Relaxation Beverages Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Relaxation Shots, Relaxation Mixes, and Relaxation Drinks), By Application (Anxiety, Insomnia, and Others), By Distribution Channel (Online and Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 412.56 Million
CAGR (2026-2031)	18.03%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 1115.43 Million

Market Overview

The Global Relaxation Beverages Market will grow from USD 412.56 Million in 2025 to USD 1115.43 Million by 2031 at a 18.03% CAGR. Relaxation beverages are non-alcoholic functional drinks formulated with calming ingredients such as magnesium, L-theanine, melatonin, and adaptogens to alleviate stress or promote sleep without intoxication. The market is primarily propelled by a structural shift in consumer priorities toward mental well-being and preventive health management, alongside the sober curious movement which drives demand for alcohol alternatives offering functional relaxation benefits. These core drivers are distinct from transient market trends as they address the fundamental and growing consumer need for anxiety reduction and improved sleep quality in a fast-paced global environment.

However, the sector faces a significant challenge regarding the complex regulatory landscape for novel ingredients like CBD and specific botanicals, which can create compliance hurdles and limit distribution channels. This regulatory ambiguity often complicates product formulation and international expansion strategies. Despite these obstacles, the underlying demand for the functional mechanisms of these products remains robust. According to the Council for Responsible Nutrition, in 2024, magnesium usage rose to 23 percent of supplement users while ashwagandha adoption reached 8 percent, underscoring the surging consumer interest in the specific stress-relief and sleep-support ingredients that characterize this expanding beverage category.

Key Market Drivers

The rising shift toward non-alcoholic and sober-curious lifestyles is fundamentally reshaping the market as consumers increasingly seek sophisticated, health-conscious alternatives to traditional intoxicants. This movement has transitioned from a temporary trend to a permanent lifestyle choice, driving demand for beverages that offer the social ritual of drinking combined with functional benefits like stress relief. Brands are successfully capitalizing on this shift by formulating products that replicate the complexity of cocktails while delivering tangible relaxation through ingredients like adaptogens and botanicals. According to Entrepreneur, January 2025, in the 'Side Hustle Spotlight' article, the non-alcoholic craft cocktail brand Curious Elixirs surpassed 50 million dollars in revenue, underscoring the surging commercial viability of adaptogen-infused alcohol alternatives in this sector.

Concurrently, the escalating prevalence of stress and modern lifestyle pressures serves as the primary functional catalyst for category expansion. As global anxiety levels rise due to economic and geopolitical uncertainties, consumers are actively turning to accessible, ready-to-drink solutions for mental hygiene and relaxation. According to the American Psychological Association, October 2024, in the 'Stress in America 2024' report, 77 percent of adults identified the future of the nation as a significant source of stress, highlighting the critical consumer need for anxiety-reducing products. This widespread unease has fueled broad market momentum; for instance, according to Craft Brewing Business, December 2024, in the 'Recaping Athletic Brewing's Business Moves' article, the non-alcoholic leader Athletic Brewing saw its year-to-date dollar sales increase by over 50 percent, reflecting the mass adoption of beverages that support mental clarity and well-being.

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Key Market Challenges

The "Global Relaxation Beverages Market" is significantly impeded by the complex and often fragmented regulatory landscape governing novel functional ingredients, particularly CBD and certain adaptogenic botanicals. This lack of a unified global or even national framework creates substantial compliance barriers that deter major retail chains from stocking these products, thereby limiting mass market accessibility and distribution. Manufacturers are forced to navigate a patchwork of inconsistent state and regional laws, which complicates supply chain management and increases the legal costs associated with product formulation and labeling. Consequently, this regulatory uncertainty stifles investment and hesitates the scaling of international expansion strategies, as companies face the constant risk of enforcement actions or sudden policy shifts.

The severity of this challenge is underscored by the existential threat posed to the category's core product segments. According to the U.S. Hemp Roundtable, in 2024, proposed legislative amendments regarding hemp-derived ingredients threatened to effectively ban approximately 95 percent of the hemp extract products currently available on the market. Such precarious regulatory conditions directly hamper market growth by creating an unstable business environment where the primary functional ingredients driving consumer demand face the potential for prohibition, thus freezing innovation and restricting the sector’s commercial potential.

Key Market Trends

The integration of adaptogenic herbs and nootropics is rapidly evolving from a niche supplement concept into a mainstream beverage category, driven by consumer demand for cognitive clarity and emotional balance. Manufacturers are increasingly moving beyond simple sedation, formulating complex blends with ingredients like ashwagandha, rhodiola, and functional mushrooms that promise "calm focus" rather than drowsiness. This shift transforms relaxation beverages into functional tools for social engagement and productivity, distinct from traditional sleep aids. The commercial success of these complex formulations is evident; according to Entrepreneur, November 2025, in the 'She Revolutionized Social Drinking' article, the nootropic and adaptogen-infused brand Kin Euphorics achieved 11 million dollars in net revenue in 2024, validating the market's strong appetite for sophisticated, mood-modulating functional tonics.

Simultaneously, the emergence of magnesium-fortified drinks represents a parallel trend focused on physical relaxation and mood stabilization, positioning the mineral as a hero ingredient for anxiety relief. Brands are capitalizing on the widespread awareness of magnesium deficiency to create "hybrid" functional beverages that combine hydration with tangible stress-reduction benefits, effectively bridging the gap between dietary supplements and refreshing consumer drinks. This formulation strategy has proven highly effective in driving category growth. According to Athletechnews, October 2025, in the 'Recess Raises $30M Amid Functional Beverage Boom' article, the functional beverage brand Recess secured 30 million dollars in Series B funding, reporting that 95 percent of its total sales are now derived specifically from its magnesium-infused 'Mood' product line.

Segmental Insights

The online distribution channel is recognized as the fastest-growing segment in the Global Relaxation Beverages Market. This rapid expansion is primarily driven by the increased consumer demand for convenience and the wider accessibility of niche product formulations often unavailable in traditional physical retail outlets. E-commerce platforms facilitate direct sales, allowing brands to provide extensive educational content regarding functional ingredients like chamomile and L-theanine. Consequently, this digital approach helps consumers make informed purchasing decisions while enabling manufacturers to utilize subscription models that ensure consistent product availability without relying on limited retail shelf space.

Regional Insights

North America dominates the Global Relaxation Beverages Market, driven by widespread consumer awareness of mental health and the increasing prevalence of stress-related conditions. The region's fast-paced lifestyle has fueled demand for functional, non-alcoholic drinks that utilize natural ingredients to promote calm without sedation. Market growth is further bolstered by a mature retail landscape and the strategic presence of major beverage manufacturers in the United States and Canada. Moreover, compliance with safety standards overseen by the U.S. Food and Drug Administration (FDA) enhances consumer confidence in the efficacy and safety of these wellness-oriented products.

Recent Developments

• In April 2025, the liquid water enhancer brand Mio expanded its functional offerings by launching a new product line specifically designed to help consumers relax and reset. The innovation, branded as "Unwind," was infused with magnesium and B vitamins, ingredients selected to help regulate cortisol levels and support mood stability. The sugar-free concentrate was made available in flavors such as Blood Orange Hibiscus and Blueberry Lemon. This development catered to the increasing market search volume for natural stress management solutions, providing a customizable and accessible way for individuals to incorporate relaxation benefits into their daily hydration routine.
• In December 2024, a London-based functional beverage startup founded by a neuroscientist launched a science-backed drink line aimed at enhancing mental performance and relaxation. The company introduced a specific "Relax" formulation containing a blend of reishi mushroom, passion flower, and magnesium, designed to aid relaxation and improve sleep quality. Unlike many competitors in the market, the brand emphasized the use of clinically proven dosages of active ingredients to ensure efficacy. This launch addressed the growing consumer demand for evidence-based non-alcoholic alternatives that effectively help users decompress and manage the pressures of modern life.
• In July 2024, Chili Beverage introduced a new line of sparkling wellness drinks in the United States, specifically crafted to elevate daily hydration and support relaxation. These beverages were infused with 250mg of magnesium and ashwagandha, functional ingredients widely recognized for their ability to reduce stress and promote a sense of well-being. The product launch featured a variety of fruit-forward flavors, including Guava and Lime & Mint, and targeted health-conscious consumers seeking convenient, functional solutions to manage a busy lifestyle. The company emphasized that the line was designed to actively contribute to consumer health by making wellness accessible through a refreshing format.
• In April 2024, the United Kingdom's leading CBD brand expanded its portfolio within the relaxation market by launching a new range of functional beverages infused with adaptogens. The proprietary "Mindful Blend" collection was formulated with key ingredients such as Lion’s Mane mushroom, magnesium, and ashwagandha to support stress relief and mental clarity without the use of CBD. This strategic diversification allowed the company to cater to a broader demographic of consumers seeking natural ways to unwind. The range debuted with sophisticated flavors like Cucumber Mint and Blood Orange Rosemary, reinforcing the brand's position in the "calm" beverage category.

Key Market Players

• The Coca‑Cola Company
• CENTR Brands Corp.
• Herbalife International of America Inc.
• Just Chill Drinks Co. LLC
• Innoviom, Inc.
• Neurobrands, LLC
• Boisson Slow Cow Inc.
• Bebida Beverage Company
• Coolbrook Beverages Ltd.
• 6 Hour Sleep, LLC

By Type	By Application	By Distribution Channel	By Region
Relaxation Shots Relaxation Mixes Relaxation Drinks	Anxiety Insomnia Others	Online and Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Relaxation Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Relaxation Beverages Market, By Type:

• Relaxation Shots
• Relaxation Mixes
• Relaxation Drinks

• Relaxation Beverages Market, By Application:

• Anxiety
• Insomnia
• Others

• Relaxation Beverages Market, By Distribution Channel:

• Online and Offline

• Relaxation Beverages Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE