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Forecast Period
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2024-2028
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Market Size (2022)
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USD28.05 Billion
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CAGR (2023-2028)
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12.9%
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Fastest Growing Segment
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Skin Care
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Largest Market
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North America
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Market Overview
The global plant-based baby products
market has valued at USD28.05 billion
in 2022 and is anticipated to project robust growth in the forecast period with
a CAGR of 12.9% through 2028. The global plant-based baby products
market has experienced significant growth in recent years, driven by rise in demand of baby care products through e-commerce platforms,
increasing adoption of plant cased baby skin care products, expanding income
level coupled with changing lifestyle preferences across the globe.
The plant-based baby care products are
products for infants that incorporate natural and herbal components. The
plant-based baby’s care product is available in a variety of products, under
skin care, hair care, toiletries. The skin care segment is further classified
into lotion, moisturizer, cream, powder, body oil, sunscreen, etc. The
toiletries segment in plant-based baby care products include diapers, baby
wipes, soaps, rash cream, toothpaste, etc. The hair care segment include
shampoo, conditioner, hair oil, etc. The baby care products varies at different
age group. The plant-based baby care products are available at
supermarket/hypermarket, pharmacy/drug store, specialty store, convenience
store, online, others sales channel.
Key Market Drivers
Awareness towards Skin-Friendly Products
People use skin-friendly
products for babies as infant skin is much more delicate, sensitive, and prone
to irritation compared to adult skin. With the usage chemical based baby care
products have adverse effect among babies such as eczema, diaper related rashes
and other problems, which is promoting parents to adopt plant-based baby care
products. Thus, with the growing awareness towards skin-friendly products and
launch of affordable plant-based baby care products are likely to fuel the
market growth of plant-based baby care products during the forecasted period
across the globe.
Health and Safety Concerns
Parents are becoming more conscious of
the ingredients used in baby care products. Plant-based products often contain
natural ingredients that are perceived as safer and gentler for a baby's sensitive
skin. Many synthetic chemicals commonly found in traditional products have
raised health concerns, leading parents to seek safer alternatives. While
plant-based baby care products are generally considered to be safer and gentler
alternatives to conventional products, there are still potential health and
safety concerns that parents should be aware of, expanding the market for
plant-based baby care products.
Rising Environmental Awareness
Increasing awareness of environmental
issues and the desire to reduce one's carbon footprint have led many consumers
to seek products that are more eco-friendly. Plant-based products often have a
lower environmental impact due to their reliance on renewable resources and
reduced use of synthetic materials. Thus, consumers who are environmentally
conscious often look for baby care products made from sustainable, renewable,
and biodegradable ingredients driving the market of plant-based baby care
products market.
Influence of Social Media and
Celebrities
The influence of social media and
endorsements by celebrities can significantly impact consumer preferences. As
more public figures promote plant-based living and products, it can contribute
to the popularity of plant-based baby care items. Celebrities often have a
large following on social media platforms. When they endorse or use plant-based
baby care products, they bring attention to these products that might not have
been widely known before. This exposure introduces the products to a larger
audience and fuel the growth of the market across the globe during the forecast
period.
Product Innovation
Manufacturers are continuously
developing innovative plant-based formulations that are effective in addressing
specific baby care needs, further boosting the appeal of these products. Product
innovations in plant-based baby care products are aimed at providing safe,
effective, and eco-friendly alternatives to traditional baby care products.
These innovations often incorporate the latest advancements in natural
ingredients, sustainable packaging, and improved functionality. For instance, biodegradable
diapers, waterless baby cleansing, plant-based baby sunscreens, plant-based
teething solutions, etc. are some of the products that are available in the
market driving the sales of plant-based baby care products.