|
Forecast Period
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2026-2030
|
|
Market Size (2024)
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USD 4.23
Billion
|
|
CAGR (2025-2030)
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6.89%
|
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Fastest Growing Segment
|
Color Cosmetic Products
|
|
Largest Market
|
Western
|
|
Market Size (2030)
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USD 6.31 Billion
|
Market Overview
Saudi
Arabia Organic Personal Care Products market was valued at USD 4.23 Billion in
2024 and is expected to grow to USD 6.31 Billion by 2030 with a CAGR of 6.89%. The Saudi Arabia Organic Personal Care
Products market is experiencing significant growth, driven by several key
factors. A rising awareness of health and wellness among consumers has led to a
shift towards products that contain natural, chemical-free ingredients. As
concerns about the harmful effects of synthetic chemicals in personal care
items increase, many consumers are turning to organic alternatives. Also, there
is a growing trend of eco-consciousness, with a rising preference for
sustainable and environmentally friendly products. The increasing number of
local and international brands offering organic personal care products has also
contributed to market expansion. Also, rising disposable incomes, coupled with
the influence of social media and celebrity endorsements, have further
accelerated demand for premium organic personal care solutions in the region. As
a part of this, according to a recent study, as of 2025, Saudi Arabia's per
capita household disposable income is expected to reach USD18.26k.
Key Market Drivers
Increasing
Preference for Eco-Friendly, Sustainable Products
The increasing preference for
eco-friendly and sustainable products is a major driver in the Saudi Arabia
organic personal care products market. As environmental concerns rise globally,
consumers in Saudi Arabia are becoming more conscious of the impact their
purchasing decisions have on the planet. This growing awareness has led to a
surge in demand for personal care products that are produced using sustainable
methods, such as biodegradable packaging, natural ingredients, and cruelty-free
practices. Brands that promote their eco-friendly credentials are gaining favor
among eco-conscious consumers, particularly those who are looking for
alternatives to conventional, chemical-laden products. Also, the demand for
sustainable products aligns with the global shift towards reducing carbon
footprints and preserving natural resources. As a result, Saudi Arabian
consumers are increasingly seeking organic personal care options that
contribute to a cleaner, more sustainable future, further fueling market
growth.
Expansion
Of Local and International Organic Brands
The expansion of both local and international organic
personal care brands is a significant driver of the Saudi Arabia market.
Homegrown brands like Asteri are gaining recognition for their clean beauty
formulations tailored to the region's climate. International brands such as
Forest Essentials and INIKA have also entered the market, offering products
that align with local preferences for natural and halal-certified ingredients.
This influx of diverse brands enhances consumer choice and fosters healthy market
competition. Also, the rise of e-commerce platforms and social media marketing
has facilitated brand visibility and consumer engagement, further accelerating
market growth. As a result, Saudi consumers have access to a broader range of
organic personal care products, contributing to the sector's dynamic
development.
Influence
Of Social Media and Celebrity Endorsements
The influence of social media and celebrity
endorsements is a powerful driver in the growth of Saudi Arabia’s organic
personal care products market. Social media platforms like Instagram, TikTok,
and YouTube play a significant role in shaping consumer preferences by enabling
brands to directly connect with their target audience. Influencers and
celebrities in Saudi Arabia, especially those with a strong following, often
promote organic and natural beauty products, creating a strong demand among
their followers. These endorsements not only increase brand visibility but also
build trust among consumers, who tend to believe in the authenticity of
products recommended by trusted personalities. Also, the growing trend of
beauty influencers sharing their personal skincare routines and product reviews
has created a shift towards organic, chemical-free options. As a result, social
media’s role in highlighting organic products is a key factor in shaping
consumer behaviour and expanding the market.
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Key Market Challenges
Lack
Of Awareness About Organic Certifications
The lack of awareness about organic certifications is
a significant challenge in the Saudi Arabian organic personal care products
market. Many consumers are still unfamiliar with what constitutes certified
organic products and the standards they must meet to ensure authenticity. This
lack of knowledge can lead to confusion and skepticism, as products labeled as
"organic" may not always meet rigorous certification requirements.
Without a clear understanding of organic certifications, consumers may struggle
to differentiate between genuinely organic products and those with misleading
claims. Also, local regulations surrounding organic certifications may not be
as well-established or widely communicated, further hindering consumer confidence.
As a result, educating the market about the importance of certified organic
labels and the standards behind them is crucial for boosting trust and
increasing the adoption of organic personal care products in Saudi Arabia.
Competition
From Established Conventional Brands
Competition from established conventional brands
presents a significant challenge in the Saudi Arabian organic personal care
products market. Large, well-established brands have the advantage of brand
recognition, extensive distribution networks, and loyal customer bases, making
it difficult for new organic brands to gain traction. These conventional brands
often have the resources to offer products at lower price points, which can
appeal to cost-conscious consumers. Also, they have the marketing power to dominate
advertising channels and retail spaces, further limiting the visibility of
organic alternatives. Many established brands are also beginning to introduce
their own organic or natural product lines, creating even more competition for
organic brands. As a result, new and smaller organic personal care brands must
focus on differentiating themselves through quality, sustainability, and
transparent marketing to stand out in a crowded marketplace.
Key Market Trends
Rising
Demand for Innovative Packaging
The Saudi Arabian organic personal care products
market is witnessing a significant trend towards innovative packaging
solutions, driven by evolving consumer preferences and environmental
considerations. Brands are increasingly adopting sustainable materials such as
biodegradable plastics, recycled content, and plant-based alternatives to align
with eco-conscious values and reduce environmental impact. This shift is in
response to growing consumer demand for packaging that not only preserves
product integrity but also reflects a commitment to sustainability. Also,
technological advancements are enabling the integration of smart features like
QR codes and NFC tags, enhancing consumer engagement through interactive and
informative experiences. The rise of e-commerce has further influenced
packaging design, emphasizing the need for durable, tamper-evident, and
aesthetically appealing solutions that cater to online shoppers. These
developments are collectively propelling the demand for innovative packaging in
Saudi Arabia's organic personal care sector, as brands strive to meet the dual
objectives of functionality and environmental responsibility.
Growth
of E-commerce Platforms
The growth of e-commerce platforms is a significant
trend in Saudi Arabia's organic personal care products market. As a part of
this, according to a recent study, as of 2025, revenue in the eCommerce Market
is projected to reach US$16. 53bn.With the increasing adoption of online
shopping, consumers now have easier access to a wide range of organic personal
care products. E-commerce platforms offer the convenience of browsing and
purchasing products from the comfort of home, often with detailed product information,
customer reviews, and competitive pricing. This shift towards online shopping
is particularly appealing to tech-savvy consumers seeking personalized and
niche organic products that may not be readily available in physical stores. Also,
the rise of social media influencers and beauty bloggers has further fueled the
demand for organic personal care products, as consumers are more likely to
trust recommendations from familiar online personalities. As a result,
e-commerce has become a vital channel for the distribution and growth of
organic personal care products in Saudi Arabia.
Government
Support for Sustainability
The Saudi Arabia government's support for
sustainability is significantly influencing the organic personal care products
market. Initiatives such as Vision 2030 emphasize environmental responsibility
and economic diversification, encouraging industries to adopt sustainable
practices. As
a part of this, as of March 2025, the Ministry of Environment, Water, and
Agriculture has underscored the importance of supporting locally produced goods
to enhance food security and drive environmental and economic sustainability,
aligned with Saudi Arabia’s Vision 2030.This strategic focus has led to the
promotion of eco-friendly and ethically produced personal care products,
aligning with global consumer preferences for cleaner and greener alternatives.
By fostering an environment conducive to sustainable development, the
government is not only enhancing the market's growth prospects but also
positioning Saudi Arabia as a leader in pursuing a more sustainable and
eco-friendly future. These efforts are contributing to the expansion of the
organic personal care sector, as both consumers and brands increasingly
prioritize sustainability in their choices and operations.
Segmental Insights
Product
Type Insights
Skin Care dominated the Saudi Arabia Organic Personal
Care Products market, driven by several key factors. A significant shift towards
natural and organic formulations is evident, with consumers increasingly
seeking products free from harsh chemicals, parabens, and artificial
fragrances. This preference is particularly strong among female consumers, who
are adopting skincare routines that emphasize wellness and sustainability. The
growing awareness of the benefits of organic ingredients, such as coconut oil,
shea butter, and rose water, has further fueled this trend. Also, the rise of
e-commerce platforms and social media marketing has made organic skincare
products more accessible, allowing consumers to make informed choices. As a
result, the skincare segment is expected to continue its dominance in the Saudi
Arabian organic personal care products market.
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Regional Insights
Western region dominated the Saudi Arabia Organic
Personal Care Products market, due to several key factors. This region is
economically prosperous, with a large middle-class population that has
significant purchasing power, allowing consumers to invest in premium organic
products. The urbanization and population density in cities like Jeddah
contribute to higher demand for personal care items. Also, Makkah and Medina
hold cultural and religious significance, attracting millions of visitors each
year, many of whom prefer organic and halal-certified products. Also, the Northern
& Central region's is driven by a combination of factors. The Central
region, particularly Riyadh, serves as the nation’s political and economic hub,
with a growing urban population that increasingly seeks high-quality, organic
products. The region’s expanding middle class, coupled with rising health and
environmental consciousness, fuels the demand for sustainable and chemical-free
personal care options.
Recent Development
- In February 2023, Chalhoub Group has entered into a joint venture with
French certified-organic skincare brand PATYKA, marking its strategic expansion
into the retail pharmacy sector. This partnership reinforces the Group’s
long-term commitment to advancing the regional skincare market and modernizing
both the selective and pharmacy retail channels by collaborating with
science-driven skincare brands.
Key Market Players
- Lux
FX
- INIKA
Organic
- L'Araboutique
- Purity
Cosmetics
- SaafSkin
- Organic
Harvest
- Forest
Essentials
- Juicy
Chemistry
- Deyga
Organics
- Green
People
|
By Product Type
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By Distribution
Channel
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By Region
|
- Skin Care
- Bath & Shower Products
- Color Cosmetic Products
- Perfumes & Deodorants
|
- Multi Branded Retail Store
- Online Channels
- Supermarkets/Hypermarkets
- Others
|
- Eastern
- Western
- Northern & Central
- Southern
|
Report Scope:
In this report, the Saudi Arabia Organic Personal
Care Products Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Saudi Arabia Organic Personal Care
Products Market, By
Product Type:
o Skin Care
o Bath & Shower Products
o Color Cosmetic Products
o Perfumes & Deodorants
- Saudi Arabia Organic
Personal Care Products Market, By Distribution Channel:
o Multi Branded Retail Store
o Online Channels
o Supermarkets/Hypermarkets
o Others
- Saudi Arabia Organic
Personal Care Products Market, By Region:
o Eastern
o Western
o Northern & Central
o Southern
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Saudi Arabia Organic Personal Care Products Market.
Available Customizations:
Saudi Arabia Organic Personal Care Products Market
report with the given market data, TechSci Research offers customizations
according to a company's specific needs. The following customization options
are available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Organic Personal Care Products Market
is an upcoming report to be released soon. If you wish an early delivery of
this report or want to confirm the date of release, please contact us at [email protected]