Plush Blankets Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Residential, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 428.35 Million
CAGR (2026-2031)	6.51%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 625.38 Million

Market Overview

The Global Plush Blankets Market will grow from USD 428.35 Million in 2025 to USD 625.38 Million by 2031 at a 6.51% CAGR. Plush blankets are high-pile bedding items composed primarily of synthetic fibers like polyester fleece or acrylic, characterized by their soft texture and thermal insulation properties. The market is fundamentally supported by the increasing consumer prioritization of home comfort and decor aesthetics, as well as the expanding presence of these products in the hospitality and gifting sectors. Additionally, the diversification of product lines to include weighted and heated options serves as a robust catalyst for sustained demand.

However, market expansion faces a notable challenge stemming from the volatility of raw material prices, particularly for the petroleum derivatives used in synthetic fiber production. According to the China Chamber of Commerce for Import and Export of Textiles, in the first half of 2025, the export value of the home textile industry, which encompasses plush blanket manufacturing, totaled $16.03 billion. This economic fluctuation creates pricing uncertainties that may impede growth and compress profit margins for manufacturers globally.

Key Market Drivers

The proliferation of E-Commerce and online retail channels has fundamentally reshaped the distribution landscape for plush blankets, offering consumers unprecedented access to diverse textures and oversized options that physical stores often lack. This digital shift allows manufacturers to bypass traditional brick-and-mortar limitations, employing direct-to-consumer models that cater to the rising demand for personalized home comfort products. The convenience of doorstep delivery and the ability to compare thermal properties instantly have accelerated this channel's dominance. According to the National Retail Federation, in January 2025, online and non-store sales during the 2024 holiday season surged by 8.6% year-over-year to reach $296.7 billion, underscoring the critical role of digital marketplaces in driving home textile consumption.

Concurrently, the surge in demand for sustainable and eco-friendly materials is compelling manufacturers to transition from virgin petroleum-based synthetics to recycled fibers. Since plush blankets utilize significant quantities of polyester to achieve their characteristic high-pile softness, this sector is a primary target for circular economy initiatives aimed at reducing plastic waste. Manufacturers are increasingly adopting recycled polyethylene terephthalate (rPET) to retain heat retention qualities while appealing to environmentally conscious buyers. Highlighting this industrial shift, Unifi, Inc. reported in their '2024 Sustainability Snapshot' that their recycled fiber brand accounted for 32% of the company’s fiscal year 2024 revenue. This material evolution is occurring within a massive trade framework; according to the Office of Textiles and Apparel, in 2024, the import value of blankets into the United States totaled $1.71 billion, reflecting a robust market prioritizing both accessibility and innovation.

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Key Market Challenges

The volatility of raw material prices constitutes a severe disruption to the plush blankets market, primarily due to the industry's heavy reliance on petroleum derivatives for synthetic fiber production. Because polyester and acrylic are the dominant materials for these high-pile bedding items, instability in upstream crude oil markets causes immediate and unpredictable variance in manufacturing costs. This fluctuation compromises the ability of producers to maintain stable pricing strategies. Consequently, manufacturers are often forced to absorb cost increases to preserve their market share, which directly compresses profit margins and reduces the capital available for expanding product lines or increasing production capacity.

This strain on the manufacturing sector is substantiated by recent industrial data. According to the International Textile Manufacturers Federation (ITMF), in its Global Textile Industry Survey published in August 2024, 27% of survey respondents identified high raw material costs as a major challenge hindering their business performance. This statistical evidence highlights that cost instability is not merely a theoretical risk but a prevalent operational hurdle that fundamentally limits the growth trajectory of the global plush blankets market.

Key Market Trends

A decisive Shift Toward Textured and Maximalist Aesthetics is reshaping the Global Plush Blankets Market, moving consumer preferences away from solid, minimalist designs toward visually complex bedding. Manufacturers are increasingly introducing high-pile blankets featuring 3D textures, chunky-knit effects, and bold patterns that serve as statement decor pieces rather than purely functional items. This trend reflects a broader desire for sensory depth and expressive home environments, compelling brands to diversify their portfolios with intricate weaves and vibrant prints. Underscoring this demand for expressive interiors, according to Pinterest, December 2024, in the 'Pinterest Predicts 2025' report, search interest for 'vintage maximalism' surged by 260% year-over-year, indicating a substantial market opportunity for plush products that offer distinct visual and tactile richness.

Simultaneously, the Incorporation of Wellness-Centric Treatments is becoming a standard value-addition, as producers apply antimicrobial and hypoallergenic finishes to plush textiles. Since high-pile fabrics naturally trap dust and moisture, these technical enhancements address critical hygiene concerns, extending product freshness and appealing to health-conscious households. This focus on functional textile performance is driving rigorous industrial validation to ensure that softness does not come at the cost of cleanliness. Highlighting this surge in hygiene-focused manufacturing, according to Microban International, January 2025, in the '2024 Year In Review', the company reported completing over 30,000 mold identification tests in 2024, representing a 20% increase from the previous year, reflecting the sector's heightened commitment to preventing microbial degradation in home textiles.

Segmental Insights

The online distribution segment is identified as the fastest-growing category in the global plush blankets market. This growth is primarily driven by the substantial expansion of e-commerce platforms and the increasing global adoption of smart devices. Retailers are leveraging digital channels to provide consumers with extensive product catalogs that exceed the inventory capacity of physical stores. Furthermore, the convenience of direct-to-home delivery, coupled with the ability to compare prices and review material specifications remotely, has significantly accelerated the shift in consumer preference from traditional brick-and-mortar outlets to internet-based purchasing.

Regional Insights

North America maintains a dominant position in the Global Plush Blankets Market, primarily driven by high consumer disposable income and a strong cultural emphasis on home aesthetics. The region's distinct seasonal variations, particularly cold winters across the United States and Canada, necessitate high-performance thermal bedding, fueling consistent demand. Furthermore, a mature retail infrastructure facilitates widespread product accessibility. This market leadership is reinforced by strict adherence to safety regulations, such as those overseen by the U.S. Consumer Product Safety Commission, which ensures high standards for textile quality and fosters enduring consumer confidence in premium products.

Recent Developments

• In March 2025, Pottery Barn, along with its specialized divisions for children and teens, announced a significant expansion of its collaboration with the fashion and lifestyle brand LoveShackFancy. This strategic partnership introduced a new collection that extended into the main Pottery Barn brand for the first time, offering a range of home furnishings defined by romantic aesthetics and intricate details. The launch included an assortment of plush bedding, throws, and textiles featuring the fashion label's signature floral prints, bows, and ruffles. This collaboration aimed to blend whimsical charm with high-quality craftsmanship, catering to consumers seeking elegant, vintage-inspired decor for various life stages and living spaces.
• In September 2024, Berkshire Blanket & Home Company introduced the Retro Plaid Plush Throw, a new addition to its extensive portfolio of cozy home textiles. This product launch featured a nostalgic design inspired by popular fabrics from the mid-20th century, modernized with the brand's signature high-pile, ultra-soft plush material. The throw was developed to provide both warmth and a stylish accent for contemporary interiors, available in multiple colorways and a generous oversized dimension. This release underscored the company's focus on combining classic visual appeal with advanced fabric technology to meet the evolving comfort and aesthetic preferences of the global market.
• In September 2024, Barefoot Dreams unveiled a new capsule collection in collaboration with Disney, designed to offer premium comfort items for the fall and winter seasons. The release featured a variety of ultra-soft products, including knit sweaters, beanies, and luxurious plush blankets that highlighted beloved characters such as Mickey Mouse and The Little Mermaid. A standout piece in the collection was a high-end throw blanket utilizing the brand's proprietary "CozyChic" fabric to create a fluffy intarsia design. This launch leveraged the enduring popularity of Disney imagery combined with the company's reputation for superior softness to appeal to both collectors and home decor enthusiasts.
• In June 2024, the luxury bedding and loungewear brand Cozy Earth expanded its home textile offerings with the launch of the Windowpane Blanket. Marketed as a versatile, all-season accessory, this new product featured a reversible design with a large-scale windowpane pattern and decorative fringe, embodying a "quiet luxury" aesthetic. The blanket was engineered to be lightweight yet warm, offering a plush and springy texture suitable for summer usage and layering during colder months. This addition to the company's lineup was positioned to attract consumers looking for sophisticated, neutral home accents that provide the brand's renowned softness and temperature-regulating properties.

Key Market Players

• Berkshire Blanket & Home Co., Inc.
• American Blanket Company
• FleecePro
• Sunbeam Products, Inc.
• ADORNit
• Big Blanket Co.
• Robert Kaufman Co., Inc.
• Shannon Fabrics Inc.
• Venus Group
• The Company Store Group, LLC

By Application	By Distribution Channel	By Region
Residential Commercial	Hypermarkets/Supermarkets Convenience Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Plush Blankets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Plush Blankets Market, By Application:

• Residential
• Commercial

• Plush Blankets Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

• Plush Blankets Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE