Press-on Nails Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Material (Plastic, Acrylic, Gel, Silicon), By Shape (Square, Round, Oval, Coffin, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 753.53 Million
CAGR (2026-2031)	6.46%
Fastest Growing Segment	Oval
Largest Market	North America
Market Size (2031)	USD 1097.03 Million

Market Overview

The Global Press-on Nails Market will grow from USD 753.53 Million in 2025 to USD 1097.03 Million by 2031 at a 6.46% CAGR. The Global Press-on Nails Market consists of pre-shaped artificial enhancements, typically crafted from acrylic or gel resins, designed for direct application to natural nails using adhesive tabs or glue. The primary drivers fueling market expansion include the substantial cost efficiency of these products compared to professional salon services and the convenience of rapid, at-home application. Furthermore, continuous improvements in design quality enable consumers to frequently alter their aesthetic without the significant time commitment required for traditional manicures.

Conversely, the sector encounters a significant challenge regarding the longevity of adhesives and the potential for damage to the natural nail plate, which may deter adoption among health-conscious users. According to the Press on Nail Industry Association in Donghai, in 2024, sales revenue for artificial nails from the major manufacturing hub reached nearly 8 billion yuan, underscoring the massive scale of production required to meet rising international consumption.

Key Market Drivers

The proliferation of trends via social media and influencer marketing has fundamentally reshaped consumer engagement within the Global Press-on Nails Market, driving rapid product turnover and brand discovery. Platforms such as TikTok and Instagram have democratized nail artistry, allowing viral aesthetics like "soft serve nails" or intricate 3D designs to instantly influence purchasing behavior, effectively bypassing traditional seasonal fashion cycles. This digital-first consumption model rewards brands that can quickly translate viral content into purchasable inventory, creating a direct pipeline from screen to consumer. According to Premium Beauty News, March 2025, in the article 'Digital sales transform the global beauty landscape', social commerce has become a critical revenue driver, with TikTok Shop alone achieving USD 1 billion in beauty sales in the U.S., underscoring the immense financial power of algorithm-driven beauty trends.

Simultaneously, the expansion of global e-commerce and omnichannel retail networks has significantly broadened the accessibility of high-quality press-on products, bridging the gap between professional salon results and mass-market availability. Major direct-to-consumer brands are aggressively entering brick-and-mortar partnerships, while traditional retailers are enhancing their online storefronts to capture the growing segment of at-home beauty consumers. This strategic diversification allows manufacturers to leverage data from online shopping habits to optimize physical shelf space, ensuring that popular sizes and designs are consistently available across all touchpoints. A prime example of this robust growth is highlighted by American Salon, December 2024, in the article 'Ecommerce Giant Helen of Troy Snaps Up Olive & June LLC', which noted that the omnichannel nail brand Olive & June was expected to close 2024 with approximately $92 million in net sales revenue. This sector-specific expansion mirrors the broader industry resilience reported by Mass Market Retailers, February 2025, in the article 'U.S. Beauty Sales Up in 2024', which stated that dollar sales in the U.S. prestige beauty industry grew by 7% year-over-year to $33.9 billion.

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Key Market Challenges

The issue of adhesive longevity and the associated risk of natural nail damage constitutes a formidable barrier to the sustained growth of the global press-on nails market. While consumers are initially drawn to the convenience of these enhancements, the recurrence of premature lifting or detachment often leads to dissatisfaction and undermines brand loyalty. Furthermore, the potential for mechanical trauma to the nail plate during removal can deter health-conscious individuals from adopting these products as a long-term beauty solution. This hesitation effectively limits the market's ability to convert occasional buyers into habitual users, thereby stalling repeat revenue streams.

The scale of this challenge is magnified by the industry's immense production volume intended for international markets. According to the Press on Nail Industry Association in Donghai, in 2024, approximately 80 million pairs of press-on nails were exported from the manufacturing hub to meet global demand. If adhesive performance fails to match this massive distribution scale, the market risks facing a widespread reputation for poor durability, which would directly hamper future expansion efforts.

Key Market Trends

The Transition to Biodegradable and Plant-Based Nail Materials is reshaping the manufacturing landscape as brands respond to intensifying scrutiny regarding plastic waste. Manufacturers are increasingly substituting traditional ABS plastics with compostable plant-based resins, aiming to align with the values of eco-conscious consumers who prioritize sustainability alongside aesthetics. This strategic pivot has generated substantial interest in the category's modernization; according to Cosmetics Business, March 2025, in the article 'Press-on nails are having a sustainable makeover', data from Traackr revealed a 119% increase in social media video views for press-on products as the sector rebrands around eco-friendly innovations.

The Proliferation of UV-Curable Semi-Cured Gel Press-On Kits represents a technological leap designed to bridge the performance gap between standard adhesives and professional salon treatments. Unlike traditional rigid plastic tips, these flexible gel strips cure under UV light to harden directly onto the nail plate, offering superior adhesion and a chip-resistant finish that mimics a sculpted manicure. Major retailers are aggressively validating this format by expanding their specialized inventories; according to Stock Titan, May 2025, in the article 'Sally Beauty Invests in Nails as Strategic Growth Category', Sally Beauty expanded its nail offering to over 1,400 products, specifically highlighting the strategic launch of new gel-acrylic hybrid formulas to meet this demand.

Segmental Insights

According to recent market intelligence, the Oval segment is recognized as the fastest-growing category within the Global Press-on Nails Market. This growth is fundamentally supported by the shape's distinct combination of functional durability and visual appeal. Unlike angular styles, the smooth curvature of oval nails reduces susceptibility to snagging and breakage, making them highly practical for everyday use. Furthermore, this segment is gaining traction due to its ability to mimic the natural nail bed while visually elongating the fingers, offering a polished appearance that is appropriate for both corporate settings and casual wear.

Regional Insights

North America currently maintains a dominant position in the global press-on nails market, driven primarily by an established retail infrastructure and shifting consumer preferences toward convenient beauty solutions. The region benefits from the widespread availability of these products across major drugstore chains and mass merchandisers, which ensures consistent market penetration. Furthermore, the strong presence of key industry players headquartered in the United States facilitates continuous product development and targeted marketing efforts. The rising demand for cost-effective alternatives to professional salon services further supports this regional leadership, as consumers increasingly seek time-saving aesthetic enhancements.

Recent Developments

• In August 2024, KISS Products Inc. partnered with a celebrated fashion label to launch the limited-edition Prabal Gurung x KISS collection. This collaboration featured six unique press-on nail designs that translated high-fashion runway aesthetics into accessible, ready-to-wear manicures. The collection drew inspiration from the designer's "West Meets East" concept, incorporating elements such as velvet textures, magnetic finishes, and 3D accents on trendy nail shapes. The Global Marketing Director at KISS emphasized that the partnership aimed to blend the glamour and excitement of New York Fashion Week with the convenience of a durable, easy-to-apply at-home manicure.
• In May 2024, Olive & June released its Summer 2024 collection, titled "Ahoy Manis," which introduced a nautical-themed assortment of products including seven new press-on nail designs. The collection was inspired by coastal vacations and featured styles with names like "Maine Character Energy" and "All Manis on Deck," incorporating trending finishes such as shimmery chromes and geometric split French tips. The Founder and CEO of Olive & June described the launch as capturing the laid-back energy of a summer spent at a lake house, aiming to offer customers elevated and fun manicure options that deliver a salon-quality look at home.
• In May 2024, PaintLab announced a strategic retail partnership with Rite Aid to make its press-on nail products available in select drugstore locations nationwide. This collaboration introduced a variety of the company's trendy nail designs to a broader mass-market audience, including exclusive summer styles featuring themes like "Cottage Floral," "Balletcore," and "Butterflies." The CEO of PaintLab expressed excitement about the expansion, noting that the goal was to provide beauty enthusiasts with a convenient and accessible way to express themselves through high-quality, fashion-forward nail art that can be applied in minutes.
• In January 2024, Sally Hansen expanded its offerings in the artificial nail sector by introducing the Salon Effects Nail Accents collection and adding new styles to its Salon Effects Perfect Manicure line. The brand launched six new press-on shades inspired by the popular "clean girl" aesthetic, featuring elegant neutrals, glowy chromes, and modern variations of the classic French manicure. Additionally, the new Nail Accents line offered peel-and-stick decals such as pearls and geometric designs to allow for customized nail art. The Global Vice President of Sally Hansen stated that these innovations were developed to provide consumers with accessible, trendy options for self-expression without the need for a salon visit.

Key Market Players

• Kiss Products, Inc.
• Dashing Diva
• NAILS OF LA, LLC
• Static Nails
• Marmalade Cosmetics, LLC
• Clutch Nails
• Parfums de Coeur, Ltd.
• Red Aspen, LLC
• Makartt
• Glamnetic, LLC

By Material	By Shape	By Distribution Channel	By Region
Plastic Acrylic Gel Silicon	Square Round Oval Coffin Others	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Press-on Nails Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Press-on Nails Market, By Material:

• Plastic
• Acrylic
• Gel
• Silicon

• Press-on Nails Market, By Shape:

• Square
• Round
• Oval
• Coffin
• Others

• Press-on Nails Market, By Distribution Channel:

• Offline
• Online

• Press-on Nails Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE