Rice-based Skincare Products Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Cream & Moisturizers, Cleansers & Toners, Serum, Face Packs/Masks, Others), By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 6.89 Billion
CAGR (2026-2031)	7.91%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 10.88 Billion

Market Overview

The Global Rice-based Skincare Products Market will grow from USD 6.89 Billion in 2025 to USD 10.88 Billion by 2031 at a 7.91% CAGR. Rice-based skincare products are cosmetic formulations enriched with derivatives such as rice water, rice bran oil, and fermented rice filtrate, which are valued for their high concentrations of vitamins, antioxidants, and amino acids. The market's expansion is fundamentally supported by the growing global consumer demand for clean, plant-derived ingredients and the sustained influence of Asian beauty philosophies that prioritize hydration and skin barrier reinforcement. These drivers are further bolstered by the increasing preference for gentle, non-irritating exfoliants suitable for sensitive skin types, establishing rice extracts as a staple functional ingredient rather than a transient commodity.

One significant challenge that could impede market expansion is the volatility of raw material costs resulting from climate change and agricultural supply chain disruptions, which directly impact the availability and price of premium cosmetic-grade rice. Manufacturers face pressure to maintain affordable pricing while sourcing high-quality, contaminant-free rice extracts amidst these agricultural uncertainties. According to the Ministry of Food and Drug Safety, in 2024, exports of basic skincare products, a vital category encompassing these rice-based formulations, reached USD 7.67 billion, reflecting the immense scale and critical economic reliance on the stable supply of these core natural ingredients.

Key Market Drivers

The Global Rice-based Skincare Products Market is extensively driven by the global expansion of K-Beauty and J-Beauty skincare philosophies, which have popularized the use of traditional Asian ingredients. These regimens prioritize deep hydration and skin barrier reinforcement, directly positioning rice derivatives like fermented rice water and bran oil as essential, high-efficacy components rather than niche additives. The international success of these multi-step routines is evidenced by significant trade volume; according to the Ministry of Food and Drug Safety, January 2025, South Korea’s total cosmetic exports reached a record USD 10.2 billion in 2024, reflecting the massive global uptake of these ingredient-focused formulations. This cultural export has enabled rice-based products to transcend their domestic origins and capture substantial market share in Western regions.

Concurrently, the rising consumer preference for clean label and organic formulations is acting as a critical catalyst for market expansion. Modern consumers are increasingly scrutinizing product compositions, favoring plant-derived, non-toxic ingredients over synthetic alternatives, which aligns perfectly with the hypoallergenic and biodegradable profile of rice extracts. This demand for transparency and natural efficacy is reshaping brand strategies; according to NSF, March 2025, a survey revealed that 74% of consumers consider organic ingredients important when purchasing personal care products. This shift is further validated by the performance of leading market players; according to Unilever, July 2025, its prestige brand Tatcha, which centers its identity on Japanese rice heritage, delivered double-digit growth in the first half of the year, confirming the commercial viability of premium, nature-inspired skincare.

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Key Market Challenges

The volatility of raw material costs and the instability of agricultural supply chains stand as a significant obstacle to the expansion of the global rice-based skincare market. As climate change disrupts global rice production, manufacturers face immense difficulty in securing a consistent supply of premium, contaminant-free extracts required for high-quality cosmetic formulations. This unpredictability forces brands to navigate fluctuating input costs, which directly squeezes profit margins and complicates the ability to maintain the affordable pricing strategies that are essential for mass market adoption. Consequently, the inability to guarantee steady raw material availability deters long-term investment in product lines dependent on specific, high-quality rice strains.

These supply chain constraints are substantiated by recent industry data regarding global inventory levels. According to the United States Department of Agriculture, in September 2024, global rice ending stocks were projected to fall to 177.2 million tons, representing a fourth consecutive year of decline. This sustained reduction in global reserves highlights the tightening availability of the core commodity, creating a volatile sourcing environment that directly hampers the industry's capacity to scale operations and meet growing consumer demand efficiently.

Key Market Trends

The Hybridization of Rice Extracts with Clinical Actives like Niacinamide and Retinol is fundamentally reshaping product efficacy standards, moving the category beyond simple hydration to functional dermatological solutions. Manufacturers are increasingly coupling traditional fermented rice filtrates with high-potency synthetic actives to create "clean-ical" formulations that appeal to label-conscious yet performance-driven consumers. This synergy allows brands to market rice-based sunscreens and serums as multi-tasking treatments that simultaneously brighten, protect, and repair the skin barrier, effectively bridging the gap between heritage ingredients and modern clinical demands. This strategy has been instrumental in sustaining global momentum for Korean and Japanese beauty exports; according to the Ministry of Food and Drug Safety, November 2025, cosmetics exports in the first half of 2025 reached USD 5.51 billion, marking a 14.9% year-on-year increase driven largely by the international uptake of these functionally hybrid formulations.

Simultaneously, the Emergence of Rice Stem Cell Technology in Premium Anti-Aging Formulations is elevating rice from a mass-market staple to a luxury biotechnology asset. By leveraging advanced extraction methods to isolate rice stem cells and bioactive peptides, premium brands are developing sophisticated anti-aging lines that promise cellular regeneration and collagen synthesis, distinct from the basic moisturizing claims of standard rice water. This trend targets an affluent demographic seeking scientifically validated natural ingredients, allowing companies to premiumize their portfolios and improve margins against raw material volatility. The commercial viability of this high-end positioning is evident in recent corporate performance; according to Kose Corporation, February 2025, in its 'Fiscal Year 2024 Results', the company reported a 7.4% year-on-year increase in net sales to 322.8 billion yen, a growth trajectory significantly supported by the strong performance of its prestige skincare brands which utilize proprietary rice fermentation technologies.

Segmental Insights

The Online segment is projected to be the fastest growing category in the Global Rice-based Skincare Products Market driven by increasing consumer demand for accessible international beauty brands. This channel facilitates the global reach of East Asian manufacturers who primarily utilize rice extracts, allowing them to bypass traditional retail barriers. Digital platforms support this growth by offering extensive product information and customer reviews which are essential for buyers seeking transparency regarding natural ingredients. Consequently, the convenience of home delivery and competitive pricing on e-commerce sites continues to attract a broadening customer base.

Regional Insights

Asia Pacific commands the Global Rice-based Skincare Products Market, driven by the deep-rooted cultural integration of rice into skincare rituals across Japan, South Korea, and China. This dominance is supported by the region's status as the primary global cultivator of rice, ensuring a consistent supply of raw ingredients. Additionally, the international success of K-beauty and J-beauty industries has revitalized traditional remedies, merging ancient practices with modern biotechnology to create advanced fermented formulations. Consequently, strong local consumption and significant export activity maintain the region's leading market position.

Recent Developments

• In April 2025, the Korean skincare brand I'm From introduced the Black Rice Toner, a new product innovation in the Global Rice-based Skincare Products Market. Building upon the success of its original rice toner, this formulation featured naturally fermented black rice extract sourced from Jindo, Korea. The product was engineered specifically for consumers with oily and sensitive skin, utilizing the ingredient's high anthocyanin content to control sebum and provide antioxidant protection. The launch highlighted the company's focus on ingredient potency, achieved through a meticulous 100-day fermentation process designed to enhance the efficacy of the rice extracts.
• In December 2024, Tatcha announced a major strategic collaboration with Ulta Beauty, significantly widening the distribution of its luxury formulations within the Global Rice-based Skincare Products Market. The company revealed that its skincare range, which features the proprietary Hadasei-3 complex—a fermentation of rice, green tea, and algae—would launch across the retailer's stores in January 2025. This partnership was established to bring Tatcha's Japanese-inspired rituals and rice-based moisture treatments to a larger demographic. The move underscored the enduring appeal of fermented rice ingredients in the premium beauty sector and the brand's commitment to accessible luxury.
• In November 2024, Beauty of Joseon strengthened its position in the Global Rice-based Skincare Products Market by hosting its first-ever United States pop-up event, titled "Rice Wonderland," in Los Angeles. This immersive retail experience was designed to showcase the brand's extensive rice-infused product line, including the viral Relief Sunscreen and the Ground Rice and Honey Glow Mask. By bringing its digital presence into a physical space, the company aimed to deepen its connection with American consumers and educate them on the benefits of traditional Korean herbal ingredients, particularly the nourishing properties of rice extracts.
• In September 2024, Anua unveiled a new collection specifically targeting the "glass skin" trend, marking a significant expansion in the Global Rice-based Skincare Products Market. The launch introduced a three-step routine that included the Rice Enzyme Brightening Cleansing Powder, Rice 70 Glow Milky Toner, and 7 Rice Ceramide Hydrating Barrier Serum. Designed to address texture, dullness, and skin barrier health, the line utilized rice water and ceramides to provide deep hydration and illumination. The brand emphasized the use of rice-derived ingredients to repair and protect the skin, catering to the growing consumer demand for effective, grain-based beauty solutions.

Key Market Players

• Tatcha LLC
• The Face Shop
• Skinfood
• LG Household & Health Care Ltd.
• Shiseido Co.,Ltd.
• Beauty Barn India
• Boniik
• Losaida Labs LLC
• Mirabelle E-Retail Private Limited
• Glamveda

By Product Type	By Sales Channel	By Region
Cream & Moisturizers Cleansers & Toners Serum Face Packs/Masks Others	Supermarket/Hypermarket Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Rice-based Skincare Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Rice-based Skincare Products Market, By Product Type:

• Cream & Moisturizers
• Cleansers & Toners
• Serum
• Face Packs/Masks
• Others

• Rice-based Skincare Products Market, By Sales Channel:

• Supermarket/Hypermarket
• Specialty Stores
• Online
• Others

• Rice-based Skincare Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE