Saudi Arabia Health and Fitness Club Market By Revenue System (Membership Fees, Personal Training and Instruction Services, Others), By End User (Men, Women), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Health and Fitness Club Market was valued at USD 1.14 Billion in 2024 and is expected to reach USD 1.79 Billion by 2030 with a CAGR of 7.87% during the forecast period. The market is experiencing significant growth driven by heightened health awareness, government initiatives, technological integration, and the diversification of fitness offerings. The Saudi Arabian fitness industry is undergoing a significant transformation fueled by technological advancements and modernization of facilities. Health clubs are adopting smart fitness equipment, advanced cardio machines, and innovative strength training tools to improve both member experience and operational efficiency. Data from the Saudi Arabia General Sports Association reveals that in 2022, 48.2% of Saudi residents engaged in daily physical activity, sports, or exercise, reflecting a rising fitness awareness among the population. This digital evolution also encompasses mobile apps, online booking systems, and virtual training platforms, establishing an integrated fitness ecosystem tailored for tech-savvy users.

The market is undergoing a transformative shift in women’s fitness services, driven by substantial investments and infrastructure growth. In August 2023, the Saudi Arabian Public Investment Fund (PIF) launched a new fitness company dedicated to promoting women’s health and well-being, reflecting the nation’s commitment to boosting female participation in fitness. This move aligns with broader social reforms and presents a significant market opportunity, as female membership in major fitness chains like Leejam Sports reached 66,000 in 2022. The rise of women-only gyms, tailored programs, and female-centric wellness centers is fostering a more inclusive and diverse fitness industry.

Key Market Drivers

Government Initiatives and Vision 2030 Reforms

A major driver of Saudi Arabia’s health and fitness club market is the government’s Vision 2030 strategy, which places strong emphasis on improving public health and promoting active lifestyles. The Saudi government aims to increase the proportion of individuals engaging in physical activities at least once a week from 13% in 2015 to 40% by 2030. As part of this, various policies and initiatives have been launched to expand access to fitness facilities, promote health education, and encourage community sports participation. Public parks, walking trails, and fitness events are being developed across the Kingdom to motivate citizens and residents to adopt healthier habits. The Ministry of Sports and the Saudi Sports for All Federation have been actively supporting private and public partnerships to make fitness more accessible. Health clubs are increasingly partnering with corporations to offer corporate fitness programs, promoting a culture of workplace wellness. In November 2023, Leejam Sports signed a memorandum of understanding with the Saudi Ministry of Municipal and Rural Affairs and Housing to enhance the quality of life for the Saudi population. This collaboration underscores the growing connection between public health initiatives and private fitness services. Such partnerships are transforming the market landscape and opening new avenues for growth and expansion.

Changing Lifestyle and Growing Health Awareness

Saudi Arabia is undergoing a significant cultural and lifestyle transformation, particularly among the younger population. Rising concerns about obesity, diabetes, and sedentary behavior have prompted greater awareness about the importance of physical health. Social media, fitness influencers, and widespread access to health information are educating consumers about the benefits of regular exercise, balanced diets, and mental wellness, thereby fueling interest in gym memberships and fitness activities. Younger generations, especially in urban centers like Riyadh and Jeddah, are increasingly prioritizing fitness as part of their daily routines. The market is experiencing a significant shift toward specialized and boutique fitness centers that provide premium, personalized experiences. Health clubs are expanding their services to feature specialized training areas, high-altitude training rooms, metabolic testing facilities, healthcare exercise zones, and day spas. In November 2023, Leejam Sports Company exemplified this trend by collaborating with Burjeel Holdings to open four "PhysioTherabia" centers in Riyadh, offering advanced physiotherapy and rehabilitation services. This development highlights the market’s response to evolving consumer preferences and the growing demand for holistic wellness solutions.

Rising Female Participation and Gender Inclusion

One of the most transformative drivers in Saudi Arabia’s fitness market is the increasing participation of women, made possible by recent regulatory changes that allow women to access and operate fitness facilities. As part of Vision 2030, the government has encouraged female inclusion in sports and wellness by licensing women’s gyms and promoting female fitness competitions and community events. This has resulted in a surge of new gyms and studios catering specifically to women, offering female-only spaces that include personal training, group classes, and wellness services. Urban centers have seen rapid growth in boutique fitness clubs that tailor offerings to women’s needs, including prenatal fitness, weight management, and flexibility training. Brands like Fitness Time Ladies and international chains such as Curves and Gold’s Gym have expanded to meet this demand. The increase in female participation not only diversifies the customer base but also enhances profitability, pushing operators to expand services and facilities. This inclusive shift is helping reshape the market and reflects the broader cultural openness occurring within the Kingdom, making it a critical driver of sustained growth in the health and fitness sector.

