Raisins Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Natural Seedless, Black Current, Golden Seedless, Muscat, Sultana, Monukka, Others), By Drying Method (Sundried and Mechanically Dried), By End User (Household/Retail, Food Processing Sector, Food Service Sector, Nutraceuticals, and Others), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.02 Billion
CAGR (2026-2031)	7.54%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 4.67 Billion

Market Overview

The Global Raisins Market will grow from USD 3.02 Billion in 2025 to USD 4.67 Billion by 2031 at a 7.54% CAGR. Raisins are dried grapes, predominantly of the Vitis vinifera species, which are preserved through sun-drying or mechanical dehydration to create a nutrient-dense, shelf-stable food product. The market is fundamentally supported by the rising global demand for functional, plant-based snacks, as consumers increasingly prioritize high-fiber options with natural sweetness over processed alternatives. This growth is further solidified by the sustained industrial requirement from the bakery and confectionery sectors, where raisins serve as essential, clean-label ingredients. According to the International Nut and Dried Fruit Council, in the 2024/2025 season, global dried fruit production reached 3.24 million metric tons, with dried grapes constituting the largest consumption share at 39 percent.

Despite these strong drivers, the market encounters a significant challenge due to its inherent sensitivity to climatic volatility. Unpredictable weather patterns, such as unseasonal rainfall during the critical drying phase or prolonged droughts, can severely diminish crop yields and compromise product quality. This dependence on favorable environmental conditions creates supply chain unpredictability and price instability, which poses a substantial barrier to consistent market expansion, particularly in price-sensitive developing regions.

Key Market Drivers

The expansion of the bakery and confectionery sectors acts as a primary catalyst for market growth, necessitating consistent supplies of raisins as a functional ingredient. Manufacturers increasingly utilize raisins for their natural humectant properties, which extend the shelf life of baked goods, and as a clean-label sugar substitute in cookies, breads, and traditional pastries. This industrial reliance is evident in global trade flows where regions with high bakery consumption aggressively source raw materials to maintain production lines. According to the USDA Foreign Agricultural Service, December 2024, in the 'Raisin Annual' report, China's raisin exports to the European Union soared by 436 percent in the 2023/24 marketing year, a surge largely attributed to filling supply gaps in the European bakery processing industry.

Simultaneously, the rising global demand for healthy and functional snacks is reshaping consumption patterns, shifting preference from processed sugars toward naturally nutritious alternatives. Raisins are gaining traction as a convenient, high-fiber snack that aligns with plant-based trends, commanding higher market value in health-conscious regions. According to the International Nut and Dried Fruit Council, March 2025, in the 'Global Statistical Review', the export value of Turkish seedless raisins to the United Kingdom surged by 60 percent to US$77.6 million, reflecting this robust consumer appetite for high-quality fruit. Supporting this demand requires significant output from major origins; according to the USDA National Agricultural Statistics Service, November 2025, in the 'Walnut/Raisin/Prune Report State Summary', the total quantity of raisins purchased from producers in California for the 2024 crop year was 210,368 tons.

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Key Market Challenges

The primary challenge hampering the growth of the Global Raisins Market is its acute susceptibility to climatic volatility, which disrupts supply chain reliability and generates significant price instability. Since the production of high-quality raisins is heavily dependent on natural sun-drying processes, unexpected environmental shifts such as unseasonal rainfall during the harvest period or prolonged droughts can rapidly degrade crop quality and severely reduce yields. This inherent dependence on favorable weather means that adverse conditions in major producing regions often lead to immediate supply deficits, preventing suppliers from guaranteeing consistent delivery volumes to key industrial partners.

This unpredictability creates a volatile commercial environment that deters long-term investment and expansion, particularly within price-sensitive developing markets. When supply tightens, prices surge, prompting manufacturers in the bakery and confectionery sectors to switch to more stable, synthetic sweeteners or alternative fruit ingredients. The severity of this instability is evident in recent inventory data. According to the International Nut and Dried Fruit Council, in 2024, the beginning stocks of seedless dried grapes witnessed a significant decline of 49 percent following weather-related production shortfalls in previous seasons. Such drastic reductions in buffer inventories leave the market with little resilience against future disruptions, directly stalling steady market growth.

Key Market Trends

The implementation of Dried-on-Vine (DOV) mechanized harvesting methods is fundamentally reshaping production economics by mitigating labor shortages and enhancing yield reliability. Producers are increasingly transitioning from traditional hand-picking to trellis-based systems where grapes dry naturally before mechanical collection, a shift that drastically reduces overhead costs and minimizes physical contamination risks. This modernization allows for sustained output growth and scalability even amidst climatic variability, ensuring that supply can meet industrial requirements without the volatility associated with manual labor. According to Redsun Raisins, December 2024, in 'Report 7', the 2025 South African raisin crop is projected to increase by 8 percent over the previous year, adding approximately 7,500 metric tons to the market, a resilience largely attributed to the successful adoption of these efficient agricultural practices.

Simultaneously, the integration of raisins as natural sweeteners in clean-label formulations is gaining momentum as manufacturers seek alternatives to refined sugars. The bakery and cereal industries are utilizing raisin paste and concentrates to achieve "no added sugar" claims while maintaining moisture and texture in end products. This trend is particularly aggressive in markets with strict sugar-reduction targets, forcing suppliers to tailor their export strategies toward these high-value destinations to capture premium margins. According to Fruitnet, March 2025, in the 'South African raisin sector grows despite weather hit' article, export volumes to the United Kingdom reached 9,326 tons in 2024, significantly outperforming the four-year average as British processors increasingly prioritize functional, sugar-alternative ingredients.

Segmental Insights

The Online segment is identified as the fastest-growing category in the Global Raisins Market, primarily due to the rising adoption of e-commerce and the convenience of digital shopping. Consumers increasingly prefer online platforms for their ability to offer a broader selection of products, including niche and organic varieties, compared to brick-and-mortar stores. Detailed product descriptions and customer reviews available on these sites further facilitate informed purchasing decisions. Consequently, major retailers are strengthening their digital infrastructure to capitalize on this shift, ensuring that online channels effectively meet the evolving preferences of modern households.

Regional Insights

Europe holds the leading position in the Global Raisins Market, primarily driven by robust consumption across the bakery, confectionery, and breakfast cereal sectors. The region’s dominance is underpinned by a widespread consumer preference for natural ingredients and plant-based sugar alternatives in manufactured food products. According to the Centre for the Promotion of Imports from developing countries (CBI), Europe sustains its market leadership through substantial import volumes, which are necessary to meet the demands of health-conscious populations in key economies like the United Kingdom and Germany. This strong industrial application, combined with shifting dietary habits, ensures Europe remains the central hub for the global raisin trade.

Recent Developments

• In October 2024, the Chilean agribusiness group Empresas Sutil completed the acquisition of National Raisin Company (also known as Sunshine Raisin Corporation), a leading processor in the United States. This strategic transaction, which officially closed on October 2, united one of California's largest raisin packers with Empresas Sutil's extensive dried fruit operations, specifically its subsidiary Pacific Nut Company. The collaboration aims to create a year-round global supply capability by leveraging counter-seasonal harvests in the Northern and Southern Hemispheres, thereby enhancing service to major retailers and industrial clients.
• In August 2024, several major raisin processing companies, including Lion Raisins, Sun Valley Raisins, and National Raisin Company, entered into a collaborative pricing agreement with the Raisin Bargaining Association. This negotiation resulted in a settled price of $2,016 per ton for the 2024 crop of California raisins. This agreement marked a critical development for the industry, establishing financial stability for growers early in the harvest season and ensuring a consistent supply chain for the packers to meet domestic and international market demand for dried vine fruits.
• In July 2024, Sun-Maid Growers of California expanded its product portfolio with the launch of a new raisin-based snack innovation, the Blueberry & Vanilla Yogurt Covered Raisins. This product was developed in collaboration with the company’s "Board of Imagination," a group of children who contribute to the brand's ideation process, ensuring the flavor profile appealed directly to younger demographics. The launch was part of the cooperative's broader strategy to offer convenient, better-for-you snacking options that combine whole fruit with indulgent flavors, making them accessible at major retail locations nationwide.
• In February 2024, Whitworths initiated a significant brand relaunch strategy aimed at repositioning itself as a "natural nutrient expert" within the dried fruit market. This transformation involved a comprehensive overhaul of its packaging across core product ranges, including its popular raisin offerings, to better communicate nutritional benefits to consumers. The company supported this initiative with a £2.5 million investment, which included a new "Just add Whitworths" marketing campaign designed to encourage the use of dried fruits, nuts, and seeds as versatile ingredients for meals and snacks rather than just occasional treats.

Key Market Players

• UAB Arimex
• Del Monte Foods, Inc.
• Dole Packaged Foods, LLC
• NationalRaisin Company
• Sun-Maid Growers of California
• Royal Nut Company
• Bergin.com
• Sun Valley Raisins
• River Ranch Raisins
• Varsha industries Pvt. Ltd.

By Type	By Drying Method	By End User	By Distribution Channel	By Region
Natural Seedless Black Current Golden Seedless Muscat Sultana Monukka Others	Sundried and Mechanically Dried	Household/Retail Food Processing Sector Food Service Sector Nutraceuticals Others	Supermarkets/ Hypermarkets Convenience Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Raisins Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Raisins Market, By Type:

• Natural Seedless
• Black Current
• Golden Seedless
• Muscat
• Sultana
• Monukka
• Others

• Raisins Market, By Drying Method:

• Sundried and Mechanically Dried

• Raisins Market, By End User:

• Household/Retail
• Food Processing Sector
• Food Service Sector
• Nutraceuticals
• Others

• Raisins Market, By Distribution Channel:

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online
• Others

• Raisins Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE