and personalization in their party supplies—opting for unique themes, color schemes, and branded decorations that reflect their tastes. This trend is evident not only among high-income groups but also among the growing middle class, which is investing more in memorable experiences. E-commerce platforms and specialty stores have adapted to meet these evolving demands by offering a broad selection of products, including luxury tableware, personalized balloons, imported decorations, and themed merchandise for kids and adults alike.

Youth Demographics and Social Media Influence

Saudi Arabia has a predominantly young population, with more than half of its citizens under the age of 30. This demographic plays a crucial role in shaping consumer trends, especially in lifestyle and celebration-related sectors. Young Saudis are highly active on social media platforms such as Instagram, Snapchat, TikTok, and X (formerly Twitter), where they are constantly exposed to global celebration trends, DIY party ideas, and event aesthetics. This exposure fuels their desire to replicate or innovate upon these trends in their own social circles, significantly driving demand for party supplies. Social media has become a major catalyst for party planning and execution. Influencers, event planners, and lifestyle bloggers frequently showcase elaborate setups, creative themes, and personalized decorations, which inspires their followers to do the same. As a result, parties in Saudi Arabia especially birthdays, baby showers, and gender reveal events have become more visually elaborate and social media-friendly. In January 2025, Saudi Arabia had 33.9 million internet users, representing a 99.0% penetration rate, meaning that nearly the entire population had access to the internet. This is an increase from 33.3 million users in January 2024, a growth of 1.8%. Social media users in Saudi Arabia also reached 34.1 million in January 2025, equivalent to 99.6% of the total population. 

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Key Market Challenges

High Product Costs and Limited Affordability

One of the biggest challenges in the Saudi organic baby skincare market is the relatively high cost of organic products compared to conventional alternatives. Organic baby skincare items often carry premium price tags due to the sourcing of certified natural ingredients, eco-friendly packaging, and stricter manufacturing processes. These costs are passed on to consumers, making such products less accessible to middle- and lower-income families. While affluent urban consumers in cities like Riyadh and Jeddah may absorb the higher prices, affordability remains a barrier for broader market penetration, particularly in smaller towns and rural areas. Moreover, many parents may prioritize affordability over organic certifications if they perceive conventional products as "good enough" for their needs. This cost sensitivity is compounded by limited local production, leading to a reliance on imports, which further increases prices due to tariffs and shipping. Without affordable options or widespread education about the long-term benefits of organic skincare, many consumers continue to opt for mass-market alternatives.

Limited Consumer Awareness and Education

Despite growing interest in wellness and clean beauty, a significant portion of the Saudi population remains unaware of the specific benefits of organic baby skincare. Many consumers may not fully understand the differences between "natural," "organic," and "chemical-free" labels, leading to confusion and mistrust. Misinformation, lack of standardization, and inconsistent product labeling can deter parents from switching to organic options. Additionally, in the absence of extensive marketing campaigns or educational efforts from brands and health authorities, awareness tends to be limited to more urban and digitally connected populations. In contrast, families in rural or less developed regions may rely on traditional or well-known commercial baby care brands that don’t emphasize organic qualities. This knowledge gap slows market adoption, as consumers are less likely to seek out or pay a premium for products they don't perceive as offering clear advantages. To overcome this challenge, industry stakeholders must invest in consumer education through parenting blogs, healthcare partnerships, pediatric endorsements, and influencer-driven social media content that highlights the importance and safety of organic baby skincare.

Key Market Trends

Rising Demand for Customized and Themed Party Supplies

Personalization is becoming a key driver in the Saudi party supplies market. Consumers, especially young parents and event organizers, increasingly seek customized themes tailored to specific occasions such as birthdays, baby showers, graduations, and weddings. Themed supplies—ranging from decorations, tableware, party favors, and backdrops to cake designs—have become a popular way to make events unique and memorable. Social media has amplified this trend, with consumers sharing images of highly curated, visually stunning events. This digital influence fuels demand for cohesive aesthetics and unique setups. Local vendors and online platforms are adapting by offering ready-made theme kits or allowing customers to design their own sets. This trend also benefits small businesses and artisans who provide bespoke decorations. The growing disposable income and lifestyle changes in the Kingdom, along with Western influences, further push this demand for personalized party experiences. Cultural elements are often blended with modern themes, creating a unique Saudi twist on global trends.

Digitalization and the Rise of Online Sales Channels

Online platforms are transforming the party supplies industry in Saudi Arabia. With increased internet penetration and growing e-commerce trust, consumers now prefer to shop for party supplies through digital marketplaces and specialized websites. Online platforms offer a wide selection of products, easy customization, and doorstep delivery—conveniences highly valued by today’s busy consumers. Influencers and event planners often promote products and ideas through social media, driving web traffic to online stores. Many platforms allow for direct communication with suppliers, making it easier to place bulk or customized orders. Seasonal sales, discounts, and ease of comparison also drive online purchases. During the COVID-19 pandemic, many consumers shifted to digital shopping, a habit that has largely persisted. As a result, both local and international party supply brands are enhancing their digital presence in the Kingdom. Moreover, platforms now offer augmented reality tools to preview decorations or layouts, further engaging users. This digital shift not only broadens consumer choice but also supports small businesses by giving them access to a wider market.

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Segmental Insights

Type Insights

In the Saudi Arabia Party Supplies Market, tableware/disposables was the dominating segment. Whether it's a wedding, birthday celebration, graduation, or a small family gathering, hosts often rely on disposable plates, cups, napkins, and cutlery for both convenience and hygiene. This preference is deeply rooted in the desire to save time on post-event clean-up while still offering guests a neat and attractive dining experience. Saudi society places great importance on hospitality, and with the increasing trend of hosting themed parties and events, there is a growing demand for coordinated tableware that matches different color schemes and decorations. Disposable options make it easy to switch up styles without the need for long-term storage or investment in expensive reusable sets. Additionally, with busy lifestyles and the rise in catering and event services, disposable tableware offers a hassle-free solution that supports the fast-paced nature of modern celebrations. Over time, these products have evolved from simple plastic items to more refined, eco-friendly versions that align with global environmental concerns. Whether for casual home use or grand events, tableware and disposables have become an essential and dominating part of Saudi Arabia’s party culture. 

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Regional Insights

The Western region of Saudi Arabia stands out as the dominant area in the country’s party supplies market, driven by its large population centers, vibrant tourism industry, and cultural significance. Home to key cities like Jeddah, Makkah, and Madinah, the region experiences a high volume of social gatherings, religious celebrations, weddings, and corporate events all of which contribute to the growing demand for party supplies. Jeddah, in particular, serves as a commercial hub with a modern, cosmopolitan lifestyle that embraces themed parties, children's events, and luxury celebrations. The presence of a diverse population and a high concentration of expatriates also influences the variety and style of party supplies in demand, including Western-themed decorations, customizable items, and premium-quality products. Retailers in the Western region offer extensive product assortments ranging from tableware and balloons to event décor and costumes, catering to a wide array of tastes and preferences. Furthermore, the region's robust retail infrastructure including malls, specialty stores, and growing e-commerce activity supports the accessibility and growth of the market. Seasonal events like Eid, Hajj, and school graduations drive significant spikes in sales, reinforcing the Western region’s status as the leading contributor to Saudi Arabia party supplies market.

Recent Developments

• In 2025, Panda Retail Co. revealed plans to open more than 20 new stores throughout 2025, enhancing availability of everyday essentials and party supplies across Saudi Arabia. The expansion will target both Riyadh and more remote regions.
• In 2025, Saudi Arabia has launched the “Ramadan Lights” campaign as part of its global tourism initiative to share the cultural and spiritual essence of the holy month. As part of the festivities, decorative Ramadan lights and themed items are also available for purchase, allowing residents and visitors to bring the celebratory spirit into their homes and communities.
• In 2024, Meituan introduced Keeta in Saudi Arabia, offering fast, discounted delivery services combined with smart technology to boost convenience for hosting events and celebrations.

Key Market Players

• Panda Retail Company
• Centrepoint
• Carrefour Saudi Arabia
• Aladdin Party Supplies
• Decoparty Centre
• FIESTA Mall & Online Store (Fiesta)
• Jadoreparty Center (JPS)
• Passan Gifts & Novelties Co.
• Togofogo Events Solutions LLC.
• Zestu Party Supply

Report Scope:

In this report, the Saudi Arabia Party Supplies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Party Supplies Market, By Type:

o   Balloons

o   Banners

o   Games

o   Home Décor

o   Tableware/Disposables

o   Others

• Saudi Arabia Party Supplies Market, By Application:

o   Residential

o   Commercial  

• Saudi Arabia Party Supplies Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• Saudi Arabia Party Supplies Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Party Supplies Market.

Available Customizations:

Saudi Arabia Party Supplies Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).