Saudi Arabia's domestic washing
machine market is expected to grow at a CAGR of 3.34% during the forecast
period and reach USD 446.43 million by 2027. The Saudi Arabia Domestic Washing
Machine market is expanding because of several factors, including an increase
in the working population and nuclear families and the popularity of online
sales channels. Additionally, throughout the forecast period, developing more
advanced washing machines and incorporating cutting-edge technologies into
washing machines are anticipated to drive market growth in Saudi Arabia.
To support market
expansion, numerous product innovations are being developed concurrently. The
LG ThinQ app serves as the smart home's brain and enables users to remotely
control, manage, and optimize LG ThinQ-enabled appliances from any location.
Homeowners can easily connect their appliances to the application with just a
Wi-Fi connection, managing every device from a single dashboard. LG ThinQ,
powered by machine learning and AI, analyses user behavior and preferences to provide
a highly customized experience.
Over the next five
years, it is anticipated that the sales of fully automatic washing machines in
Saudi Arabia will be aided by rising consumer awareness of improved water and
energy efficiency, increased user convenience, and easy availability in various
capacities and price ranges.
Growing
Number of Nuclear Families Fuels Market Expansion
As of March 2022, there
were 5.46 million households in Saudi Arabia, and in the years to come, this
number is anticipated to increase significantly Saudi Arabia is heavily reliant on the oil
and gas industry. The government is taking measures to decrease dependence and
develop new revenue streams to strengthen the nation's economic position.
Urbanization and industrialization processes are accelerating due to the
economy's rapid growth, which has a significant impact on consumers' urban
lifestyles. There is less time left to take care of household duties as more
people choose to do job and live independently. live alone or in nuclear
families. The country is seeing an increase in washing machine sales because
they can wash clothes quickly and effectively while using less water and
electricity.
Smart
Connected Domestic Washing Machine Will Drive The Market Expansion
As technology advances
in the smart home category, there is a greater desire for interconnected
appliances, such as smart washing machines, as a source of luxury and
convenience. Wireless technologies such as Wi-Fi and Bluetooth are rapidly
being used in home appliances. Increased use of the automatic washing process
as a necessary part of daily housekeeping. For instance, Samsung Electronics launched
Bespoke AI washing machine, which promises to be the most sustainable,
efficient, and intelligent washer on the market. The washing machine provides big
capacity, space-saving design and strong
and dependable performance that saves users energy, resources, and money. The
new Bespoke AI Washer has AI Ecobubble, which converts detergent into bubbles
that swiftly permeate into the clothes. Using Ecobubble technology, the washer
saves up to 70% on energy while maintaining the same level of cleanliness in
cold water.
The growing importance
of home monitoring in remote locations, low carbon emission-oriented solutions,
the growing need for energy-saving, the rapid proliferation of smartphones and
smart gadgets, and the expansion of smart home product portfolio by a large
number of players are driving the growth of the smart home connected domestic washing
machine market.
Growth
of the Market is Supported by the Development of Online Sales Channels
The popularity of the
e-commerce sector is growing across the nation due to the widespread use of
smart devices and high internet penetration. A quality lifestyle can be
afforded by consumers thanks to their high disposable income, which allows them
to buy state-of-the-art electronic appliances that improve their comfort and
convenience. Since physically visiting a store requires a lot of time and
effort, consumers have begun to purchase goods through online sales platforms
rather than doing so. To entice customers to buy their brand’s washing machine
market players offer several additional facilities, including flexible payment
options, free doorstep delivery, simple exchange options, and free installation
of the washing machine. Over the next five years, it is anticipated that demand
for washing machines in Saudi Arabia will increase due to market players' shift
to online sales platforms and shifting consumer preferences.