Saudi Arabia Diabetic Food Market By Product Type (Baked Products, Beverages, Confectionery, Dairy Products, Breakfast Cereals), By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Diabetic Food market was valued at USD 371.21 Million in 2024 and is expected to grow to USD 492.34 Million by 2030 with a CAGR of 4.82%. The Saudi Arabia Diabetic Food market is experiencing steady growth, driven by the increasing prevalence of diabetes, especially among the growing elderly and youth populations. As more people are diagnosed with diabetes, there is heightened awareness regarding the need for specialized diets that cater to specific health requirements. This has led to a surge in demand for diabetic-friendly food products that offer low-sugar and low-calorie alternatives. Technological advancements in food processing, such as the use of sugar substitutes and natural sweeteners, have made these products more accessible and appealing to consumers. Also, government initiatives to promote healthier lifestyles and manage chronic diseases, such as diabetes, further support the growth of the diabetic food market. These factors are contributing to the market’s expansion in Saudi Arabia.

Key Market Drivers

Large Pool of People Suffering from Diabetes

A significant driver of the Saudi Arabian diabetic food market is the large and growing pool of people suffering from diabetes. As a part of this, according to a recent study, as of 2024, in Saudi Arabia, 145.32 (120.08–174.52) deaths per 100,000 reported due to cardiovascular diseases, followed by diabetes at 45.83 (35.98–56.78) deaths per 100,000, and neoplasms at 32.47 (26.14–40.48) deaths per 100,000. The country has one of the highest rates of diabetes in the world, with a substantial portion of the population, particularly the elderly and the youth, being affected by the condition. This high prevalence has led to a greater awareness of the importance of managing diabetes through proper diet and nutrition. As a result, consumers are increasingly seeking diabetic-friendly food options that can help regulate blood sugar levels and promote overall health. This demand has fueled the growth of specialized food products, such as low-sugar snacks, sugar substitutes, and functional foods, all tailored to meet the needs of those with diabetes. The rising number of diabetes cases is thus playing a crucial role in shaping the diabetic food market in Saudi Arabia.

Rising Elderly Population

The rising elderly population in Saudi Arabia is a significant driver of the diabetic food market. As a part of this, according to a recent study, as of 2025, between 2020 and 2022, the official proportion of Saudi Arabia's population aged 60 and over varied between 5.59% and 6.9%. As life expectancy increases and the population ages, the number of elderly individuals suffering from chronic conditions like diabetes continues to rise. Older adults are particularly susceptible to type 2 diabetes due to factors such as reduced physical activity, changes in metabolism, and an increased likelihood of obesity. This demographic shift has resulted in greater demand for food products tailored to manage diabetes, including low-sugar, high-fiber, and nutrient-dense options that promote healthy blood sugar levels. The growing awareness among the elderly about the importance of diet in managing their condition further fuels this demand. Also, as this population segment becomes more health-conscious, they are actively seeking out foods that help prevent complications associated with diabetes, thereby driving the growth of the diabetic food market in Saudi Arabia.

Government Health Initiatives

Government health initiatives are a major driver of the diabetic food market in Saudi Arabia. With diabetes becoming a significant public health concern, the government has implemented several strategies aimed at combating the rise in diabetes cases. As a part of this, as of November 2024, The Saudi Food and Nutrition Authority has initiated a week-long awareness campaign to highlight the health risks associated with added sugar. The initiative aims to encourage food manufacturers to reformulate products with reduced sugar content while also educating the public on the importance of making healthier dietary choices. These include campaigns to raise awareness about the importance of healthy eating, especially for individuals at risk of or living with diabetes. Also, the government has introduced measures like reducing the sugar content in processed foods, promoting healthier food choices, and encouraging the consumption of nutritious, low-sugar alternatives. Public health initiatives such as the implementation of taxes on sugary drinks and clearer nutritional labeling further support healthier consumption patterns. These efforts, coupled with educational programs, are driving consumer demand for diabetic-friendly food products, creating a strong market for specialized foods designed to help manage and prevent diabetes.

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Key Market Challenges

High Production Costs

In Saudi Arabia, the high production costs of diabetic food products pose a significant challenge to market growth. These products often rely on specialized ingredients, such as low-glycemic sweeteners, dietary fibers, and sugar substitutes, which are more expensive than conventional food components. The additional costs associated with sourcing these ingredients, along with the complexities of manufacturing, can result in higher retail prices for consumers. As a result, diabetic food products may struggle to compete with traditional food options, which are more affordable. Also, the production costs are further inflated by the need for stringent quality control and compliance with local food safety standards, which add to operational expenses. While the demand for healthier food options is growing, the high cost of production remains a major obstacle, limiting accessibility to these products for a larger portion of the population, especially in lower-income demographics. Addressing these cost challenges is crucial for expanding market reach.

Lack of Awareness Among Consumers

Lack of awareness among consumers is a significant challenge for the diabetic food market in Saudi Arabia. Many individuals, especially in rural areas, are not fully informed about the benefits of diabetic-friendly foods and the importance of specialized nutrition for managing diabetes. While urban populations are increasingly aware of health and wellness trends, there remains a knowledge gap in understanding the specific advantages of diabetic food products, such as controlling blood sugar levels and improving overall health. This lack of awareness results in limited demand for diabetic-specific food items, as consumers may not recognize the need for them or may be unaware of their availability. Also, misconceptions about the taste, quality, and nutritional value of diabetic food products also contribute to consumer reluctance. To address this challenge, comprehensive education campaigns, health awareness programs, and collaboration with healthcare professionals are essential to fostering a better understanding of diabetic nutrition and its long-term benefits.

Key Market Trends

Increased Focus on Functional Foods

In Saudi Arabia, there is an increasing focus on functional foods within the diabetic food market as consumers become more health conscious. People are looking for food options that offer benefits beyond basic nutrition, such as improving blood sugar regulation, boosting immune function, and enhancing overall well-being. This trend has led to a surge in demand for products enriched with ingredients like fiber, probiotics, prebiotics, and essential vitamins, which are known to support metabolic health and digestive function. Functional foods are perceived as a proactive approach to managing diabetes and preventing its complications, aligning with the broader shift towards wellness-oriented lifestyles. As a result, food manufacturers are responding by innovating and introducing diabetic-friendly products that not only control blood sugar but also contribute to holistic health. With growing awareness about the importance of nutrition in disease management, the demand for functional foods is expected to continue growing in the Saudi market.

Technological Advancements

Technological advancements are significantly transforming the diabetic food market in Saudi Arabia, enhancing both product development and consumer engagement. Innovations in food processing and ingredient technology have led to the creation of diabetic-friendly products with improved taste, texture, and nutritional profiles. For instance, the development of low-glycemic sweeteners and high-fiber ingredients has enabled manufacturers to produce foods that help manage blood sugar levels without compromising on flavor. Also, the integration of digital health solutions, such as mobile applications and wearable devices, has empowered consumers to monitor their dietary intake and blood glucose levels in real time. These technologies facilitate personalized nutrition plans and timely interventions, promoting better diabetes management. Also, advancements in food safety and traceability, driven by technologies like blockchain and the Internet of Things (IoT), ensure the quality and authenticity of diabetic food products, building consumer trust. Collectively, these technological innovations are reshaping the diabetic food landscape in Saudi Arabia, making healthier options more accessible and appealing to consumers.

Rising Health-Conscious Consumer Base

In Saudi Arabia, the diabetic food market is experiencing a notable shift driven by a rising health-conscious consumer base. This demographic is increasingly prioritizing wellness, leading to a surge in demand for healthier food options, including diabetic-friendly products. Consumers are becoming more discerning, seeking foods that not only manage blood sugar levels but also offer additional health benefits. This trend is evident in the growing popularity of functional foods enriched with ingredients like fiber, probiotics, and essential vitamins. Retailers are responding by expanding their offerings of better-for-you products, such as whole grains, organic foods, and plant-based options. This shift is further supported by government initiatives promoting healthier lifestyles and dietary habits. As awareness of health issues like obesity and diabetes increases, consumers are more inclined to invest in products that align with their wellness goals, driving the growth of the diabetic food market in the region.

Segmental Insights

Distribution Channel Insights

Supermarket & Hypermarket dominated the Saudi Arabia Diabetic Food market, driven by their extensive reach, diverse product offerings, and strategic positioning. These large retail chains, such as Panda, Al Othaim, Danube, and Carrefour, account for a significant share of food retail sales in the country. Their expansive store formats and wide assortments of imported and locally sourced diabetic-friendly products make them accessible to a broad consumer base. Also, these retailers have capitalized on the growing health-consciousness among Saudi consumers by expanding their health food sections to include sugar-free, low-carb, and high-protein options. Their ability to offer competitive pricing, frequent promotions, and convenient locations further enhances their appeal. As a result, supermarkets and hypermarkets continue to play a pivotal role in shaping the availability and accessibility of diabetic food products across Saudi Arabia.

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Regional Insights

Western dominated the Saudi Arabia Diabetic Food market, primarily due to their established global presence, robust distribution networks, and extensive product portfolios. Companies like Nestlé, Unilever, and Kellogg have leveraged their international expertise to introduce a diverse range of diabetic-friendly products, including low-calorie beverages, sugar-free snacks, and fortified cereals, catering to the growing health-conscious consumer base in the region. Their ability to innovate and adapt to local dietary preferences has further solidified their market position. Also, the Northern & Central region's is driven due to their urbanization and higher concentration of health-conscious consumers. Riyadh, the capital is a hub for modern retail outlets and supermarkets, providing easy access to a variety of diabetic-friendly products.

Recent Developments

• In October 2023, VitalAire Arabia and the Saudi Arabia Ministry of Health have signed a Memorandum of Understanding in Riyadh to establish a Diabetes Center of Excellence. This strategic collaboration aims to enhance patient care and clinical outcomes by delivering high-quality, specialized healthcare services for individuals living with diabetes.
• In April 2023, Nestlé launched a new line of Lean Cuisine Balance Bowls, specifically designed to support individuals managing their blood sugar levels. Recognizing the importance of planning and preparing nutritionally balanced meals for diabetes management, this product line offers convenient, flavorful, and health-conscious meal options to help consumers maintain better glycemic control.

Key Market Players  

• Nestlé Middle East FZE
• Unilever PLC
• Kellanova
• PepsiCo, Inc
• Naturals Ice Cream
• SKKY Desserts Pvt Ltd
• Lazza
• Rebel Creamery LLC
• FIFTY 50
• Danone S.A.

Report Scope:

In this report, the Saudi Arabia Diabetic Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Saudi Arabia Diabetic Food Market, By Product Type:

o   Baked Products

o   Beverages

o   Confectionery

o   Dairy Products

o   Breakfast Cereals

• Saudi Arabia Diabetic Food Market, By Distribution Channel:

o   Supermarket & Hypermarket

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• Saudi Arabia Diabetic Food Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Diabetic Food Market.

Available Customizations:

Saudi Arabia Diabetic Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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