Saudi Arabia Hair Growth Products Market By Product Type (Shampoos, Conditioners, Serums, Oils, Supplements, Others), By Gender (Men, Women), By Sales Channel (Online, Convenience Stores, Supermarkets/Hypermarkets, Others), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Hair Growth Products Market was valued at USD 79.71 Million in 2024 and is expected to reach USD 100.78 Million by 2030 with a CAGR of 4.05% during the forecast period. The Saudi Arabia hair growth products market is witnessing significant expansion, driven by increasing awareness of hair health, rising disposable incomes, and a growing focus on personal grooming among both men and women. Harsh weather conditions, such as heat and dryness, contribute to common hair issues, boosting demand for effective hair growth solutions. As of 2024, Saudi Arabia boasts over 33 million internet users, with nearly 90% active on social media, significantly shaping purchasing behaviors in beauty and personal care. Hair care brands are increasingly partnering with influencers and utilizing social media to promote products, boosting online sales. E-commerce platforms such as Noon and Amazon have experienced increased sales in beauty and grooming items, fueling market expansion. The growth of the tourism and hospitality sector also supports the hair care market, with over 18 million visitors in 2023. Many hotels and resorts now provide premium grooming services, including luxury hair care products, to their guests.

Key Market Drivers

Rising Awareness of Hair and Personal Care

The growing awareness of personal grooming and hair health among Saudi consumers is a primary driver of the hair growth products market. Traditionally, hair has held cultural and religious significance in the region, particularly for both men and women. However, with increasing exposure to global beauty standards through social media and influencers, there is now a stronger focus on maintaining hair aesthetics and preventing hair loss. Saudi Arabia’s young population, which constitutes a significant portion of the demographic, is particularly active on platforms like Instagram, TikTok, and YouTube, where beauty and self-care content is widely shared. This exposure has led to increased awareness about scalp health, hair thinning, and treatment options. Furthermore, the rising number of salons, dermatology clinics, and cosmetic centers also contribute to greater consumer education and adoption of specialized hair growth products. As people become more conscious of their appearance, demand for high-quality, clinically-tested, and effective hair care solutions has increased. This awareness is not limited to women; many men are also seeking products to combat issues like hair thinning, bald patches, and receding hairlines. Brands are responding by offering targeted formulations, including shampoos, serums, oils, and dietary supplements aimed at stimulating hair growth.

Increasing Incidence of Hair Loss and Scalp Issues

Hair loss is becoming a prevalent concern in Saudi Arabia due to several contributing factors. Harsh climatic conditions, such as extreme heat and dryness, can damage the scalp and hair follicles, leading to increased hair fall. In addition, the widespread use of hair styling tools, chemical treatments, and poor diet can exacerbate hair damage. Genetic predisposition and stress-related issues also contribute to premature hair thinning and balding. Recent studies and dermatological reports indicate a rising number of individuals experiencing alopecia and other scalp-related disorders, which is boosting the demand for therapeutic hair growth products. Health-conscious consumers are actively seeking solutions to mitigate hair loss, prompting pharmaceutical and cosmetic companies to innovate in the space. Moreover, the increased awareness and diagnosis of conditions like androgenetic alopecia have made people more willing to invest in targeted treatments. This has led to a surge in demand for both over-the-counter and prescription hair regrowth solutions. Products containing active ingredients such as minoxidil, biotin, keratin, and herbal extracts are particularly popular, as they offer scientifically-backed benefits. The medical community’s growing support for preventive and restorative hair care has further validated these products, helping to foster consumer trust. As more individuals experience tangible results, word-of-mouth marketing and online reviews continue to fuel market growth.

Rising Disposable Income and Consumer Spending on Beauty Products

Saudi Arabia’s economic diversification under Vision 2030 has led to a gradual increase in household income and women’s participation in the workforce. With greater financial independence, consumers are more willing to spend on premium personal care items, including hair growth treatments. This shift is especially evident in urban centers like Riyadh, Jeddah, and Dammam, where modern lifestyles and global brand exposure are influencing shopping behavior. As disposable incomes rise, so does the appetite for high-end and specialized hair care products. Consumers are increasingly opting for international and luxury brands that offer proven efficacy and natural ingredients. Many are also subscribing to holistic hair care routines, combining topical treatments with supplements, scalp massages, and regular salon visits, all of which contribute to higher spending. E-commerce platforms and beauty retailers like Sephora, Amazon.sa, and local outlets have made it easier for consumers to access a wide range of products, including niche and imported items. Online reviews, influencer endorsements, and loyalty programs further encourage repeat purchases and brand switching, intensifying market competition and innovation.

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Key Market Challenges

High Dependence on Imported Products and Brand Dominance

Saudi Arabia’s local manufacturing capacity for hair care products remains limited. Despite government efforts to boost domestic production under Vision 2030, only a few local manufacturers operate in the sector. In 2023, domestic production represented less than 30% of the hair care market. The Saudi market is heavily reliant on imported hair growth products, particularly from the U.S., Europe, and South Korea. While international brands enjoy strong consumer trust, their dominance creates multiple challenges for the local industry. Imported products are often priced at a premium, making them less accessible to price-sensitive consumers. This restricts the market's potential customer base, especially in non-urban areas. The dependency on global supply chains exposes the market to logistical disruptions, delays, and price fluctuations due to international economic or political events. For instance, changes in global shipping costs or import tariffs can increase retail prices, making products less competitive. Currency exchange rates also play a significant role in pricing stability. Moreover, the dominance of global brands leaves limited space for local manufacturers to grow. Without strong government incentives or investment in research and development, domestic companies struggle to compete on quality, innovation, and branding.

Regulatory Hurdles and Compliance Issues

The hair growth products segment in Saudi Arabia is subject to strict regulatory scrutiny, which, while essential for consumer protection, can pose barriers for product innovation and speed-to-market. Companies must obtain approvals from the Saudi Food and Drug Authority (SFDA) or other relevant bodies before launching products, which involves time-consuming documentation, testing, and compliance checks. For small businesses and startups, navigating these regulatory processes can be especially burdensome due to limited resources and expertise. Even established international brands may face delays in market entry if their formulations do not meet local standards or if labeling requirements such as Arabic language translations or ingredient disclosures are not met precisely. In addition, there is still some inconsistency in how regulations are enforced, particularly in online retail channels. Products sold through unofficial e-commerce platforms or social media may bypass formal approvals, creating an uneven playing field. This not only disadvantages compliant companies but also exposes consumers to unregulated or unsafe products. These regulatory challenges can stifle innovation, increase time-to-market, and raise the overall cost of doing business. Companies must invest in regulatory expertise and build strong relationships with local authorities to ensure smoother operations.

Key Market Trends

Rising Demand for Natural and Organic Hair Growth Products

One of the most significant trends in the Saudi hair growth market is the growing consumer preference for natural and organic products. Consumers are increasingly concerned about the ingredients used in their personal care items, including hair treatments. Harsh chemicals like parabens, sulfates, and synthetic fragrances are being rejected in favor of safer, plant-based alternatives. This trend is largely driven by health-conscious consumers, particularly women, who seek gentler solutions that align with both wellness and Islamic lifestyle preferences. Products containing ingredients like argan oil, aloe vera, biotin, black seed oil (nigella sativa), and herbal extracts are gaining popularity for their traditional use and perceived safety. Many consumers believe these ingredients offer not only nourishment but also long-term hair health benefits without side effects. As a result, both local and international brands are reformulating their product lines to include certified organic and halal-friendly ingredients. Packaging and marketing also reflect this trend, often emphasizing purity, sustainability, and eco-friendliness. Even salons and dermatology clinics are incorporating organic-based hair treatments into their services.

Growing Male Grooming Segment in Hair Care

The male grooming market in Saudi Arabia is expanding rapidly, and hair growth products are becoming a key part of that trend. Historically, the beauty and personal care sector in the Kingdom was female-dominated, but social and cultural shifts combined with greater visibility of male grooming in media have led to changing perceptions among Saudi men. Hair loss, receding hairlines, and thinning hair are common concerns for many men, often due to genetics or stress. With increasing awareness and less stigma around self-care, men are now actively seeking solutions to maintain and restore hair health. Products such as hair regrowth serums, anti-hair loss shampoos, scalp tonics, and nutritional supplements tailored for men are seeing strong growth. This trend is also supported by the rise in men’s salons, barbershops offering advanced hair care treatments, and dermatology clinics providing services like PRP (Platelet-Rich Plasma) therapy or laser treatments for hair restoration. Social media influencers and athletes endorsing grooming routines have further normalized and popularized the use of hair care products among men. In 2023, sales of men’s grooming products surpassed 450 million SAR, driven by rising social media influence and changing beauty standards. Products targeting men such as hair serums, styling gels, and shampoos have become a primary focus for brands. This growing male consumer segment reflects shifting cultural norms and is expected to continue fueling the overall market expansion.

Segmental Insights

Product Type Insights

In the Saudi Arabia hair growth products market, shampoos represent the dominating product segment, driven by their widespread usage, convenience, and growing innovation. Shampoos are a staple in daily hair care routines, making them a practical and accessible option for addressing hair thinning and scalp-related concerns. Unlike more specialized treatments, shampoos are easy to incorporate into existing routines, which contributes to their mass appeal. The market offers a wide range of shampoos formulated with active ingredients like biotin, caffeine, keratin, minoxidil, and herbal extracts such as black seed oil and aloe vera. These formulations target common issues such as hair fall, dandruff, dryness, and scalp inflammation all of which are prevalent in the Kingdom due to harsh climate conditions and lifestyle factors. Consumers in Saudi Arabia, particularly younger adults and working professionals, are increasingly seeking multifunctional shampoos that combine cleansing with therapeutic benefits. As a result, brands are investing in research and development to create advanced formulas that promote hair growth while improving scalp health. The dominance of shampoos is further supported by strong retail and e-commerce availability, along with aggressive marketing campaigns. The rising trend of natural and organic hair care also fuels demand for sulfate-free, paraben-free, and halal-certified hair growth shampoos, strengthening this segment’s leadership in the market. 

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Regional Insights

The Western region of Saudi Arabia stands out as the dominant segment in the Saudi Arabia Hair Growth Products Market, driven by its high population density, urban development, and advanced retail infrastructure. Major cities like Jeddah, Mecca, and Medina are located in this region, serving as commercial and cultural hubs that attract both residents and tourists. This concentration of urban consumers has led to increased awareness of personal care and grooming, creating a strong demand for hair growth solutions. The region’s population is highly exposed to international trends through social media, travel, and global retail chains, contributing to a growing preference for premium and innovative hair care products. Furthermore, higher disposable incomes and a modern lifestyle have made consumers more willing to invest in specialized hair growth treatments, including shampoos, serums, and dietary supplements. Retail development also plays a significant role, with numerous shopping malls, pharmacies, and beauty stores providing easy access to both local and international brands. The presence of dermatology clinics and beauty salons offering advanced hair treatments further supports market growth in the region. Additionally, the Western region’s humid climate can contribute to scalp issues, encouraging greater use of hair growth and scalp care products. These factors collectively position the Western region as the leading market for hair growth products in Saudi Arabia.

Recent Developments

• In 2024, luxury haircare brand Kérastase introduced its latest innovation, Elixir Ultime, at Riyadh Park Mall. This premium hair oil features a distinctive blend of precious oils designed to nourish, protect, and enhance the natural beauty of all hair types with a lightweight yet deeply restorative formula. Engineered to shield hair from heat and environmental damage, the product reflects Kérastase’s commitment to high-performance, luxurious care.
• In 2024, Henkel has opened a state-of-the-art beauty care production facility in Riyadh to meet the rising demand for premium personal care products in the Middle East. The new plant will manufacture a variety of products under the Pert brand, including shampoos and conditioners.

Key Market Players

• Unilever Gulf FZE
• The Procter & Gamble Company
• L’Oréal Saudi Arabia
• Johnson & Johnson Services, Inc.
• Henkel Arabia for Home & Personal Care
• Beiersdorf Middle East FZCO
• Kao Corporation
• Amway Corporation
• Coty Arabia Trading Company LLC
• Dabur International Limited

Report Scope:

In this report, the Saudi Arabia Hair Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Hair Growth Products Market, By Product Type:

o   Shampoos

o   Conditioners

o   Serums

o   Oils

o   Supplements

o   Others

• Saudi Arabia Hair Growth Products Market, By Gender:

o   Men

o   Women

• Saudi Arabia Hair Growth Products Market, By Sales Channel:

o   Online

o   Convenience Stores

o   Supermarkets/Hypermarkets

o   Others

• Saudi Arabia Hair Growth Products Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Hair Growth Products Market.

Available Customizations:

Saudi Arabia Hair Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).