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Key Market Challenges

High Operational Costs and Market Saturation in Urban Areas

One of the most pressing challenges for fitness clubs in Saudi Arabia is the high cost of operation, particularly in major cities like Riyadh, Jeddah, and Dammam. Establishing and maintaining a modern health club requires significant investment in real estate, fitness equipment, technology, staffing, and marketing. With rising utility and rental costs, gym operators face pressure to maintain profitability while offering competitive pricing and premium services. Additionally, urban areas are witnessing a rapid increase in the number of fitness clubs, leading to growing competition and market saturation. The influx of international chains, boutique studios, and independent gyms means that consumers have a wide range of options. This can drive down membership fees and increase the need for constant innovation to retain clients. Smaller gyms and local operators may struggle to survive amidst the dominance of large brands that can offer superior amenities, aggressive promotions, and loyalty programs. This intense competition makes it difficult for new entrants and smaller players to sustain themselves long-term.

Cultural Sensitivities and Limited Penetration in Rural Areas

While there has been considerable progress in normalizing fitness culture, certain cultural sensitivities continue to pose challenges, especially in more conservative or rural parts of Saudi Arabia. Gender segregation remains a factor in gym operations, requiring separate facilities, trainers, and timings for men and women, which increases setup and operational costs. Moreover, the penetration of fitness clubs in rural or less-developed regions remains limited due to lower population density, limited infrastructure, and less disposable income. People in these areas may prioritize other essential needs over gym memberships. Additionally, the awareness and cultural acceptance of fitness as a daily lifestyle habit are not as widespread in non-urban settings. This creates a geographic imbalance in the market, where growth is largely concentrated in metropolitan areas, limiting the broader reach and potential of the industry unless targeted government and private initiatives are introduced.

Key Market Trends

Growth of Digital Fitness and Hybrid Membership Models

One of the most notable trends in Saudi Arabia’s fitness market is the rise of digital fitness platforms and hybrid membership models. As consumers increasingly prioritize convenience and flexibility, fitness clubs are integrating digital services—such as on-demand workout videos, virtual personal training sessions, and mobile app-based fitness tracking—into their offerings. The COVID-19 pandemic accelerated this shift, and many users have retained their preference for at-home workouts, even as gyms reopened. Hybrid models that combine in-club and digital access offer members the ability to train anywhere, anytime, increasing value and customer retention. Fitness brands like Fitness Time and local startups are developing proprietary digital platforms to stay competitive. Additionally, wearable fitness technology—such as smartwatches and fitness trackers—is becoming more popular, encouraging people to monitor their physical activity, sleep, and overall wellness. This tech-enabled fitness culture is attracting younger, tech-savvy users who prefer data-driven and gamified approaches to training. Clubs that embrace digital transformation are better positioned to engage customers, personalize offerings, and maintain loyalty.

Rise of Boutique and Specialized Fitness Studios

Another growing trend is the emergence of boutique and specialized fitness studios across urban centers in Saudi Arabia. Unlike traditional large gyms that offer a wide range of equipment and services, boutique studios focus on niche fitness experiences like CrossFit, yoga, pilates, spinning, Zumba, and functional training. These studios appeal to consumers seeking a more community-driven and personalized experience. Often, they provide smaller class sizes, tailored coaching, and a sense of exclusivity, which enhances customer engagement. The demand is especially high among young professionals and women, who often prefer specialized workouts in dedicated, high-end environments. Boutique fitness brands are also leveraging design, ambiance, and premium customer service to create immersive fitness experiences. They often incorporate wellness elements like aromatherapy, guided meditation, and nutrition consultations, further broadening their appeal. As consumers become more health-conscious and lifestyle-focused, boutique studios are growing in popularity, especially in cities like Riyadh and Jeddah. The trend reflects a global shift toward wellness as a holistic lifestyle, and Saudi Arabia’s market is mirroring this transformation with rapid adoption and increasing competition in the boutique space.

Increased Female Participation and Gender-Specific Offerings

One of the most transformative trends in Saudi Arabia’s health and fitness club market is the significant rise in female participation. Enabled by social reforms under Vision 2030, more women are engaging in fitness activities than ever before, leading to a sharp increase in the demand for women-only gyms and gender-specific services. Previously, fitness options for women were limited due to legal and cultural restrictions. However, recent regulatory changes have empowered women to open and operate fitness centers, participate in sports events, and join public health campaigns. As a result, the number of female-focused fitness centers is growing rapidly, especially in urban areas. Fitness clubs are responding by offering female-only classes, hiring female trainers, and tailoring programs to meet women's health needs, including prenatal and postnatal workouts, weight management, and mental wellness. Major chains such as Fitness Time Ladies and Curves are expanding their footprint, while new local brands are emerging to cater specifically to women.

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Segmental Insights

Revenue System Insights

In the Saudi Arabia Health and Fitness Club Market, membership fees represent the dominant revenue segment. As the fitness industry expands, most clubs derive the majority of their income from recurring membership subscriptions, making it a reliable and scalable revenue stream. These fees typically offer access to gym equipment, group classes, and basic amenities, allowing clubs to maintain a steady cash flow and forecast revenue more effectively. With rising health awareness and increasing government support for active lifestyles under Vision 2030, gym memberships are becoming a mainstream part of urban living. Fitness centers offer various membership models—monthly, quarterly, or annual—often coupled with promotional discounts, loyalty benefits, and value-added services to attract and retain clients. Large chains like Fitness Time and Gold’s Gym have capitalized on this model by expanding across major cities and offering tiered memberships to suit different customer segments, from budget-conscious individuals to high-end clientele. Additionally, many fitness centers now provide flexible hybrid models that combine in-gym access with digital fitness services, enhancing the value of memberships and catering to modern, mobile lifestyles. As more people embrace regular exercise and wellness routines, membership fees will continue to be the cornerstone of revenue generation in Saudi Arabia’s fitness club market.

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Regional Insights

The Western region of Saudi Arabia stands out as the dominant market in the country’s health and fitness club industry. Anchored by major cities such as Jeddah, Mecca, and Medina, the region benefits from a dense urban population, higher disposable income, and a more progressive lifestyle, all of which contribute to a growing demand for fitness services. Jeddah, in particular, is a commercial hub with a young, health-conscious population and a rising number of fitness enthusiasts, making it a hotspot for gym chains, boutique studios, and wellness centers. The region's dominance is further supported by robust infrastructure, a concentration of high-income residents, and an openness to new fitness trends, including female-only gyms, boutique wellness studios, and hybrid digital-physical workout models. Additionally, the Western region hosts a large number of expatriates who bring with them a strong fitness culture, increasing the demand for diverse fitness offerings. Government support and reforms under Vision 2030, aimed at promoting healthier lifestyles, have also accelerated fitness industry growth in this region. Public health campaigns, active living initiatives, and urban planning that incorporates walking paths and outdoor fitness areas are contributing factors. Altogether, the Western region's socioeconomic profile and urban dynamism make it the leading force in Saudi Arabia’s health and fitness club market.

Recent Developments

• In 2024, Leejam Sports Company, in collaboration with Burjeel Holdings, launched eight new PhysioTherabia centers across Riyadh and four additional cities in Saudi Arabia. These advanced facilities focus on providing comprehensive physiotherapy, rehabilitation, and sports performance services through modern, integrated wellness and recovery solutions.
• In 2023, The Mike Tyson Boxing Club opened the world’s first specialized striking gym in Riyadh, offering a cutting-edge environment for boxing enthusiasts. The facility is designed to cater to both beginners and aspiring professionals aiming to make a mark in the boxing arena.
• In 2023 Leejam Sports Company expanded its presence by opening a new Men’s Xpress Fitness Center in Al-Kharj. Operating 24/7, this low-cost fitness center is designed for accessibility and efficiency, focusing on essential training equipment and excluding swimming pool amenities to maintain affordability.

Key Market Players

• Landmark Fitness Limited
• RSG Group GmbH
• World Gym International LLC
• Leejam Sports Company (Fitness Time)
• Arena Fitness Centers Saudi Arabia
• Lava Fitness
• Al Manahil Entertainment Co.
• NuYu Fitness
• Kinetico Gym
• Armah Group

Report Scope:

In this report, the Saudi Arabia Health and Fitness Club Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Health and Fitness Club Market, By Revenue System:

o   Membership Fees

o   Personal Training and Instruction Services

o   Others

• Saudi Arabia Health and Fitness Club Market, By End User:

o   Men

o   Women  

• Saudi Arabia Health and Fitness Club Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Health and Fitness Club Market.

Available Customizations:

Saudi Arabia Health and Fitness Club Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).